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Metricool

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 2 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Metricool S.L. · metricool.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The Agency Lead

Weighted verdict

Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Agency Lead

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.

0 — One post to several networks at once with no per-network variation and no calendar.

3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.

5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.

8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Agency Lead

The drag-and-drop calendar, best-time suggestions, Autolists, recurring scheduling and RSS feed are all evidenced, which gives me a real working surface across brands, and scheduling spans Instagram, X, TikTok, Facebook and YouTube. We found no public information on bulk upload or CSV import, per-network rendering previews, or what happens when a scheduled post fails overnight — the 3am failure question every agency eventually gets. 1 3 3

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No inbox; engagement happens in each native app.

3 — Mentions and comments listed per network with no assignment, no status and no history.

5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.

8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Agency Lead

A unified inbox for Instagram, Facebook, Google Business Profile, TikTok, YouTube and LinkedIn messages — with direct messages and a flow that turns comments into DMs — clears the one-queue bar, and that flows feature is even a light automation. We found no public information on assignment, statuses, internal notes or per-person conversation history, so I could not run a client service rota from it. 2 3 3

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — Per-network vanity counts pulled live; no history kept.

3 — Basic post and profile metrics with a short history and no cross-network comparison.

5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.

8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Agency Lead

Unlimited metric history on paid plans, competitor analysis for up to 100 profiles, automated PDF and PowerPoint reports with monthly sending, and a Looker Studio connector give me something presentable to hand a client, and the Twitter/X 30-day storage cap is at least documented rather than buried. But campaign dashboards and Metricool Studio sit behind the Advanced Analytics add-on, white-label is contact-us only, and we found no public information on UTM-based attribution or audience demographics over time. 3 3 3

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Shared login, no roles, no approvals.

3 — Separate users with a coarse admin split and an optional single approval step.

5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.

8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Agency Lead

Role management, a post approval system, and team and client management with unlimited team members are evidenced, which is a genuine checkpoint for a multi-person team publishing to client accounts. We found no public information on multi-step or client-inclusive approval chains, comments on drafts, content locking after approval, or an audit trail — so I could not demonstrate to a client who approved and published what. 1 3 3

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — A few networks, some through unofficial means, with no statement about API status or platform changes.

3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.

5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.

8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Agency Lead

Coverage is broad — Web/Blog, Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile — with per-network connection limits documented and Twitter/X monetized as a $10/month per-account add-on, so the newer networks are there. We found no public information on an integration status page, advance notice of platform changes, or export of my own publishing and engagement archive if a network breaks. 2 3 3

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Agency Lead

EU servers as standard, no international transfers claimed in processing, a Spanish contracting entity in Madrid, a DPO contact and DPAs with processors are all evidenced, which is the right baseline for a European client archive. The chain still includes Claude and ChatGPT connectors and Google for YouTube data, we found no published subprocessor list, and team.blue N.V.'s own registration and financing are undisclosed — hosting is named only as EU servers, not named infrastructure. 2 1 4

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Pricing transparency

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.

5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Agency Lead

Brand-count tier ladders up to 50 brands, an annual saving of up to 24%, an EUR/USD toggle, VAT-excluded disclosure, and priced add-ons for Twitter/X, Hashtag Tracker and Advanced Analytics let me compute most of a real invoice for a given brand count. White-label and the Custom plan are contact-us only, the price of the beyond-50-accounts pack is not shown, unlimited scheduling carries a Fair Use asterisk, and no minimum term is stated — the white-label gap is exactly the line item an agency cannot budget from public pages. 3 3 3

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European sovereignty — proven facts

2 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership European PE-owned ⚠ unverified 2/2 pts 2 Report an error
Data residency EU only ⚠ unverified 3/3 pts 2 Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (14)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage metricool.com Checked 5 Oct 2026 +3 earlier captures: 28 Sep 2026, 11 Sep 2026, 2 Sep 2026 Details →
  2. 2 Privacy policy metricool.com Checked 5 Oct 2026 Details →
  3. 3 Pricing metricool.com Checked 5 Oct 2026 +4 earlier captures: 28 Sep 2026, 21 Sep 2026, 16 Sep 2026, 11 Sep 2026 Details →
  4. 4 Legal notice metricool.com Checked 5 Oct 2026 Details →
  5. 5 Publishing & calendar — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  6. 6 Publishing & calendar — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  7. 7 Engagement & community inbox — found from sitemap help.metricool.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
  8. 8 Engagement & community inbox — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  9. 9 Analytics & reporting — found from sitemap metricool.com Checked 5 Oct 2026 Details →
  10. 10 Analytics & reporting — found from sitemap metricool.com Checked 5 Oct 2026 Details →
  11. 11 Approvals, roles & brand safety — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  12. 12 Approvals, roles & brand safety — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  13. 13 Network coverage & API resilience — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →
  14. 14 Network coverage & API resilience — found from sitemap help.metricool.com Checked 5 Oct 2026 Details →