Analytics & reporting — found from sitemap — Buffer

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Facts read from this source

• Insights overview Report an error

  “It's a lightweight analytics view built right into Buffer — check in on a single channel's follower growth, engagement, and impressions, or get a cross-channel overview of how all your channels are performing”

• Insights supported channels Report an error

  “Insights is available for these channels: Instagram (Professional accounts — Business or Creator) Facebook Pages X/Twitter LinkedIn Pages and Profiles TikTok Pinterest Threads Bluesky YouTube Mastodon Substack”

• AI takeaways Report an error

  “AI-powered Takeaways, available on both the All Channels and individual channel views!”

• Start with AI Report an error

  “"Start with AI" takeaways open the composer with an AI prompt already filled in, based on what's been working for you.”

• Date ranges Report an error

  “Last 7 days Last 30 days Month to date Last month (paid plans only) Custom (paid plans only)”

• Natural language date picker Report an error

  “When you select Custom, you'll see a search box in the date picker that accepts natural-language queries.”

• Saved views Report an error

  “You can save any combination of date range and comparison as a named view — including the default Last 30 days, Month to date, Last month, Last 7 days, and Custom.”

• Filters Report an error

  “Both Tags and Channels filters are available in the All Channels view, and on Instagram and Facebook channels you can also filter by Post Type”

• Download snapshots all plans Report an error

  “Downloading snapshots is available on all plans, including Free.”

• Export zip contents Report an error

  “Export to CSV — downloads a .zip file containing three separate CSV files: summary.csv, posts.csv, and timeseries.csv.”

• Pdf customization Report an error

  “Report name: a custom title shown in the PDF header. Leave it blank and Buffer will use your organization name instead. Cover logo: upload your own logo to replace the default Buffer branding on the report's cover.”

• Instagram views label Report an error

  “For Instagram, this metric is now labeled Views everywhere in Insights — on the single-channel page, the All Channels summary, and any mixed-channel selection that includes Instagram”

• Share as post Report an error

  “This will generate a branded 1080×1080 image showing your top stats (reach, likes, replies, shares, etc.) with your channel's avatar and Buffer branding.”

• Performance per post Report an error

  “The Performance per Post table ranks your content by engagement rate so you can spot what's resonating and do more of it.”

• Sortable metrics Report an error

  “Sortable metrics may include Eng. Rate, Reactions, Comments, Views, Impressions, Reach, Shares, Reposts, Clicks, Saves, Follows, Quotes, Total time watched, and Viewers.”

• Metrics chart views Report an error

  “Posts — how often you published during the selected period. Content Impact — your post volume alongside follower growth, side by side. Audience Growth — followers over time, plus net new followers gained. Visibility — impressions (or Views, for Instagram) compared against your follower count. Follower Growth Rate (LinkedIn channels only)”

• Follower growth rate benchmark Report an error

  “It plots your monthly follower growth rate over time and compares it against the median for a cohort of similar Buffer accounts, showing you a percentile rank”

• Takeaways types Report an error

  “Performance tips highlight patterns in your content — things like which formats are resonating, what topics are driving engagement, and trends worth repeating. Repost suggestions identify your best-performing older posts and suggest republishing them to extend their reach.”

• Takeaways engagement calculation Report an error

  “Takeaways calculates engagement rate by pooling engagement and reach across your posts first, then computing the rate”

• Backfill facebook Report an error

  “Facebook 30 days of post data; 6 months of channel-level data”

• Backfill instagram Report an error

  “Instagram (Professional) 30 days of post data; stories collected from connection date onwards only”

• Backfill linkedin pages Report an error

  “LinkedIn Pages 30 days of post data; 6 months of channel-level data”

• Backfill pinterest youtube Report an error

  “Pinterest 90 days YouTube 90 days”

• Backfill substack Report an error

  “Substack Your 100 most recent Notes; new Notes you publish on Substack are picked up daily”

• Linkedin profile engagement formula Report an error

  “Buffer uses (reactions + comments) / impressions for the engagement rate on those posts. LinkedIn Page posts are unaffected — they use the engagement rate LinkedIn itself reports, which includes shares.”

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