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Business Intelligence & Dashboards

Preset (Apache Superset)

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Preset, Inc. · preset.io

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Preset (Apache Superset): AI-assisted analysis on whats-best.ai Preset (Apache Superset): AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Preset (Apache Superset) at a glance

Vendor
Preset, Inc.
Headquarters
Not stated on the vendor’s pages as of 1 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 1 Nov 2026
Free plan
Yes, per the vendor’s own page source, captured 1 Nov 2026
Starting price
“Starter Explore Superset in the cloud, free forever for small teams. $0 Forever, for up to 5 users.” (vendor’s words) source, captured 1 Nov 2026
Panel verdict
The AI panel rates Preset (Apache Superset) 3.5/5, the mean of 6 judges. Preset is a fully-hosted cloud service for Apache Superset from Preset, Inc. how scores are made
As of
Vendor pages captured 1 Nov 2026; evaluated by the panel 1 Nov 2026. all sources

Preset (Apache Superset) alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The IT Administrator

Weighted verdict

IT lead at a mid-sized healthcare supplier whose reports touch customer, pricing and employee data. Is asked to approve a BI tool after a department has already started a trial. Reads where extracts and caches are stored, whether the tool reaches the ERP database through a gateway or wants it opened to the internet, whether sales sees only its own region, and whether single sign-on and an audit log come with the plan or behind a sales call. Prefers an edition they can run themselves.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The IT Administrator

Panel median The IT Administrator This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The IT Administrator
Data sources, connectors & refresh 3.5 of 5 3.5 of 5
Dashboards, charts & interactivity 3.5 of 5 3.5 of 5
Self-service analysis & shared metrics 3.5 of 5 3.5 of 5
Sharing, scheduled reports & embedding 4 of 5 4 of 5
Access control, administration & portability 3.5 of 5 3.5 of 5
European sovereignty 2 of 5 2 of 5
Pricing transparency 2.5 of 5 2.5 of 5

Data sources, connectors & refresh

How this is scored

Which data the product can reach and how it stays current: native connectors to databases and warehouses (PostgreSQL, MySQL, SQL Server, BigQuery, Snowflake), to business applications (accounting, ERP, CRM, shop, help desk, ad platforms) and to files and spreadsheets (Excel, CSV, Google Sheets), live queries versus imported extracts, scheduled and incremental refresh with its minimum interval, joining data from several sources, light data preparation, access to databases behind a firewall (gateway, SSH tunnel, IP allow-list), and a generic REST or custom connector for what is not listed.

0 — Not a reporting product, or data can only be typed or pasted in by hand.

3 — Spreadsheet and file uploads plus a handful of named connectors; refresh schedules, live queries and blending sources are basic or not described.

5 — A published connector list covering the common databases, warehouses, spreadsheets and several named business applications, scheduled refresh with its interval stated, live queries or extracts at the customer's choice, data from two sources combined in one report, and a documented way to reach a database behind a firewall.

8 — Hundreds of maintained connectors or a full SQL layer over every major warehouse, incremental refresh and caching explained, a built-in data preparation or modelling step, a gateway or agent for on-premise sources, a generic REST or custom connector SDK, and connector limits (rows, API calls, history) stated per plan.

10 — Connectivity an organisation can standardise on: every source reachable live or by extract with the trade-offs documented, refresh down to minutes with lineage from report back to source, source changes detected and reported, and connector behaviour, quotas and failure handling published.

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The IT Administrator

The connector list covers more than forty named databases and warehouses with a generic SQLAlchemy URI for anything unlisted, queries run live on our own database with no extracts or dumps stored on Preset, and datasets with calculated columns give a light modelling step. The catch for our ERP is that the cloud service only connects to databases that are publicly addressable — SSH tunnels exist but are an Enterprise feature — and the pages themselves state that cross-database or cross-dataset joins are not supported. Caching is mentioned but its behaviour is not explained, and connector limits per plan are not published. 9 4 2 13

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Dashboards, charts & interactivity

How this is scored

What can be built and how readers use it: the range of chart types, tables and pivot tables, maps, KPI tiles with targets and comparisons, dashboard layout, filters and date controls that apply across a dashboard, drill-down and drill-through, cross-filtering by clicking a chart, templates for common sources, mobile and TV display, theming to the company's design, number formatting and localisation (decimal comma, currencies, German date formats), and accessibility of the result.

0 — No charts or dashboards; the product only stores or moves data.

3 — Standard bar, line and pie charts and a table on a dashboard; filters, drill-down and mobile display are basic or not described.

5 — A broad chart library with pivot tables, maps and KPI tiles with comparison to a previous period or target, dashboard-wide filters and date ranges, drill-down, templates for common sources, a mobile view, and number and date formats localised.

8 — Cross-filtering and drill-through between dashboards, custom visuals or a chart SDK, conditional formatting and annotations, dashboards themed to a brand, TV and presentation modes, pixel-exact or paginated reports for print, and accessibility of charts documented.

10 — Dashboards that a whole organisation reads daily: every interaction (filter, drill, cross-filter, parameter) available to readers without editor rights, performance on large data stated, accessibility conformance (WCAG) published, and every chart reproducible from a documented query.

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The IT Administrator

Forty-plus visualization types, an interactive pivot table with drag-and-drop grouping and column pinning, and cross-filtering documented across bar, line, pie, treemap, radar, table and deck.gl charts give readers genuine interactivity, with Drill to Detail and Drill By for the dashboard interactor role. Currency formatting, Big Number tiles with trendlines, Jinja-driven dashboard filters, dashboard CSS theming and annotation layers cover the KPI and branding work we do. We found no public information on accessibility conformance, mobile or TV display modes, or a custom-visual SDK. 3 11 12 13 18 2 5

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Self-service analysis & shared metrics

How this is scored

Whether people outside the data team can answer their own questions and whether everyone gets the same answer: a visual query builder, a SQL editor for analysts, calculated fields and formulas, a semantic layer or data model where metrics such as revenue or churn are defined once and reused, metric definitions under version control (Git, dbt integration), questions in natural language with the generated query shown, forecasting and anomaly detection with the method stated, and notebooks or Python for deeper analysis.

0 — Dashboards can only be viewed; no one can ask a new question of the data.

3 — Charts are configured from a field list and simple calculated fields; shared metric definitions, SQL and a query builder are basic or not described.

5 — A visual query builder for business users and a SQL editor for analysts, calculated fields and formulas, saved questions reused across dashboards, a data model or dataset layer where joins and metrics are defined once, and natural-language questions that show the query they ran.

8 — A semantic layer with governed metrics and dimensions reused across every report, definitions in code under Git version control or synced with dbt, certified or endorsed datasets, forecasting and anomaly detection with the method stated, and Python or notebook analysis beside the dashboards.

10 — Self-service that stays consistent at scale: every metric defined once and traced to every chart that uses it, changes reviewed and tested before they reach readers, AI answers grounded in the semantic layer with their limits documented, and the model exportable in an open format.

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The IT Administrator

A no-code chart builder sits beside a collaborative SQL IDE and a semantic layer where datasets, metrics and calculated columns are defined once, and metrics can be certified with a named certifying organization or person. The chatbot answers plain-English questions with every generated query visible and editable, and dbt models and metrics sync daily as datasets, though the dbt integration is Enterprise-only and only single-model metrics synchronize. We found no public information on forecasting or anomaly detection with a stated method, or on Python and notebook analysis. 2 13 14 4 7

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Sharing, scheduled reports & embedding

How this is scored

How results reach the people who need them: sharing a dashboard with colleagues and with external parties, public or password-protected links, scheduled reports by email or chat (Slack, Microsoft Teams) as PDF, image or data, threshold alerts, comments and annotations, export to PDF, PowerPoint and Excel, embedding dashboards in an intranet, a website or the company's own software product, white-label options, and per-customer data separation for embedded use.

0 — Results cannot leave the editor; no sharing, export or embedding.

3 — Dashboards shared with other users of the account and exported to PDF or CSV; scheduled reports, alerts and embedding are basic or not described.

5 — Sharing with colleagues and by link, scheduled email reports with PDF or image, alerts when a metric crosses a threshold, export to PDF and Excel, and dashboards embedded in a website or intranet with an iframe or script.

8 — Reports delivered to Slack or Microsoft Teams, comments and annotations on dashboards, signed embedding with row-level filtering per viewer, an embedding SDK for a software product with white-label styling, client or guest portals, and an embedding licence model documented.

10 — Distribution as a product: multi-tenant embedded analytics with per-customer data isolation, theming and custom domains, end-user self-service inside the host application, every delivery channel automatable through an API, and usage of shared and embedded content reported to the customer.

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The IT Administrator

Scheduled reports and event-triggered alerts deliver snapshots of charts or whole dashboards by email and Slack on Professional and Enterprise, each entry with an active toggle and an execution log. Embedding is a fully documented product: iframe or SDK, guest-token authorization that carries row-level security rules per viewer, allowed-domain restriction, session isolation without cookie access, and white-label colour palettes with custom CSS. The embedded licence model is public at $500/month for 50 licenses with volume discounts up to 90%, which is the transparency I want from an embedding vendor. 16 15 3 4

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Access control, administration & portability

How this is scored

What a company needs before it gives the tool to everyone, and what leaving would cost: roles and folder or workspace permissions, row-level and column-level security, single sign-on (SAML, OpenID Connect) and user provisioning (SCIM), audit logs and usage analytics, content certification and lifecycle, environments for development and production, a public REST API for administration and content, export of dashboards and definitions in a reusable format, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — A single shared login with no permissions; dashboards cannot be exported or administered.

3 — Users with view and edit rights; row-level security, single sign-on, an API and export of definitions are basic or not described.

5 — Roles and folder or workspace permissions, row-level security documented, single sign-on on at least one stated plan, an audit log, a documented REST API, and dashboards and data exportable on termination.

8 — Column-level security and data permissions inherited from the source, SAML and SCIM provisioning, usage analytics for admins, development and production environments or content promotion, dashboards and definitions as code that can be versioned and moved, and a self-hosted or on-premise edition with its own documentation.

10 — Governance and an exit that can be verified: open-source code under a named licence that runs fully self-hosted with feature parity stated, every object (data model, dashboards, permissions) exportable in a documented format another instance imports, audit logs streamed to the customer's own systems, and deletion of every copy on termination documented.

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The IT Administrator

This is the area I care most about and it holds up: eight workspace roles plus Data Access Roles at database, catalog, schema and dataset granularity, and row-level security documented down to the WHERE clause with a worked example restricting a sales role to EMEA territory — exactly the regional separation we need. SAML single sign-on, SCIM provisioning and audit logs with usage metrics are listed, but only on the Enterprise plan, and API access is an Enterprise add-on behind a contact form; assets import and export as files and everything is manageable as code through the API. For an edition we run ourselves, Preset On-Prem and Managed Private Cloud are named offerings on top of the open-source platform, which is the deployment I would insist on. 18 17 6 4 5 10 2

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where the connected business data is queried, cached, extracted and stored, and who the subprocessors are (hosting, query engine, AI model providers, email delivery of reports, support and payment tools). Independently sourced by the sovereignty pipeline; a BI tool reads revenue, customer and employee data from many systems, so every place a copy or cache lands counts, not only the account database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (query engine, extracts and caches, AI features, report emails, support, payment) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, where extracts and caches are stored stated, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every query and cache on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including AI features, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The IT Administrator

The contracting entity is Preset, Inc. of San Francisco under California law, hosting is multi-tenant AWS with an EU region in Stockholm that the customer has to select, and I found no public information on a data processing agreement or an EU contracting entity. The AI chatbot routes through OpenRouter, Anthropic, OpenAI and Google Vertex AI, and the MCP gateway runs in the United States even for EU-hosted workspaces, though workspace data stays in its region and queries run directly on our own database with no extracts stored on Preset. HIPAA compliance with a BAA path and SOC 2 Type 2 are stated, which matters to us as a healthcare supplier, but they do not close the European-chain gap. 6 7 8 9

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per creator or editor seat and whether viewers are free or paid, capacity or usage pricing (rows, refreshes, queries, AI credits), which features (row-level security, SSO, embedding, API, more connectors, faster refresh) sit behind a higher tier or "contact sales", the price of embedding for external users, the self-hosted edition's licence, the free tier and its limits, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with viewers, data volume or features is unclear.

5 — Tiers are public with their seat price and main inclusions, but at least one commonly needed piece (viewer seats, row-level security, SSO, embedding, extra connectors or refresh frequency) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (creators, viewers, capacity, rows), viewer pricing stated, add-ons and usage overage priced, embedded and self-hosted pricing stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given number of creators and viewers, data volume and feature set, with every add-on, embedding, setup, support and overage fee and the cancellation and data-return terms published.

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The IT Administrator

Starter is free forever for up to 5 users in one workspace and Professional is published at $20/user/month billed annually, $25/user/month billed monthly, with main inclusions listed including RBAC and scheduled reports, and embedded viewer licenses are priced at $500/month for 50 licenses. But every feature I must approve for company-wide use — single sign-on with SCIM, audit logs, dbt, SSH tunnels to the ERP, API access and the on-prem or private cloud editions — sits on the Enterprise tier at a custom quote. The real annual cost is therefore not computable from public pages alone. 4 5

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Preset (Apache Superset)

Is Preset (Apache Superset) European?

No. whats-best.ai classifies Preset (Apache Superset) as Rest of world.

Where does Preset (Apache Superset) store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

Does Preset (Apache Superset) have a free plan?

Yes. Preset (Apache Superset) has a free plan, per the vendor’s page captured 1 Nov 2026.

What are the best alternatives to Preset (Apache Superset)?

As of 1 Nov 2026, the panel rates Metabase (3.5/5), Holistics (3/5) and Luzmo (3/5) highest among the other 15 Business Intelligence & Dashboards products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Luzmo (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Preset (Apache Superset) alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (19)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage preset.io Checked 1 Nov 2026 Details →
  2. 2 Features page preset.io Checked 1 Nov 2026 Details →
  3. 3 Features page (embedded dashboards) preset.io Checked 1 Nov 2026 Details →
  4. 4 Pricing page preset.io Checked 1 Nov 2026 Details →
  5. 5 API documentation preset.io Checked 1 Nov 2026 Details →
  6. 6 Security / trust page preset.io Checked 1 Nov 2026 Details →
  7. 7 Privacy policy preset.io Checked 1 Nov 2026 Details →
  8. 8 Terms of service preset.io Checked 1 Nov 2026 Details →
  9. 9 Data sources, connectors & refresh — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  10. 10 Data sources, connectors & refresh — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  11. 11 Dashboards, charts & interactivity — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  12. 12 Dashboards, charts & interactivity — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  13. 13 Self-service analysis & shared metrics — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  14. 14 Self-service analysis & shared metrics — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  15. 15 Sharing, scheduled reports & embedding — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  16. 16 Sharing, scheduled reports & embedding — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  17. 17 Access control, administration & portability — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  18. 18 Access control, administration & portability — found from sitemap docs.preset.io Checked 1 Nov 2026 Details →
  19. 19 Self-hosting / on-premises installation docs — found from the homepage preset.io Checked 1 Nov 2026 Details →