Social Media Marketing
Coosto
Provenance unknown Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Coosto B.V. · www.coosto.com
Report an error on this page Is this your product? →
Link to this page
Add ?theme=dark to the image address for dark backgrounds.
The badge shows the category and the month of the latest evaluation, and EU-Made where
that is the product’s provenance. It never shows a score.
Coosto at a glance
- Vendor
- Coosto B.V.
- Headquarters
- Not stated on the vendor’s pages as of 3 Nov 2026
- Data hosting
- Default not stated; pages mention Germany source, captured 3 Nov 2026
- Free plan
- Not stated on the vendor’s pages as of 3 Nov 2026
- Panel verdict
- The AI panel rates Coosto 3.5/5, the mean of 6 judges. Coosto (Coosto B.V., Eindhoven, KVK 58880771) is strongest on the engagement inbox — the only criterion with a minimum score of 8 — spanning Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with automatic case assignment, templates, notes and service-level reporting. how scores are made
- As of
- Vendor pages captured 3 Nov 2026; evaluated by the panel 4 Nov 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Coosto (Coosto B.V., Eindhoven, KVK 58880771) is strongest on the engagement inbox — the only criterion with a minimum score of 8 — spanning Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with automatic case assignment, templates, notes and service-level reporting. Analytics and reporting adds custom dashboards with 100+ widgets, brand-styled reports and GA4 post-level conversion comparison; sovereignty rests on hosting on secured servers in Frankfurt, Germany, a published subprocessor list with countries, and ISO 27001 certification — though it includes Open AI in the US as a default add-on for the AI Content Generator. Collaboration and governance is the weak point and the widest spread: the four-eyes approval step and single sign-on are documented, but we found no public information on an audit trail or per-account permissions — the data protection officer scored 4, while higher marks credit the documented approval workflow. Platform coverage splits on resilience: seven networks are listed, but we found no public information on a status page or changelog. We found no public information on prices.
Speaks for it
- A single inbox covers Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews with automatic case assignment and service-level reporting.
- Custom dashboards built from 100+ widgets support brand-styled reports, scheduled sharing and GA4 post-level conversion comparison.
- Publishing runs from one content calendar to Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube, with best-time recommendations based on the account's own previous performance.
- The contracting entity is Coosto B.V. of Eindhoven (KVK 58880771), with software and data hosted on secured servers in Frankfurt, Germany on Amazon Web Services and a published subprocessor list naming each party's country.
- Posts pass a four-eyes approval process with internal notes, behind single sign-on and two-factor authentication.
Held against it
- We found no public information on roles or permissions per social account, content locking after approval, or an audit trail of who changed and published what.
- We found no public information on what happens when a scheduled post fails, on bulk upload or on evergreen queueing.
- Facebook and Instagram content is retained at most one calendar year; other collected content runs one year by default and up to five on request.
- The published subprocessor list names Open AI (US) as a default add-on for the AI Content Generator.
- We found no public information on a data processing agreement or on the legal basis for collecting public content.
Best for
- You run a webcare or customer-service team that needs one inbox across Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with reporting on replies within the deadline.
- You hand reports to clients or stakeholders and want brand-styled dashboards, paid-versus-organic comparison including Meta ads, and GA4 attribution down to post-level conversion.
- You want a Dutch contracting entity and named German hosting: Coosto B.V. of Eindhoven (KVK 58880771), with software and data on secured servers in Frankfurt, Germany on Amazon Web Services.
Avoid if
- You must keep Facebook and Instagram content beyond one calendar year — the vendor states it is limited to a maximum of one calendar year only.
- Your procurement rules exclude US subprocessors — Open AI (US) is listed as a default add-on for the AI Content Generator.
- You need a durable archive of social media messages — the vendor states they are not archived and only short fragments are visible.
The scores
| Criterion | Panel median |
|---|---|
| Publishing & calendar | 3.5 of 5 |
| Engagement & community inbox | 4 of 5 |
| Analytics & reporting | 4 of 5 |
| Approvals, roles & brand safety | 2.5 of 5 |
| Network coverage & API resilience | 3 of 5 |
| European sovereignty | 4 of 5 |
Publishing & calendar
Show reasoningHide reasoning
How this is scored
Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails.
0 — No publishing or scheduling; the product is a listening, analytics or inbox tool only.
3 — Posts scheduled to several networks from one composer, with a list or calendar of what is planned.
5 — A content calendar with scheduling across the main networks, per-network text and media variants, drafts, and post previews.
8 — Bulk upload or CSV import, queue or evergreen scheduling, best-time suggestions, link shortening with UTM tags, stories, reels or shorts where the API allows, and failure notifications with a retry.
10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.
The Community Manager
Seven networks including Pinterest are covered from one calendar with previews, drafts, every Instagram format, Bitly shortening with UTM tags, and best-time recommendations drawn from the account's own previous performance. What decides me against the top bands: I found no public information on what happens when a post fails — no notification or retry is described — and none on bulk upload or queue scheduling. 3 4
The Agency Lead
Posts go from one calendar to Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube, with previews, all Instagram formats including stories and reels, best-time recommendations based on the account's own previous performance, and UTM-tagged Bitly links. We found no public information on bulk upload, evergreen queues or failure notifications with retry — and that failure handling is what I need before putting hundreds of client posts through the tool. 3 4 7
The Brand Governance Officer
Planning runs through a content calendar that plans, previews and publishes to Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube, with the best posting time determined from the account's own previous performance, UTM-tagged bit.ly links, and every Instagram content format including stories and reels. I found no public information on bulk upload, evergreen queueing, or what happens when a scheduled post fails — and an unrecovered failure is precisely how a brand account gets embarrassed. 3 4
The Analyst
A content calendar with plan, preview and publish across seven networks, all Instagram formats including stories, reels and carousels, drafts with colleague feedback, and best-time recommendations computed from the account's own previous performance, plus UTM-tagged bit.ly shortening at publish. We found no public information on bulk upload, evergreen queueing, or what happens when a post fails, so I stop short of the dependable-at-volume level. 3 4
The Data Protection Officer
A content calendar to plan, preview and publish to Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube is documented, with Instagram stories and reels, Bitly shortening with UTM URLs, and posting-time advice derived from the account's own previous performance. We found no public information on bulk upload, CSV import, queueing, or what happens when a post fails, so dependable publishing at volume stays unproven. 3 4
The Skeptic
Seven networks including Pinterest, direct publishing named for six of them, a content calendar with previews and drafts, best times drawn from the account's own previous performance, UTM-tagged bit.ly links and Instagram stories, reels and carousels — that is a real publishing surface. What I hunted for and did not find is the failure story: we found no public information on failure notifications, retry, bulk import or queue scheduling, and I have seen what a silent queue costs the morning a platform changes something. 3 4
Engagement & community inbox
Show reasoningHide reasoning
How this is scored
Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.
0 — No engagement features; comments and messages are handled only in each network's own app.
3 — Comments and mentions from connected networks shown in the tool, with replies sent from it.
5 — A unified inbox for comments and direct messages across the main networks, with replies, assignment to team members, and a read or done status.
8 — Saved replies, internal notes, SLA or response-time tracking, sentiment or priority flags, spam and hidden-comment handling, conversation history per person, and escalation to a helpdesk.
10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.
The Community Manager
This is a real webcare desk: one inbox for comments and messages across Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with automatic case assignment, answer templates, internal notes, sentiment at a glance, complete conversation history, deadline tracking of first replies and completed cases, and a Salesforce Service Cloud route for escalations. I found no public information on spam or hidden-comment handling or moderation rules that act automatically, which is what holds it back from the top. 5 7
The Agency Lead
Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews land in one inbox with automatic case assignment, answer templates, internal notes, complete conversation history, sentiment at a glance, and reporting on replies and cases completed within the deadline — a genuine service desk for my webcare clients, with Salesforce Service Cloud for escalation. We found no public information on moderation rules that act automatically or hidden-comment handling. 5 7
The Brand Governance Officer
The inbox collects comments and messages from six social networks plus Google My Business, WhatsApp Business, live chat and reviews, with assignment and automatic case routing to available agents, saved reply templates, internal notes, sentiment at a glance, complete conversation history, and service-level reporting on replies within the deadline. A Salesforce Service Cloud integration and post-case satisfaction measurement sit behind it, though we found no public information on automatic spam or hidden-comment moderation. 5 7
The Analyst
One inbox spans Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with automatic case assignment, answer templates, internal notes, complete conversation history, sentiment at a glance, and reporting on first replies and case completion within deadline, plus hand-off to Salesforce Service Cloud. We found no public information on automated moderation rules or hidden-comment handling. 5 7
The Data Protection Officer
One inbox takes Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with answer templates, internal notes, automatic case assignment, sentiment at a glance, per-person conversation history and service-level reporting on replies within the deadline; a Salesforce Service Cloud integration extends it to the helpdesk. We found no public information on spam or hidden-comment handling or on moderation rules that act automatically. 5
The Skeptic
The inbox genuinely unifies Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat, reviews and keyword mentions, with automatic case assignment, answer templates, internal notes, full conversation history, sentiment flags, deadline-based service-level reporting and a Salesforce Service Cloud connection. The only gaps I can see against a service desk: we found no public information on spam or hidden-comment handling, and none on moderation rules that act on their own. 5
Analytics & reporting
Show reasoningHide reasoning
How this is scored
Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.
0 — No analytics at all; performance is read in each network's own app.
3 — Post and profile metrics (reach, engagement, followers) per connected network.
5 — Analytics across the connected networks in one view, reports exportable or scheduled as PDF or CSV, and post performance compared over a chosen period.
8 — Custom dashboards, white-label client reporting, competitor benchmarking, paid and organic combined where the API allows, UTM-based attribution into web analytics, metrics stored beyond the networks' own retention, and audience demographics over time.
10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.
The Community Manager
One dashboard compares channels and paid, owned and earned media — Meta ads against organic — with custom reports and dashboards, hundreds of widgets, brand-styled reports, scheduled sharing, one-click exports, and a GA4 connection tying website traffic and conversions back to social, including post-level conversion comparison. Listening content retention is configurable up to five years but Facebook and Instagram messages are limited to one year by the vendor's own statement, and I found no public information on audience demographics over time. 6 7 2
The Agency Lead
Custom dashboards and reports built from a hundred-plus widgets, reports styled to a brand guide — the white-label reporting I hand to clients — plus scheduled automatic sharing, paid and organic compared including Meta ads, campaign labels, and UTM-based GA4 attribution down to post-level conversion. Collected content is retained one year by default and configurable to five, though Facebook and Instagram content stays capped at one year. We found no public information on competitor benchmarking or audience demographics over time. 2 6 7
The Brand Governance Officer
Channel results meet in one overview with custom dashboards and goal-oriented templates, reports styled to the customer's own brand guide, paid-versus-organic comparison including Meta ads, UTM attribution into Google Analytics 4, and one-click export or scheduled sharing. We found no public information on audience demographics over time or metric retention beyond the networks' own windows. 4 6 7
The Analyst
Custom dashboards with 100+ widgets, branded report styling, an industry-benchmark template, paid versus organic comparison including Meta ads, and UTM URLs generated at publish flowing into a GA4 integration that compares post-level conversion — the attribution chain I want to see. Retention is configurable up to five years with the Facebook and Instagram one-year cap stated openly rather than hidden; we found no public information on cross-network metric normalisation or audience demographics over time. 2 4 6 7
The Data Protection Officer
Custom dashboards and templates, brand-styled reports, scheduled sharing, paid versus organic comparison including Meta ads, and a Google Analytics 4 integration tying UTM-tagged posts to website traffic and conversions are all documented. Retention of collected content is user-configurable to five years on request, though Facebook and Instagram content is limited to one year; we found no public information on competitor benchmarking or audience demographics over time. 2 4 6 7
The Skeptic
Custom dashboards with a hundred-plus widgets, brand-styled reports, scheduled sharing, paid versus organic in one view, Meta ads compared with organic posts and GA4 attribution down to post level — strong material for an agency hand-over. But retention is stated as one calendar year for Facebook and Instagram content and at most five years on request, and we found no public information on audience demographics over time or on how metrics are normalised across networks. 6 7 2
Approvals, roles & brand safety
Show reasoningHide reasoning
How this is scored
How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.
0 — Single-user product; no team access at all.
3 — Several team members on one account with an admin and a member role.
5 — Team members with roles or permissions per social account, an approval step before posts go out, and comments or notes on drafts.
8 — Client or brand workspaces with strict separation, configurable multi-step approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.
10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.
The Community Manager
There is a post approval workflow described as a four-eyes process, feedback and internal notes on drafts, and secure access through single sign-on and two-factor authentication. But I found no public information on roles or permissions per social account, client or brand workspaces with strict separation, content locking after approval, or an audit trail of who changed and published what. 3 4 1
The Agency Lead
There is an approval step — colleagues check posts through a four-eyes process with internal notes — plus feedback on drafts and a content library organised across teams, brands and projects. But we found no public information on roles or permissions per social account, client workspaces with strict separation, multi-step chains that include the client or legal, content locking, or an audit trail; for twelve client brands I cannot evidence the separation my contracts require. 1 3 4
The Brand Governance Officer
Approval is real and named: posts pass through what the vendor calls a four-eyes process, colleagues review drafts and leave internal notes, and access sits behind single sign-on and two-factor authentication, so no one works from a shared login. But I found no public information on an audit trail showing who changed and released each post, on locking content once it is approved, or on permissions assigned per social account — without those, I could not put this in front of a regulator. 1 3 4
The Analyst
A post-approval step with internal notes supporting a four-eyes process, feedback on drafts, single sign-on with two-factor authentication, and a content library shared across teams, brands and projects. We found no public information on per-account permissions, configurable multi-step approval chains, content locking, or an audit trail of who approved and published what. 1 3 4
The Data Protection Officer
An approval workflow with a four-eyes process, internal notes and feedback on drafts is documented, alongside single sign-on and two-factor authentication. We found no public information on roles or permissions per social account, multi-step approval chains, content locking after approval, or an audit trail of who changed and published what — the records a regulator would ask for when a post contains personal data. 1 3 4
The Skeptic
There is a real approval step — colleagues check posts, internal notes support a four-eyes process, drafts get feedback, and single sign-on with two-factor authentication protects access. But the captured pages give nothing on roles or permissions per social account, content locking after approval, or an audit trail of who changed and published what, so nobody can be shown to have approved anything after the fact. 4 3 1
Network coverage & API resilience
Show reasoningHide reasoning
How this is scored
Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.
0 — Connects to no social network, or only through means the vendor states are unofficial.
3 — Two or three major networks connected.
5 — The main networks (Facebook, Instagram, LinkedIn, TikTok, YouTube, X or Pinterest — most of them) connected, with the per-network capabilities or limitations documented in the help centre.
8 — Broad coverage including the newer networks (Threads, Bluesky, Mastodon or similar) through official APIs, a changelog or status page for integrations, advance notice of platform deprecations, and full export of the customer's own publishing and engagement archive.
10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.
The Community Manager
All the main networks — Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube — plus WhatsApp Business, Google My Business and live chat are connected, with direct publishing and all Instagram content formats. I found no public information on Threads, Bluesky or Mastodon, an integration changelog or status page, or advance notice of platform deprecations; the vendor itself states social media messages are not archived, with only short fragments visible and Facebook and Instagram content retained at most one year. 3 5 2
The Agency Lead
All seven major networks — Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube — are connected, with direct publishing documented for six, and the inbox adds WhatsApp Business, Google My Business and live chat. We found no public information on Threads, Bluesky or Mastodon, a changelog or status page for integrations, advance notice of platform deprecations, or export of our own publishing and engagement archive, so the resilience side of coverage is unproven. 3 5 7
The Brand Governance Officer
Seven major networks are supported for direct publishing, and the inbox reaches beyond them to Google My Business, WhatsApp Business and live chat. We found no public information on newer networks such as Threads or Bluesky, an integration changelog or status page, or advance notice of deprecations; the vendor states users can export or delete their data at any time, but also that social media messages are not archived and only short fragments are visible. 2 3 5
The Analyst
Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube through direct publishing, plus Google My Business, WhatsApp Business and live chat on the inbox side, and users can export their data and set their own retention policy. We found no public information on the newer networks, an integration changelog or status page, or advance notice of platform deprecations, and the privacy statement notes that collected public messages are not archived. 2 3 5
The Data Protection Officer
Publishing is documented to the full set of main networks — Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube — and users can export or delete their own data at any time. We found no public information on newer networks such as Threads or Bluesky, on a changelog or status page for integrations, or on per-network capability documentation. 2 3
The Skeptic
All seven main networks are listed — Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, YouTube — with direct publishing named for six, plus Google My Business and WhatsApp Business in the inbox; that is the full main set. But we found no public information on Threads, Bluesky or Mastodon, on any integration changelog or status page, or on advance notice of deprecations, and the vendor itself states that social media messages are not archived — only short fragments — so there is no engagement archive for the customer to keep when a network breaks. 3 5 2 1
European sovereignty
panel opinion
Show reasoningHide reasoning
How this is scored
Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to. Dimensions the sources do not establish are unknown, not non-EU.
0 — Proven non-EU: a non-EU vendor and contracting entity with hosting stated outside the EU.
3 — One European element proven — an EU contracting entity or EU hosting stated — with the rest of the chain undocumented.
5 — An EU contracting entity and EU hosting both stated, and a data processing agreement offered.
8 — EU or DACH hosting on named infrastructure, EU contracting entity, a subprocessor list published with locations, and the handling of message content from the networks described with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.
The Community Manager
Hosting is stated on secured servers in Frankfurt, Germany with Amazon Web Services named as the infrastructure subprocessor, the contracting entity is Coosto B.V. in Eindhoven with a Dutch VAT and KVK registration, and a subprocessor list is published with locations — mostly European, though Open AI (US) is named as the default for the AI Content Generator add-on. The privacy statement describes how public message content from the networks is handled, including pseudonymization of comments from pages customers do not manage, and Coosto is ISO 27001 certified. 2 1
The Agency Lead
The contracting entity is Coosto B.V. in Eindhoven with a Dutch KVK and VAT number, hosting sits on secured servers in Frankfurt with Amazon Web Services named as the German hosting subprocessor, and a subprocessor list with locations is published alongside ISO 27001, GDPR commitments, pseudonymized Facebook and Instagram comments and configurable retention. One flag for a European agency: OpenAI in the US is listed as a default add-on for the AI Content Generator. We found no public information on a data processing agreement. 1 2 7
The Brand Governance Officer
The chain is documented and European at its core: Coosto B.V. of Eindhoven with a Dutch chamber of commerce number is the contracting entity, software and data sit on servers in Frankfurt, Germany on named Amazon Web Services infrastructure, and a subprocessor list is published with each party's country — including a disclosed US party, OpenAI, as a default add-on for the AI Content Generator. GDPR alignment, ISO 27001 certification and pseudonymization of public comments are stated on the vendor's own pages. We found no public information on a data processing agreement. 1 2 6
The Analyst
A Dutch contracting entity (Coosto B.V., Eindhoven, KVK registered), hosting named on AWS in Frankfurt, and a published subprocessor list with countries; the handling of network message content is described — not archived beyond fragments, with non-customer Facebook and Instagram commenters pseudonymized as "Anonymous user" — under stated GDPR roles and ISO 27001 certification. OpenAI appears as a US subprocessor for the AI Content Generator, and we found no public information on a data processing agreement, so the chain is not European end to end. 1 2
The Data Protection Officer
The contracting entity is Coosto B.V. in Eindhoven with a Dutch VAT number, hosting is stated on secured servers in Frankfurt in European data centres, and a subprocessor list with locations is published — though OpenAI in the United States is a default add-on for the AI Content Generator, and we found no public information on where the EmotionAI sentiment engine sends conversation text. The privacy statement says public social media messages are not archived, only short fragments are visible, retention is one year by default and five on request, and public information is pseudonymised where it serves no purpose — but we found no public information on a data processing agreement or on the legal basis stated for collecting that content. 1 2 4
The Skeptic
Coosto B.V. of Eindhoven with a Dutch KVK number and VAT, software hosted on named servers in Frankfurt, Germany on Amazon Web Services, and a published subprocessor list with countries attached — though Open AI of the US sits in it as a default add-on for the AI Content Generator. Handling of network message content is genuinely described — non-customer comments pseudonymised to Anonymous user, messages not archived — but we found no public information on a data processing agreement or a stated legal basis for the public-data collection. 2 1 7
Pricing transparency
not rated — the vendor publishes no price
Show reasoningHide reasoning
How this is scored
Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.
0 — No public prices at all; every tier is a sales conversation.
3 — A public "from" price or a single tier with its price.
5 — Prices per tier public with the billing period and the included social accounts or users stated.
8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.
10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.
The Community Manager not rated — no public information
We found no public information on prices, tiers, billing periods, account or seat limits, or at which tier the inbox and approvals begin — the product pages describe capabilities and offer a demo, but no figures at all, so a team cannot compute an annual invoice from what is public. 1 4 5 6
The Agency Lead not rated — no public information
We found no public information on pricing: none of the captured pages — the homepage, the publishing, scheduling, engagement and analytics pages, and the integrations page — states a price, tier, billing period or account limit, and the offered next step is a demo conversation with the sales team. As an agency I cannot compute what a small client on this platform would cost me, and per-account pricing that keeps small clients profitable is a deal-breaker I could not verify. 1 5
The Brand Governance Officer not rated — no public information
We found no public information on prices, tiers, billing periods or account limits in any of the captured pages; what the vendor's pages offer is a demo and a conversation with their webcare experts, so an annual invoice cannot be computed from public pages alone as far as this review can see. 1 3 4 5 6 7
The Analyst not rated — no public information
We found no public information on pricing transparency: none of the captured homepage, platform or solutions pages states a tier, a price, a billing period, or where the inbox and approvals begin, and the entry point shown is a demo discussion. A team cannot compute a real annual invoice from the public pages captured. 1 3 4 5 6 7
The Data Protection Officer not rated — no public information
We found no public information on prices, tiers, billing periods or account and user limits on the captured homepage, publishing, engagement and analytics pages, so a team cannot compute its annual invoice from public material. 1 3 4 5 6
The Skeptic not rated — no public information
We found no public information on pricing — no tier names, prices, billing periods, account or seat limits appear on any page we read; the only buying step shown is a demo conversation with their experts. A buyer cannot compute an annual invoice from the captured pages, and neither can I. 1 5
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Coosto
Is Coosto European?
Not determined: the vendor’s pages as captured do not say where Coosto is based.
Where does Coosto store data?
The default storage location for customer data is not stated on the vendor’s pages as of 3 Nov 2026. The vendor’s pages mention Germany as hosting location, per the vendor’s page captured 3 Nov 2026.
Does Coosto have a free plan?
Not stated on the vendor’s pages as of 3 Nov 2026.
What are the best alternatives to Coosto?
As of 4 Nov 2026, the panel rates Swat.io (3.5/5), HeyOrca (3.5/5) and Agorapulse (3.5/5) highest among the other 32 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Coosto alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 3 Nov 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Legal entity, Hosting location. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- We found no public information on pricing on the pages we read (coosto.com, coosto.com/en/privacy-statement, coosto.com/en/platform/social-media-publishing, coosto.com/en/solutions/social-media-scheduling, coosto.com/en/platform/social-media-engagement, coosto.com/en/platform/social-media-analytics and 1 more). If the vendor publishes it somewhere else, send us the page. Know more? Tell us
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 product fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
Sources (7)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor page www.coosto.com Checked 3 Nov 2026 Details →
- 2 Privacy policy — found from the homepage www.coosto.com Checked 3 Nov 2026 Details →
- 3 Publishing & calendar — found from sitemap www.coosto.com Checked 3 Nov 2026 Details →
- 4 Publishing & calendar — found from sitemap www.coosto.com Checked 3 Nov 2026 Details →
- 5 Engagement & community inbox — found from sitemap www.coosto.com Checked 3 Nov 2026 Details →
- 6 Analytics & reporting — found from sitemap www.coosto.com Checked 3 Nov 2026 Details →
- 7 Analytics & reporting — found from sitemap www.coosto.com Checked 3 Nov 2026 Details →