E-Commerce Platforms & Shop Systems
Shoptet
Provenance unknown Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Shoptet a.s. · www.shoptet.cz
Report an error on this page Is this your product? →
Link to this page
Add ?theme=dark to the image address for dark backgrounds.
The badge shows the category and the month of the latest evaluation, and EU-Made where
that is the product’s provenance. It never shows a score.
Shoptet at a glance
- Vendor
- Shoptet a.s.
- Headquarters
- Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan
- Not stated on the vendor’s pages as of 13 Oct 2026
- Panel verdict
- The AI panel rates Shoptet 1/5, the mean of 6 judges. Shoptet a.s., a Czech joint-stock company, publishes a Czech-language shop platform. how scores are made
- As of
- Vendor pages captured 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Shoptet a.s., a Czech joint-stock company, publishes a Czech-language shop platform. Its captured pages evidence a working checkout with the vendor's own payments module, Shoptet Pay, and automatic delivery of digital goods — files, download links or unique codes — through a single add-on, Digitální produkty. Judges scored highest on extensibility, 3 to 4, on the strength of a developers' surface for an API, an add-on marketplace, certified partners and a community forum. Weakest is tax and legal at 0 to 1: we found no public information on VAT determination, OSS, reverse charge, VAT-ID validation or German checkout legal texts. Operations (1 to 2), data control and exit (1 to 2) and sovereignty (2 to 3) sit low as well; the only migration statement markets switching to Shoptet, and we found no public information on export, hosting location or a subprocessor list. Stated scale — 48,603 shops, 43 million orders a year, 91 billion crowns of annual turnover — does not evidence order operations. Pricing appears only as a non-binding free trial and an unpriced premium tier.
Speaks for it
- Digital goods — e-books, online courses, licenses, vouchers and tickets — are delivered automatically after payment via the add-on Digitální produkty, with no manual work.
- Extensibility scores run 3 to 4 on an evidenced developers' API, add-on marketplace, certified partners and a community forum.
- A working checkout with the vendor's own payments module, Shoptet Pay, is evidenced on the captured pages.
- Digital-product setup is published as four steps, from product creation to automatic dispatch after payment.
- Stated scale covers 48,603 shops, 43 million orders a year and 91 billion crowns of annual turnover.
Held against it
- Tax and legal scores run 0 to 1: we found no public information on VAT determination, OSS, reverse charge, VAT-ID validation or German checkout legal texts.
- Catalog and checkout scores sit at 2: we found no public information on variants, bundles, tiered or customer-group pricing, guest checkout or payment methods beyond Shoptet Pay.
- Operations scores run 1 to 2: we found no public information on order workflow, stock, returns, carrier label printing or ERP and accounting interfaces.
- The only migration statement markets switching to Shoptet, and we found no public information on export of catalogue, customers or order history.
- No sovereignty attributes are on record, and we found no public information on hosting location or a subprocessor list.
Best for
- You sell digital products — e-books, online courses, licenses, vouchers — and want files, download links or unique codes dispatched automatically after payment.
- You target the Czech market and value a local vendor with certified partners and a community forum.
- You extend your shop through an add-on marketplace and partner network rather than custom builds.
Avoid if
- You sell cross-border B2B and need evidenced VAT determination, reverse charge or net-price display per customer group.
- You ship physical goods and need order workflow, stock, returns or carrier label printing evidenced before committing.
- You must know your exit cost — export of catalogue, customers and order history — before signing.
- You must verify hosting location or a subprocessor list as part of procurement — ask the vendor: the public pages we read do not show it
The scores
| Criterion | Panel median |
|---|---|
| Catalogue & checkout | 1 of 5 |
| Tax & German legal correctness | 0.5 of 5 |
| Extensibility & developer surface | 2 of 5 |
| Order operations & back office | 0.5 of 5 |
| Data ownership & exit | 0.5 of 5 |
| European sovereignty | 1.5 of 5 |
Catalogue & checkout
Show reasoningHide reasoning
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Flat product list with one price and no variants; checkout is a form and one payment method.
3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.
5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.
8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Merchant
A named payment solution and an add-on delivering digital products automatically after payment are real conversion levers and clearly described. We found no public information on variants, bundles, tiered or customer-group pricing, guest checkout, or invoice and direct debit, so I score only what is visible. 1 2
The B2B Seller
A checkout and the vendor's own payments module (Shoptet Pay) are evidenced, and digital goods are delivered automatically after payment, but the captured pages say nothing about variants, bundles, tiered or customer-group pricing, or payment methods beyond Shoptet Pay. For a trade buyer like me there is nothing here showing net-price display or payment on account, so I score the conversion machinery on what is actually shown. 1 2
The Developer
The captured pages show a checkout that works — digital goods run through the same order flow as any other product — plus a branded payment module, Shoptet Pay, and that is the whole of what I can see of the path to payment. We found no public information on variants, bundles, tiered or customer-group pricing, guest checkout, or which payment providers sit behind the module. A catalogue I cannot see configured is one I cannot estimate for a five-year run. 1 2
The Operations Lead
The checkout runs and Shoptet Pay takes the money, and digital goods sell through one named add-on with a price and a file upload. Beyond that we found no public information on variants, bundles, tiered or group pricing, guest checkout or the range of payment methods, so this sits just above the basic end. 1 2
The Data Protection Officer
The captured pages show a functioning checkout that delivers digital goods automatically after payment, with a single branded payment solution named (Shoptet Pay) and selling structured as one add-on. We found no public information on variants, bundles, tiered or customer-group pricing, guest checkout, or which other payment providers sit in the checkout path. 1 2
The Skeptic
The captured pages show one payment arrangement, Shoptet Pay, and a checkout that works — digital orders run through it like any product, with files, links or unique codes dispatched automatically after payment. We found no public information on variants, bundles, tiered or customer-group pricing, guest checkout, or which payment methods a customer would actually see. Selling digital content at all rides on a single add-on whose price the pages never show. 1 2
Tax & German legal correctness
Show reasoningHide reasoning
How this is scored
VAT determination, OSS, B2B reverse charge, and the checkout requirements German law actually imposes — judged on what the platform does, not on a plugin someone could buy.
0 — A single VAT rate applied everywhere; no B2B handling, no country logic, no legal-text handling in checkout.
3 — Per-country VAT rates configurable by hand, net prices for B2B possible with effort, and legal texts as free-form pages.
5 — Automatic VAT by destination and customer type, VAT-ID validation with reverse charge, gross and net display per customer group, and the mandatory checkout elements (order button wording, withdrawal policy, price indications) handled.
8 — OSS thresholds tracked and reported, correct invoicing per case including reverse-charge notes, small-business and third-country handling, and e-invoicing (XRechnung/ZUGFeRD) for B2B orders.
10 — Tax and legal correctness are maintained by the vendor rather than the merchant: rates and thresholds updated as the law moves, OSS reporting produced, every invoice case correct out of the box, and documented conformity a lawyer could review.
The Merchant
The captured pages say nothing on VAT by destination, reverse charge, OSS, e-invoicing or checkout legal texts; the only adjacent item is a generic expansion-abroad headline. We found no public information on any of it, and an unevidenced tax story is the floor. 1
The B2B Seller
This is the criterion a B2B seller lives or dies on, and we found no public information on VAT determination by destination, VAT-ID validation, reverse charge, gross/net display per customer group, OSS or e-invoicing — even the international-expansion claim on the vendor page comes without any tax mechanics behind it. Judged on evidence alone, this sits at the bottom of the scale. 1
The Developer
The only cross-border signal is a claim that the platform covers expansion from the Czech Republic abroad; we found no public information on VAT determination by destination or customer type, VAT-ID validation, reverse charge, OSS, or German checkout requirements such as order-button wording and withdrawal policy. With essentially nothing evidenced here, I score at the low end. 1
The Operations Lead
Neither captured page says a word about tax or checkout law. We found no public information on VAT determination, OSS, reverse charge, VAT-ID validation or the legal texts a German checkout must carry, so there is nothing here to score against. 1 2
The Data Protection Officer
The only adjacent fact is a marketing claim about expanding business beyond the Czech Republic; we found no public information on VAT determination by destination or customer type, OSS, reverse charge, VAT-ID validation, or the checkout texts a German shop needs. Nothing evidenced here goes beyond a shop existing, so it sits at the bottom of the scale. 1
Extensibility & developer surface
Show reasoningHide reasoning
How this is scored
Themes, apps, APIs and headless — whether the shop can be shaped to the business, and at what cost in lock-in.
0 — Fixed templates, no app ecosystem, no API.
3 — Theme editing within limits and a small app store; a read-mostly API and no local development story.
5 — Custom themes with a template language, an app or plugin ecosystem, a documented REST API, and webhooks for the core order events.
8 — Full storefront API for headless builds, an extension framework with its own lifecycle, staging environments, version control for themes, and documented rate limits.
10 — A platform a team can own: headless-first APIs, open-source or source-available core, plugin architecture with a real dependency model, local development and CI supported, and upgrade paths that do not orphan customisations.
The Merchant
There is a developers' surface for integrations, an add-on marketplace and certified partners, so the shop can be extended beyond what ships. We found no public information on custom themes, documented webhooks, a storefront API for headless builds or staging environments, which keeps this mid-table. 1
The B2B Seller
A developer surface exists (a Shoptet Developers page with an API marked available) and there is a real add-on marketplace plus a certified partner network around it — the digital-products add-on shows extensions are a working channel. We found no public information on theme systems, webhooks, headless storefront APIs or staging environments, so this stays in the lower-middle band. 1
The Developer
This is my home ground, and the evidence shows a real add-on marketplace, a certified partner network, and a developers' surface confirmed as available — the shape of an ecosystem, not yet of a platform a team can own. We found no public information on a theme template language, version control for themes, webhooks, headless APIs, staging, local development, or how upgrades treat installed add-ons. Digital delivery being reachable only through one vendor-sold add-on tells me customisation routes through the vendor's store, and a closed route like that is a future migration. 1 2
The Operations Lead
There is a developers' portal for an API, an add-on marketplace and certified partner solutions, so the shop can genuinely be extended rather than only templated. We found no public information on custom themes, webhooks, a storefront API for headless builds or any local development story, which keeps this in the middle ground between basic and solid. 1 2
The Data Protection Officer
A developers page, an add-on marketplace, partner solutions and an active community forum are evidenced, and digital-content selling itself ships as a purchasable add-on — a real extension pattern. We found no public information on the documented API's scope, webhooks, a theme system, staging environments or headless storefronts, so this reads as a curated marketplace rather than a surface a team can own. 1 2
The Skeptic
There is a real surface here: an add-on marketplace, partner solutions, and a developers offering with an API. We found no public information on themes or a template language, webhooks, rate limits, staging, or a local development story — and each add-on's price is part of the invoice the pages never state. 1
Order operations & back office
Show reasoningHide reasoning
How this is scored
What happens after checkout: order management, stock, returns, shipping, and the link to ERP or accounting.
0 — An order list and an email; stock is a number nobody trusts, returns are manual.
3 — Order statuses and basic stock, one shipping integration, and returns handled by hand.
5 — Order workflow with partial shipments, multi-warehouse stock, named carrier integrations with label printing, and a returns process in the system.
8 — Multi-channel order intake, automated fulfilment routing, supplier and dropshipping flows, and maintained interfaces to named ERP and accounting systems.
10 — The shop is the front of an operation: real-time stock across channels and warehouses, returns and refunds fully worked including partials, ERP integration the vendor maintains, and operational reporting a merchant runs the business from.
The Merchant
A merchant mobile app and customer support are evidenced, though the captured pages give different figures for support availability, one claiming 24/7 and another listing phone hours Mon–Fri 8:00–18:30. We found no public information on order workflow, partial shipments, multi-warehouse stock, carrier label printing, returns, or ERP and accounting interfaces. 1
The B2B Seller
The one evidenced back-office capability is automatic delivery of digital content after payment, which is genuine but narrow. We found no public information on order workflows, partial shipments, stock, carrier integrations with label printing, returns or ERP and accounting interfaces. 2
The Developer
The pages point to a merchant mobile app, a claimed 24/7 support line, and certified partners, next to scale figures of 43 million orders a year across 48,603 shops. We found no public information on order workflow, stock across warehouses, carrier integrations and label printing, returns and refunds, or interfaces to named ERP and accounting systems. A back office I cannot see is not one I can plan fulfilment around. 1
The Operations Lead
For a platform moving 43 million orders a year, it is remarkable what the pages leave unsaid: no carrier, no label printing, no stock figure, no return, no ERP mention anywhere. The only evidenced fulfilment step is automatic delivery of digital files after payment, which is a nice trick for e-books and tells me nothing about parcels, partial shipments, partial refunds or an accounting link; we found no public information on any of it. 1 2
The Data Protection Officer
The one post-checkout flow shown is genuinely automated — digital content is delivered without manual work once payment lands — alongside a mobile app and stated round-the-clock support. We found no public information on order workflow, stock, returns, shipping carriers, label printing, or ERP and accounting interfaces, and for a shop holding order history that silence matters. 1 2
The Skeptic
What the pages show is scale and service — 48,603 shops, 43 million orders a year, 91 billion crowns of turnover, support around the clock and a mobile app — none of which is order operations. We found no public information on order workflow, stock, returns, shipping integrations, or interfaces to ERP or accounting systems. 1
Data ownership & exit
Show reasoningHide reasoning
How this is scored
Whether the catalogue, customers and order history remain the merchant's: export completeness, hosting choice, and what leaving actually costs.
0 — Export is a partial CSV; order history and customer records cannot leave intact, and hosting is the vendor's alone.
3 — CSV export of products and customers, order history partial, no self-hosting, no documented migration path.
5 — Complete export of catalogue, customers and orders via API or dump, documented deletion, and a stated data-return commitment.
8 — Full-fidelity export including media and order documents, self-hosting or a choice of hosting partner, and no metering that prices a migration out of reach.
10 — Ownership is structural rather than promised: open-source or source-available platform the merchant can run anywhere, database-level access, documented migration in both directions, and contractual data return.
The Merchant
The vendor advertises that moving to Shoptet is easy, which is inbound convenience, not an exit. We found no public information on export of catalogue, customers or order history, on hosting choice, or on any documented migration path out. 1
The B2B Seller
The vendor markets how easy it is to move onto Shoptet, which is the opposite direction from the one that costs a merchant sleep. We found no public information on export completeness for catalogue, customers and order history, on data deletion, on self-hosting, or on any documented migration path out. 1
The Developer
Migration is advertised in one direction only — switching to Shoptet is easy — with a non-binding free trial to start. We found no public information on export of catalogue, customers or order history, database-level access, self-hosting, or any documented path out, so the cost of leaving is unknowable from the pages, and that cost is a first-class figure for me. 1 2
The Operations Lead
The one migration statement is that switching to Shoptet is easy — that is about arriving, not leaving. We found no public information on export of catalogue, customers or order history, on deletion, or on any hosting choice, so what leaving costs is anyone's guess. 1
The Data Protection Officer
The only migration statement points inward: switching to Shoptet is described as easy, while we found no public information on export of catalogue, customers or order history, on how deletion executes against past orders, or on hosting choice. An exit path documented in one direction only is worth very little to an operator sitting on addresses and buying histories. 1
The Skeptic
The only migration statement in the captured pages markets the way in — switching to Shoptet is easy — while we found no public information on exporting catalogue, customers or order history, on self-hosting, or on any documented path off the platform. On a hosted service with a separately marketed premium tier, the cost of leaving is whatever it later turns out to be, and that is the whole answer the public record gives. 1
European sovereignty
panel opinion
Show reasoningHide reasoning
How this is scored
Where customer and order data live, who the contracting entity is, and which subprocessors sit in the checkout path. Independently sourced by the sovereignty pipeline.
0 — Non-EU vendor and contracting entity, hosting unstated or non-EU, subprocessors unnamed.
3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.
5 — EU hosting as standard and an EU contracting entity, but parts of the chain — CDN, analytics, payment routing, support tooling — are non-EU without an explained safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, complete subprocessor list published, any non-EU processing named with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a self-hosted option that puts the shop entirely under the merchant's control.
The Merchant
The vendor presents itself under a Czech joint-stock name on a.cz domain, so the contracting side reads European. The captured pages give no hosting location, no subprocessor list and no certification, so the checkout chain is unevidenced end to end. 1
The B2B Seller
The contracting entity reads as Czech (Shoptet a.s., a Czech-language site), which points into the EU, but no sovereignty attributes are on record: we found no public information on hosting location or the subprocessor chain. An EU vendor with an unpublished infrastructure chain sits low on this scale. 1
The Developer
The vendor is Shoptet a.s., a Czech joint-stock company serving a Czech-language market, which points to a European contracting entity, and no sovereignty attributes are on record. We found no public information on hosting location or any subprocessor list, so beyond the entity itself the chain is unevidenced, which places this mid-low. 1
The Operations Lead
The vendor presents as a Czech company on a Czech-language site, and that is where the certainty ends. We found no public information on hosting location or any subprocessor list, and the independently gathered sovereignty record came back with nothing, so the checkout chain cannot be verified from what is published. 1
The Data Protection Officer
The independently sourced sovereignty information came back empty: we found no public information on hosting location, on a subprocessor list, or on where the checkout's payment routing (Shoptet Pay) and any CDN or analytics sit. The vendor is a Czech joint-stock company, which suggests an EU entity, but nothing captured evidences the infrastructure or the third parties a customer's data passes through. 1
The Skeptic
The contracting party, Shoptet a.s., appears European from the vendor's own Czech pages, but no sovereignty attributes are on record. We found no public information on where customer and order data are hosted, on the infrastructure behind it, or on a subprocessor list — and the checkout path runs through Shoptet Pay, whose processing chain is likewise unnamed. 1
Pricing transparency
not rated — the vendor publishes no price
Show reasoningHide reasoning
How this is scored
Whether a merchant can compute the real annual cost — licence, transaction fees, apps, hosting — from public pages alone. The category where the headline price is least often the invoice.
0 — No public prices at all; every tier is a sales conversation.
3 — A monthly headline exists, but transaction fees, mandatory apps or hosting costs are unstated — the invoice is unknowable from the page.
5 — Tier prices public with billing period stated and transaction fees given, but at least one commonly needed piece (a required app, hosting, payment gateway rate) is unpriced.
8 — Every tier priced publicly including transaction or revenue-share rates, order or GMV limits, and the cost of the extensions most shops need; VAT treatment and minimum term stated.
10 — Complete price computability: annual cost derivable for a given order volume and GMV including licence, transaction fees, hosting and typical extensions — and for open-source platforms, an honest statement that the licence is free and where the money actually goes.
The Merchant
A non-binding free trial is offered publicly and a premium tier is named on its own site, but no price, billing period, transaction fee or order limit appears on the captured pages. The annual invoice is not computable from what is public; the free trial is the only priced thing visible. 1 2
The B2B Seller
The captured pages offer a non-binding free trial and name a Premium tier at its own domain, but we found no tier prices, billing periods, transaction or revenue-share fees, or order limits on either page. A merchant cannot compute even a rough annual cost from what is published here. 1 2
The Developer
A free trial is offered publicly and a premium tier exists at its own site, but the captured pages state no tier prices, billing periods, transaction fees, order limits, or add-on costs. For a shop I maintain for five years the annual figure is what matters, and here we found no public information on any price at all. 1 2
The Operations Lead
A non-binding free trial is the only number-adjacent statement on either page, next to a Premium brand with no price attached. We found no public information on tier prices, transaction fees, billing periods or terms, so no merchant could compute an annual cost from these pages. 1 2
The Data Protection Officer
No price figure for any paid tier appears in the captures — a non-binding free trial and an unpriced premium offering are all the public pricing there is. We found no public information on transaction fees, order or revenue limits, hosting costs or VAT treatment, so a real annual cost is not computable from these pages. 1 2
The Skeptic
A non-binding free trial is public and a premium tier is named at its own domain, but the captured pages show no price for any paid tier, no transaction fee, no cost for the add-ons or for Shoptet Pay, and no term or VAT treatment. The annual invoice is not computable from public evidence; the numbers that matter start with a sales conversation. 1 2
Questions about Shoptet
Is Shoptet European?
Not determined: the vendor’s pages as captured do not say where Shoptet is based.
Where does Shoptet store data?
Not stated on the vendor’s pages as of 13 Oct 2026.
Does Shoptet have a free plan?
Not stated on the vendor’s pages as of 13 Oct 2026.
What are the best alternatives to Shoptet?
As of 21 Oct 2026, the panel rates JTL-Shop (3/5), Medusa (3/5) and Shopify (3/5) highest among the other 25 E-Commerce Platforms & Shop Systems products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is JTL-Shop (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Shoptet alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 13 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- We found no public information on compliance on the pages we read (shoptet.cz, shoptet.cz/prodej-digitalnich-produktu). If the vendor publishes it somewhere else, send us the page. Know more? Tell us
- 15 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (2)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor page www.shoptet.cz Checked 13 Oct 2026 Details →
- 2 Catalogue & checkout — found from sitemap www.shoptet.cz Checked 13 Oct 2026 Details →