Social Media Marketing

The Community Manager v1.0

Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.

The Agency Lead v1.0

Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.

The Brand Governance Officer v1.0

Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.

The Analyst v1.0

Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.

The Data Protection Officer v1.0

Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.

The Skeptic v1.0

Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.