Campaigns & automation
How this is scored
Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.
0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.
3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.
5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.
8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.
10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.
The CRM Manager
Behavioural triggers are genuinely documented — page-hit automations, an engagement trigger, RSS-driven sends and tagging subscribers who visit a page — and split tests can target a segment with up to three groups on subject lines or content. What I found no public information on is journey branching, dynamic content per segment, or any test reporting significance rather than raw response, which is exactly the step a lifecycle programme needs, so this sits mid-table rather than top. 1 4 5 6