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Business Intelligence & Dashboards

Zoho Analytics

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Zoho Corporation Private Limited · www.zoho.com

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Zoho Analytics: AI-assisted analysis on whats-best.ai Zoho Analytics: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Zoho Analytics at a glance

Vendor
Zoho Corporation Private Limited
Headquarters
Not stated on the vendor’s pages as of 1 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 1 Nov 2026
Free plan
Yes, per the vendor’s own page source, captured 1 Nov 2026
Panel verdict
The AI panel rates Zoho Analytics 3/5, the mean of 6 judges. Zoho Analytics is Zoho Corporation Private Limited's self-service BI platform, offered in the Zoho cloud, in public clouds or on-premise behind your own firewalls. how scores are made
As of
Vendor pages captured 1 Nov 2026; evaluated by the panel 1 Nov 2026. all sources

Zoho Analytics alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The IT Administrator

Weighted verdict

IT lead at a mid-sized healthcare supplier whose reports touch customer, pricing and employee data. Is asked to approve a BI tool after a department has already started a trial. Reads where extracts and caches are stored, whether the tool reaches the ERP database through a gateway or wants it opened to the internet, whether sales sees only its own region, and whether single sign-on and an audit log come with the plan or behind a sales call. Prefers an edition they can run themselves.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The IT Administrator

Panel median The IT Administrator This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The IT Administrator
Data sources, connectors & refresh 4 of 5 4 of 5
Dashboards, charts & interactivity 2 of 5 2 of 5
Self-service analysis & shared metrics 2.5 of 5 2.5 of 5
Sharing, scheduled reports & embedding 3 of 5 3.5 of 5
Access control, administration & portability 3 of 5 3 of 5
European sovereignty 2.5 of 5 3 of 5
Pricing transparency 2 of 5 2.5 of 5

Data sources, connectors & refresh

How this is scored

Which data the product can reach and how it stays current: native connectors to databases and warehouses (PostgreSQL, MySQL, SQL Server, BigQuery, Snowflake), to business applications (accounting, ERP, CRM, shop, help desk, ad platforms) and to files and spreadsheets (Excel, CSV, Google Sheets), live queries versus imported extracts, scheduled and incremental refresh with its minimum interval, joining data from several sources, light data preparation, access to databases behind a firewall (gateway, SSH tunnel, IP allow-list), and a generic REST or custom connector for what is not listed.

0 — Not a reporting product, or data can only be typed or pasted in by hand.

3 — Spreadsheet and file uploads plus a handful of named connectors; refresh schedules, live queries and blending sources are basic or not described.

5 — A published connector list covering the common databases, warehouses, spreadsheets and several named business applications, scheduled refresh with its interval stated, live queries or extracts at the customer's choice, data from two sources combined in one report, and a documented way to reach a database behind a firewall.

8 — Hundreds of maintained connectors or a full SQL layer over every major warehouse, incremental refresh and caching explained, a built-in data preparation or modelling step, a gateway or agent for on-premise sources, a generic REST or custom connector SDK, and connector limits (rows, API calls, history) stated per plan.

10 — Connectivity an organisation can standardise on: every source reachable live or by extract with the trade-offs documented, refresh down to minutes with lineage from report back to source, source changes detected and reported, and connector behaviour, quotas and failure handling published.

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The IT Administrator

Imports and blending from 500+ databases, SaaS apps and cloud platforms are documented (the captured pages give different figures for source count, 250+ and 500+), with more than 50 ready-made business-app connectors and file support from Excel and CSV through Parquet and spatial formats. Live Connect queries the database directly and stores no data on Zoho's servers, while the Zoho Databridge is a lightweight, secure utility for on-premise databases with scheduled automatic syncs; refresh runs up-to-the-minute for select integrations or hourly, daily and weekly otherwise, with workflows on success, partial success or failure. A no-code custom connector builder, SDKs in six languages, data preparation with over 250 transformations and per-plan row limits from 0.5 million to 50 million are stated; I found no public information on lineage from report back to source or documented connector quotas beyond rows. 2 3 6 8

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Dashboards, charts & interactivity

How this is scored

What can be built and how readers use it: the range of chart types, tables and pivot tables, maps, KPI tiles with targets and comparisons, dashboard layout, filters and date controls that apply across a dashboard, drill-down and drill-through, cross-filtering by clicking a chart, templates for common sources, mobile and TV display, theming to the company's design, number formatting and localisation (decimal comma, currencies, German date formats), and accessibility of the result.

0 — No charts or dashboards; the product only stores or moves data.

3 — Standard bar, line and pie charts and a table on a dashboard; filters, drill-down and mobile display are basic or not described.

5 — A broad chart library with pivot tables, maps and KPI tiles with comparison to a previous period or target, dashboard-wide filters and date ranges, drill-down, templates for common sources, a mobile view, and number and date formats localised.

8 — Cross-filtering and drill-through between dashboards, custom visuals or a chart SDK, conditional formatting and annotations, dashboards themed to a brand, TV and presentation modes, pixel-exact or paginated reports for print, and accessibility of charts documented.

10 — Dashboards that a whole organisation reads daily: every interaction (filter, drill, cross-filter, parameter) available to readers without editor rights, performance on large data stated, accessibility conformance (WCAG) published, and every chart reproducible from a documented query.

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The IT Administrator

The captured pages give different figures for the visualisation count (over 50 on the homepage, more than 75 on the pricing page) and document charts, widgets, pivot tables, summaries and tabular views, ready-made dashboards per business connector, and iOS and Android apps for smartphones and tablets. Presentations via Zoho Show and customisable white-label portals are also documented. I found no public information on maps, KPI tiles with targets, dashboard-wide filters and date ranges, drill-down, or localised number and date formats. 2 3 7 8

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Self-service analysis & shared metrics

How this is scored

Whether people outside the data team can answer their own questions and whether everyone gets the same answer: a visual query builder, a SQL editor for analysts, calculated fields and formulas, a semantic layer or data model where metrics such as revenue or churn are defined once and reused, metric definitions under version control (Git, dbt integration), questions in natural language with the generated query shown, forecasting and anomaly detection with the method stated, and notebooks or Python for deeper analysis.

0 — Dashboards can only be viewed; no one can ask a new question of the data.

3 — Charts are configured from a field list and simple calculated fields; shared metric definitions, SQL and a query builder are basic or not described.

5 — A visual query builder for business users and a SQL editor for analysts, calculated fields and formulas, saved questions reused across dashboards, a data model or dataset layer where joins and metrics are defined once, and natural-language questions that show the query they ran.

8 — A semantic layer with governed metrics and dimensions reused across every report, definitions in code under Git version control or synced with dbt, certified or endorsed datasets, forecasting and anomaly detection with the method stated, and Python or notebook analysis beside the dashboards.

10 — Self-service that stays consistent at scale: every metric defined once and traced to every chart that uses it, changes reviewed and tested before they reach readers, AI answers grounded in the semantic layer with their limits documented, and the model exportable in an open format.

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The IT Administrator

Ask Zia answers questions conversationally in the form of reports and widgets, an SQL agent generates queries for modelling, joins are built on lookup columns in a click, and data preparation offers over 250 transformations. AutoML and Python Code Studio, forecasting, anomaly detection and what-if analysis are stated, and version 7.0 is announced with semantic models. I found no public information on a governed semantic layer reused across every report, metric definitions under version control, certified datasets, or the method behind the forecasts. 1 2 3 7

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Sharing, scheduled reports & embedding

How this is scored

How results reach the people who need them: sharing a dashboard with colleagues and with external parties, public or password-protected links, scheduled reports by email or chat (Slack, Microsoft Teams) as PDF, image or data, threshold alerts, comments and annotations, export to PDF, PowerPoint and Excel, embedding dashboards in an intranet, a website or the company's own software product, white-label options, and per-customer data separation for embedded use.

0 — Results cannot leave the editor; no sharing, export or embedding.

3 — Dashboards shared with other users of the account and exported to PDF or CSV; scheduled reports, alerts and embedding are basic or not described.

5 — Sharing with colleagues and by link, scheduled email reports with PDF or image, alerts when a metric crosses a threshold, export to PDF and Excel, and dashboards embedded in a website or intranet with an iframe or script.

8 — Reports delivered to Slack or Microsoft Teams, comments and annotations on dashboards, signed embedding with row-level filtering per viewer, an embedding SDK for a software product with white-label styling, client or guest portals, and an embedding licence model documented.

10 — Distribution as a product: multi-tenant embedded analytics with per-customer data isolation, theming and custom domains, end-user self-service inside the host application, every delivery channel automatable through an API, and usage of shared and embedded content reported to the customer.

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The IT Administrator

Reports and dashboards are shared with colleagues under fine-grained access controls, commented on, printed and sent by email, and smart alerts can be set on metrics. White-label embedding of a full BI application under the customer's own brand, embedding APIs, custom portals for web and native mobile, and row-level security are documented, with viewers available as an add-on in every plan. I found no public information on delivery to Slack or Microsoft Teams, or on the price of embedding for external users. 1 2 5 7 8

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Access control, administration & portability

How this is scored

What a company needs before it gives the tool to everyone, and what leaving would cost: roles and folder or workspace permissions, row-level and column-level security, single sign-on (SAML, OpenID Connect) and user provisioning (SCIM), audit logs and usage analytics, content certification and lifecycle, environments for development and production, a public REST API for administration and content, export of dashboards and definitions in a reusable format, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — A single shared login with no permissions; dashboards cannot be exported or administered.

3 — Users with view and edit rights; row-level security, single sign-on, an API and export of definitions are basic or not described.

5 — Roles and folder or workspace permissions, row-level security documented, single sign-on on at least one stated plan, an audit log, a documented REST API, and dashboards and data exportable on termination.

8 — Column-level security and data permissions inherited from the source, SAML and SCIM provisioning, usage analytics for admins, development and production environments or content promotion, dashboards and definitions as code that can be versioned and moved, and a self-hosted or on-premise edition with its own documentation.

10 — Governance and an exit that can be verified: open-source code under a named licence that runs fully self-hosted with feature parity stated, every object (data model, dashboards, permissions) exportable in a documented format another instance imports, audit logs streamed to the customer's own systems, and deletion of every copy on termination documented.

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The IT Administrator

Custom roles with granular access, row-level security, SAML single sign-on with corporate identity providers such as LDAP and ADFS, audit logging of user updates and deletions, and a REST API covering most web-client operations are documented. An on-premise edition installed behind our own firewalls on our own servers — also deployable to AWS, Azure or Google Cloud — is exactly the edition I would run, though I found no public information tying single sign-on to a specific plan. I found no public information on column-level security, SCIM provisioning, admin usage analytics, development and production environments, or export of dashboard definitions in a reusable format. 1 4 7 9 11 13

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where the connected business data is queried, cached, extracted and stored, and who the subprocessors are (hosting, query engine, AI model providers, email delivery of reports, support and payment tools). Independently sourced by the sovereignty pipeline; a BI tool reads revenue, customer and employee data from many systems, so every place a copy or cache lands counts, not only the account database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (query engine, extracts and caches, AI features, report emails, support, payment) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, where extracts and caches are stored stated, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every query and cache on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including AI features, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The IT Administrator

The German product page states data is stored in a Zoho data centre within the EU with region-based assignment and migration possible, and a Dutch Zoho entity in Utrecht serves as EU contact, but the privacy policy also names processing in the USA and other countries, an OpenAI integration sits inside the analytics, and anonymised service data is used to improve algorithms. A data processing addendum based on EU standard contractual clauses is available on request by email; subprocessors are assessed but not listed with their locations, and certifications are referenced only as unnamed industry standards. A documented on-premise edition keeps the data behind our own firewalls, which is the chain I would run, though its licence sits behind a custom plan for high volumes or dedicated servers. 1 7 10 12 13

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per creator or editor seat and whether viewers are free or paid, capacity or usage pricing (rows, refreshes, queries, AI credits), which features (row-level security, SSO, embedding, API, more connectors, faster refresh) sit behind a higher tier or "contact sales", the price of embedding for external users, the self-hosted edition's licence, the free tier and its limits, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with viewers, data volume or features is unclear.

5 — Tiers are public with their seat price and main inclusions, but at least one commonly needed piece (viewer seats, row-level security, SSO, embedding, extra connectors or refresh frequency) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (creators, viewers, capacity, rows), viewer pricing stated, add-ons and usage overage priced, embedded and self-hosted pricing stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given number of creators and viewers, data volume and feature set, with every add-on, embedding, setup, support and overage fee and the cancellation and data-return terms published.

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The IT Administrator

The tier ladder is public with users and rows per plan — a free tier with 2 users and 10K rows, paid tiers from 2 users and 0.5 million rows up to 50 users and 50 million rows — plus unlimited reports and workspaces, additional rows as an add-on, 20% annual savings, monthly billing without annual commitment, and VAT coming on top of the stated prices. Viewers are an add-on in all plans and high volumes or dedicated servers go to a custom plan; I found no public information on the viewer add-on price or the licence cost of the on-premise edition. 2 8 13

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined ⚠ unverified — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Zoho Analytics

Is Zoho Analytics European?

No. whats-best.ai classifies Zoho Analytics as Rest of world.

Where does Zoho Analytics store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

Does Zoho Analytics have a free plan?

Yes. Zoho Analytics has a free plan, per the vendor’s page captured 1 Nov 2026.

What are the best alternatives to Zoho Analytics?

As of 1 Nov 2026, the panel rates Metabase (3.5/5), Preset (Apache Superset) (3.5/5) and Holistics (3/5) highest among the other 15 Business Intelligence & Dashboards products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Luzmo (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Zoho Analytics alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (14)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.zoho.com Checked 1 Nov 2026 Details →
  2. 2 Features page www.zoho.com Checked 1 Nov 2026 Details →
  3. 3 Features page (data integration) www.zoho.com Checked 1 Nov 2026 Details →
  4. 4 Features page (security and governance) www.zoho.com Checked 1 Nov 2026 Details →
  5. 5 Features page (embedded analytics) www.zoho.com Checked 1 Nov 2026 Details →
  6. 6 Integrations page www.zoho.com Checked 1 Nov 2026 Details →
  7. 7 Features page (on-premise edition) www.zoho.com Checked 1 Nov 2026 Details →
  8. 8 Pricing page www.zoho.com Checked 1 Nov 2026 Details →
  9. 9 API documentation www.zoho.com Checked 1 Nov 2026 Details →
  10. 10 GDPR page www.zoho.com Checked 1 Nov 2026 Details →
  11. 11 Security page www.zoho.com Checked 1 Nov 2026 Details →
  12. 12 Privacy policy www.zoho.com Checked 1 Nov 2026 Details →
  13. 13 Terms of service www.zoho.com Checked 1 Nov 2026 Details →
  14. 14 Imprint — found from the homepage www.zoho.com Checked 1 Nov 2026 Details →