whats-best.ai

E-Commerce Platforms & Shop Systems

Shopify

Rest of world Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 1 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Shopify Inc. · www.shopify.com

Compare with JTL-Shop → Compare with WooCommerce → Report an error on this page Is this your product? →

Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Knows the headline price is never the invoice here. Reads for the transaction fee, the apps that turn out to be mandatory, the hosting nobody mentioned, and what the platform charges to let a merchant leave with their own order history.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Catalogue & checkout

How this is scored

Products, variants, pricing rules and the path to payment — the part that either converts or does not.

0 — Flat product list with one price and no variants; checkout is a form and one payment method.

3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.

5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.

8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.

10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.

Report an error

The Skeptic

The pricing pages meter the checkout by tier — customisation is shown as limited on every plan except the top one, and B2B stops at three catalogues until you buy up — while localized selling via Markets, multi-channel sales and POS are evidenced. We found no public information on variants, bundles, tiered or customer-group pricing, or payment methods such as invoice and direct debit, so the conversion story rests on vendor-quoted uplift numbers rather than evidenced checkout capability. 1 2 2

Report an error

Extensibility & developer surface

How this is scored

Themes, apps, APIs and headless — whether the shop can be shaped to the business, and at what cost in lock-in.

0 — Fixed templates, no app ecosystem, no API.

3 — Theme editing within limits and a small app store; a read-mostly API and no local development story.

5 — Custom themes with a template language, an app or plugin ecosystem, a documented REST API, and webhooks for the core order events.

8 — Full storefront API for headless builds, an extension framework with its own lifecycle, staging environments, version control for themes, and documented rate limits.

10 — A platform a team can own: headless-first APIs, open-source or source-available core, plugin architecture with a real dependency model, local development and CI supported, and upgrade paths that do not orphan customisations.

Report an error

The Skeptic

The developer surface is real and it is priced: more than 21,000 apps, a named headless toolkit in Hydrogen, and API rate limits published as a plan differentiator — standard, up to 2x, up to 10x — with headless storefronts metered at one per shop until twenty-five on the top tier. We found no public information on custom themes and version control, staging environments, or a local development story, so the surface is rented rather than owned. 1 2

Report an error

Order operations & back office

How this is scored

What happens after checkout: order management, stock, returns, shipping, and the link to ERP or accounting.

0 — An order list and an email; stock is a number nobody trusts, returns are manual.

3 — Order statuses and basic stock, one shipping integration, and returns handled by hand.

5 — Order workflow with partial shipments, multi-warehouse stock, named carrier integrations with label printing, and a returns process in the system.

8 — Multi-channel order intake, automated fulfilment routing, supplier and dropshipping flows, and maintained interfaces to named ERP and accounting systems.

10 — The shop is the front of an operation: real-time stock across channels and warehouses, returns and refunds fully worked including partials, ERP integration the vendor maintains, and operational reporting a merchant runs the business from.

Report an error

The Skeptic

Multi-channel intake is evidenced — fifty synced marketplace orders a month free, Collective for sourcing, POS that syncs online and offline — and inventory runs to ten locations (two hundred on the top plan) with over 200 real-time reports. But we found no public information on partial shipments, named carrier integrations with label printing, a returns process in the system, or interfaces to ERP and accounting systems, which is the half of operations that turns orders into a business. 1 2 2

Report an error

Data ownership & exit

How this is scored

Whether the catalogue, customers and order history remain the merchant's: export completeness, hosting choice, and what leaving actually costs.

0 — Export is a partial CSV; order history and customer records cannot leave intact, and hosting is the vendor's alone.

3 — CSV export of products and customers, order history partial, no self-hosting, no documented migration path.

5 — Complete export of catalogue, customers and orders via API or dump, documented deletion, and a stated data-return commitment.

8 — Full-fidelity export including media and order documents, self-hosting or a choice of hosting partner, and no metering that prices a migration out of reach.

10 — Ownership is structural rather than promised: open-source or source-available platform the merchant can run anywhere, database-level access, documented migration in both directions, and contractual data return.

Report an error

The Skeptic

The leaving terms are stated plainly — cancel anytime — and store information is retained for two years after closure before deletion begins, with a portability right and a data-subject portal on paper. But we found no public information on export: no evidenced way to take catalogue, customer records or order history out intact and no documented migration path, and hosting comes bundled with the subscription with no self-run alternative evidenced. 3 2 3 2

Report an error

European sovereignty

How this is scored

Where customer and order data live, who the contracting entity is, and which subprocessors sit in the checkout path. Independently sourced by the sovereignty pipeline.

0 — Non-EU vendor and contracting entity, hosting unstated or non-EU, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — CDN, analytics, payment routing, support tooling — are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, complete subprocessor list published, any non-EU processing named with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a self-hosted option that puts the shop entirely under the merchant's control.

Report an error

The Skeptic

The vendor is a Canadian company; for EEA users the data recipient is the Irish subsidiary, but the captured pages show data then moving to Canada and the USA, and subprocessors appear only as categories — cloud hosting, content delivery, data analysis, logging, fulfillment, email — with no names. Data residency is not confirmed on the vendor's own pages, so a European buyer is leaning on standard contractual clauses and approved binding corporate rules rather than an evidenced European chain. 3 3

Report an error

Pricing transparency

How this is scored

Whether a merchant can compute the real annual cost — licence, transaction fees, apps, hosting — from public pages alone. The category where the headline price is least often the invoice.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but transaction fees, mandatory apps or hosting costs are unstated — the invoice is unknowable from the page.

5 — Tier prices public with billing period stated and transaction fees given, but at least one commonly needed piece (a required app, hosting, payment gateway rate) is unpriced.

8 — Every tier priced publicly including transaction or revenue-share rates, order or GMV limits, and the cost of the extensions most shops need; VAT treatment and minimum term stated.

10 — Complete price computability: annual cost derivable for a given order volume and GMV including licence, transaction fees, hosting and typical extensions — and for open-source platforms, an honest statement that the licence is free and where the money actually goes.

Report an error

The Skeptic

This is the most computable invoice in the field: tiers at 27 €, 79 € and 289 € per month on annual billing, card fees per plan from 2,1 % + 0,30 € down to 1,3 % + 0,30 €, Amex rates published, a 2 % fee falling to 0,2 % when an external payment provider is used, POS Pro at 79 € per location per month, marketplace sync at 1 % capped at 99 $ USD a month after fifty orders, and a stated 1- or 3-year commitment on the top tier. What keeps the annual cost from being fully derivable: monthly-billing prices are not shown, we found no public information on the top tier's own price, on VAT treatment of the listed prices, or on any order or GMV limits. 2 2

Report an error

European sovereignty — proven facts

1 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined ⚠ unverified — uncited Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

Sources (13)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.shopify.com Checked 5 Oct 2026 +2 earlier captures: 28 Sep 2026, 11 Sep 2026 Details →
  2. 2 Pricing www.shopify.com Checked 5 Oct 2026 +4 earlier captures: 28 Sep 2026, 16 Sep 2026, 11 Sep 2026, 31 Aug 2026 Details →
  3. 3 Privacy policy www.shopify.com Checked 5 Oct 2026 +1 earlier capture: 16 Sep 2026 Details →
  4. 4 Terms of service www.shopify.com Checked 5 Oct 2026 Details →
  5. 5 Catalogue & checkout — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  6. 6 Catalogue & checkout — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  7. 7 Tax & German legal correctness — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  8. 8 Tax & German legal correctness — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  9. 9 Extensibility & developer surface — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  10. 10 Extensibility & developer surface — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  11. 11 Order operations & back office — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  12. 12 Order operations & back office — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →
  13. 13 Data ownership & exit — found from sitemap www.shopify.com Checked 5 Oct 2026 Details →