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E-Commerce Platforms & Shop Systems

Shoptet

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Shoptet a.s. · www.shoptet.cz

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Shoptet: AI-assisted analysis on whats-best.ai Shoptet: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Shoptet at a glance

Vendor
Shoptet a.s.
Headquarters
Not stated on the vendor’s pages as of 13 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 13 Oct 2026
Free plan
Not stated on the vendor’s pages as of 13 Oct 2026
Panel verdict
The AI panel rates Shoptet 1/5, the mean of 6 judges. Shoptet a.s., a Czech joint-stock company, publishes a Czech-language shop platform. how scores are made
As of
Vendor pages captured 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources

Shoptet alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Knows the headline price is never the invoice here. Reads for the transaction fee, the apps that turn out to be mandatory, the hosting nobody mentioned, and what the platform charges to let a merchant leave with their own order history.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Panel median The Skeptic This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Skeptic
Catalogue & checkout 1 of 5 1 of 5
Tax & German legal correctness 0.5 of 5 0.5 of 5
Extensibility & developer surface 2 of 5 1.5 of 5
Order operations & back office 0.5 of 5 0.5 of 5
Data ownership & exit 0.5 of 5 0.5 of 5
European sovereignty 1.5 of 5 1 of 5

Catalogue & checkout

How this is scored

Products, variants, pricing rules and the path to payment — the part that either converts or does not.

0 — Flat product list with one price and no variants; checkout is a form and one payment method.

3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.

5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.

8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.

10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.

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The Skeptic

The captured pages show one payment arrangement, Shoptet Pay, and a checkout that works — digital orders run through it like any product, with files, links or unique codes dispatched automatically after payment. We found no public information on variants, bundles, tiered or customer-group pricing, guest checkout, or which payment methods a customer would actually see. Selling digital content at all rides on a single add-on whose price the pages never show. 1 2

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Extensibility & developer surface

How this is scored

Themes, apps, APIs and headless — whether the shop can be shaped to the business, and at what cost in lock-in.

0 — Fixed templates, no app ecosystem, no API.

3 — Theme editing within limits and a small app store; a read-mostly API and no local development story.

5 — Custom themes with a template language, an app or plugin ecosystem, a documented REST API, and webhooks for the core order events.

8 — Full storefront API for headless builds, an extension framework with its own lifecycle, staging environments, version control for themes, and documented rate limits.

10 — A platform a team can own: headless-first APIs, open-source or source-available core, plugin architecture with a real dependency model, local development and CI supported, and upgrade paths that do not orphan customisations.

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The Skeptic

There is a real surface here: an add-on marketplace, partner solutions, and a developers offering with an API. We found no public information on themes or a template language, webhooks, rate limits, staging, or a local development story — and each add-on's price is part of the invoice the pages never state. 1

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Order operations & back office

How this is scored

What happens after checkout: order management, stock, returns, shipping, and the link to ERP or accounting.

0 — An order list and an email; stock is a number nobody trusts, returns are manual.

3 — Order statuses and basic stock, one shipping integration, and returns handled by hand.

5 — Order workflow with partial shipments, multi-warehouse stock, named carrier integrations with label printing, and a returns process in the system.

8 — Multi-channel order intake, automated fulfilment routing, supplier and dropshipping flows, and maintained interfaces to named ERP and accounting systems.

10 — The shop is the front of an operation: real-time stock across channels and warehouses, returns and refunds fully worked including partials, ERP integration the vendor maintains, and operational reporting a merchant runs the business from.

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The Skeptic

What the pages show is scale and service — 48,603 shops, 43 million orders a year, 91 billion crowns of turnover, support around the clock and a mobile app — none of which is order operations. We found no public information on order workflow, stock, returns, shipping integrations, or interfaces to ERP or accounting systems. 1

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Data ownership & exit

How this is scored

Whether the catalogue, customers and order history remain the merchant's: export completeness, hosting choice, and what leaving actually costs.

0 — Export is a partial CSV; order history and customer records cannot leave intact, and hosting is the vendor's alone.

3 — CSV export of products and customers, order history partial, no self-hosting, no documented migration path.

5 — Complete export of catalogue, customers and orders via API or dump, documented deletion, and a stated data-return commitment.

8 — Full-fidelity export including media and order documents, self-hosting or a choice of hosting partner, and no metering that prices a migration out of reach.

10 — Ownership is structural rather than promised: open-source or source-available platform the merchant can run anywhere, database-level access, documented migration in both directions, and contractual data return.

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The Skeptic

The only migration statement in the captured pages markets the way in — switching to Shoptet is easy — while we found no public information on exporting catalogue, customers or order history, on self-hosting, or on any documented path off the platform. On a hosted service with a separately marketed premium tier, the cost of leaving is whatever it later turns out to be, and that is the whole answer the public record gives. 1

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European sovereignty

How this is scored

Where customer and order data live, who the contracting entity is, and which subprocessors sit in the checkout path. Independently sourced by the sovereignty pipeline.

0 — Non-EU vendor and contracting entity, hosting unstated or non-EU, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — CDN, analytics, payment routing, support tooling — are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, complete subprocessor list published, any non-EU processing named with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a self-hosted option that puts the shop entirely under the merchant's control.

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The Skeptic

The contracting party, Shoptet a.s., appears European from the vendor's own Czech pages, but no sovereignty attributes are on record. We found no public information on where customer and order data are hosted, on the infrastructure behind it, or on a subprocessor list — and the checkout path runs through Shoptet Pay, whose processing chain is likewise unnamed. 1

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a merchant can compute the real annual cost — licence, transaction fees, apps, hosting — from public pages alone. The category where the headline price is least often the invoice.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but transaction fees, mandatory apps or hosting costs are unstated — the invoice is unknowable from the page.

5 — Tier prices public with billing period stated and transaction fees given, but at least one commonly needed piece (a required app, hosting, payment gateway rate) is unpriced.

8 — Every tier priced publicly including transaction or revenue-share rates, order or GMV limits, and the cost of the extensions most shops need; VAT treatment and minimum term stated.

10 — Complete price computability: annual cost derivable for a given order volume and GMV including licence, transaction fees, hosting and typical extensions — and for open-source platforms, an honest statement that the licence is free and where the money actually goes.

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The Skeptic

A non-binding free trial is public and a premium tier is named at its own domain, but the captured pages show no price for any paid tier, no transaction fee, no cost for the add-ons or for Shoptet Pay, and no term or VAT treatment. The annual invoice is not computable from public evidence; the numbers that matter start with a sales conversation. 1 2

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Questions about Shoptet

Is Shoptet European?

Not determined: the vendor’s pages as captured do not say where Shoptet is based.

Where does Shoptet store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

Does Shoptet have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

What are the best alternatives to Shoptet?

As of 21 Oct 2026, the panel rates JTL-Shop (3/5), Medusa (3/5) and Shopify (3/5) highest among the other 25 E-Commerce Platforms & Shop Systems products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is JTL-Shop (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Shoptet alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (2)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page www.shoptet.cz Checked 13 Oct 2026 Details →
  2. 2 Catalogue & checkout — found from sitemap www.shoptet.cz Checked 13 Oct 2026 Details →