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Social Media Marketing

Loomly

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Loomly · www.loomly.com

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Loomly: AI-assisted analysis on whats-best.ai Loomly: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Loomly at a glance

Vendor
Loomly
Headquarters
Not stated on the vendor’s pages as of 13 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 13 Oct 2026
Free plan
Not stated on the vendor’s pages as of 13 Oct 2026
Panel verdict
The AI panel rates Loomly 2.5/5, the mean of 6 judges. Loomly's strongest showing is collaboration and governance, where scores cluster at 7-8: multi-tier approvals with batch monthly sign-off, custom roles, per-workspace permissions, version history, a white-label platform with custom subdomain, and OAuth connections with no stored social credentials. how scores are made
As of
Vendor pages captured 30 Sep 2026 to 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources

Loomly alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Brand Governance Officer

Weighted verdict

Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Brand Governance Officer

Panel median The Brand Governance Officer This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Brand Governance Officer
Publishing & calendar 3 of 5 2.5 of 5
Engagement & community inbox 3 of 5 3 of 5
Analytics & reporting 3 of 5 3 of 5
Approvals, roles & brand safety 4 of 5 3.5 of 5
Network coverage & API resilience 3 of 5 3 of 5
European sovereignty 1 of 5 1.5 of 5

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.

0 — One post to several networks at once with no per-network variation and no calendar.

3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.

5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.

8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Brand Governance Officer

The calendar is a real working surface — drag-and-drop rescheduling, scheduling slots, per-channel customization with alt text and cover images, mockups matching each platform's UI, and auto-publishing for Reels, Stories and TikTok. But we found no public information on what happens when a scheduled post fails overnight, nor on bulk upload or CSV import, and the failure path is exactly what I would have to answer for. 4 5 9 10

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No inbox; engagement happens in each native app.

3 — Mentions and comments listed per network with no assignment, no status and no history.

5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.

8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Brand Governance Officer

Assignment with assignee filtering, read/unread/archived statuses, DMs and mentions alongside comments for Facebook, Instagram, LinkedIn and TikTok, saved replies, and hide-or-delete moderation are all evidenced. We found no public information on internal notes, per-person history spanning networks, SLA timers, sentiment flags or escalation to a helpdesk, and the unified inbox covers four networks while publishing covers eight. 4 6 9 10

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — Per-network vanity counts pulled live; no history kept.

3 — Basic post and profile metrics with a short history and no cross-network comparison.

5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.

8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Brand Governance Officer

Unified analytics with post-level statistics even for posts published outside the tool, PDF and CSV exports, weekly or monthly scheduled reports to up to 25 recipients, and per-network demographics for Facebook, LinkedIn and Instagram are all stated. We found no public information on retention beyond the platforms' own windows, competitor benchmarking, custom dashboards or UTM-based attribution; white-labelling appears as a platform-wide feature rather than client reporting specifically. 4 7 8 10

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Shared login, no roles, no approvals.

3 — Separate users with a coarse admin split and an optional single approval step.

5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.

8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Brand Governance Officer

This is my home ground and much of it is present: multi-tier approval workflows with batch monthly approvals, custom user permissions per workspace, role-based permissions for clients and collaborators, a private-to-public comment toggle for client review, post and asset version history, conditional guards against accidental posting, and account connections through OAuth with no stored social credentials plus two-factor authentication. What I cannot evidence is the binding part — we found no public information showing approval is enforced as a gate before anything reaches a network, that content locks after approval, or that the history logs name the individual behind each edit. 3 4 5 8 10

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — A few networks, some through unofficial means, with no statement about API status or platform changes.

3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.

5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.

8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Brand Governance Officer

Eight networks including the newer ones, Threads and TikTok, connected through OAuth, with detailed per-network pages for Instagram and TikTok, a status page, and content export for offline collaboration. We found no public information on documented per-network limitations, advance notice of deprecations, a changelog for platform behaviour changes, or official partner status. 3 4 9 10

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Brand Governance Officer

The contracting entity is Bending Spoons US Inc. of New York with the Italian parent acting as autonomous controller, hosting is on AWS with no region stated, and we found no public information on data residency. The data processing agreement does provide GDPR scope, Standard Contractual Clauses under Italian law with the Garante as supervisory authority, a subprocessor list made available through the security page, and audit rights — though the audit demands ninety days' notice at the customer's cost. 2 3 2

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.

5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Brand Governance Officer

The captured pages reference a two-week free trial and repeatedly link to a plan comparison, yet no price, billing period, account or user limit, or the tier where approvals and the inbox begin appears anywhere we captured. A team cannot compute an annual invoice from public pages alone, which is where this lands for me. 5 8 10

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined ⚠ unverified — uncited Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Questions about Loomly

Is Loomly European?

Not determined: the vendor’s pages as captured do not say where Loomly is based.

Where does Loomly store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

Does Loomly have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

What are the best alternatives to Loomly?

As of 21 Oct 2026, the panel rates Swat.io (3.5/5), Hootsuite (3/5) and Agorapulse (3/5) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Loomly alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

Do you know more about Loomly? Tell us Report an error on this page

Sources (10)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page www.loomly.com Checked 13 Oct 2026 Details →
  2. 2 Data processing agreement (dpa) — found from the homepage www.loomly.com Checked 13 Oct 2026 +1 earlier capture: 30 Sep 2026 Details →
  3. 3 Security / trust page — found from the homepage www.loomly.com Checked 13 Oct 2026 Details →
  4. 4 Publishing & calendar — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
  5. 5 Publishing & calendar — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
  6. 6 Engagement & community inbox — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
  7. 7 Analytics & reporting — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
  8. 8 Approvals, roles & brand safety — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
  9. 9 Network coverage & API resilience — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →
  10. 10 Network coverage & API resilience — found from sitemap www.loomly.com Checked 13 Oct 2026 Details →