Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Data Protection Officer
The captured page shows customers, leads and opportunities with automatic logging of calls, geolocalized visits, video calls and emails, which is genuine activity history on the record. We found no public information on field types, required fields, deduplication or merge tooling — and none on consent or lawful-basis fields, which as data protection officer I weigh heavily — so the standard three objects are all the evidence gives. 1