Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Migrator
The evidence never describes the data model at all — no contacts/companies/deals structure, no field types, no dedupe, no merge, nothing. I'll grant a point or two past zero only because a CRM running 48,000 users with quote-to-invoice flows must have records and relations between them, but hygiene and customization are pure blank spots, and blanks are how duplicates eat you alive during a move-in. 1