Design, prototyping & design systems
How this is scored
The making itself: vector and layout tools, interactive prototypes, and the shared components, styles and tokens that keep a company's products and materials consistent — judged on what the feature and help pages document, not on showcase images.
0 — A single-purpose editor with no reusable components, no shared styles and no prototyping.
3 — Templates and basic shapes or layouts, with styles saved per file only and prototyping limited to linking screens.
5 — Reusable components and shared styles across files, responsive or auto layout, clickable prototypes with transitions, and team libraries that update where they are used.
8 — A design system managed in the tool: variables or tokens for colour, type and spacing with modes or themes, component variants and properties, prototypes with conditional logic, and library change notes with versions.
10 — The design system is a governed product: library releases versioned and reviewable, token export in a documented format for development, usage analytics per component, and accessibility checks such as contrast built into the editor.
The Brand Marketer
The product pages document genuinely powerful prototyping — unlimited event triggers with conditions and variables, multi-state dynamic panels, adaptive views for desktop, tablet and phone, and a repeater widget for data-driven grids — plus widget libraries for reusable pieces. We found no public information on shared styles or tokens, component variants, library version notes, or any governed design system, which is what would keep twelve regional offices producing consistent material. 1