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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 2 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Metricool S.L. · metricool.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.

0 — One post to several networks at once with no per-network variation and no calendar.

3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.

5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.

8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Skeptic

The planner is evidenced as a drag-and-drop calendar with best times, auto-publication, automatic content lists, recurring scheduling and an unlimited RSS feed across Instagram, X, TikTok, Facebook and YouTube. But I found no public information on per-network variants, previews, bulk or CSV import, or what happens when a scheduled post fails overnight — the 3am question goes unanswered, and "unlimited" scheduling carries a Fair Use Policy asterisk. 1 3 3

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No inbox; engagement happens in each native app.

3 — Mentions and comments listed per network with no assignment, no status and no history.

5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.

8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Skeptic

A unified inbox is published across Instagram, Facebook, Twitter/X, Google Business Profile, TikTok, YouTube and LinkedIn, with direct messages named and a Flows feature turning comments into DMs — though that one is free only "for a limited time". I found no public information on assignment, statuses, internal notes, saved replies, SLA timers, spam handling or per-person history, so this sits between a bare list and a working queue. 2 1 3 3

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — Per-network vanity counts pulled live; no history kept.

3 — Basic post and profile metrics with a short history and no cross-network comparison.

5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.

8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Skeptic

Unlimited metrics storage on paid plans, competitor analysis up to 100 profiles, automated PDF and PPT reports with monthly sending, campaign dashboards and a Looker Studio connector are all evidenced, and the Twitter/X 30-day storage limit is stated openly rather than hidden. Nothing on cross-network normalisation, audience demographics over time, UTM-based attribution, or what "unlimited" retention survives under the Fair Use Policy. 3 3 3

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Shared login, no roles, no approvals.

3 — Separate users with a coarse admin split and an optional single approval step.

5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.

8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Skeptic

Role management, unlimited team members, team and client management and a "post approval system" are named, which clears the single-approval-step bar. But I found no public information on multi-step approval chains, comments on drafts, content locking after approval, or any audit trail of who changed and published what — the evidence a regulated buyer would demand is simply not there. 1 3 3

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — A few networks, some through unofficial means, with no statement about API status or platform changes.

3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.

5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.

8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Skeptic

Coverage is broad — Web/Blog, Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile plus three ads platforms — and YouTube is explicitly through Google-provided API services, with LinkedIn connection caps and the Twitter/X 30-day metric limit documented. But there is no integration status page, no changelog, no statement of advance notice for deprecations, and no evidence of exporting your own publishing and engagement archive — while the terms expressly prohibit extracting hosted data without written authorization. 2 4 3

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Skeptic

A Spanish contracting entity in Madrid, EU servers stated, no international transfers claimed in the processing, and GDPR terms with a 72-hour breach notice and named supervisory authority. The chain is not clean from there: AI connectors to Claude and ChatGPT plus Google's YouTube API put US providers in the processing path with no explained safeguard, no subprocessor list is published by name, and team.blue N.V.'s own registration and financing are undisclosed on the captured pages. 2 1 4

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Pricing transparency

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.

5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Skeptic

Free, Starter and Advanced are priced publicly in EUR and USD with brand-count tiers (5, 10, 15, 25, 50 brands), annual savings up to 24 percent, VAT stated as excluded and calculated before signing, and priced add-ons for Twitter/X at $10/month per connected account, Advanced Analytics and Hashtag Tracker. Held below the top band because White Label and the Canva add-on are "contact us", no extra-brand price or minimum term appears, and the captured pages do not show clearly which plan the inbox or the approval system begin in. 3 3 3

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European sovereignty — proven facts

2 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership European PE-owned ⚠ unverified 2/2 pts 2 Report an error
Data residency EU only ⚠ unverified 3/3 pts 2 Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (14)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage metricool.com Checked 5 Oct 2026 +3 earlier captures: 28 Sep 2026, 11 Sep 2026, 2 Sep 2026 Details →
  2. 2 Privacy policy metricool.com Checked 5 Oct 2026 Details →
  3. 3 Pricing metricool.com Checked 5 Oct 2026 +4 earlier captures: 28 Sep 2026, 21 Sep 2026, 16 Sep 2026, 11 Sep 2026 Details →
  4. 4 Legal notice metricool.com Checked 5 Oct 2026 Details →
  5. 5 Publishing & calendar — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  6. 6 Publishing & calendar — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  7. 7 Engagement & community inbox — found from sitemap help.metricool.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
  8. 8 Engagement & community inbox — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  9. 9 Analytics & reporting — found from sitemap metricool.com Checked 5 Oct 2026 Details →
  10. 10 Analytics & reporting — found from sitemap metricool.com Checked 5 Oct 2026 Details →
  11. 11 Approvals, roles & brand safety — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  12. 12 Approvals, roles & brand safety — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  13. 13 Network coverage & API resilience — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  14. 14 Network coverage & API resilience — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →