Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Flat product list with one price and no variants; checkout is a form and one payment method.
3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.
5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.
8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The B2B Seller
Variantenartikel, Staffelpreise, unlimited products and vouchers are all evidenced, which is more than a flat list — but the payment story is 'PayPal & Co.', with no invoice, no direct debit and no buy-now-pay-later named, and for me that vagueness loses trade deals. No bundles, no guest checkout and no per-channel pricing in evidence; 'B2B' is a bare checklist word with no customer-specific price list behind it. 1