Social Media Marketing
Metricool
EU-Made Report an errorPanel rating · 6 judges · How to read the stars
Category median
Sovereignty: 2 of 4 dimensions proven
0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Metricool S.L. · metricool.com
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Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Metricool is a social-media planning and analytics tool from Metricool S.L. of Madrid. Pricing transparency scores highest at 7: Free, Starter and Advanced tiers are published in EUR and USD, from up to 5 brands for $20/month up to 50 brands for $159/month, with priced add-ons — though White Label and the Canva add-on are contact-us only. Analytics and reporting follows at 6-7, on unlimited metrics storage on paid plans, competitor analysis up to 100 profiles, and automated PDF and PPT reports with a Looker Studio connector. The engagement inbox and collaboration governance are weakest at 4-5: reviewers found no public information on assignment, statuses or per-person history, and none on approval chains or an audit trail. Publishing shows the widest spread, 5 to 7, its lower scores resting on unanswered questions such as what happens when a scheduled post fails overnight. Sovereignty sits at 5: EU servers and no international transfers in processing are stated, but Claude and ChatGPT connectors and Google's YouTube API services put US providers in the chain, and we found no public subprocessor list.
Speaks for it
- Pricing transparency scores at 7, with Free, Starter and Advanced tiers published in EUR and USD by brand count and add-ons priced (Twitter/X at $10/month per connected account, Hashtag Tracker at $25/day).
- Analytics and reporting scores at 6-7 on unlimited metrics storage on paid plans, competitor analysis up to 100 profiles, and automated PDF and PPT reports with a Looker Studio connector.
- Publishing is evidenced as a drag-and-drop calendar with best times, auto-publication, automatic content lists, recurring scheduling and an unlimited RSS feed.
- Platform coverage scores at 5-6 across Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile plus Facebook, Google and TikTok Ads.
- EU servers are stated, no international transfers are claimed in processing, and GDPR terms include 72-hour breach notification with a DPO contact.
Held against it
- Engagement inbox scores at 4-5; we found no public information on assignment, statuses, internal notes, saved replies or per-person conversation history.
- Collaboration governance scores at 4-5; we found no public information on multi-step approval chains, comments on drafts, content locking or an audit trail of who approved and published what.
- We found no public information on what happens when a scheduled post fails overnight, on bulk or CSV import, or on per-network previews, while unlimited scheduling may be limited by the Fair Use Policy.
- White Label and the Canva add-on are contact-us priced, and we found no public information on the cost of brands beyond 50 or on any minimum term.
- Sovereignty scores at 5; we found no public information on a named subprocessor list or named hosting infrastructure, while Claude, ChatGPT and Google's YouTube API services sit in the processing path.
Best for
- You budget a multi-brand operation from public prices and do not need white-label — tiers run from up to 5 brands for $20/month to up to 50 brands for $159/month.
- You want analytics history beyond the networks' own windows, with automated PDF and PPT reports and a Looker Studio connector to build on.
- You schedule across many networks, including newer ones such as Threads and Bluesky, from a single calendar.
- You want to start at no cost — the Free plan manages 1 brand at $0/month with up to 20 scheduled posts per month and 30 days of analytics.
Avoid if
- You must budget white-label or the Canva add-on up front — both are priced on request only.
- Your analysis depends on Twitter/X history — Twitter/X analytics require a paid add-on at $10/month per connected account, and Twitter/X metrics are stored for 30 days.
- You require a processing chain without US-headquartered providers — the captured pages show Google processing customer YouTube account data and AI connectors to Claude and ChatGPT.
- You need to export your publishing and engagement archive on exit — the terms prohibit extracting data hosted in Metricool without express written authorization.
The scores
Publishing & calendar
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How this is scored
Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.
0 — One post to several networks at once with no per-network variation and no calendar.
3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.
5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.
8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.
10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.
The Community Manager
The calendar is a real working surface — drag and drop, best times, automatic content lists, a post library, plus RSS and recurring scheduling — which is genuinely pleasant to plan on. But we found no public information on per-network variants, drafts, or what happens when a scheduled post fails; for someone who has lived through a silent 3am post that never existed, that silence is the difference between trusting the tool and babysitting it. 1 3 3
The Agency Lead
The drag-and-drop calendar, best-time suggestions, Autolists, recurring scheduling and RSS feed are all evidenced, which gives me a real working surface across brands, and scheduling spans Instagram, X, TikTok, Facebook and YouTube. We found no public information on bulk upload or CSV import, per-network rendering previews, or what happens when a scheduled post fails overnight — the 3am failure question every agency eventually gets. 1 3 3
The Brand Governance Officer
The planner is a real working surface — drag-and-drop calendar, best times, automatic content lists, recurring and RSS-driven scheduling, post library and repurposing between brands — with publishing on paid plans free of a monthly cap, subject to a stated Fair Use Policy. We found no public information on per-network content or first-comment variants, previews, bulk import, or what happens when a scheduled post fails overnight, and that silence is what holds this back. 1 3 3 3
The Analyst
The planner is a real working surface — drag-and-drop calendar, best times, Autolists, auto publication, recurring scheduling and an unlimited RSS feed across Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch and LinkedIn — which is queue-based scheduling taken seriously. I found no public information on failure notifications with retry, bulk upload or CSV import, per-network previews, or link shortening with UTM rules, and unlimited scheduling carries a Fair Use Policy asterisk. 1 3 3 3
The Data Protection Officer
The planner page shows a drag-and-drop calendar, best-times scheduling, Autolists, RSS feed and recurring scheduling without credit consumption, and scheduling is offered for Instagram, X, TikTok, Facebook and YouTube. We found no public information on bulk CSV import, per-network preview rendering, or what happens when a scheduled post fails overnight. 1 3 3 3
The Skeptic
The planner is evidenced as a drag-and-drop calendar with best times, auto-publication, automatic content lists, recurring scheduling and an unlimited RSS feed across Instagram, X, TikTok, Facebook and YouTube. But I found no public information on per-network variants, previews, bulk or CSV import, or what happens when a scheduled post fails overnight — the 3am question goes unanswered, and "unlimited" scheduling carries a Fair Use Policy asterisk. 1 3 3
Engagement & community inbox
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How this is scored
Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.
0 — No inbox; engagement happens in each native app.
3 — Mentions and comments listed per network with no assignment, no status and no history.
5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.
8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.
10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.
The Community Manager
"All your messages in one place" across Instagram, Facebook, Google Business Profile, TikTok, YouTube and LinkedIn is the queue I want, with comments and direct messages named and comment-to-DM flows included. But we found no public information on assignment, status, internal notes, saved replies or per-person history — the things that turn a river of mentions into a desk someone owns. 2 3 3
The Agency Lead
A unified inbox for Instagram, Facebook, Google Business Profile, TikTok, YouTube and LinkedIn messages — with direct messages and a flow that turns comments into DMs — clears the one-queue bar, and that flows feature is even a light automation. We found no public information on assignment, statuses, internal notes or per-person conversation history, so I could not run a client service rota from it. 2 3 3
The Brand Governance Officer
A unified inbox is evidenced across Instagram, Facebook, Twitter/X (add-on), Google Business Profile, TikTok, YouTube and LinkedIn, with direct messages named among the capabilities and Flows able to turn comments into DMs. We found no public information on assignment, statuses, internal notes, per-person conversation history or spam handling — without ownership and history an inbox is a feed, not a service desk. 2 1 3 3
The Analyst
An inbox collects all messages in one place across Instagram, Facebook, Google Business Profile, TikTok, YouTube and LinkedIn with Twitter on an add-on, the policy pages confirm comments and direct messages are handled, and Flows can turn comments into DMs automatically. I found no public information on assignment, status and internal notes, per-person conversation history, saved replies, SLA timers, sentiment flags or escalation to a helpdesk. 2 3 3
The Data Protection Officer
An inbox is evidenced as "all your messages in one place" across Instagram, Facebook, Google Business Profile, TikTok, YouTube and LinkedIn, with X behind a paid add-on, and a Flows feature turns comments into DMs. We found no public information on assignment, status, internal notes, SLA timers, moderation rules or a per-person history spanning networks — and for an inbox holding private messages, that silence also means no stated handling of the correspondents' data. 3 3 1 2
The Skeptic
A unified inbox is published across Instagram, Facebook, Twitter/X, Google Business Profile, TikTok, YouTube and LinkedIn, with direct messages named and a Flows feature turning comments into DMs — though that one is free only "for a limited time". I found no public information on assignment, statuses, internal notes, saved replies, SLA timers, spam handling or per-person history, so this sits between a bare list and a working queue. 2 1 3 3
Analytics & reporting
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How this is scored
Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.
0 — Per-network vanity counts pulled live; no history kept.
3 — Basic post and profile metrics with a short history and no cross-network comparison.
5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.
8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.
10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.
The Community Manager
Paid plans store metrics beyond the networks' own windows (with the Twitter/X 30-day limit documented rather than hidden), benchmark up to 100 competitors, and hand over automated PDF and PPT reports with monthly sending, customizable templates, campaign dashboards and a Looker Studio connector. We found no public information on audience demographics over time or paid-plus-organic combined reporting. 3 3
The Agency Lead
Unlimited metric history on paid plans, competitor analysis for up to 100 profiles, automated PDF and PowerPoint reports with monthly sending, and a Looker Studio connector give me something presentable to hand a client, and the Twitter/X 30-day storage cap is at least documented rather than buried. But campaign dashboards and Metricool Studio sit behind the Advanced Analytics add-on, white-label is contact-us only, and we found no public information on UTM-based attribution or audience demographics over time. 3 3 3
The Brand Governance Officer
Paid plans store metrics without a time limit (Twitter/X capped at 30 days, which is at least documented), competitor benchmarking runs to 100 profiles, and reporting is automated with monthly sending, PDF and PowerPoint downloads, customizable templates, campaign dashboards and a Looker Studio connector, with the ad platforms Facebook, Google and TikTok covered. We found no public information on white-label client reporting, UTM-based attribution into web analytics, or audience demographics over time. 3 3 4 3
The Analyst
Metrics storage is unlimited on paid plans — history kept past the networks' own windows — and the 30-day Twitter/X storage limit is footnoted rather than hidden, alongside competitor analysis up to 100 profiles, automated PDF and PPT reports with monthly sending, campaign dashboards and a Looker Studio connector. I found no public information on UTM-based attribution into web analytics, audience demographics over time, or white-label client reporting an agency could hand over unedited. 3 3 3
The Data Protection Officer
Metrics storage is unlimited on paid plans with the 30-day Twitter/X limit openly footnoted, competitor analysis scales to 100 profiles, and automated reports export to PDF and PPT with customizable templates, campaign dashboards and a Looker Studio connector. We found no public information on cross-network metric normalisation or audience demographics over time. 3 3 3
The Skeptic
Unlimited metrics storage on paid plans, competitor analysis up to 100 profiles, automated PDF and PPT reports with monthly sending, campaign dashboards and a Looker Studio connector are all evidenced, and the Twitter/X 30-day storage limit is stated openly rather than hidden. Nothing on cross-network normalisation, audience demographics over time, UTM-based attribution, or what "unlimited" retention survives under the Fair Use Policy. 3 3 3
Approvals, roles & brand safety
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How this is scored
How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.
0 — Shared login, no roles, no approvals.
3 — Separate users with a coarse admin split and an optional single approval step.
5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.
8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.
10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.
The Community Manager
Role management, team and client management, unlimited team members and a post approval system are listed on the advanced plan, which is the basics of several people publishing to a brand without an accident. We found no public information on multi-step approval chains, comments on drafts, or an activity log that shows who approved and published what — and that last one is what I would need before letting an agency near a client account. 3 3
The Agency Lead
Role management, a post approval system, and team and client management with unlimited team members are evidenced, which is a genuine checkpoint for a multi-person team publishing to client accounts. We found no public information on multi-step or client-inclusive approval chains, comments on drafts, content locking after approval, or an audit trail — so I could not demonstrate to a client who approved and published what. 1 3 3
The Brand Governance Officer
Role management, team and client management and a post approval system are named as Advanced-plan features with unlimited team members — but nothing shows whether approval is enforced before anything reaches a network, whether an audit trail of edits and publications exists, or how granular the roles are. We found no public information on approval chains, legal review steps, comments on drafts or content locking, and for a brand account that is the difference between governance and a checkbox. 1 3 3 3
The Analyst
There is a post approval system, team and client management, role management and unlimited team members on the upper tiers. I found no public information on multi-step approval chains, comments on drafts, an activity log or audit trail, or per-account permission granularity — so who can be shown to have approved what stops at a single step. 1 3 3
The Data Protection Officer
Role management, team and client management and a "post approval system" are listed for the top plan, with unlimited team members. We found no public information on multi-step approval chains, comments on drafts, content locking after approval, or an audit trail showing who approved and published what — for a regulated buyer, that last absence is the decisive one. 3 3 1
The Skeptic
Role management, unlimited team members, team and client management and a "post approval system" are named, which clears the single-approval-step bar. But I found no public information on multi-step approval chains, comments on drafts, content locking after approval, or any audit trail of who changed and published what — the evidence a regulated buyer would demand is simply not there. 1 3 3
Network coverage & API resilience
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How this is scored
Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.
0 — A few networks, some through unofficial means, with no statement about API status or platform changes.
3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.
5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.
8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.
10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.
The Community Manager
The channel list is broad and includes the newer networks — Threads and Bluesky alongside the majors — and YouTube runs explicitly through Google's official API services, with per-network limits documented where they bite (Twitter/X as an add-on, 30-day Twitter metric storage). We found no public information on an integration status page, advance notice of deprecations, or export of my publishing and engagement archive; what is described on termination is deletion of my data, which is not the same as keeping it. 2 3 3
The Agency Lead
Coverage is broad — Web/Blog, Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile — with per-network connection limits documented and Twitter/X monetized as a $10/month per-account add-on, so the newer networks are there. We found no public information on an integration status page, advance notice of platform changes, or export of my own publishing and engagement archive if a network breaks. 2 3 3
The Brand Governance Officer
Coverage is broad and current — Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile plus the ad platforms — with the YouTube integration running on Google's official API services and per-network limits such as the Twitter/X add-on documented on the pricing pages. We found no public information on an integration status page, advance notice of platform deprecations, or export of the customer's own publishing and engagement archive. 2 3 4 3
The Analyst
Coverage is broad and current — Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, plus Facebook, Google and TikTok Ads — with YouTube described as using Google's API services and the Twitter/X add-on requirement and its 30-day storage limit documented. I found no public information on an integration status page, a changelog for platform behaviour changes, deprecation notices, or export of the customer's own publishing and engagement archive. 2 3 3
The Data Protection Officer
The channel list is broad and current, including Threads, Bluesky, Twitch and Pinterest, and the YouTube integration runs through Google's API services. We found no public information on an integration status page, a changelog, advance notice of deprecations, or export of the customer's own publishing and engagement archive — and the terms expressly prohibit extracting data hosted in Metricool, which makes the archive question sharper. 3 2 4
The Skeptic
Coverage is broad — Web/Blog, Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile plus three ads platforms — and YouTube is explicitly through Google-provided API services, with LinkedIn connection caps and the Twitter/X 30-day metric limit documented. But there is no integration status page, no changelog, no statement of advance notice for deprecations, and no evidence of exporting your own publishing and engagement archive — while the terms expressly prohibit extracting hosted data without written authorization. 2 4 3
European sovereignty
panel opinion
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How this is scored
Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.
3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.
5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.
8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.
The Community Manager
A Spanish contracting entity in Madrid, all data on servers inside the EU with a stated position of no international transfers, a DPA with processors, 72-hour breach notification and a DPO contact — the European basics are in order. But the named AI connectors are ChatGPT and Claude, and we found no public information on a published subprocessor list or the named hosting infrastructure behind "EU servers". 2 4
The Agency Lead
EU servers as standard, no international transfers claimed in processing, a Spanish contracting entity in Madrid, a DPO contact and DPAs with processors are all evidenced, which is the right baseline for a European client archive. The chain still includes Claude and ChatGPT connectors and Google for YouTube data, we found no published subprocessor list, and team.blue N.V.'s own registration and financing are undisclosed — hosting is named only as EU servers, not named infrastructure. 2 1 4
The Brand Governance Officer
The contracting entity is Metricool S.L. of Madrid under Spanish law and GDPR, all data is stated to sit on EU servers with no international transfers in processing, and a DPO, an AEPD complaint route and 72-hour breach notification are published. The chain is not evidenced clean end to end: we found no public list naming the subprocessors, the AI connectors named are Claude and ChatGPT, Google processes customer YouTube account data, and group control sits with team.blue N.V., on whose registration and financing we found no public information. 2 1 4
The Analyst
EU hosting is standard — all data stored on servers inside the EU with no international transfers in processing — under an EU contracting entity, Metricool Software SL of Madrid, with Spanish law, GDPR commitments, DPO contact and AEPD complaint rights. Parts of the chain sit outside the EU without a described safeguard, with AI connectors to Claude and ChatGPT and Google processing YouTube account data, and I found no published subprocessor list or named hosting infrastructure. 2 1 4
The Data Protection Officer
EU servers are stated as standard with no international transfers in the processing, the contracting entity is METRICOOL SOFTWARE, SL of Madrid with registry details and a DPO contact, breach notification is fixed at 72 hours, and data processor agreements are concluded with subprocessors. But we found no public information on a named subprocessor list or on hosting infrastructure, the Claude and ChatGPT connectors carry no described safeguard for where message content is processed, the published retention periods cover commercial books, personal claims and tax obligations rather than the conversation archive, and nothing we saw squarely addresses the personal data arriving from the networks in comments and messages. 2 4 1
The Skeptic
A Spanish contracting entity in Madrid, EU servers stated, no international transfers claimed in the processing, and GDPR terms with a 72-hour breach notice and named supervisory authority. The chain is not clean from there: AI connectors to Claude and ChatGPT plus Google's YouTube API put US providers in the processing path with no explained safeguard, no subprocessor list is published by name, and team.blue N.V.'s own registration and financing are undisclosed on the captured pages. 2 1 4
Pricing transparency
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How this is scored
Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.
0 — No public prices at all; every tier is a sales conversation.
3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.
5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.
8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.
10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.
The Community Manager
Tiers are priced per brand in both EUR and USD with the billing period stated — Up to 5 brands for $20/month through Manage up to 50 brands for $159/month — VAT treatment is stated up front (excluded, calculated before signing), and real add-ons carry real numbers: the X add-on at $10/month per connected account, Advanced Analytics starting at 10 €/12 $ per month, hashtag tracker at $25/day, AI credits per tier. White label and the Canva add-on are "contact us", and we found no public information on the cost of going beyond fifty accounts or any minimum term, which is what keeps an agency's annual invoice from being fully computable. 3 3 3
The Agency Lead
Brand-count tier ladders up to 50 brands, an annual saving of up to 24%, an EUR/USD toggle, VAT-excluded disclosure, and priced add-ons for Twitter/X, Hashtag Tracker and Advanced Analytics let me compute most of a real invoice for a given brand count. White-label and the Custom plan are contact-us only, the price of the beyond-50-accounts pack is not shown, unlimited scheduling carries a Fair Use asterisk, and no minimum term is stated — the white-label gap is exactly the line item an agency cannot budget from public pages. 3 3 3
The Brand Governance Officer
Free, Starter and Advanced are priced publicly in euros and dollars with brand counts stated (up to 5 brands for €16/month, 10 for €29/month; up to 15 brands for $53/month rising to 50 for $159/month), unlimited team members, VAT treatment stated, and add-ons priced — Twitter/X at $10/month per connected account, Hashtag Tracker at $25/day, Advanced Analytics starting at 10 €/12 $ per month. The annual invoice is computable for most account shapes, but White Label and the Canva add-on sit behind contact-us pricing, the cost of accounts beyond fifty is not shown, and monthly billing appears only as a saving of up to 24 percent. 3 3 3
The Analyst
Every named tier is public with brand limits — Free manages 1 brand, Starter up to 5 brands for $20/month and up to 10 for $36, Advanced up to 15 brands for $53/month and up to 50 for $159 — with a EUR/USD toggle, the annual saving stated, VAT exclusion stated, and add-ons priced: Twitter/X $10/month per connected account, Hashtag Tracker $25/day, Advanced Analytics starting at 10 €/12 $ per month. White label and the Canva add-on are priced only on request, and I found no public information on the cost of connections beyond the +50 step or any minimum term. 3 3 3
The Data Protection Officer
The pricing pages publish a tier matrix with brand counts ("Up to 5 brands for $20/month", "Up to 15 brands for $53/month"), a Twitter/X add-on at "$10/month per connected account", a Hashtag Tracker at "$25/day", unlimited team members on paid plans, and a VAT statement that prices exclude applicable VAT. White-label and Canva add-ons are "contact us" and we found no public information on minimum term, so the full annual invoice for a buyer needing those pieces is not computable from public pages alone. 3 3 3
The Skeptic
Free, Starter and Advanced are priced publicly in EUR and USD with brand-count tiers (5, 10, 15, 25, 50 brands), annual savings up to 24 percent, VAT stated as excluded and calculated before signing, and priced add-ons for Twitter/X at $10/month per connected account, Advanced Analytics and Hashtag Tracker. Held below the top band because White Label and the Canva add-on are "contact us", no extra-brand price or minimum term appears, and the captured pages do not show clearly which plan the inbox or the approval system begin in. 3 3 3
European sovereignty — proven facts
2 of 4 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Ownership | European PE-owned ⚠ unverified | 2/2 pts | 2 Report an error |
| Data residency | EU only ⚠ unverified | 3/3 pts | 2 Report an error |
| Subprocessors | Not determined ⚠ unverified | — | uncited Report an error |
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 2 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Ownership. The page states only group membership and joint control by team.blue N.V.; it does not disclose team.blue's own financing (private equity, VC or listed status) or where team.blue N.V. is itself registered.
- Weak sourcing — Data residency. No hosting provider or specific EU member state is named, so the statement rests solely on the vendor's own privacy policy.
- Weak sourcing — Subprocessors, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 115 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 66 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 16 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 6 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (14)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage metricool.com Checked 5 Oct 2026 +3 earlier captures: 28 Sep 2026, 11 Sep 2026, 2 Sep 2026 Details →
- 2 Privacy policy metricool.com Checked 5 Oct 2026 Details →
- 3 Pricing metricool.com Checked 5 Oct 2026 +4 earlier captures: 28 Sep 2026, 21 Sep 2026, 16 Sep 2026, 11 Sep 2026 Details →
- 4 Legal notice metricool.com Checked 5 Oct 2026 Details →
- 5 Publishing & calendar — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
- 6 Publishing & calendar — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
- 7 Engagement & community inbox — found from sitemap help.metricool.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
- 8 Engagement & community inbox — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
- 9 Analytics & reporting — found from sitemap metricool.com Checked 5 Oct 2026 Details →
- 10 Analytics & reporting — found from sitemap metricool.com Checked 5 Oct 2026 Details →
- 11 Approvals, roles & brand safety — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
- 12 Approvals, roles & brand safety — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
- 13 Network coverage & API resilience — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
- 14 Network coverage & API resilience — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →