Campaigns & automation
How this is scored
Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.
0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.
3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.
5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.
8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.
10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.
The Shop Owner
Attribute segmentation is real — combinable text and number conditions — and a signup-triggered mail series with timed steps I can edit, pause or delete covers the welcome journey. Beyond that we found no public information on behavioural segmentation, A/B testing, or flows triggered by purchases or abandoned carts. The marketing page claims every click, opening and purchase is measurable, which is the revenue hook I'd want, but nothing shows how it drives a journey. 1 2 3