Email Marketing & Newsletter
Klick-Tipp
Provenance unknown Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Klick-Tipp GmbH · www.klick-tipp.de
Report an error on this page Is this your product? →
Link to this page
Add ?theme=dark to the image address for dark backgrounds.
The badge shows the category and the month of the latest evaluation, and EU-Made where
that is the product’s provenance. It never shows a score.
Klick-Tipp at a glance
- Vendor
- Klick-Tipp GmbH
- Headquarters
- Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting
- Default not stated; pages mention Germany source, captured 13 Oct 2026
- Free plan
- Not stated on the vendor’s pages as of 13 Oct 2026
- Panel verdict
- The AI panel rates Klick-Tipp 2/5, the mean of 6 judges. Klick-Tipp, an email marketing and newsletter platform from Klick-Tipp GmbH, scores highest on campaign and automation, 5 to 6: a drag-and-drop builder with 1,622 templates, dynamic content, a one-record-per-recipient tagging CRM, and automation pitched as any action on any condition. how scores are made
- As of
- Vendor pages captured 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Klick-Tipp, an email marketing and newsletter platform from Klick-Tipp GmbH, scores highest on campaign and automation, 5 to 6: a drag-and-drop builder with 1,622 templates, dynamic content, a one-record-per-recipient tagging CRM, and automation pitched as any action on any condition. We found no public information on send-time optimisation, a journey builder or significance reporting; the A/B tests sit in a conversion-widget bundle. Deliverability scores sit at 4 on documented DKIM, SPF and DMARC plus automated list hygiene; the 99,78 % figure is an advertised number. Weakest are consent and proof and list data control, both 1 to 2: beyond a GDPR-conformity claim, an included processing agreement and unnamed optional privacy automations, we found no public information on double opt-in, consent records, unsubscribe handling, export or deletion; the free migration is inbound only. Judges split on integrations, 2 to 4 — 1,168 integrations and an MCP-capable AI agent against no named systems or documented API — and on sovereignty, 4 to 6: stated German server and mailserver locations meet no published subprocessor list. No prices appear on the captured pages.
Speaks for it
- Drag-and-drop email builder with 1,622 design templates and dynamic email content
- Automation described as arbitrary actions on arbitrary conditions, on a tagging CRM with one record per recipient
- DKIM, SPF and DMARC documented, alongside automated list hygiene, whitelisting and AI duplicate merging framed as sender-score protection
- Server and mailserver locations stated as Deutschland, with an included processing agreement and a German contracting entity
- Free migration into the product, plus duplicate detection and automatic contact enrichment on the inbound side
Held against it
- We found no public information on double opt-in, consent records, unsubscribe handling, or limiting open and click tracking — beyond a GDPR-conformity claim and unnamed optional privacy automations
- We found no public information on export of subscribers or engagement history, or on deletion that executes, the documented data movement being a free inbound migration
- We found no public information naming any system behind the 1,168-integration count or documenting an API, webhooks, rate limits or a sandbox
- We found no public information on a published subprocessor list, a named data-centre provider or certification, or on where the AI copywriter, contact enrichment and 24/7 AI chat process their inputs
- No price figures of any kind appear on the captured pages — no tiers, contact or send limits, or billing period
Best for
- You send German-language newsletters and want a drag-and-drop builder with 1,622 templates, tag-based segmentation and automation pitched as any action on any condition
- Your procurement requires a German contracting entity, an included processing agreement, and server and mailserver locations stated as Deutschland
- You are moving an existing list in and want the migration handled at no cost, with duplicate detection and automatic contact enrichment
- You value German-language email and phone support, daily live trainings and a certified-consultant network
Avoid if
- You must document consent per subscriber — the captured pages carry only a GDPR-conformity claim with an included processing agreement, and we found no public information on double opt-in defaults or consent records
- You need a documented way out — we found no public information on export of subscribers and engagement history or on deletion that executes, while only a free inbound migration is documented
- You connect shop or CRM systems programmatically — ask the vendor: the public pages we read do not show it
- You require independently sourced hosting evidence — ask the vendor: the public pages we read do not show it
The scores
| Criterion | Panel median |
|---|---|
| Campaigns & automation | 3 of 5 |
| Deliverability infrastructure | 2 of 5 |
| Consent, proof & tracking limits | 1 of 5 |
| List ownership, import & exit | 1 of 5 |
| Integrations & API | 2 of 5 |
| European sovereignty | 2.5 of 5 |
Campaigns & automation
Show reasoningHide reasoning
How this is scored
Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.
0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.
3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.
5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.
8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.
10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.
The CRM Manager
Tagging with one record per recipient, 'any actions on any conditions', dynamic email content and 1,622 templates give me real behaviour-driven automation with per-segment content. What I cannot see is send-time optimisation, holdout groups, or A/B results reported with significance rather than raw counts — the A/B tests named sit inside the conversion-booster bundle. 1
The Deliverability Engineer
A drag-and-drop builder with 1,622 templates, tag-based segmentation with one record per recipient, dynamic content and A/B testing are documented, and automation is described as arbitrary actions on arbitrary conditions. I found no public information on a visual journey builder, send-time optimisation or testing that reports significance, so it stays at the solid middle mark. 1
The Data Protection Officer
A drag-and-drop builder with a large template library, tag-based CRM segmentation, dynamic content and automations described as any action on any condition are documented, and A/B testing is present. The captured page is silent on whether tests report significance, on holdout measurement, and on event-driven entry from other systems. 1
The Shop Owner
A drag-and-drop builder with 1,622 templates, A/B tests and dynamic email content are confirmed, and the automation promise — any action on any condition — goes beyond a single welcome mail. But we found no public information on abandoned-cart or post-purchase flows, send-time optimisation or per-campaign revenue attribution, which is exactly what my shop mails live on. 1
The Integrator
A drag-and-drop builder with a large template library, dynamic content, A/B testing and a tagging CRM keeping one record per recipient are all evidenced, and automation is pitched as arbitrary actions on arbitrary conditions — but that is a single marketing line, not documentation of a journey builder. I found no public information on send-time optimisation, holdout groups, or how test results are reported. 1
The Skeptic
A drag-and-drop builder with 1,622 templates, dynamic content, a tagging CRM holding one record per recipient, and automation described as arbitrary actions on arbitrary conditions — a genuinely capable core. However, the A/B tests named appear inside a conversion-widget bundle (exit-intent layers, countdowns) rather than as documented subject-line testing, and we found no public information on send-time optimisation, a visual journey builder, or testing that reports significance. 1
Deliverability infrastructure
Show reasoningHide reasoning
How this is scored
Whether the mail arrives — authentication, sending reputation, bounce and complaint handling — judged on what the vendor documents rather than the inbox rate it advertises.
0 — No documentation of authentication or bounce handling; deliverability appears only as a marketing number.
3 — SPF and DKIM setup documented, but no DMARC guidance, no stated bounce policy and shared sending only.
5 — SPF, DKIM and DMARC documented with a custom sending domain, automatic hard-bounce suppression, and complaint-loop handling stated.
8 — The above plus dedicated-IP options with a documented warm-up, seed or inbox-placement testing, engagement-based sunsetting, and published guidance on list hygiene.
10 — Deliverability is operated as a service: reputation monitoring surfaced to the customer, per-domain and per-ISP diagnostics, enforced authentication before first send, and postmaster or blocklist handling the vendor documents doing on the customer's behalf.
The CRM Manager
DKIM, SPF and DMARC are named, automated list hygiene is claimed, and SmartContact sells duplicate merging as sender-score protection — ahead of bare SPF/DKIM documentation. But the 99.78 percent figure is a marketing number, and we found no public information on custom sending domains, dedicated IPs with warm-up, complaint-loop handling, or inbox-placement testing. 1
The Deliverability Engineer
DKIM, SPF and DMARC are documented in one line, and automated list hygiene and whitelisting are named, which is more than most homepages manage. But I found no public information on custom sending domains, bounce or complaint handling, dedicated IPs, warm-up or seed testing; the 99,78 % delivery figure and the test-winner award are advertised numbers, and I discount those on principle. 1
The Data Protection Officer
DKIM, SPF and DMARC are documented, with automated list hygiene and a whitelisting claim alongside duplicate detection to protect the sender score. Beyond the advertised delivery rate I found no public information on bounce and complaint handling, custom sending domains, dedicated IP options or warm-up guidance. 1
The Shop Owner
DKIM, SPF and DMARC are documented alongside automated list hygiene, whitelisting and duplicate protection for the sender score, which is more than bare authentication. We found no public information on a custom sending domain, hard-bounce suppression specifics, complaint-loop handling or dedicated-IP warm-up, and the advertised 99.78 percent rate is a marketing figure rather than documentation. 1
The Integrator
DKIM, SPF and DMARC are named, and automated list hygiene plus AI duplicate merging that protects the sender score suggest bounce handling exists, which clears the basic bar. The 99.78 percent figure is an advertised inbox rate rather than documentation, and I found no public information on a documented bounce policy, dedicated IP options with warm-up, complaint-loop handling or inbox-placement testing. 1
The Skeptic
DKIM, SPF and DMARC are all documented, alongside automated list hygiene, whitelisting, and duplicate protection framed as protecting the sender score — that clears basic protocol setup. We found no public information on custom sending domains, bounce or complaint handling, dedicated IPs or warm-up; the 99,78 % figure and its test-winner badge are advertised numbers, not documented practice. 1
Consent, proof & tracking limits
Show reasoningHide reasoning
How this is scored
How subscribers arrive and what the sender can prove afterwards: double opt-in, logged consent, unsubscribe handling, and whether open and click tracking can be limited or switched off.
0 — Single opt-in with no consent record; tracking is always on and cannot be disabled.
3 — Double opt-in available but not the default, and the consent record is a timestamp without the source, IP or the wording consented to.
5 — Double opt-in as the documented default with a stored consent record including source and timestamp, one-click unsubscribe, and tracking that can be turned off per campaign.
8 — Consent is reproducible as evidence: the confirmation mail and form wording versioned and retrievable per subscriber, unsubscribe honoured across lists, tracking off-by-default available, and retention rules for inactive subscribers.
10 — Built for the burden of proof: a per-subscriber consent history an authority would accept, documented handling of Art. 15 access and Art. 17 erasure requests, pixel-free and link-tracking-free sending as a supported mode, and preference-centre granularity rather than all-or-nothing.
The CRM Manager
The only consent-adjacent evidence is a GDPR-conformity claim with an included processing agreement and 'optional data-protection automations'. We found no public information on double opt-in defaults, consent records with source and wording, unsubscribe handling, or whether open and click tracking can be limited or switched off — for a programme that has to prove consent, that silence decides it. 1
The Deliverability Engineer
Beyond a general GDPR compliance claim and an unexplained line about optional data-protection automations, I found no public information on double opt-in, stored consent records, unsubscribe handling, or whether open and click tracking can be limited or switched off. 1
The Data Protection Officer
This is the page I sign off on, and I found no public information on the opt-in method, the consent record, unsubscribe handling, or whether open and click tracking can be limited or switched off. The only related claim — that privacy automations are optional — tells me nothing about what is stored per subscriber or what proof would survive a complaint. 1
The Shop Owner
The captured page claims GDPR conformity and "optional privacy automations", but nothing concrete on how subscribers arrive or what a sender can prove. We found no public information on double opt-in as a default, the contents of the consent record, one-click unsubscribe, or whether open and click tracking can be limited or switched off. 1
The Integrator
All I have is a blanket GDPR-compliance claim with an included processing agreement, plus optional data-protection automations that name no mechanism. I found no public information on double opt-in defaults, what a consent record contains, unsubscribe handling, or whether open and click tracking can be limited or switched off. 1
The Skeptic
The captured pages offer '100 % DSGVO-konform, AVV inklusive' and 'ausgefuchste, optionale Datenschutz-Automatisierungen' — a compliance assertion plus an unnamed option. We found no public information on double opt-in, stored consent records, unsubscribe handling, or whether open and click tracking can be limited or switched off. 1
List ownership, import & exit
Show reasoningHide reasoning
How this is scored
Whether the list and its history remain the sender's: import with attributes intact, full export including engagement history, deletion that executes, and no metering that prices leaving out of reach.
0 — Export is addresses only; engagement history, segments and automations cannot leave.
3 — CSV import and export of subscriber fields, but engagement history and unsubscribe state are not exportable.
5 — Full subscriber export including custom attributes, subscription status and unsubscribe state, plus API access sufficient to sync elsewhere.
8 — Everything exportable in open formats — subscribers, engagement history, campaigns and templates — with documented deletion of a subscriber across all records, and no export throttling.
10 — Exit is a documented feature: full-fidelity export of the whole account, contractual data return, deletion that is evidenced rather than asserted, and migration tooling in both directions.
The CRM Manager
A free inbound migration service and a single-record-per-recipient CRM suggest the data model is importable. This criterion is about leaving, though, and we found no public information on subscriber export, engagement-history export, documented deletion across records, or export throttling. 1
The Deliverability Engineer
A free, vendor-run migration into the product is documented, which speaks to import, but I found no public information on export formats, whether engagement history can leave, or deletion that executes across records. Exit is the half that decides this for a sender, and it is undocumented. 1
The Data Protection Officer
The only documented movement of subscriber data is a free migration into the tool, which is tooling in one direction only. I found no public information on exporting subscribers with custom attributes and engagement history, or on deletion that is documented to execute across all records. 1
The Shop Owner
A free migration into the tool is confirmed, which is the inbound half of migration tooling. We found no public information on export in open formats including engagement history, segments and templates, on documented deletion of a subscriber across all records, or on any export throttling — for a revenue list I own, that silence is the risk. 1
The Integrator
The only data movement documented is inbound: a free migration into the product, which is migration tooling in one direction only. I found no public information on subscriber export, engagement history export, documented deletion across records, or any throttling or cost attached to leaving. 1
The Skeptic
The door in is well covered — a free migration service, duplicate detection and merging, and automatic contact enrichment. That is inbound only: we found no public information on subscriber export, engagement history portability, unsubscribe-state export, or deletion that executes. 1
Integrations & API
Show reasoningHide reasoning
How this is scored
The connection surface a newsletter lives on: shop and CRM systems, events in and out, webhooks, and an API somebody can build against without a partner agreement.
0 — No API and no named integrations; the list is maintained by CSV upload.
3 — A handful of native integrations and a read-mostly API, with no webhooks and no documented rate limits.
5 — Named integrations for common shop and CRM systems, a documented REST API with keys, and webhooks for the core subscriber events.
8 — Maintained bidirectional integrations with named systems including at least one major shop platform, event webhooks with retries, documented rate limits, and a sandbox.
10 — The tool is a component rather than a destination: transactional and marketing sending on one API, events flowing both directions, versioned API with a deprecation policy, and integrations the vendor maintains rather than lists.
The CRM Manager
1,168 integrations and an MCP-capable AI agent that drafts newsletters, tags contacts and evaluates campaigns show a broad connection surface. But we found no public information on a documented REST API with keys, webhooks with retries, rate limits, or a sandbox, and the integration count names no systems — I cannot build against this on paper. 1
The Deliverability Engineer
1,168 integrations are claimed and control via MCP-capable AI tools implies a machine interface somebody could build against. No individual system is named on the captured page, and I found no public information on a documented API with keys, webhooks, rate limits or a sandbox. 1
The Data Protection Officer
An integration count of 1,168 and an MCP-capable AI agent that designs newsletters and tags contacts are claimed, without a single shop or CRM system being named. I found no public information on a documented API with keys, webhooks for subscriber events, rate limits or a sandbox on the captured page. 1
The Shop Owner
A count of 1,168 integrations without programming knowledge, plus an MCP-capable AI agent that drafts newsletters, tags contacts and evaluates campaigns, points to a real connection surface. But we found no public information naming which shop platforms connect — I cannot see my orders, carts or products flowing in — and none on documented REST API keys, webhooks, rate limits or a sandbox. 1
The Integrator
A count of 1,168 integrations sold as working entirely without programming knowledge is a marketing number, not a connection surface: not one system is named, and I found no public information on a documented API, webhooks, rate limits, a sandbox or a deprecation policy. The agent interface for AI tools is the one hint that a programmatic surface exists, and nothing operational is documented about it. 1
The Skeptic
1,168 integrations 'ganz ohne Programmierkenntnisse' is a headline count with no named shop or CRM systems behind it, and an MCP-capable AI agent implies some programmatic surface underneath. We found no public information on a documented REST API, webhooks, rate limits, or a sandbox. 1
European sovereignty
panel opinion
Show reasoningHide reasoning
How this is scored
Where subscriber data and behavioural tracking live, who the contracting entity is, and which subprocessors touch the send. Independently sourced by the sovereignty pipeline; scored here as this buyer weighs it — which in this category is heavily.
0 — US vendor and contracting entity, US hosting, subprocessors unnamed; subscriber behaviour leaves the EU with no stated basis.
3 — EU hosting offered as an option or for storage only, while sending, tracking or support access remains non-EU, or the subprocessor list is absent.
5 — EU hosting as standard and an EU contracting entity, but parts of the chain — sending infrastructure, analytics, support tooling — are non-EU without an explained safeguard.
8 — EU or DACH hosting with a named data-centre provider, EU contracting entity, complete subprocessor list published, and any non-EU processing named with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting, sending and every subprocessor in the EU, certification published, and no transfer that needs a Schrems II argument to survive.
The CRM Manager
German mail and server locations, a German contracting entity and an included AVV read as EU-standard hosting rather than an EU option. Everything rests on the vendor's own page, and we found no public information on a named data-centre provider, a published subprocessor list, or certification — which I weigh heavily before trusting the chain end to end. 1
The Deliverability Engineer
German server and mailserver locations as standard, an included data-processing agreement and a German contracting entity put the core chain in the EU rather than making it an option. I found no named data-centre provider and no published subprocessor list, and the independent record carries no confirmation, so I cannot take it above the middle of the scale. 1
The Data Protection Officer
Server and mailserver locations are stated as Germany, the vendor is a German GmbH, and an AVV is included — that answers where the send and the behavioural data live for the core product without a transfer argument. But I found no published subprocessor list, no named data-centre provider and no certification, and nothing says where the AI copywriter, contact enrichment and the 24/7 AI chat process their inputs, so I cannot close the file without those names. 1
The Shop Owner
Server and mailserver location Germany, a German contracting entity and an included data-processing agreement put the core chain in the DACH region as standard, not as an option. However, the "100 % DSGVO-konform" claim is the vendor's own statement — we found no public information naming the data-centre provider, no published subprocessor list, and no independently sourced certification. 1
The Integrator
German server and mailserver locations, a German contracting entity and an included processing agreement are stated on the vendor's own page, which is a real baseline. But there is no published subprocessor list in the captured material and no independently sourced attributes back it up, so the claim that sending, tracking and support tooling all stay in the EU rests on the vendor's word alone. 1
The Skeptic
Server location and even the mailserver location are stated to be Deutschland, with a German contracting entity and German-language support — the sending infrastructure is included, not just storage. But the entire picture is the vendor's own page: we found no public information on subprocessors, the data-centre provider, or certification, and nothing is independently sourced. 1
Pricing transparency
not rated — the vendor publishes no price
Show reasoningHide reasoning
How this is scored
Whether a sender can compute the real invoice for their list size and send volume — including overage, extra domains and automation limits — from public pages alone.
0 — No public prices at all; every tier is a sales conversation.
3 — A headline price per contact tier exists, but send limits, overage rates or the tier where automation begins are not stated.
5 — Contact-tier prices public with the billing period stated and send limits given, but at least one commonly needed capability sits in an unpriced tier or add-on.
8 — Every tier priced publicly with contact and volume limits, overage rates, feature boundaries and VAT treatment stated; only genuinely custom volume lacks a number.
10 — Complete price computability: a calculator producing the annual invoice for a given list size and send frequency, including overage, additional domains and dedicated IPs.
The CRM Manager
We found no public information on prices — no tiers, contact or send limits, overage rates, VAT treatment, or a calculator. The only cost facts on record are a free migration in and recurring partner commissions, and neither prices a sender's own invoice. 1
The Deliverability Engineer
The captured page carries no prices at all — no tiers, no send limits, no overage — and I found no public information from which a sender could compute a real invoice for their list size. 1
The Data Protection Officer
I found no public pricing information on the captured page: no tier prices, no billing period, no send limits and no overage rates. A sender has nothing to compute an invoice from on this evidence. 1
The Shop Owner
We found no public information on prices in the captured material — no tier, contact limit, send limit, billing period, overage rate or VAT treatment. As a shop owner I cannot begin to compute what this would cost my list, so price against contribution is simply not assessable from these pages. 1
The Integrator
No price, tier, billing period, contact limit or overage rate appears in the captured material, so no invoice can be computed from what is public. Every number, as far as the captured page shows, would have to come from a sales conversation. 1
The Skeptic
The captured pages contain no price figures of any kind — no contact tiers, no send limits, no billing period, not even a starting price, while partner commissions and a free migration are priced in prose. We found no public information from which a sender could compute any part of an invoice. 1
Questions about Klick-Tipp
Is Klick-Tipp European?
Not determined: the vendor’s pages as captured do not say where Klick-Tipp is based.
Where does Klick-Tipp store data?
The default storage location for customer data is not stated on the vendor’s pages as of 13 Oct 2026. The vendor’s pages mention Germany as hosting location, per the vendor’s page captured 13 Oct 2026.
Does Klick-Tipp have a free plan?
Not stated on the vendor’s pages as of 13 Oct 2026.
What are the best alternatives to Klick-Tipp?
As of 21 Oct 2026, the panel rates Brevo (3/5), CleverReach (3/5) and Mailchimp (3/5) highest among the other 27 Email Marketing & Newsletter products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Brevo (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Klick-Tipp alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 13 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 1 product fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (1)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor page www.klick-tipp.de Checked 13 Oct 2026 Details →