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Email Marketing & Newsletter

Klick-Tipp

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Klick-Tipp GmbH · www.klick-tipp.de

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Klick-Tipp: AI-assisted analysis on whats-best.ai Klick-Tipp: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Klick-Tipp at a glance

Vendor
Klick-Tipp GmbH
Headquarters
Not stated on the vendor’s pages as of 13 Oct 2026
Data hosting
Default not stated; pages mention Germany source, captured 13 Oct 2026
Free plan
Not stated on the vendor’s pages as of 13 Oct 2026
Panel verdict
The AI panel rates Klick-Tipp 2/5, the mean of 6 judges. Klick-Tipp, an email marketing and newsletter platform from Klick-Tipp GmbH, scores highest on campaign and automation, 5 to 6: a drag-and-drop builder with 1,622 templates, dynamic content, a one-record-per-recipient tagging CRM, and automation pitched as any action on any condition. how scores are made
As of
Vendor pages captured 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources

Klick-Tipp alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The CRM Manager

Weighted verdict

Owns the lifecycle programme and measures it. Wants segmentation on real behaviour, journeys that branch, and testing that reports significance rather than a bigger number. Treats a tool that can only broadcast as a mailing list with invoicing.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The CRM Manager

Panel median The CRM Manager This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The CRM Manager
Campaigns & automation 3 of 5 3 of 5
Deliverability infrastructure 2 of 5 2 of 5
Consent, proof & tracking limits 1 of 5 0.5 of 5
List ownership, import & exit 1 of 5 1 of 5
Integrations & API 2 of 5 2 of 5
European sovereignty 2.5 of 5 2.5 of 5

Campaigns & automation

How this is scored

Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.

0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.

3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.

5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.

8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.

10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.

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The CRM Manager

Tagging with one record per recipient, 'any actions on any conditions', dynamic email content and 1,622 templates give me real behaviour-driven automation with per-segment content. What I cannot see is send-time optimisation, holdout groups, or A/B results reported with significance rather than raw counts — the A/B tests named sit inside the conversion-booster bundle. 1

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Deliverability infrastructure

How this is scored

Whether the mail arrives — authentication, sending reputation, bounce and complaint handling — judged on what the vendor documents rather than the inbox rate it advertises.

0 — No documentation of authentication or bounce handling; deliverability appears only as a marketing number.

3 — SPF and DKIM setup documented, but no DMARC guidance, no stated bounce policy and shared sending only.

5 — SPF, DKIM and DMARC documented with a custom sending domain, automatic hard-bounce suppression, and complaint-loop handling stated.

8 — The above plus dedicated-IP options with a documented warm-up, seed or inbox-placement testing, engagement-based sunsetting, and published guidance on list hygiene.

10 — Deliverability is operated as a service: reputation monitoring surfaced to the customer, per-domain and per-ISP diagnostics, enforced authentication before first send, and postmaster or blocklist handling the vendor documents doing on the customer's behalf.

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The CRM Manager

DKIM, SPF and DMARC are named, automated list hygiene is claimed, and SmartContact sells duplicate merging as sender-score protection — ahead of bare SPF/DKIM documentation. But the 99.78 percent figure is a marketing number, and we found no public information on custom sending domains, dedicated IPs with warm-up, complaint-loop handling, or inbox-placement testing. 1

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List ownership, import & exit

How this is scored

Whether the list and its history remain the sender's: import with attributes intact, full export including engagement history, deletion that executes, and no metering that prices leaving out of reach.

0 — Export is addresses only; engagement history, segments and automations cannot leave.

3 — CSV import and export of subscriber fields, but engagement history and unsubscribe state are not exportable.

5 — Full subscriber export including custom attributes, subscription status and unsubscribe state, plus API access sufficient to sync elsewhere.

8 — Everything exportable in open formats — subscribers, engagement history, campaigns and templates — with documented deletion of a subscriber across all records, and no export throttling.

10 — Exit is a documented feature: full-fidelity export of the whole account, contractual data return, deletion that is evidenced rather than asserted, and migration tooling in both directions.

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The CRM Manager

A free inbound migration service and a single-record-per-recipient CRM suggest the data model is importable. This criterion is about leaving, though, and we found no public information on subscriber export, engagement-history export, documented deletion across records, or export throttling. 1

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Integrations & API

How this is scored

The connection surface a newsletter lives on: shop and CRM systems, events in and out, webhooks, and an API somebody can build against without a partner agreement.

0 — No API and no named integrations; the list is maintained by CSV upload.

3 — A handful of native integrations and a read-mostly API, with no webhooks and no documented rate limits.

5 — Named integrations for common shop and CRM systems, a documented REST API with keys, and webhooks for the core subscriber events.

8 — Maintained bidirectional integrations with named systems including at least one major shop platform, event webhooks with retries, documented rate limits, and a sandbox.

10 — The tool is a component rather than a destination: transactional and marketing sending on one API, events flowing both directions, versioned API with a deprecation policy, and integrations the vendor maintains rather than lists.

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The CRM Manager

1,168 integrations and an MCP-capable AI agent that drafts newsletters, tags contacts and evaluates campaigns show a broad connection surface. But we found no public information on a documented REST API with keys, webhooks with retries, rate limits, or a sandbox, and the integration count names no systems — I cannot build against this on paper. 1

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European sovereignty

How this is scored

Where subscriber data and behavioural tracking live, who the contracting entity is, and which subprocessors touch the send. Independently sourced by the sovereignty pipeline; scored here as this buyer weighs it — which in this category is heavily.

0 — US vendor and contracting entity, US hosting, subprocessors unnamed; subscriber behaviour leaves the EU with no stated basis.

3 — EU hosting offered as an option or for storage only, while sending, tracking or support access remains non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — sending infrastructure, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting with a named data-centre provider, EU contracting entity, complete subprocessor list published, and any non-EU processing named with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting, sending and every subprocessor in the EU, certification published, and no transfer that needs a Schrems II argument to survive.

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The CRM Manager

German mail and server locations, a German contracting entity and an included AVV read as EU-standard hosting rather than an EU option. Everything rests on the vendor's own page, and we found no public information on a named data-centre provider, a published subprocessor list, or certification — which I weigh heavily before trusting the chain end to end. 1

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a sender can compute the real invoice for their list size and send volume — including overage, extra domains and automation limits — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A headline price per contact tier exists, but send limits, overage rates or the tier where automation begins are not stated.

5 — Contact-tier prices public with the billing period stated and send limits given, but at least one commonly needed capability sits in an unpriced tier or add-on.

8 — Every tier priced publicly with contact and volume limits, overage rates, feature boundaries and VAT treatment stated; only genuinely custom volume lacks a number.

10 — Complete price computability: a calculator producing the annual invoice for a given list size and send frequency, including overage, additional domains and dedicated IPs.

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The CRM Manager

We found no public information on prices — no tiers, contact or send limits, overage rates, VAT treatment, or a calculator. The only cost facts on record are a free migration in and recurring partner commissions, and neither prices a sender's own invoice. 1

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Questions about Klick-Tipp

Is Klick-Tipp European?

Not determined: the vendor’s pages as captured do not say where Klick-Tipp is based.

Where does Klick-Tipp store data?

The default storage location for customer data is not stated on the vendor’s pages as of 13 Oct 2026. The vendor’s pages mention Germany as hosting location, per the vendor’s page captured 13 Oct 2026.

Does Klick-Tipp have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

What are the best alternatives to Klick-Tipp?

As of 21 Oct 2026, the panel rates Brevo (3/5), CleverReach (3/5) and Mailchimp (3/5) highest among the other 27 Email Marketing & Newsletter products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Brevo (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Klick-Tipp alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (1)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page www.klick-tipp.de Checked 13 Oct 2026 Details →