E-Commerce Platforms & Shop Systems

The Merchant v1.0

Sells to consumers and lives on conversion. Wants a checkout that can be changed without a rebuild, the payment methods German shoppers expect including invoice, and promotions with rules. Judges price against contribution, not against a competitor's tier.

The B2B Seller v1.0

Sells to businesses across the EU: net prices, VAT-ID validation, reverse charge, customer-specific price lists and payment on account. Reads a shop that shows gross prices to a trade customer as one that has not met a trade customer.

The Developer v1.0

Will maintain this for five years. Wants local development, version control for themes, a plugin architecture with a dependency model, and upgrades that do not orphan the customisations. Reads a closed template editor as a future migration.

The Operations Lead v1.0

Ships the orders and handles the returns. Wants stock that is true across channels, partial shipments, carrier integrations with labels, and an ERP link the vendor maintains. A shop that cannot do a partial refund is a shop that has never had December.

The Data Protection Officer v1.0

The shop holds customers, addresses and buying histories, and the checkout is full of third parties. Wants the subprocessor list, consent handling that survives a complaint, deletion that executes against order history, and an answer on where the CDN and analytics sit.

The Skeptic v1.0

Knows the headline price is never the invoice here. Reads for the transaction fee, the apps that turn out to be mandatory, the hosting nobody mentioned, and what the platform charges to let a merchant leave with their own order history.