Social Media Marketing
Loomly
Provenance unknown Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Loomly · www.loomly.com
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Loomly at a glance
- Vendor
- Loomly
- Headquarters
- Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan
- Not stated on the vendor’s pages as of 13 Oct 2026
- Panel verdict
- The AI panel rates Loomly 2.5/5, the mean of 6 judges. Loomly's strongest showing is collaboration and governance, where scores cluster at 7-8: multi-tier approvals with batch monthly sign-off, custom roles, per-workspace permissions, version history, a white-label platform with custom subdomain, and OAuth connections with no stored social credentials. how scores are made
- As of
- Vendor pages captured 30 Sep 2026 to 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Loomly's strongest showing is collaboration and governance, where scores cluster at 7-8: multi-tier approvals with batch monthly sign-off, custom roles, per-workspace permissions, version history, a white-label platform with custom subdomain, and OAuth connections with no stored social credentials. Publishing and the engagement inbox (uniformly 6) are working surfaces — drag-and-drop calendar with scheduling slots, auto-published Reels, Stories, carousels and TikToks, per-channel customization with alt text — though the captured inbox pages name Facebook, Instagram, LinkedIn and TikTok while publishing lists eight networks. Scores split 4-6 on both analytics and reporting and platform coverage: higher scorers credit scheduled reports to up to 25 recipients and eight-network breadth; lower scorers found no public information on custom dashboards, competitor benchmarking, UTM attribution, changelogs or deprecation notice. Weakest is sovereignty: the contracting entity is Bending Spoons US Inc. of New York, hosting is AWS with no region stated, and the subprocessor list is available on request rather than shown. Pricing transparency scored 0-1; the only pricing facts published are a 14-day free trial and Compare Plans links.
Speaks for it
- Multi-tier approval workflows with batch monthly sign-off, custom roles and per-workspace permissions drive the bench's highest scores.
- Publishing handles per-channel customization with alt text, post mockups matching each platform's UI, and auto-publishing for Reels, Stories, carousels and TikToks.
- Analytics cover account and post metrics including posts published outside the tool, with PDF and CSV export and scheduled weekly or monthly reports to up to 25 recipients.
- Social accounts connect through OAuth with no stored credentials, and users can enable TOTP two-factor authentication.
- A white-label platform with custom logo, favicon and subdomain, plus mobile approvals, supports client-facing agency work.
Held against it
- Sovereignty scores 2-3: the contracting entity is Bending Spoons US Inc. of New York and hosting is named as AWS with no region stated.
- We found no public information on failure notifications or retry when a scheduled post fails overnight, nor on bulk CSV import or evergreen queue recycling.
- We found no public information on custom dashboards, competitor benchmarking, UTM attribution into web analytics, or retention beyond the networks' own windows.
- We found no public information on per-network limitations, a changelog, advance notice of deprecations, or export of the engagement archive beyond content export.
- The captured inbox pages document comments, mentions and DMs for Facebook, Instagram, LinkedIn and TikTok, four of the eight connected networks.
Best for
- You manage multiple client brands and need multi-tier approvals that bring the client into the chain, with batch monthly sign-off and per-workspace permissions.
- You publish heavy per-channel short-form video — Reels, Stories, carousels, TikToks — and rely on previews matching each platform's UI.
- You deliver recurring client reports and value scheduled weekly or monthly delivery to up to 25 recipients with PDF and CSV export.
- Your security review favors OAuth account connections with no stored social credentials and TOTP two-factor authentication.
Avoid if
- Your procurement requires a European contracting entity or a stated hosting region — ask the vendor: the public pages we read do not show it
- You moderate communities across all eight connected networks — the captured inbox pages name Facebook, Instagram, LinkedIn and TikTok, four of the eight.
- You depend on custom dashboards, competitor benchmarking or UTM attribution — analytics and reporting scores split 4-6 and the low scorers found no public information on these.
- You must compute an annual invoice before contacting sales — the public pages publish only a 14-day free trial and Compare Plans links.
The scores
| Criterion | Panel median |
|---|---|
| Publishing & calendar | 3 of 5 |
| Engagement & community inbox | 3 of 5 |
| Analytics & reporting | 3 of 5 |
| Approvals, roles & brand safety | 4 of 5 |
| Network coverage & API resilience | 3 of 5 |
| European sovereignty | 1 of 5 |
Publishing & calendar
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How this is scored
Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.
0 — One post to several networks at once with no per-network variation and no calendar.
3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.
5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.
8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.
10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.
The Community Manager
Scheduling looks like a real working surface — per-channel customization with alt text and tagging, Instagram first comments, a drag-and-drop calendar with scheduling slots, previews matching each platform's UI, automatic Loom.ly link shortening and auto-published Reels, Stories, carousels and TikToks. But I found no public information on the 3am question — failure notifications and retry for a scheduled post that never went out — nor on bulk CSV import, evergreen queue recycling or UTM rules. 4 5 9 10
The Agency Lead
Per-network customization including alt text and tagging, a drag-and-drop calendar with List and Calendar views, first comments, post mockups matching each platform's rendering, automatic link shortening and Reels, Stories and Shorts support are all evidenced. We found no public information on bulk upload or CSV import, evergreen or queue-based scheduling, or what happens when a scheduled post fails overnight — with twelve brands on one calendar, that is exactly the operation I cannot run blind. 4 5 9 10
The Brand Governance Officer
The calendar is a real working surface — drag-and-drop rescheduling, scheduling slots, per-channel customization with alt text and cover images, mockups matching each platform's UI, and auto-publishing for Reels, Stories and TikTok. But we found no public information on what happens when a scheduled post fails overnight, nor on bulk upload or CSV import, and the failure path is exactly what I would have to answer for. 4 5 9 10
The Analyst
Per-channel customisation with alt text and tagging, a drag-and-drop calendar with scheduling slots, previews matching each platform's actual UI, auto-published Reels, Stories, Carousels and TikToks, and automatic link shortening with the Loom.ly tool clear the mid anchor comfortably. But we found no public information on bulk CSV import, UTM tagging rules on the shortened links, or failure notifications with a retry for the 3am miss, which keeps it short of the higher anchor. 4 5 9 10
The Data Protection Officer
Per-channel customization with alt text, tagging and cover images, post mockups matching each platform's UI, a drag-and-drop calendar with scheduling slots, automatic Loom.ly short links, templates, and auto-publishing of Reels, Stories, posts and carousels with grid preview are all evidenced. We found no public information on bulk upload or CSV import, evergreen or queue-based scheduling, or failure notifications and one-click recovery when a scheduled post fails overnight. 4 5 9 10
The Skeptic
The calendar is a real working surface — drag-and-drop, scheduling slots, templates, per-channel variants with alt text and an Instagram first comment, mockups matching each platform's UI, and auto-publishing for Reels, Stories, carousels and TikToks. What I cannot find is the 3am story: no public information on failure notifications or retry, and none on bulk upload, CSV import or queue-based recycling. 4 5 9 10
Engagement & community inbox
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How this is scored
Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.
0 — No inbox; engagement happens in each native app.
3 — Mentions and comments listed per network with no assignment, no status and no history.
5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.
8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.
10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.
The Community Manager
A unified inbox pulling comments, replies, DMs and mentions from Facebook, Instagram, LinkedIn and TikTok with assignment, Read/Unread/Archived status, saved replies, hide-or-delete moderation and bulk actions is genuinely my daily queue. I found no public information on SLA timers, sentiment or priority flags, helpdesk escalation, internal notes, or a per-person conversation history spanning networks. 4 6 9 10
The Agency Lead
The unified inbox covers comments, mentions and DMs with conversation assignment, read/unread/archived statuses, saved replies, thread views, bulk actions and hide-or-delete moderation — a real working queue. We found no public information on internal notes, SLA timers, sentiment flags or helpdesk escalation, and the captured inbox pages name Facebook, Instagram, LinkedIn and TikTok while the other connected networks go unmentioned, which leaves me running several client communities outside the tool. 4 6 9 10
The Brand Governance Officer
Assignment with assignee filtering, read/unread/archived statuses, DMs and mentions alongside comments for Facebook, Instagram, LinkedIn and TikTok, saved replies, and hide-or-delete moderation are all evidenced. We found no public information on internal notes, per-person history spanning networks, SLA timers, sentiment flags or escalation to a helpdesk, and the unified inbox covers four networks while publishing covers eight. 4 6 9 10
The Analyst
A unified inbox covering Facebook, Instagram, LinkedIn and TikTok brings comments, mentions and DMs into one queue with assignment, read/unread/archived status, thread views, saved replies, bulk actions, and hide-or-delete moderation. We found no public information on internal notes, per-person history spanning networks, SLA timers, sentiment flags or helpdesk escalation, so it sits between the mid and high anchors. 4 6 9 10
The Data Protection Officer
A unified inbox gathers comments, mentions and DMs with assignment, Read/Unread/Archived statuses, saved replies, hide-or-delete comment moderation and bulk actions, though the captured pages name Facebook, Instagram, LinkedIn and TikTok for the comment, reply and DM flow. We found no public information on SLA timers, sentiment or priority flags, escalation to a helpdesk, or a per-person history spanning networks. 4 6 9 10
The Skeptic
The inbox has assignment, read/unread/archived status, saved replies, DMs, hide-or-delete moderation and bulk actions — but count the logos: the inbox page shows four networks while the publishing pages list eight. I found no public information on SLA timers, sentiment or priority flags, helpdesk escalation, or a per-person history spanning networks. 6 9 10
Analytics & reporting
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How this is scored
Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.
0 — Per-network vanity counts pulled live; no history kept.
3 — Basic post and profile metrics with a short history and no cross-network comparison.
5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.
8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.
10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.
The Community Manager
Account- and post-level statistics that even capture posts published outside the tool, audience demographics, PDF/CSV export and weekly or monthly scheduled reports to up to 25 recipients make a client-reportable baseline, with white-labeling as the agency-grade signal. I found no public information on competitor benchmarking, custom dashboards, combined paid and organic reporting, or retention beyond the platforms' own windows. 7 8
The Agency Lead
Account and post metrics including content published outside the tool, scheduled weekly and monthly reports to up to 25 recipients, PDF and CSV export for clients, per-network demographics and shortener click metrics are evidenced, and the scheduled client-facing reports are genuine agency material. We found no public information on competitor benchmarking, custom dashboards, combined paid and organic measurement or UTM-based attribution; white-label appears as a branded platform with custom logo and subdomain rather than documented report-level branding. 4 7 8 10
The Brand Governance Officer
Unified analytics with post-level statistics even for posts published outside the tool, PDF and CSV exports, weekly or monthly scheduled reports to up to 25 recipients, and per-network demographics for Facebook, LinkedIn and Instagram are all stated. We found no public information on retention beyond the platforms' own windows, competitor benchmarking, custom dashboards or UTM-based attribution; white-labelling appears as a platform-wide feature rather than client reporting specifically. 4 7 8 10
The Analyst
Account and post-level metrics including posts published outside the tool, per-network breakdowns for Facebook, LinkedIn and Instagram, demographics, PDF and CSV export, and weekly or monthly scheduled reports to up to 25 recipients are documented. We found no public information on retention beyond the networks' own windows, cross-network metric normalisation, competitor benchmarking, custom dashboards, or a UTM handoff into web analytics — the shortener reports its own click counts, sources and audience location, but we found no evidence of UTM attribution reaching external analytics. 4 7 8
The Data Protection Officer
Unified cross-network analytics, audience demographics, post-level data including posts published outside the tool, weekly or monthly scheduled reports to up to 25 recipients, PDF or CSV export and an Advanced Analytics export are all evidenced. We found no public information on custom dashboards, white-label client reporting, paid and organic combined, UTM attribution into web analytics, or retention of metrics beyond the networks' own windows. 4 7 8
The Skeptic
Account and post metrics, including posts published outside the tool, PDF and CSV export, and scheduled weekly or monthly reports to up to 25 recipients are documented, with per-network detail for Facebook, LinkedIn and Instagram. I found no public information on retention beyond the networks' own windows, competitor benchmarking, custom dashboards, or UTM-based attribution into web analytics. 4 7 10
Approvals, roles & brand safety
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How this is scored
How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.
0 — Shared login, no roles, no approvals.
3 — Separate users with a coarse admin split and an optional single approval step.
5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.
8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.
10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.
The Community Manager
Calendars separated per brand and client with permissions per workspace, custom roles, multi-tier approval chains with batch monthly sign-off, private-then-public comments, version history and safeguards against accidental posting — plus OAuth with no stored social credentials — cover most of the accident-prevention job. I found no public information on locking content after approval or configurable legal review, so it stops short of audit-grade governance. 3 8 10
The Agency Lead
This is the criterion that decides an agency purchase, and it holds up: dedicated calendars per brand and client with custom user permissions per workspace, multi-tier approval chains that bring the client in at the right moment including batch approval of a whole month, a private-to-public comment toggle for client review, version and asset history, conditional guards against accidental posting, and OAuth connections with no stored credentials. Combined with the white-label platform, custom subdomain and mobile approvals, my twelve brands stay separated with the client visibly inside the chain; we found no public information on content locking after approval or an explicit legal-review step, which keeps it off the audit-grade mark. 3 4 5 8 10
The Brand Governance Officer
This is my home ground and much of it is present: multi-tier approval workflows with batch monthly approvals, custom user permissions per workspace, role-based permissions for clients and collaborators, a private-to-public comment toggle for client review, post and asset version history, conditional guards against accidental posting, and account connections through OAuth with no stored social credentials plus two-factor authentication. What I cannot evidence is the binding part — we found no public information showing approval is enforced as a gate before anything reaches a network, that content locks after approval, or that the history logs name the individual behind each edit. 3 4 5 8 10
The Analyst
Multi-tier approval workflows with batch approval, custom roles and per-workspace permissions, conditional guards against accidental publishing, post version history and history logs, comment privacy toggles for client review, per-brand calendars, and OAuth connections without stored social credentials match the high anchor well. We found no public information on content locking after approval or configurable legal-review chains specifically. 3 4 5 8 9 10
The Data Protection Officer
Multi-tier approval workflows with batch monthly approval, custom roles, per-workspace user permissions, private-by-default comments toggled public for client sign-off, version and post history logs, and OAuth connection with no stored social credentials give a credible audit story. We found no public information on content locking after approval or on approval being enforced as an absolute gate before anything reaches a network. 3 5 8 9 10
The Skeptic
Multi-tier approvals with batch monthly sign-off, conditional guards against accidental posting, per-workspace permissions, version logs of every post update, and OAuth with no stored social credentials go most of the way toward audit-grade governance. What I found no public information on is enforced approval before anything reaches a network, or legal review in the approval chain. 3 8 10
Network coverage & API resilience
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How this is scored
Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.
0 — A few networks, some through unofficial means, with no statement about API status or platform changes.
3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.
5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.
8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.
10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.
The Community Manager
Eight networks including Threads and Google Business Profile are listed, a public status page exists, and the Instagram and TikTok pages spell out per-network capabilities like Reels auto-publishing, comment replies and video options. I found no public information on documented per-network limitations, a changelog when platform behaviour changes, advance notice of deprecations, or official partner status. 4 9 10
The Agency Lead
Eight networks through OAuth including the newer ones like TikTok and Threads, dedicated per-network capability pages for Instagram and TikTok, a status page and content export give good breadth. We found no public information on per-network limitation documentation, advance notice of deprecations, or export of the engagement archive beyond the content export, so the resilience half of the story is undocumented. 3 4 6 9 10
The Brand Governance Officer
Eight networks including the newer ones, Threads and TikTok, connected through OAuth, with detailed per-network pages for Instagram and TikTok, a status page, and content export for offline collaboration. We found no public information on documented per-network limitations, advance notice of deprecations, a changelog for platform behaviour changes, or official partner status. 3 4 9 10
The Analyst
Eight networks including the newer Threads connect through an industry-standard OAuth process, a status page exists, and dedicated integration pages document per-network capabilities for Instagram and TikTok. We found no public information on documented per-network limitations, a changelog for platform behaviour changes, advance notice of deprecations, or full export of the engagement archive beyond a content export for offline collaboration. 3 4 9 10
The Data Protection Officer
Eight networks including Threads and Google Business Profile connect through standard OAuth, per-network integration pages document capabilities such as TikTok cover photo and stitches/duets settings and Instagram first comments, and a status page is linked. We found no public information on a changelog for platform behaviour changes, advance notice of deprecations, or full export of the engagement archive beyond content export for offline collaboration. 3 4 9 10
The Skeptic
Eight networks including the newer ones, connected through OAuth with no stored credentials, and two network-specific pages that document capabilities in detail — that much is solid. But I found no public information on per-network limitations, a changelog, advance notice of deprecations, or export of the publishing and engagement archive; a bare Status link appears without any shown integration coverage. 3 4 9 10
European sovereignty
panel opinion
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How this is scored
Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.
3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.
5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.
8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.
The Community Manager
The contracting provider is Bending Spoons US Inc. in New York with hosting on AWS and the region not stated in the captured pages; we found no public information on data residency or the names of subprocessors, only a DPA pointing to a security page for the list and invoking Italian law, Milan courts, the Garante and Standard Contractual Clauses. An Italian parent acting as autonomous controller does not change the US contracting entity or the unlocated chain. 2 3 2
The Agency Lead
The contracting entity is Bending Spoons US Inc. in New York, hosting is on AWS with no region stated, and the subprocessor list is referenced at a security link rather than shown — for my EU clients that is the whole question unanswered. The data processing agreement does bring Standard Contractual Clauses, Italian governing law, Milan courts and the Italian parent company as autonomous controller for certain operations, which is the only reason this clears the floor at all. 2 3
The Brand Governance Officer
The contracting entity is Bending Spoons US Inc. of New York with the Italian parent acting as autonomous controller, hosting is on AWS with no region stated, and we found no public information on data residency. The data processing agreement does provide GDPR scope, Standard Contractual Clauses under Italian law with the Garante as supervisory authority, a subprocessor list made available through the security page, and audit rights — though the audit demands ninety days' notice at the customer's cost. 2 3 2
The Analyst
The contracting entity is Bending Spoons US Inc. of New York, infrastructure is AWS with no region stated on the captured security page, and we found no subprocessor names in the captures even though the data processing agreement points to a list at a security link. GDPR terms, Standard Contractual Clauses, Italian governing law, the Milan courts and the Italian Garante as supervisory authority give partial European scaffolding, but hosting region and the entity behind the contract keep this near the bottom of the scale. 2 3
The Data Protection Officer
The data processing agreement names Bending Spoons US Inc. of New York as the contracting Provider, with the Italian parent acting in its own right as an autonomous controller; hosting is described only as AWS with no region stated, and the sub-processor list is made available on request rather than published. The DPA itself carries GDPR scope, SCCs with the Italian Garante as supervisory authority, breach notice without undue delay, and deletion three years after last use with retrieval beforehand, which is above a bare absence, but we found no public information on where the community conversations and message content are processed or on any sentiment or AI processing of that text. 2 3 2
The Skeptic
The contracting entity is Bending Spoons US Inc. of New York, hosting is named as AWS with no region stated, and we found no public information naming subprocessors — only a pointer to a list on the security page. The data processing agreement does bring GDPR scope, Standard Contractual Clauses under Italian law with Milan courts and the Italian Garante, which is real legal machinery, but the entity and the hosting story sit outside Europe. 2 3
Pricing transparency
not rated — the vendor publishes no price
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How this is scored
Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.
0 — No public prices at all; every tier is a sales conversation.
3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.
5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.
8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.
10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.
The Community Manager
The only pricing-adjacent facts anywhere are a 14-day free trial and repeated "Compare Plans" links; we found no public price figures, tier boundaries, account limits or seat costs in the captured pages. No team can compute even a rough invoice from what is published here, and the tier where approvals and the inbox begin is equally unstated. 5 8 10
The Agency Lead
A 14-day free trial and a Compare Plans link are the only pricing-adjacent facts captured; no tier price, account limits, seat cost, billing period or the tier where approvals and the inbox begin appears anywhere, so no annual invoice can be computed for a given number of accounts and users. For per-account pricing across twelve clients of different sizes, we found no public information at all. 5 8 10
The Brand Governance Officer
The captured pages reference a two-week free trial and repeatedly link to a plan comparison, yet no price, billing period, account or user limit, or the tier where approvals and the inbox begin appears anywhere we captured. A team cannot compute an annual invoice from public pages alone, which is where this lands for me. 5 8 10
The Analyst
The captured pages show a free trial referenced as two weeks and a repeated Compare Plans link, but we found no public pricing figures, no stated account or user limits per tier, and no indication of the tier where approvals and the inbox begin. A team cannot compute an annual invoice from what was captured. 5 8 10
The Data Protection Officer
The captured pages reference a Compare Plans page and a two-week free trial, but we found no public information on tier prices, per-user or per-account rates, the number of social accounts included, or the tier where the inbox and approvals appear. A team cannot compute an annual invoice from what was captured. 5 8
The Skeptic
The only pricing-adjacent facts captured are a 14-day free trial and repeated links to a Compare Plans page; no prices, account limits, tier boundaries or billing terms appear. A team cannot compute an annual invoice from the public pages we hold, and the tier where approvals and the inbox begin is not stated. 5 8 10
European sovereignty — proven facts
0 of 4 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Ownership | Not determined | — | uncited Report an error |
| Data residency | Not determined ⚠ unverified | — | uncited Report an error |
| Subprocessors | Not determined ⚠ unverified | — | uncited Report an error |
Questions about Loomly
Is Loomly European?
Not determined: the vendor’s pages as captured do not say where Loomly is based.
Where does Loomly store data?
Not stated on the vendor’s pages as of 13 Oct 2026.
Does Loomly have a free plan?
Not stated on the vendor’s pages as of 13 Oct 2026.
What are the best alternatives to Loomly?
As of 21 Oct 2026, the panel rates Swat.io (3.5/5), Hootsuite (3/5) and Agorapulse (3/5) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Loomly alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 30 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Legal entity, Data residency, Subprocessors. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 10 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 8 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (10)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor page www.loomly.com Checked 13 Oct 2026 Details →
- 2 Data processing agreement (dpa) — found from the homepage www.loomly.com Checked 13 Oct 2026 +1 earlier capture: 30 Sep 2026 Details →
- 3 Security / trust page — found from the homepage www.loomly.com Checked 13 Oct 2026 Details →
- 4 Publishing & calendar — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
- 5 Publishing & calendar — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
- 6 Engagement & community inbox — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
- 7 Analytics & reporting — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
- 8 Approvals, roles & brand safety — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
- 9 Network coverage & API resilience — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
- 10 Network coverage & API resilience — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →