Social Media Marketing
Buffer
Rest of world Report an errorPanel rating · 6 judges · How to read the stars
Category median
Sovereignty: 1 of 4 dimensions proven
0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Buffer, Inc. · buffer.com
Compare with Later → Compare with Hootsuite → Report an error on this page Is this your product? →
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Buffer is a social media management tool built on scheduled posts with design and analytics tools. Its strongest area is pricing transparency, scoring 7 to 8: per-channel prices are public with billing periods and tier boundaries stated. Analytics and reporting follows at 4 to 5, with follower growth, engagement, impressions and post performance, unlimited history on the paid plans, and CSV, PDF or markdown export. Platform coverage scores 4 to 6 across eleven named channels, including Bluesky, Mastodon and Threads. The engagement inbox is the weakest area at 1 to 2: the only engagement feature shown is AI replies, five suggestions per week on Free and unlimited above, and we found no public information on a unified inbox, assignment or conversation history. Sovereignty scores 1 to 2: Buffer, Inc of San Francisco is the contracting entity, the privacy policy states transfers inside or outside the EEA including the US, and we found no public information on EU hosting. The publishing spread, 2 to 4, turns on how judges weighed missing failure-handling information against documented per-network scheduling.
Speaks for it
- Public per-channel pricing with stated billing periods, user limits and tier boundaries, including a Free tier of up to 3 channels with no credit card needed
- Insights cover follower growth, engagement, impressions and post performance, with unlimited history on the paid plans and CSV, PDF or markdown export
- Eleven channels are listed as connectable, including the newer Bluesky, Mastodon and Threads, alongside a public API with published terms and rate limits
- Scheduling shows per-network behaviour, with threaded posts on X, Bluesky, Threads and Mastodon and first-comment scheduling for Instagram, Facebook and LinkedIn
- The Team plan adds approval workflows managing who can draft and approve posts, with unlimited team members
Held against it
- The engagement inbox scores 1 to 2, where AI replies are the only feature shown and we found no public information on a unified inbox, assignment or conversation history
- We found no public information on what happens when a scheduled post fails, on the calendar as a working surface, or on bulk upload
- We found no public information on EU hosting or data residency, while the privacy policy states personal information may be transferred and stored inside or outside the EEA including in the US, though a subprocessor list, a Data Protection Agreement and Data Privacy Framework certification are published
- We found no public information on an audit trail of who edited and published what, on multi-step approval chains, or on client workspaces with separation
- We found no public information on competitor benchmarking, cross-network comparison or scheduled exports
Best for
- You publish across many networks, including newer ones such as Bluesky, Mastodon and Threads, and want per-network behaviour like threads and scheduled first comments
- You want to compute your costs from public pages before buying, with Essentials at "$5 /month 1 channel · $60 billed yearly (save 2 months)", Team at "$10 /month 1 channel · $120 billed yearly (save 2 months)" and a 14-day free trial
- You report on follower growth, engagement, impressions and post performance and need unlimited history with branded CSV, PDF or markdown exports on Team
- You run a small team that needs a draft-and-approve step and unlimited team members on a single plan
Avoid if
- You need a unified inbox to handle comments and messages with assignment and per-person history; the only engagement capability the pages show is AI replies
- Your organisation requires EU data residency or a European contracting entity; the privacy policy states personal information may be transferred and stored inside or outside the EEA including in the US, and we found no public information on EU hosting
- A regulator or client will ask you to produce an audit trail of who approved and published each post; the evidenced approval step is a single draft-and-approve stage on Team
- You need competitor benchmarking or cross-network comparison in your reporting; the pages show follower growth, engagement, impressions and post performance, and we found no public information on benchmarking
The scores
Publishing & calendar
Show reasoningHide reasoning
How this is scored
Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.
0 — One post to several networks at once with no per-network variation and no calendar.
3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.
5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.
8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.
10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.
The Community Manager
Scheduling across eleven channels with real per-network touches is well evidenced — threads on X, Bluesky, Threads and Mastodon, a scheduled first comment on Instagram, Facebook or LinkedIn, queue refills, tags and ideas, plus phone reminders for Instagram, TikTok and YouTube where direct publishing is limited. What decided the score against it: we found no public information on the calendar as a working surface, previews, bulk upload or CSV import, and nothing on failure notifications or a retry — the 3am silence is exactly the gap. 2 1 4
The Agency Lead
Scheduling is the core of the product with per-network touches I can point to — first-comment scheduling for Instagram, Facebook and LinkedIn, threads on X, Bluesky, Threads and Mastodon, and reminder publishing offered for Instagram, TikTok and YouTube. But we found no public information on the calendar as a working surface, bulk upload, per-network previews, or failure notifications with a retry, so I cannot see how a 3am failure on a client account gets handled. 2 4
The Brand Governance Officer
Scheduled posting is the stated core — the service description is built on releasing posts at a scheduled time — and first-comment scheduling for Instagram, Facebook and LinkedIn plus threads on X, Bluesky, Threads and Mastodon give some per-network variation. Beyond reminder notifications for Instagram, TikTok and YouTube, we found no public information on the calendar as a working surface, bulk operations, or what happens when a scheduled post fails overnight. 2 4
The Analyst
Scheduled posting across eleven networks is well evidenced, with genuinely per-network behaviour — first comments on Instagram, Facebook and LinkedIn, threads on X, Bluesky, Threads and Mastodon, and reminders for Instagram, TikTok and YouTube. I found no public information on the calendar as a working surface, bulk or CSV operations, or what the customer sees when a scheduled post fails overnight. 1 2 4
The Data Protection Officer
Scheduled posts per channel across the connected networks are documented, along with per-network touches like first-comment scheduling, threads on X, Bluesky, Threads and Mastodon, and reminder notifications for Instagram, TikTok and YouTube. I found no public information on a calendar as a working surface, per-network text variants, bulk operations, or how a failed post is surfaced and recovered. 2 4
The Skeptic
The captured pages confirm scheduled posts per channel, threaded posts on X, Bluesky, Threads and Mastodon, and first-comment scheduling on Instagram, Facebook and LinkedIn — real per-network behaviour, not one blast to everyone. We found no public information on the calendar as a working surface, drag-and-drop, bulk or CSV upload, link shortening with UTM rules, per-network previews, or any failure notification with a retry. Reminder notifications are listed for Instagram, TikTok and YouTube with no statement of what each of those integrations cannot do, and nothing on these pages tells me what happens when a post fails at 3am. 2 4
Engagement & community inbox
Show reasoningHide reasoning
How this is scored
Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.
0 — No inbox; engagement happens in each native app.
3 — Mentions and comments listed per network with no assignment, no status and no history.
5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.
8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.
10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.
The Community Manager
This is the half of my job wearing a marketing badge, and the captured pages show almost nothing of it: the only engagement capability evidenced is AI replies — "AI that learns your voice and sounds like you" — with five suggestions a week on Free and unlimited on paid plans. We found no public information on a unified inbox across networks, on assignment, status, internal notes, saved replies, or conversation history per person. 2
The Agency Lead
The only engagement capability visible in the plan comparison is AI reply suggestions — five per week on Free, unlimited on paid. We found no public information on a unified queue for comments, mentions and messages, assignment, statuses, conversation history or moderation, so for client community work I would be back in the native apps. 2
The Brand Governance Officer
AI replies are the only engagement capability shown, priced at five suggestions per week on the free plan and unlimited above, which implies some in-app reply assistance. We found no public information on a unified inbox, assignment and status, saved replies, per-person conversation history, or escalation to a service desk — the half of the job I would be accountable for has no published shape. 2
The Analyst
The only engagement feature in evidence is the pricing page's AI replies, "AI that learns your voice and sounds like you." I found no public information on a unified inbox, assignment, statuses, saved replies or any per-person conversation history, so nothing here is evidenced as a queue at all. 2
The Data Protection Officer
The only engagement feature the captured pages evidence is AI replies — "AI that learns your voice and sounds like you" — metered at five suggestions per week on the free plan. Every comment and message arriving from the networks is personal data the customer becomes responsible for, yet I found no public information on a unified inbox, assignment, conversation history, or retention of that conversation archive. The legal pages state the AI features interface with third-party services including OpenAI models, and I found no public information on an EU safeguard for that text. 2 4
The Skeptic
The only engagement feature the pages show is AI replies — "AI that learns your voice and sounds like you", five suggestions per week on Free — which tells me replies exist somewhere. We found no public information on a unified inbox, assignment, statuses, internal notes, saved replies, spam handling, or conversation history per person; there is nothing here a service team could run on. 2
Analytics & reporting
Show reasoningHide reasoning
How this is scored
Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.
0 — Per-network vanity counts pulled live; no history kept.
3 — Basic post and profile metrics with a short history and no cross-network comparison.
5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.
8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.
10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.
The Community Manager
Insights covering follower growth, engagement, impressions and post performance are included, with unlimited history on the paid plans — beyond the networks' own windows — plus exports as CSV, PDF or markdown and branded reports with your logo and cover page on Team. Competitor benchmarking, cross-network comparison, scheduled exports, custom dashboards and UTM attribution: we found no public information on any of these. 2 3
The Agency Lead
Insights cover follower growth, engagement, impressions and post performance with unlimited history on the paid tiers versus 30 days on Free, and reports export to CSV, PDF or markdown. Branded reports — your own logo and a cover page — sit on the Team plan, which is the white-label handover I need; we found no public information on custom dashboards, competitor benchmarking or scheduled exports. 2 3
The Brand Governance Officer
Insights cover follower growth, engagement, impressions and post performance with a 30-day history on the free plan and unlimited above it, plus exports as CSV, PDF or markdown and branded reports with a logo and cover page on Team. We found no public information on cross-network comparison, competitor benchmarking, custom dashboards, or attribution into web analytics. 2 3
The Analyst
Paid tiers keep analytics history "UNLIMITED" against the free tier's 30-day cap, which is exactly the retention beyond platform windows I look for, and reports export to CSV, PDF or markdown with branded covers on the top plan. I found no public information on cross-network comparison, competitor benchmarking, UTM-based attribution into web analytics, or any documentation of how networks' differently-defined metrics are normalised. 2 3
The Data Protection Officer
Insights cover follower growth, engagement, impressions and post performance, with unlimited history on the paid plans versus a 30-day history on the free plan, and the privacy policy confirms collection of demographic and audience data for connected networks; branded reports and CSV, PDF or markdown export sit in the paid tiers. A record retention schedule is published for active customers, but I found no public information on cross-network comparison, competitor benchmarking, or scheduled exports. 2 3 4
The Skeptic
The pages show follower growth, engagement, impressions and post performance with a 30-day history on Free and unlimited history on the paid plans, plus branded reports and CSV, PDF or markdown export on Team. We found no public information on cross-network comparison, competitor benchmarking, scheduled exports, paid and organic combined, or UTM-based attribution. Unlimited history at least means the numbers outlive the platforms' own retention windows, which is the part I care about when a network breaks. 2 3
Approvals, roles & brand safety
Show reasoningHide reasoning
How this is scored
How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.
0 — Shared login, no roles, no approvals.
3 — Separate users with a coarse admin split and an optional single approval step.
5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.
8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.
10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.
The Community Manager
Separate users with a limit of one on Free and Essentials but unlimited on Team, an approval-workflows feature on Team that manages "who can draft and approve posts across your team", and two-factor authentication add up to separate users and a genuine approval step. Multi-step approval chains, comments on drafts, an activity or audit log, and content locking after approval are things we found no public information on. 2
The Agency Lead
Team brings unlimited users and approval workflows described as managing who can draft and approve posts — one evidenced step, not a chain. We found no public information on client workspaces with strict separation, multi-step approval chains that include the client, content locking after approval, or an audit trail of who changed and published what, which is the bar before twelve brands share one tool. 2
The Brand Governance Officer
Approval workflows that manage who can draft and who can approve exist, but only on Team, alongside unlimited team members there and a single user on the lower tiers; two-factor authentication via email or authenticator app is the only credential safeguard shown. We found no public information on multi-step approval chains, content locking after approval, an audit trail of who edited and who published, or permissions granular to a single account — without a demonstrable trail I could not defend a brand account on this. 2
The Analyst
Approval workflows appear on one paid plan only — "Manage who can draft and approve posts across your team" — alongside unlimited team members on that plan and two-factor authentication. I found no public information on multi-step approval chains, roles per network or account, comments on drafts, an activity log or an audit trail of who published what. 2 3
The Data Protection Officer
Approval workflows that manage who can draft and approve posts arrive on the Team plan, with one included user below and unlimited team members there. I found no public information on multi-step approval chains, comments on drafts, content locking after approval, or an activity log showing who approved and published what — which is exactly the audit trail a regulator would ask me to produce. 2
The Skeptic
The Team plan shows unlimited users and approval workflows — "manage who can draft and approve posts across your team" — plus two-factor authentication, and that is the whole governance story on these pages. We found no public information on roles per network or account, multi-step approval chains, comments on drafts, an activity log, content locking after approval, or client workspaces with separation. Free and Essentials are single-user plans, so the approval step only exists on the top tier. 2
Network coverage & API resilience
Show reasoningHide reasoning
How this is scored
Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.
0 — A few networks, some through unofficial means, with no statement about API status or platform changes.
3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.
5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.
8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.
10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.
The Community Manager
Coverage is genuinely broad and officially documented: eleven channels including the newer Bluesky, Threads and Mastodon, a public API with developer docs and published API terms with rate limits, and YouTube named as using YouTube API Services. We found no public information on a public integration status page, a changelog when platform behaviour changes, or advance notice of deprecations; export appears only as general import and export tools to third-party services. 1 3 4
The Agency Lead
Eleven channels are listed including the newer Bluesky, Threads and Mastodon, alongside a public API with published terms and per-plan rate limits, and the terms confirm tools to import and export user content to third-party services. We found no public information on an integration status page, a changelog for platform behaviour changes, or advance notice of deprecations. 1 2 4
The Brand Governance Officer
Eleven channels are named, including the newer Bluesky, Mastodon and Threads, the YouTube integration runs on official YouTube API Services, and the public API, developer documentation and per-plan API rate limits are all published. We found no public information on an integration status page, advance notice of deprecations, or full export of the customer's publishing and engagement archive; the reminder notifications for Instagram, TikTok and YouTube are the only per-network constraint surfaced. 1 2 3
The Analyst
Eleven networks including the newer ones — Bluesky, Threads and Mastodon — are listed as connectable, the YouTube integration runs through YouTube API Services, and the public API ships with documented rate limits and published API terms. I found no public information on per-network limitation documentation, an integration status page, advance notice of deprecations, or a changelog when platform behaviour changes. 1 2 3 4
The Data Protection Officer
Eleven networks, including the newer Threads, Bluesky and Mastodon, are listed as connectable, YouTube is reached through its official API Services, and a public API with published terms and rate limits exists. I found no public information on per-network limitation documentation, a changelog when platform behaviour changes, an integration status page, or export of the customer's own engagement archive if a network breaks or leaves. 1 3
The Skeptic
Eleven network logos on the homepage, including the newer ones — Bluesky, Mastodon, Threads — and the legal pages explicitly reference YouTube API Services, so at least one integration is official on paper; the privacy page and the homepage give different channel lists, nine named there and eleven here. Reminder notifications appear for Instagram, TikTok and YouTube with no statement of what each of those integrations cannot do. We found no public information on a public status page for integrations, a changelog when platform behaviour changes, advance notice of deprecations, or full export of my own publishing and engagement archive — the parts that decide whether I keep my history when a network changes the rules. 1 2 3 4
European sovereignty
panel opinion
Show reasoningHide reasoning
How this is scored
Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.
3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.
5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.
8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.
The Community Manager
Buffer, Inc. of San Francisco is the contracting entity, and the privacy policy says personal information may be transferred to and stored outside the EEA including the US, with Data Privacy Framework adherence, Standard Contractual Clauses and a Data Protection Agreement offered as safeguards. A sub-processor list is published, which is worth something. But we found no public information on EU hosting as standard or an EU contracting entity — where my community's comments and messages are processed, the evidenced answer is the US. 3 4 4
The Agency Lead
The contracting entity is Buffer, Inc. of San Francisco, and the privacy policy says personal information may be transferred to and stored at affiliates, partners or service providers inside or outside the EEA, including in the US. A sub-processor list, a Data Protection Agreement, Standard Contractual Clauses and Data Privacy Framework adherence are captured; we found no public information on EU hosting or where the community archive is processed. 3 4
The Brand Governance Officer
The contracting entity is Buffer, Inc. of San Francisco and the privacy policy states personal information may be transferred to and stored outside the EEA, UK and Switzerland including the US, relying on the Data Privacy Framework and Standard Contractual Clauses; we found no public information on data residency. The published subprocessor list and the availability of a data protection agreement keep this just above the floor, but the AI features interface with OpenAI and nothing in the captured pages describes European hosting. 3 4 4
The Analyst
The contracting entity is Buffer, Inc. with a San Francisco legal address, and personal information "may be transferred to, and stored at" providers "inside or outside the European Economic Area (EEA)... including in the US"; I found no public information on EU hosting or an EU contracting entity. A sub-processor list, a Data Protection Agreement, Data Privacy Framework certification and Standard Contractual Clauses are published, which is meaningful disclosure but not European processing. 3 4 4
The Data Protection Officer
The contracting entity is Buffer, Inc. with headquarters in the United States, personal information may be transferred to affiliates, partners or service providers inside or outside the EEA including the US, and I found no public information on EU hosting or data residency. A sub-processor list, a Data Protection Agreement, Data Privacy Framework certification and Standard Contractual Clauses are published, which softens an otherwise non-European chain, but I found no public information on an EU safeguard for the message and comment content arriving from the networks, and the AI features interface with third-party services including OpenAI models. 3 4 4
The Skeptic
Buffer, Inc is the contracting entity with a San Francisco address, and the privacy policy states personal information "may be transferred to, and stored at, any of our affiliates, partners or service providers which may be inside or outside the European Economic Area", including the US. We found no public information on EU hosting or on where the archive and community conversations are processed. The European-facing material is a published sub-processor list, a Data Protection Agreement and Data Privacy Framework certification — a posture that legitimises transfers to the US rather than keeping the data in Europe. 3 4 4
Pricing transparency
Show reasoningHide reasoning
How this is scored
Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.
0 — No public prices at all; every tier is a sales conversation.
3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.
5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.
8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.
10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.
The Community Manager
Every tier is priced publicly with a per-channel quantity selector — Free with 3 channels, Essentials at "$5 /month 1 channel · $60 billed yearly", Team at "$10 /month 1 channel · $120 billed yearly" with unlimited team members — user limits are stated, cancellation anytime and non-refundable USD fees are public, and approval workflows and branded reports are clearly marked Team-only, so the tier where approvals begin is unambiguous. The pricing page's FAQ addresses VAT and nonprofit discounts, though the captured material does not show the VAT answer itself, and we found no public information on client workspaces or separately priced add-ons. 2 4
The Agency Lead
Per-channel pricing with an adjustable channel count — Free at three channels and one user, Essentials at "$5 /month 1 channel", Team at "$10 /month 1 channel" with unlimited users, "$60 billed yearly" and "$120 billed yearly" — lets me cost each small client from public pages, and approval workflows are visibly gated to Team. The one open item is VAT, raised as a pricing FAQ question with no treatment captured. 2 4
The Brand Governance Officer
A buyer can compute the annual invoice: Free at zero for up to 3 channels, Essentials at $5 /month per channel, Team at $10 /month per channel with unlimited users, yearly billing stated as $60 and $120, the channel quantity adjustable, and approval workflows and report exports clearly placed in the paid tiers. The pricing FAQ addresses VAT and nonprofit discounts, cancellation is anytime with fees in U.S. Dollars and non-refundable, and what keeps this from the top is that we found no public information on client workspaces as a priced unit. 2 4 4
The Analyst
A buyer can largely compute the invoice from public pages: per-channel pricing with an adjustable quantity selector — "$5 /month 1 channel · $60 billed yearly (save 2 months)" and "$10 /month 1 channel · $120 billed yearly (save 2 months)" — tier-by-tier feature boundaries showing where approvals and reporting sit, unlimited team members on the Team plan, and a 14-day trial. I found no public information on client-workspace pricing or priced add-ons, and VAT appears only as a question in the FAQ rather than a stated treatment. 2 4 4
The Data Protection Officer
Every tier is priced publicly with per-channel monthly and yearly figures quoted as "$5 /month 1 channel · $60 billed yearly (save 2 months)" and "$10 /month 1 channel · $120 billed yearly (save 2 months)", alongside channel counts, user limits and feature boundaries per tier including where approval workflows begin, cancellation terms, a VAT question in the FAQ, and USD non-refundable fees stated in the terms. I found no public information on a client-workspace price component or on add-ons priced separately from the subscription. 2 4 4
The Skeptic
Per-channel prices are public with the billing period stated — Essentials at "$5 /month 1 channel · $60 billed yearly" and Team at "$10 /month 1 channel · $120 billed yearly" — the channel quantity is adjustable, and user limits are shown per plan. The tier boundaries are visible: approval workflows and report export are marked not included on Free and Essentials and included on Team, cancellation anytime with no charge in the next cycle is stated, and fees are in U.S. Dollars and non-refundable. The pricing FAQ raises VAT and nonprofit discounts, but the captured text shows the question rather than a stated VAT treatment, and we found no public information on add-on pricing beyond the plans. 2 4 4
European sovereignty — proven facts
1 of 4 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Ownership | Not determined | — | uncited Report an error |
| Data residency | Not determined ⚠ unverified | — | uncited Report an error |
| Subprocessors | US CLOUD Act reach ⚠ unverified | 0/2 pts | 4 Report an error |
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 2 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Legal entity, Data residency. Not confirmed on the vendor’s own pages as captured.
- Weak sourcing — Subprocessors. OpenAI is named only via the Buffer Creator terms rather than in a sub-processor list (the GDPR section's 'Our list of sub-processors includes' contents are not in the excerpts), and no server region is stated.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 134 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 14 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 14 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 13 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 11 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (14)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage buffer.com Checked 5 Oct 2026 +6 earlier captures: 28 Sep 2026, 15 Sep 2026, 11 Sep 2026, 2 Sep 2026, 2 Sep 2026, 2 Sep 2026 Details →
- 2 Pricing buffer.com Checked 5 Oct 2026 +1 earlier capture: 2 Sep 2026 Details →
- 3 Privacy policy buffer.com Checked 5 Oct 2026 Details →
- 4 Legal statement buffer.com Checked 5 Oct 2026 +1 earlier capture: 21 Sep 2026 Details →
- 5 Publishing & calendar — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 6 Publishing & calendar — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 7 Engagement & community inbox — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 8 Engagement & community inbox — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 9 Analytics & reporting — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 10 Analytics & reporting — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 11 Approvals, roles & brand safety — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 12 Approvals, roles & brand safety — found from sitemap support.buffer.com Checked 5 Oct 2026 Details →
- 13 Network coverage & API resilience — found from sitemap buffer.com Checked 5 Oct 2026 Details →
- 14 Network coverage & API resilience — found from sitemap buffer.com Checked 5 Oct 2026 Details →