CRM

Nutshell

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 3 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

An AI-assisted analysis of public evidence — not a hands-on test.

Every score, rationale and verdict on this page is AI-generated. Every claim cites the source it was read from. Nothing here is a human star review — and no score can be bought. How scores are made →

Method and versions

The Solo Seller v1.2 · The Data Protection Officer v1.0 · The Sales Ops Lead v1.0 · The RevOps Integrator v1.0 · The Migrator v1.1 · The Skeptic v1.2 · rubric v1 · evaluated 15 Sep 2026

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Read this page as one judge. Each weighs the same scores by what they care about.

The Migrator

Weighted verdict

Has moved a company off a CRM twice and remembers every scar. Optimizes for clean import with dedupe, full export of every object including notes and activity history, and contract terms that permit leaving. Rejects export behind support tickets and per-record API metering that makes exit a project.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Migrator

Contact & data model

How this is scored

Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.

0 — A flat address book; no relations between people, companies and deals.

3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.

5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.

8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.

10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.

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The Migrator

Unlimited contacts and companies with custom fields, activity tracking, and auto-logged call transcripts is a decent core, but the evidence is completely silent on dedupe and merge — the two things I'd check first before trusting an import. No evidence of field validation, field-level permissions, or anything beyond the standard object trio, so this sits below the 5 anchor. 1 2

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Pipeline & forecasting

How this is scored

Whether the pipeline enforces a process and produces reporting a finance department accepts.

0 — A kanban of deals with amounts; nothing is enforced, nothing rolls up.

3 — Multiple pipelines and stage probabilities exist, but no required fields per stage and only canned reports.

5 — Stage requirements, win/loss capture and standard forecast views; custom reporting is limited or an add-on.

8 — Enforceable process (required fields, stage gates, routing), custom report builder, forecast by team and period with quota tracking.

10 — Forecasting a CFO signs: weighted and commit-based views, historical snapshots, attainment tracking, and reporting composable enough to answer questions the vendor never anticipated.

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The Migrator

Multiple pipelines confirmed, tiered 5/10/unlimited by plan, with drag-and-drop and a vague 'quick insights' reporting claim — but nothing on stage requirements, win/loss capture, forecast views, or a custom report builder. That's the 3 anchor: pipelines exist, enforcement and finance-grade rollups don't show up anywhere. 1 2

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Automation & workflows

How this is scored

Triggers, sequences and routing that remove manual work without a consultant.

0 — No automation beyond email templates.

3 — Simple if-this-then-that on records; no multi-step sequences, no branching.

5 — Multi-step workflows with delays and branching, email sequences, basic lead routing — capped by tier or count.

8 — Full workflow builder across objects with webhooks as steps, round-robin routing, sequence analytics.

10 — Automation as infrastructure: versioned workflows, error handling, per-step logs, and limits generous enough that the feature is not its own upsell.

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The Migrator

The only automation in evidence lives inside email marketing — 'segment audiences, automate, and track engagement' — plus AI assist helpers. No record-level triggers, no multi-step sequences on deals, no lead routing, no webhooks; even the anchor-3 if-this-then-that on records is unproven, so I can't go above the midpoint of nowhere. 1 2

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Integrations & API

How this is scored

Two-way email/calendar sync, native connections, and an API that treats external systems as first-class.

0 — No API, no sync; data enters by CSV and leaves never.

3 — One-way email logging (BCC), a handful of Zapier triggers, a read-mostly API.

5 — Two-way email and calendar sync for the major providers, a documented REST API with sane limits, a modest native directory.

8 — Deep native integrations for the revenue stack, webhooks, OAuth apps, API parity with the UI for core objects.

10 — An ecosystem: public API covering everything the UI does, event streams, a marketplace, and sync so reliable the CRM can be the system of record without being the only system.

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The Migrator

Two-way sync with Gmail and Outlook is confirmed, which earns real credit, and SQL data access exists as a raw channel — but only on the $79 top tier. No documented REST API, no webhooks, no native integration directory anywhere in the evidence; the ecosystem half of this criterion is simply absent from the evidence. 1 2

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European sovereignty

How this is scored

Where other people's personal data actually lives and under whose law — entity, hosting, subprocessors, DPA.

0 — US entity, US-default hosting, no public DPA or subprocessor list.

3 — A DPA exists and an EU region is available on request or on top tiers; subprocessor exposure to US CLOUD Act reach is broad and undocumented.

5 — EU hosting selectable at signup, published DPA and subprocessor list; core processing still touches US entities.

8 — EU entity or EU-default hosting with published subprocessors, consent-friendly fields, retention and deletion controls; residual US exposure named and narrow.

10 — European entity, EU-only processing including subprocessors, deletion that provably deletes — sovereignty a DPO can sign off without a caveat file.

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The Migrator

Ann Arbor company proudly owned by WebFX, zero sovereignty attributes on record: no DPA, no subprocessor list, no EU hosting option. That is the 0 anchor verbatim — US entity, US-default hosting, nothing published — and I'd want that in writing before any EU personal data touched this system. 1

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Import, export & exit

How this is scored

Getting in with history intact, and out with everything — the anti-lock-in criterion.

0 — Import is a support ticket; export is contacts-only CSV missing notes, activities and files.

3 — Self-serve CSV import with mapping; export covers main objects but drops activity history, attachments or relations.

5 — Guided migration from major competitors, full-object CSV export, API access sufficient to rebuild the database elsewhere with effort.

8 — Complete export (all objects, history, files) self-serve in open formats, import with dedupe and dry-run, no API metering that prices exit out of reach.

10 — Exit as a feature: documented full-fidelity export, migration tooling both directions, and contractual data-return terms — leaving is a weekend, which is exactly why you can stay.

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The Migrator

Getting in is vendor-assisted ('free data migration during your trial') — generous but time-boxed and not self-serve dedupe tooling — while the only data-out channel in evidence is SQL access locked to the top tier. No export of notes, activities, or files is documented, no API export, no data-return terms; I've escaped systems that disclosed more than this, and it still hurt. 1 2

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Pricing transparency

How this is scored

Whether a buyer can compute the real invoice — per seat, per month, at renewal — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — An entry price exists, but the tiers most buyers need are unpriced, or per-seat maths is obscured by bundles, minimums or mandatory onboarding fees.

5 — Most tiers carry real numbers with billing period and VAT treatment stated, but at least one commonly needed capability hides in an unpriced tier or usage-metered add-on.

8 — Every tier priced publicly including annual/monthly split; limits, seat minimums and overage rules stated; only genuine enterprise contracts are custom.

10 — Complete price computability: every tier, add-on, usage meter and renewal rule public, with a calculator or table that makes the invoice at 3 and 30 seats a two-minute exercise.

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The Migrator

All five tiers priced per user per month, no seat minimums, 15% annual split, free cardless trial, and six add-ons with real numbers — I can almost compute the invoice. Docked because three add-ons are 'starting at' prices, VAT treatment is never stated, and AI outcomes are a metered bucket whose overage rates aren't published, so the real bill at renewal still has fog in it. 1 2

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European sovereignty — proven facts

3 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Legal entity	Incorporated in US ⚠ unverified	0/3 pts	5 Report an error
Ownership	Not determined ⚠ unverified	—	uncited Report an error
Data residency	US by default ⚠ unverified	0/3 pts	3 Report an error
Subprocessors	US CLOUD Act reach ⚠ unverified	0/2 pts	3 Report an error

Where this could be wrong

Evidence ages. The oldest capture behind this page is from 11 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
Weak sourcing — Ownership. Not confirmed on the vendor’s own pages as captured.
Weak sourcing — Legal entity. The page states headquarters rather than a register of incorporation; the Terms name only "Nutshell, Inc." and the footer an Ann Arbor, MI address, so the US code is derived from the headquarters statement.
Weak sourcing — Data residency. No EU hosting option is offered anywhere in the excerpts; EU customers are covered only by EU Standard Contractual Clauses in the Data Processing Addendum, not by an EU region.
Weak sourcing — Subprocessors. AWS is a US-headquartered provider regardless of server region; the full subprocessor list (email/SMS delivery, payment processors, AI model providers such as OpenAI and Anthropic) is referenced but not among the excerpts.
AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

We could not confirm any compliance information on the vendor’s own pages as captured, so this page shows none rather than a statement we cannot stand behind. Know more? Tell us
26 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
16 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
8 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
5 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
2 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
2 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown. Know more? Tell us
6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
The panel’s written verdict is withheld: our own re-read found claims in it that the evidence does not carry, and a second synthesis did not fix them. The scores and the material below are unaffected. Know more? Tell us

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Sources (15)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

1 Vendor homepage www.nutshell.com Checked 15 Sep 2026 Details →
2 Vendor pricing page www.nutshell.com Checked 15 Sep 2026 +1 earlier capture: 11 Sep 2026 Details →
3 Security / trust page support.nutshell.com Checked 30 Sep 2026 Details →
4 Terms of service www.nutshell.com Checked 30 Sep 2026 Details →
5 Legal notice — found from the homepage www.nutshell.com Checked 30 Sep 2026 Details →
6 Contact & data model — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
7 Contact & data model — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
8 Pipeline & forecasting — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
9 Pipeline & forecasting — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
10 Automation & workflows — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
11 Automation & workflows — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
12 Integrations & API — found from sitemap www.nutshell.com Checked 1 Oct 2026 Details →
13 Integrations & API — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
14 Import, export & exit — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →
15 Import, export & exit — found from sitemap support.nutshell.com Checked 1 Oct 2026 Details →