Business Intelligence & Dashboards
Zoho Analytics
Rest of world Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Zoho Corporation Private Limited · www.zoho.com
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Zoho Analytics at a glance
- Vendor
- Zoho Corporation Private Limited
- Headquarters
- Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting
- Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan
- Yes, per the vendor’s own page source, captured 1 Nov 2026
- Panel verdict
- The AI panel rates Zoho Analytics 3/5, the mean of 6 judges. Zoho Analytics is Zoho Corporation Private Limited's self-service BI platform, offered in the Zoho cloud, in public clouds or on-premise behind your own firewalls. how scores are made
- As of
- Vendor pages captured 1 Nov 2026; evaluated by the panel 1 Nov 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Zoho Analytics is Zoho Corporation Private Limited's self-service BI platform, offered in the Zoho cloud, in public clouds or on-premise behind your own firewalls. Its strongest category is data connectivity, scored 7-8: the pages document imports and blending from databases, SaaS apps and cloud platforms, more than 50 ready-made business-application connectors, live queries that store no data on Zoho's servers, and a Databridge for databases behind a firewall. Sharing and embedding and governance and portability follow at 6-7, resting on white-label embedding, SAML single sign-on, row-level security and the documented on-premise edition. The weakest categories are dashboards and visualization, at 4-6, where we found no public information on maps, dashboard-wide filters, drill-down or localised formats, and pricing transparency, at 3-5, where the tier ladder is public but no monetary amount appears. On sovereignty, scores spread 4 to 6: judges crediting the German page's statement that data is stored in a Zoho data centre within the EU score higher than those weighing the privacy policy's processing in the USA, the EEA and other countries.
Speaks for it
- Data connectivity, the strongest category at 7-8, with live queries that store no data on Zoho's servers, a Databridge for on-premise databases, streaming from Kafka and webhooks, and imports from 500+ databases, SaaS apps and cloud platforms (the captured pages give different figures for the count, 250+ and 500+)
- Sharing and embedding at 6-7, with white-label BI under your own brand, embedding APIs, customisable portals for web and native mobile, and row-level security
- Governance and portability at 6-7, with custom roles, SAML single sign-on with LDAP and ADFS, customer audit logs, a REST API covering most web client operations, and an on-premise edition that runs behind your own firewalls
- The plan ladder is public — a free plan with 2 users and 10K rows, paid tiers from 2 users and 0.5 million rows up to 50 users and 50 million rows, unlimited reports and workspaces in all paid plans, 20% annual savings, and monthly billing without annual commitment
- Self-service machinery is documented, with Ask Zia answering questions as reports and widgets, an SQL agent that generates queries, and AutoML and Python Code Studio, for self service and modelling scores of 4-6
Held against it
- No monetary amount for any plan, the viewer add-on or the on-premise licence appears on the captured pages, so real annual cost cannot be computed from them
- Dashboards and visualization scores 4-6, with no public information on maps, dashboard-wide filters, drill-down, cross-filtering or localised number and date formats
- The captured pages give different figures for the data-source count (250+ and 500+) and the visualisation count (over 50 on the homepage, more than 75 on the pricing page)
- Semantic models appear only in a version 7.0 announcement, and we found no public information on certified datasets, metric definitions under version control, or the method behind forecasts and anomaly detection
- The privacy policy names processing in the USA, the EEA and other countries where Zoho operates, subprocessors are assessed but not listed by name or location, and certifications are described only as industry standards
Best for
- You need to connect and blend many systems — databases, SaaS apps, files from Excel to Parquet, streams from Kafka and webhooks — and want live queries that keep data at source
- You build a product for customers and want a full BI application under your own brand, with embedding APIs, custom portals and row-level security
- You must run analytics behind your own firewalls and on your own servers, or deploy it to your own AWS, Azure or Google Cloud environment
- You want a free start — 2 users and 10K rows with unlimited reports and dashboards — and monthly billing without annual commitment
Avoid if
- You must put a number on annual cost, including viewer seats, before committing: the captured pricing pages publish tiers, users and rows but no monetary amount for any plan, viewer add-on or licence
- Your reporting depends today on one governed metric definition reused across every report: semantic models appear only in a version 7.0 announcement
The scores
| Criterion | Panel median |
|---|---|
| Data sources, connectors & refresh | 4 of 5 |
| Dashboards, charts & interactivity | 2 of 5 |
| Self-service analysis & shared metrics | 2.5 of 5 |
| Sharing, scheduled reports & embedding | 3 of 5 |
| Access control, administration & portability | 3 of 5 |
| European sovereignty | 2.5 of 5 |
| Pricing transparency | 2 of 5 |
Data sources, connectors & refresh
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How this is scored
Which data the product can reach and how it stays current: native connectors to databases and warehouses (PostgreSQL, MySQL, SQL Server, BigQuery, Snowflake), to business applications (accounting, ERP, CRM, shop, help desk, ad platforms) and to files and spreadsheets (Excel, CSV, Google Sheets), live queries versus imported extracts, scheduled and incremental refresh with its minimum interval, joining data from several sources, light data preparation, access to databases behind a firewall (gateway, SSH tunnel, IP allow-list), and a generic REST or custom connector for what is not listed.
0 — Not a reporting product, or data can only be typed or pasted in by hand.
3 — Spreadsheet and file uploads plus a handful of named connectors; refresh schedules, live queries and blending sources are basic or not described.
5 — A published connector list covering the common databases, warehouses, spreadsheets and several named business applications, scheduled refresh with its interval stated, live queries or extracts at the customer's choice, data from two sources combined in one report, and a documented way to reach a database behind a firewall.
8 — Hundreds of maintained connectors or a full SQL layer over every major warehouse, incremental refresh and caching explained, a built-in data preparation or modelling step, a gateway or agent for on-premise sources, a generic REST or custom connector SDK, and connector limits (rows, API calls, history) stated per plan.
10 — Connectivity an organisation can standardise on: every source reachable live or by extract with the trade-offs documented, refresh down to minutes with lineage from report back to source, source changes detected and reported, and connector behaviour, quotas and failure handling published.
The Finance Controller
The integrations pages list 500+ data sources including more than 50 business applications, with Live Connect querying our databases directly without storing copies, hourly to up-to-the-minute scheduled syncs, and the Databridge utility documented for reaching databases behind our firewall. A no-code custom connector builder, REST APIs with SDKs in six languages, and over 250 data preparation transformations cover the rest of what I need. I found no public information on lineage from a report back to its source or on API call limits per plan, which keeps it one step short of something I would standardise the whole reporting on. 6 3 1
The Managing Director
Ready-made connectors for Sales, Marketing, Finance, Help Desk and HR, each with more than 100 prebuilt reports, would let me stand up my HubSpot–accounting–helpdesk view in an afternoon. The pages describe 500-plus databases, SaaS apps and cloud platforms (the German feature page says more than 250 data sources, so the captured pages give different figures), hourly and up-to-the-minute sync, live queries that store no data on Zoho's servers, a secure bridge utility for on-premise databases, streaming from Kafka and webhooks, and a no-code custom connector builder. It sits below the top level because we found no public information on incremental refresh and caching behaviour, or on connector quotas beyond the row limits per plan. 2 3 6 7
The Data Analyst
This covers nearly everything I would put on a requirements list: import, blend and sync from 500+ databases, SaaS apps and cloud platforms, live queries against our warehouse with the data staying at source, hourly to up-to-the-minute sync intervals, a Databridge for on-premise databases behind our firewall, a no-code custom connector builder, streaming from Kafka and webhooks, and 250+ preparation transformations. The captured pages give different figures for the source count (250+ on one page, 500+ on others), and incremental refresh behaviour and caching trade-offs are not described, which keeps it just short of the top. 1 2 3 6
The IT Administrator
Imports and blending from 500+ databases, SaaS apps and cloud platforms are documented (the captured pages give different figures for source count, 250+ and 500+), with more than 50 ready-made business-app connectors and file support from Excel and CSV through Parquet and spatial formats. Live Connect queries the database directly and stores no data on Zoho's servers, while the Zoho Databridge is a lightweight, secure utility for on-premise databases with scheduled automatic syncs; refresh runs up-to-the-minute for select integrations or hourly, daily and weekly otherwise, with workflows on success, partial success or failure. A no-code custom connector builder, SDKs in six languages, data preparation with over 250 transformations and per-plan row limits from 0.5 million to 50 million are stated; I found no public information on lineage from report back to source or documented connector quotas beyond rows. 2 3 6 8
The SaaS Product Lead
More than 500 data sources with 50+ ready-made business application connectors, live queries that keep data off their servers, a Databridge utility for on-premise databases behind our firewall, a no-code custom connector builder, Kafka and webhook streaming, and up-to-the-minute sync for selected integrations with hourly, daily or weekly schedules otherwise. That is a layer I could standardise on; what the pages leave open is incremental refresh and caching behaviour and lineage from a report back to its source. 1 2 3 6
The Skeptic
The captured pages give different figures for reach — 500+ databases, SaaS apps and cloud platforms on one page, 250+ on another — but they document ready-made connectors across sales, finance, HR and help desk, file formats from Excel to Parquet and Avro, streaming from Kafka and webhooks, live queries that store no data, the Databridge agent for databases behind a firewall, and a preparation step with more than 250 transformations plus a no-code custom connector builder. What keeps me from going higher: sync intervals are stated (up to the minute for selected integrations, hourly to weekly otherwise) but incremental refresh and caching are not explained, and per-connector quotas beyond the row limits per plan are not published. 1 2 3 6 8
Dashboards, charts & interactivity
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How this is scored
What can be built and how readers use it: the range of chart types, tables and pivot tables, maps, KPI tiles with targets and comparisons, dashboard layout, filters and date controls that apply across a dashboard, drill-down and drill-through, cross-filtering by clicking a chart, templates for common sources, mobile and TV display, theming to the company's design, number formatting and localisation (decimal comma, currencies, German date formats), and accessibility of the result.
0 — No charts or dashboards; the product only stores or moves data.
3 — Standard bar, line and pie charts and a table on a dashboard; filters, drill-down and mobile display are basic or not described.
5 — A broad chart library with pivot tables, maps and KPI tiles with comparison to a previous period or target, dashboard-wide filters and date ranges, drill-down, templates for common sources, a mobile view, and number and date formats localised.
8 — Cross-filtering and drill-through between dashboards, custom visuals or a chart SDK, conditional formatting and annotations, dashboards themed to a brand, TV and presentation modes, pixel-exact or paginated reports for print, and accessibility of charts documented.
10 — Dashboards that a whole organisation reads daily: every interaction (filter, drill, cross-filter, parameter) available to readers without editor rights, performance on large data stated, accessibility conformance (WCAG) published, and every chart reproducible from a documented query.
The Finance Controller
More than 75 visualisation options including pivot tables, widgets and tabular views, ready-made dashboards per connector, iOS and Android apps, and presentation decks via Zoho Show give me the raw material for a monthly management pack. I found no public information on dashboard-wide filters and date controls, drill-down, cross-filtering, conditional formatting, localised number and date formats, or a paginated print layout clean enough for the advisory board. 8 2 3 7
The Managing Director
Drag-and-drop dashboards with pivot tables, widgets and tabular views, ready-made dashboards per connector and native iOS and Android apps give me the one-screen office view and the phone view I asked for. The pricing page counts more than 75 visualisation options while the homepage says over 50, so the captured pages give different figures. We found no public information on dashboard-wide filters, drill-down, cross-filtering, maps, KPI tiles with targets, or localised number and date formats, which holds this below the mid level. 1 2 3 7 8
The Data Analyst
There is a broad visual library — the captured pages give different figures (over 50 visualisations on one page, more than 75 on the pricing page) — plus pivot tables, KPI widgets and summaries, drag-and-drop dashboards, over 100 prebuilt reports per business connector, and mobile apps for iOS and Android. We found no public information on cross-filtering, drill-through, dashboard-wide filters and date controls, brand theming of the dashboards themselves, or accessibility of the charts, so I place it mid-scale rather than higher. 1 2 3 5 7 8
The IT Administrator
The captured pages give different figures for the visualisation count (over 50 on the homepage, more than 75 on the pricing page) and document charts, widgets, pivot tables, summaries and tabular views, ready-made dashboards per business connector, and iOS and Android apps for smartphones and tablets. Presentations via Zoho Show and customisable white-label portals are also documented. I found no public information on maps, KPI tiles with targets, dashboard-wide filters and date ranges, drill-down, or localised number and date formats. 2 3 7 8
The SaaS Product Lead
Seventy-five-plus visualisation options with pivot tables, widgets and tabular views, prebuilt dashboards per connector, iOS and Android apps and Zoho Show presentations give real breadth for the fleet dashboards my customers would read daily. But we found no public information on maps, dashboard-wide filters and date controls, drill-down or cross-filtering, or on localised number and German date formats. 2 3 7 8
The Skeptic
The captured pages give different figures for the chart library — more than 50 visualizations on the product pages, more than 75 on the pricing page — and document pivot tables, widgets, tabular views, summaries, iOS and Android apps, presentations through Zoho Show, and prebuilt dashboards per business connector. We found no public information on dashboard-wide filters, drill-down, cross-filtering, KPI tiles with targets or prior-period comparison, localised number and date formats, or accessibility of the charts, so I cannot credit what the captures do not describe. 1 2 3 7 8
Self-service analysis & shared metrics
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How this is scored
Whether people outside the data team can answer their own questions and whether everyone gets the same answer: a visual query builder, a SQL editor for analysts, calculated fields and formulas, a semantic layer or data model where metrics such as revenue or churn are defined once and reused, metric definitions under version control (Git, dbt integration), questions in natural language with the generated query shown, forecasting and anomaly detection with the method stated, and notebooks or Python for deeper analysis.
0 — Dashboards can only be viewed; no one can ask a new question of the data.
3 — Charts are configured from a field list and simple calculated fields; shared metric definitions, SQL and a query builder are basic or not described.
5 — A visual query builder for business users and a SQL editor for analysts, calculated fields and formulas, saved questions reused across dashboards, a data model or dataset layer where joins and metrics are defined once, and natural-language questions that show the query they ran.
8 — A semantic layer with governed metrics and dimensions reused across every report, definitions in code under Git version control or synced with dbt, certified or endorsed datasets, forecasting and anomaly detection with the method stated, and Python or notebook analysis beside the dashboards.
10 — Self-service that stays consistent at scale: every metric defined once and traced to every chart that uses it, changes reviewed and tested before they reach readers, AI answers grounded in the semantic layer with their limits documented, and the model exportable in an open format.
The Finance Controller
Ask Zia answers questions in plain language with reports and widgets, an SQL agent writes the modelling queries, and AutoML, Python Code Studio, forecasting, anomaly detection and what-if analysis sit beside the dashboards. Semantic models appear only in the 7.0 announcement, and I found no public information on governed metrics defined once and reused across every report, on version control, or on certified datasets — the single contribution-margin definition on every page is what I need and it is not demonstrated. 1 3 7 2
The Managing Director
Ask Zia answers questions in conversation and returns reports, an SQL agent writes the queries, and AutoML and a Python Code Studio cover the rare occasion we would bring in an analyst — that natural-language help is exactly what a company with no data person needs. Semantic models appear only as part of a version 7.0 announcement. We found no public information on calculated fields, a governed metric layer reused across every report, or the method behind the forecasting and anomaly detection. 1 2 3 7
The Data Analyst
Ask Zia answers natural-language questions with reports and widgets, an SQL agent generates the query for complex modelling, semantic models are announced in version 7.0, and Python Code Studio plus AutoML sit beside the dashboards — promising for colleagues who want to ask their own questions. But we found no public information on a SQL editor, a visual query builder, calculated fields, or metric definitions under Git version control, and whether the natural-language answers show the query they ran is only implied by the SQL agent wording; the methods behind forecasting and anomaly detection are not stated. 1 3
The IT Administrator
Ask Zia answers questions conversationally in the form of reports and widgets, an SQL agent generates queries for modelling, joins are built on lookup columns in a click, and data preparation offers over 250 transformations. AutoML and Python Code Studio, forecasting, anomaly detection and what-if analysis are stated, and version 7.0 is announced with semantic models. I found no public information on a governed semantic layer reused across every report, metric definitions under version control, certified datasets, or the method behind the forecasts. 1 2 3 7
The SaaS Product Lead
Ask Zia answers questions in conversation and a SQL agent generates the query, predictive AI covers forecasts, anomaly detection, what-if and smart alerts, and Python Code Studio and AutoML sit beside the dashboards, so customers could build their own views without a ticket. The shared-metrics side is thin: semantic models appear only in a 7.0 announcement headline, and we found no public information on calculated fields, certified datasets or definitions under version control. 1 2 3 7
The Skeptic
Ask Zia answers natural-language questions as reports and widgets, an SQL agent generates complex queries on request, and AutoML and a Python Code Studio are documented — that is real self-service machinery. But no captured page shows the query behind an AI answer, the semantic models that would let revenue or churn be defined once appear only as an announcement of version 7.0, and forecasting and anomaly detection come with no stated method — the classic recipe for every department defining revenue its own way. 1 2 3 5 7
Sharing, scheduled reports & embedding
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How this is scored
How results reach the people who need them: sharing a dashboard with colleagues and with external parties, public or password-protected links, scheduled reports by email or chat (Slack, Microsoft Teams) as PDF, image or data, threshold alerts, comments and annotations, export to PDF, PowerPoint and Excel, embedding dashboards in an intranet, a website or the company's own software product, white-label options, and per-customer data separation for embedded use.
0 — Results cannot leave the editor; no sharing, export or embedding.
3 — Dashboards shared with other users of the account and exported to PDF or CSV; scheduled reports, alerts and embedding are basic or not described.
5 — Sharing with colleagues and by link, scheduled email reports with PDF or image, alerts when a metric crosses a threshold, export to PDF and Excel, and dashboards embedded in a website or intranet with an iframe or script.
8 — Reports delivered to Slack or Microsoft Teams, comments and annotations on dashboards, signed embedding with row-level filtering per viewer, an embedding SDK for a software product with white-label styling, client or guest portals, and an embedding licence model documented.
10 — Distribution as a product: multi-tenant embedded analytics with per-customer data isolation, theming and custom domains, end-user self-service inside the host application, every delivery channel automatable through an API, and usage of shared and embedded content reported to the customer.
The Finance Controller
Sharing with colleagues under fine-grained access controls, commenting, printing and emailing reports, white-label embedding with custom portals, APIs and SDKs for software vendors, smart alerts, and viewers as an add-on in every plan are all documented. I found no public information on scheduled email delivery as PDF or image, on delivery to Slack or Microsoft Teams, on export to Excel, or on the price of the viewer add-on. 2 7 5 8 1
The Managing Director
Reports and dashboards can be shared with colleagues under fine-grained access controls, commented on, printed and sent by email — that covers my Monday inbox, though we found no public information on a fixed weekly schedule — and white-label embedding plus a customisable analytics portal with embedding APIs are well documented. We found no public information on delivery to Slack or Microsoft Teams, on per-viewer signed embedding with row-level filtering, or on an embedding licence price; the viewer add-on in every plan carries no captured price. 2 5 7 8
The Data Analyst
Colleagues get shared reports and dashboards with comments under fine-grained access controls, reports can be printed and sent by email, smart alerts fire on metrics, and there is a full white-label embedding path with APIs, customisable portals and a stated ISV audience. We found no public information on delivery to Slack or Microsoft Teams, per-viewer row filtering inside embedded dashboards, or a priced embedding licence model, so it sits between the solid middle and the product-grade top. 1 2 5 7 8
The IT Administrator
Reports and dashboards are shared with colleagues under fine-grained access controls, commented on, printed and sent by email, and smart alerts can be set on metrics. White-label embedding of a full BI application under the customer's own brand, embedding APIs, custom portals for web and native mobile, and row-level security are documented, with viewers available as an add-on in every plan. I found no public information on delivery to Slack or Microsoft Teams, or on the price of embedding for external users. 1 2 5 7 8
The SaaS Product Lead
White-label BI under our own brand embedded in our product, dynamic report embedding APIs, an ISV-focused portal and microsite reachable through web and native mobile, comments, print and email delivery, plus row-level security for per-customer views, are close to what I need. What blocks a deal is the licence: viewers are an add-on in every plan with no price shown, and we found no public information on signed embedding with per-viewer filtering or scheduled delivery beyond email. 1 2 5 7 8
The Skeptic
Sharing with colleagues under fine-grained access controls, comments, custom client portals on web and native mobile, printing and emailing reports, smart alerts, row-level security, and white-label embedding into the company's own product are all documented, and an embedding-oriented API set with ISVs named as the audience is described. We found no public information on delivery to Slack or Teams, export to Excel or PowerPoint, password-protected links, or the licence cost of an embedded viewer — the first question I ask before trusting "free viewers". 1 2 5 7 8
Access control, administration & portability
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How this is scored
What a company needs before it gives the tool to everyone, and what leaving would cost: roles and folder or workspace permissions, row-level and column-level security, single sign-on (SAML, OpenID Connect) and user provisioning (SCIM), audit logs and usage analytics, content certification and lifecycle, environments for development and production, a public REST API for administration and content, export of dashboards and definitions in a reusable format, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.
0 — A single shared login with no permissions; dashboards cannot be exported or administered.
3 — Users with view and edit rights; row-level security, single sign-on, an API and export of definitions are basic or not described.
5 — Roles and folder or workspace permissions, row-level security documented, single sign-on on at least one stated plan, an audit log, a documented REST API, and dashboards and data exportable on termination.
8 — Column-level security and data permissions inherited from the source, SAML and SCIM provisioning, usage analytics for admins, development and production environments or content promotion, dashboards and definitions as code that can be versioned and moved, and a self-hosted or on-premise edition with its own documentation.
10 — Governance and an exit that can be verified: open-source code under a named licence that runs fully self-hosted with feature parity stated, every object (data model, dashboards, permissions) exportable in a documented format another instance imports, audit logs streamed to the customer's own systems, and deletion of every copy on termination documented.
The Finance Controller
Row-level security, custom roles, SAML single sign-on with LDAP and ADFS, customer audit logs and a REST API covering most web client operations are documented, and the on-premise edition runs behind our own firewalls on our own servers — that is what our auditors want to hear. I found no public information on column-level security, SCIM provisioning, separate development and production environments, or export of dashboards and definitions in a reusable format. 1 4 11 9 7
The Managing Director
Custom roles at granular levels, row-level security, SAML single sign-on, audit logs covering every user update and delete in each Zoho service, a documented REST API, export of my data on request, and a documented on-premise edition for our own servers clear the bar for rolling it out to all forty staff and give a credible exit. We found no public information on column-level security, SCIM provisioning, development and production environments, or dashboards and definitions held as versioned code. 1 4 7 9 11 12
The Data Analyst
Custom roles at granular levels, row-level security, SAML single sign-on with LDAP and ADFS, audit logs available to customers, a documented REST API covering most web-client operations, and an on-premise edition that runs behind our firewall on our own servers — the administration story and, importantly for me, the exit path are real and documented. We found no public information on column-level security, SCIM provisioning, development and production environments, or dashboards and definitions exportable as code that we could version and move to another instance. 1 4 7 9 11
The IT Administrator
Custom roles with granular access, row-level security, SAML single sign-on with corporate identity providers such as LDAP and ADFS, audit logging of user updates and deletions, and a REST API covering most web-client operations are documented. An on-premise edition installed behind our own firewalls on our own servers — also deployable to AWS, Azure or Google Cloud — is exactly the edition I would run, though I found no public information tying single sign-on to a specific plan. I found no public information on column-level security, SCIM provisioning, admin usage analytics, development and production environments, or export of dashboard definitions in a reusable format. 1 4 7 9 11 13
The SaaS Product Lead
Custom roles at granular levels, SAML single sign-on with LDAP and ADFS, row-level security, an audit log of updates and deletes, a REST API covering most web-client operations and an on-premise edition behind our own firewalls clear the rollout bar. We found no public information on column-level security, SCIM provisioning, usage analytics for admins, development and production environments, or dashboards exportable as versioned code. 1 4 7 9 11
The Skeptic
Custom roles, row-level security, SAML single sign-on with LDAP and ADFS, customer audit logging, a REST API covering most web-client operations, and a documented on-premise edition running behind the customer's own firewalls are all evidenced — the on-premise route is what lowers the cost of leaving. We found no public information on column-level security, SCIM provisioning, development and production environments, or export of dashboards and metric definitions in a reusable format another tool reads, so the exit test is only half answered. 1 4 7 9 11 12
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where the connected business data is queried, cached, extracted and stored, and who the subprocessors are (hosting, query engine, AI model providers, email delivery of reports, support and payment tools). Independently sourced by the sovereignty pipeline; a BI tool reads revenue, customer and employee data from many systems, so every place a copy or cache lands counts, not only the account database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (query engine, extracts and caches, AI features, report emails, support, payment) run through non-EU providers without a stated safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, where extracts and caches are stored stated, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every query and cache on the customer's own servers.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including AI features, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.
The Finance Controller
The German product page states that data is stored in a Zoho data centre within the EU, a data processing agreement based on EU standard contractual clauses is offered on request, and the on-premise edition keeps the data on our own servers. Against that, the privacy policy describes processing in the USA and other countries where Zoho operates, an OpenAI integration is offered without a stated location or safeguard, subprocessors are not listed with their locations, and certifications are claimed only generically as industry standards. 1 10 12 7
The Managing Director
The German product page states data is stored in a Zoho data centre within the EU and an on-premise edition exists, but the contracting company is Zoho Corporation Private Limited in Chennai and the privacy policy acknowledges processing in the USA, the EEA and other countries. A data processing agreement based on EU standard contractual clauses is available on request and a Dutch contact is named, yet we found no public information naming the EU hosting infrastructure, listing subprocessors with their locations, stating where extracts and caches sit, or naming certifications such as ISO 27001 or SOC 2. 1 7 10 12 13
The Data Analyst
The German product page states that data is stored in a Zoho data center inside the EU, an EU contact entity in Utrecht is named, and a data processing addendum based on EU standard contractual clauses is available on request, with a 72-hour breach notification commitment. Against that, the privacy policy states processing in the USA and other countries where Zoho operates with access for all group companies, subprocessors are assessed but not listed with locations, industry certifications are claimed without naming them, and the OpenAI integration is an external non-EU AI dependency; the on-premise edition keeps data on our servers, but nothing about call-home behaviour is documented. 1 7 10 11 12
The IT Administrator
The German product page states data is stored in a Zoho data centre within the EU with region-based assignment and migration possible, and a Dutch Zoho entity in Utrecht serves as EU contact, but the privacy policy also names processing in the USA and other countries, an OpenAI integration sits inside the analytics, and anonymised service data is used to improve algorithms. A data processing addendum based on EU standard contractual clauses is available on request by email; subprocessors are assessed but not listed with their locations, and certifications are referenced only as unnamed industry standards. A documented on-premise edition keeps the data behind our own firewalls, which is the chain I would run, though its licence sits behind a custom plan for high volumes or dedicated servers. 1 7 10 12 13
The SaaS Product Lead
The German homepage states that data is stored in a data center within the EU, a data processing agreement based on Model Contractual Clauses is available by email, and 72-hour breach notification, deletion timelines and encryption are documented. But the contracting entity is Zoho Corporation Private Limited, the privacy policy says data is processed in the USA, the EEA and other countries, subprocessors are assessed yet never listed by name or location, certifications are claimed only as unnamed industry standards, and the OpenAI integration carries no stated safeguard. 1 10 11 12 13
The Skeptic
The contracting parent is an Indian company, and the captured pages give different statements about where data sits: the German product page says the data center is within the EU, while the privacy policy has personal information and service data processed, transferred and stored in the USA, the EEA and other countries where Zoho operates, with a data processing agreement based on model contractual clauses available on request and all Zoho group companies granted access to the data. Subprocessors are described as assessed but are not listed with names or locations, certifications are named only as "industry standards", and the OpenAI integration and Zia model training raise chain questions the captured pages do not answer; the documented on-premise edition is the one route that keeps queries and caches on the customer's own servers. 1 7 10 12
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per creator or editor seat and whether viewers are free or paid, capacity or usage pricing (rows, refreshes, queries, AI credits), which features (row-level security, SSO, embedding, API, more connectors, faster refresh) sit behind a higher tier or "contact sales", the price of embedding for external users, the self-hosted edition's licence, the free tier and its limits, minimum term and setup.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free tier exists, but how cost scales with viewers, data volume or features is unclear.
5 — Tiers are public with their seat price and main inclusions, but at least one commonly needed piece (viewer seats, row-level security, SSO, embedding, extra connectors or refresh frequency) is unpriced or "on request".
8 — Every tier priced publicly with its scaling rule (creators, viewers, capacity, rows), viewer pricing stated, add-ons and usage overage priced, embedded and self-hosted pricing stated, minimum term and VAT treatment stated.
10 — Complete price computability: annual cost derivable for a given number of creators and viewers, data volume and feature set, with every add-on, embedding, setup, support and overage fee and the cancellation and data-return terms published.
The Finance Controller
The pricing page publishes a free plan, four paid tiers with user and row limits, unlimited reports and workspaces in all paid plans, viewers and additional rows as add-ons, a custom plan for dedicated servers, 20% annual savings, and a note that VAT comes on top. I found no public information on a per-plan price in any currency, so I cannot compute our real annual cost for the controlling team and its viewers, and support plans and professional services appear only as unpriced offerings. 8 13 2
The Managing Director
The structure is unusually open: a free plan with 2 users and 10K rows, paid tiers from 2 users and 0.5 million rows up to 50 users and 50 million rows, unlimited reports and workspaces in all paid plans, a viewers add-on, additional rows as an add-on, 20% savings on annual billing, VAT charged on top, monthly billing without annual commitment, and a custom plan for high volumes or dedicated servers. But no monetary figures for seats, viewers, the on-premise licence or embedding appear on the captured pages, so I cannot compute the annual cost of forty people looking — and that is the number that decides it for me. 2 8 13
The Data Analyst
Tiers are public with their user and row limits (Basic at 2 users and 0.5 million rows up to Enterprise at 50 users and 50 million), a free plan with 2 users, 10K rows and unlimited reports, unlimited workspaces in every paid plan, additional rows and viewer seats as add-ons, a 20% annual saving, and VAT noted as charged in addition. But the captured pricing pages give no monetary amounts for any tier, and we found no public information on viewer add-on prices, feature gating per tier, or the licence cost of the on-premise edition — so I cannot compute our real annual cost from these pages alone. 8 13
The IT Administrator
The tier ladder is public with users and rows per plan — a free tier with 2 users and 10K rows, paid tiers from 2 users and 0.5 million rows up to 50 users and 50 million rows — plus unlimited reports and workspaces, additional rows as an add-on, 20% annual savings, monthly billing without annual commitment, and VAT coming on top of the stated prices. Viewers are an add-on in all plans and high volumes or dedicated servers go to a custom plan; I found no public information on the viewer add-on price or the licence cost of the on-premise edition. 2 8 13
The SaaS Product Lead
The pricing page publishes structure, with a free tier of 2 users and 10K rows, then 2, 5, 15 and 50 users across 0.5M to 50M rows, unlimited reports and workspaces, row extensions, a 20 percent annual saving and a VAT note, but the captured pages show no price amount for any plan, and viewers and embedding remain unpriced add-ons. I cannot compute a per-customer embedding cost to put into our product price from this. 2 8 13
The Skeptic
The tier structure is public: a free tier with 2 users, 10K rows and unlimited reports and dashboards, then plans from 2 users and 0.5 million rows up to 50 users and 50 million rows, unlimited reports and workspaces in all paid plans, additional rows as an extension, viewers as an add-on in every plan, a custom plan for high volumes or dedicated servers, 20 percent annual savings, monthly billing without annual commitment, and VAT stated as charged in addition. But we found no public information on any monetary amount — no seat price, no viewer add-on price, no self-hosted licence — so a buyer cannot compute the real annual cost from these captured pages. 2 8 13
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined ⚠ unverified | — | uncited Report an error |
| Open source | Not determined ⚠ unverified | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Zoho Analytics
Is Zoho Analytics European?
No. whats-best.ai classifies Zoho Analytics as Rest of world.
Where does Zoho Analytics store data?
Not stated on the vendor’s pages as of 1 Nov 2026.
Does Zoho Analytics have a free plan?
Yes. Zoho Analytics has a free plan, per the vendor’s page captured 1 Nov 2026.
What are the best alternatives to Zoho Analytics?
As of 1 Nov 2026, the panel rates Metabase (3.5/5), Preset (Apache Superset) (3.5/5) and Holistics (3/5) highest among the other 15 Business Intelligence & Dashboards products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Luzmo (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Zoho Analytics alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 1 Nov 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Open source, Legal entity, Hosting location, Hosting options, Data processing agreement. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 10 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 4 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 5 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (14)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage www.zoho.com Checked 1 Nov 2026 Details →
- 2 Features page www.zoho.com Checked 1 Nov 2026 Details →
- 3 Features page (data integration) www.zoho.com Checked 1 Nov 2026 Details →
- 4 Features page (security and governance) www.zoho.com Checked 1 Nov 2026 Details →
- 5 Features page (embedded analytics) www.zoho.com Checked 1 Nov 2026 Details →
- 6 Integrations page www.zoho.com Checked 1 Nov 2026 Details →
- 7 Features page (on-premise edition) www.zoho.com Checked 1 Nov 2026 Details →
- 8 Pricing page www.zoho.com Checked 1 Nov 2026 Details →
- 9 API documentation www.zoho.com Checked 1 Nov 2026 Details →
- 10 GDPR page www.zoho.com Checked 1 Nov 2026 Details →
- 11 Security page www.zoho.com Checked 1 Nov 2026 Details →
- 12 Privacy policy www.zoho.com Checked 1 Nov 2026 Details →
- 13 Terms of service www.zoho.com Checked 1 Nov 2026 Details →
- 14 Imprint — found from the homepage www.zoho.com Checked 1 Nov 2026 Details →