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Employee Communication & Intranet

Speakap

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Speakap B.V. · www.speakap.com

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Speakap: AI-assisted analysis on whats-best.ai Speakap: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Speakap at a glance

Vendor
Speakap B.V.
Headquarters
Not stated on the vendor’s pages as of 29 Oct 2026
Data hosting
Default not stated; pages mention the EU and the US source, captured 29 Oct 2026
Free plan
Not stated on the vendor’s pages as of 29 Oct 2026
Panel verdict
The AI panel rates Speakap 3/5, the mean of 6 judges. Speakap, a Dutch employee app for frontline staff in retail, care and logistics, scores highest on reach and targeting, 8 across the bench: HRIS-synced targeting by location, department and role, simultaneous push and SMS reaching everyone in payroll without an app download, and an exportable record of who was reached. how scores are made
As of
Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources

Speakap alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Internal Communications Lead

Weighted verdict

Heads internal communications at a 3,000-person manufacturer with eleven sites in four countries, a third of the staff at desks and the rest on the shop floor. Sends the CEO letter, the site news and the safety notice, and wants each to reach the right people in their language, a read confirmation where the law asks for one, and figures that show the board who actually saw it — not an email open rate.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Internal Communications Lead

Panel median The Internal Communications Lead This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Internal Communications Lead
Reach & targeted announcements 4 of 5 4 of 5
Pages, documents & knowledge 3 of 5 3 of 5
Engagement, surveys & onboarding 3 of 5 3 of 5
Works council, private phones & privacy by design 3 of 5 3 of 5
Integration, identity & administration 3 of 5 3 of 5
European sovereignty 1.5 of 5 1.5 of 5

Reach & targeted announcements

How this is scored

How a message reaches every employee: a news feed and announcements on phone, browser and shared devices, targeting by site, department, role and language, access for staff without a company email address (invite codes, phone number, personnel number, QR codes, kiosk or shared devices), push notifications, mandatory reading with read confirmation, urgent alerts, scheduled posts, and reach analytics per message and audience.

0 — Not a communication tool; the company cannot publish news or announcements to employees in the product.

3 — A news feed or announcement channel for employees with company accounts; targeting, access without a company email address and reach figures are basic or not described.

5 — News and announcements targeted by group, site or role, delivered to a mobile app with push notifications and to the browser, employees without a company email address able to log in, and views or reach shown per post.

8 — Targeting by site, department, role and language from HR data, login documented for staff without email or company devices (personnel number, SMS code, shared devices), mandatory reading with read confirmation and reminders, urgent alerts that override quiet settings, scheduled and multi-channel posts (app, email, intranet, screens), and reach analytics per audience.

10 — Reach that can be proved: delivery and reading tracked per channel against the whole workforce, offline access and low-bandwidth delivery documented, crisis messages with acknowledgement and escalation, aggregated reports exportable, and the reach analytics described with the data they use.

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The Internal Communications Lead

This is the core of what I buy for: read confirmations and per-post statistics, scheduled publishing, targeting by location, department and role synced from the HR system, and a mass-notification story that reaches everyone in payroll by SMS without any app download, with proof of delivery and an exportable audit trail of who was reached, when and how they responded. Shared kiosks and desktop logins are documented for people without phones, though we found no public information on targeting by language, on alerts that override muted notifications, or on offline and low-bandwidth delivery. 1 2 9 10 15

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Pages, documents & knowledge

How this is scored

What employees can look up: intranet pages and a content management system, documents and policies with versions and owners, search across content and connected systems, a people directory and org chart, multilingual content with machine translation of posts and pages, content review and expiry, and access from the app as well as the browser.

0 — No pages or documents; the product carries only messages that scroll away.

3 — Files or simple pages can be shared; search, translation, a people directory and content governance are basic or not described.

5 — Pages and a document area with permissions, search across the content, a people directory, content available in the mobile app, and posts or pages translatable into several languages.

8 — A content management system with templates, page ownership, review dates and versioning, search across connected systems (SharePoint, Google Drive or similar), automatic translation of posts, pages and comments into named languages, an org chart from HR data, and pages readable offline.

10 — Knowledge that stays current: content lifecycle and expiry enforced, search and AI answers that cite their sources and respect permissions, analytics on what is searched and not found, accessibility of the content stated against WCAG, and a full export of pages and documents.

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The Internal Communications Lead

The built-in knowledge base gives me categories with granular permissions by country, region, department, location and team, search across titles, descriptions and article content, built-in translation, and access on desktop and mobile, with SharePoint documents shareable inside the network. We found no public information on versioning, review dates or page ownership, on a people directory or org chart, on the languages covered by translation, or on offline reading. 11 12 17

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Engagement, surveys & onboarding

How this is scored

How the workforce answers back and gets started: comments, reactions and moderation, employee surveys and pulse checks with anonymity rules, recognition, user-generated posts and communities, onboarding journeys for new starters including those without a desk, event and campaign pages, and the measures the vendor offers to report engagement.

0 — One-way only; employees cannot react, comment or answer in the product.

3 — Likes and comments on posts; surveys, moderation and onboarding are basic or not described.

5 — Comments and reactions with moderation, surveys or polls sent to targeted groups with results shown, employee posts or communities, and an onboarding area or journey for new employees.

8 — Pulse and engagement surveys with a stated anonymity threshold, automated onboarding journeys timed from the start date and reaching new starters before their first shift, recognition, communities with moderation rules, and engagement reported per group without exposing individuals.

10 — Listening that leads to action: survey results tied to follow-up tasks and published back to the workforce, anonymity and minimum group sizes documented, onboarding journeys measured by completion, and engagement data exportable for analysis.

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The Internal Communications Lead

Onboarding journeys are a real strength: automated multi-step journeys tailored to groups, regions and departments, time-gated resources for the first 30 to 180 days, quizzes with progress tracked in the admin panel, and recognition named as a platform module, with reactions and comments measured in the analytics. Surveys, however, arrive only through integration with an external forms app rather than a native tool, and we found no public information on anonymity rules, moderation or employee-created communities. 1 4 13 14

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Works council, private phones & privacy by design

How this is scored

Whether the product can be rolled out under German co-determination and data protection: guidance or a template for a works agreement (Betriebsvereinbarung, § 87 BetrVG), no individual performance or behaviour monitoring by default, read and usage analytics aggregated or configurable, use on private phones without a company device (BYOD) with work and private data separated, quiet hours and availability settings, voluntary use without an employee email address, data minimisation and deletion, and accessibility.

0 — Built to monitor the behaviour or performance of individual employees, with that monitoring sold as a feature.

3 — A general GDPR statement; works council, use on private phones, analytics on individuals and quiet hours are basic or not described.

5 — Use on private phones described with what the employer can and cannot see, analytics shown in aggregate, notification or quiet-hour settings, and works councils or employee representatives named as a topic with information offered.

8 — A works-agreement template or checklist published, individual tracking off by default or switchable per tenant, read confirmations limited to messages that require them, quiet hours enforced, a login without a private email or phone number, data minimisation and deletion periods stated, and accessibility to WCAG or BITV stated.

10 — Co-determination built into the product: every analytics view and its granularity documented for the works council, configuration logged, employee-facing privacy notices in the app, minimum group sizes for every report, and published references of works-council-approved rollouts.

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The Internal Communications Lead

Rollout support explicitly includes involving the works council and the union, which is exactly what I need before eleven sites see this, and the private-phone page is unusually concrete: a separate encrypted work container, no access to GPS, photos or contacts, remote wipe of the work container only, and notification settings tied to working hours, backed by stated deletion periods and pseudonymised analytics. We found no public information on a published works-agreement template or on accessibility standards, and the analytics pages describe behavioural-pattern analysis to predict bottlenecks and burnout, which any works council will want to examine against the stated no-monitoring stance on personal devices. 1 3 8 15

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Integration, identity & administration

How this is scored

How the product fits the company's systems and is run: Microsoft 365, SharePoint, Teams and Google Workspace integration, user provisioning from the HR system or directory (Entra ID, SAP SuccessFactors, Personio, Workday), single sign-on and SCIM, roles and admin rights by site or department, an API and webhooks, integrations with shift planning and payroll for frontline links, white-label apps, and an export of content and users when leaving.

0 — Stand-alone with manual user lists and no integration of any kind.

3 — Users imported from a file and a few links to other tools; single sign-on, provisioning and an API are basic or not described.

5 — Single sign-on with named identity providers, users provisioned from a directory or HR system, Microsoft 365 or Google Workspace integration, several named integrations, and a documented API.

8 — Automated provisioning by SCIM or HR connector including staff without email, delegated administration by site or department, integration in Microsoft Teams and SharePoint, connectors for named HR, shift and payroll systems, webhooks, a white-label app option, and an audit log.

10 — Runs as part of the company's systems: a public developer platform with versioned API and SDKs, every integration documented, a status page and stated SLA, and a full export of content, users and analytics that a successor system can import.

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The Internal Communications Lead

User lifecycle runs itself: automatic HR synchronisation for new hires, role changes and offboarding, with single sign-on on desktop and mobile, named SharePoint and Google Drive integrations, connectors for scheduling, forms and e-learning, and publicly documented APIs with an API marketplace. We found no public information on SCIM, Microsoft Teams integration, webhooks, delegated administration by site or department, named HR or payroll systems, or a white-label app option. 4 7 16 17

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where employee profiles, messages, files and usage data are hosted, and who the subprocessors are (hosting, push notifications, email and SMS delivery, video, translation, AI models, analytics, support). Independently sourced by the sovereignty pipeline; an employee app holds data on the whole workforce, often on private phones, so the whole chain counts, not only the database.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (push delivery, translation, AI, email, analytics, support) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or self-hosting on the customer's own servers, data export and deletion documented, and certifications published with their scope rather than implied.

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The Internal Communications Lead

The contracting picture is European — Speakap B.V. in the privacy statement, a German company in Cologne in the imprint — but one captured page states that data is stored in the US and never moved elsewhere, while the privacy statement discloses transfers outside the EEA under EU standard contractual clauses, so I cannot confirm EU hosting for our workforce data. The named third parties are website cookie and analytics providers, several of them US-based; the product's own chain — push, SMS, translation and the ChatGPT-powered features — is not named anywhere I can see. 7 8 10 13

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per user or per employee, whether frontline and desk staff are priced differently, platform or base fee, which modules (intranet, employee email, surveys, translation, AI, a white-label app) cost extra, minimum seats and term, and setup and onboarding fees.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with users, modules or a branded app is unclear.

5 — Tiers are public with their per-user or base price and main inclusions, but at least one commonly needed piece (frontline users, translation, a branded app, extra modules) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (per user, per frontline user, per active user), add-ons and a branded app priced, minimum seats and term, setup fees and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given headcount and module set, with every add-on, setup, support and branded-app fee and the cancellation and data-return terms published.

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The Internal Communications Lead

The pricing page shows no figures at all: it names the cost drivers — number of users, feature scope, access to integrations — and promises a transparent price overview from a product specialist after a 15-minute demo. The workforce analytics product is positioned as a separate premium offering with no price, so I cannot begin to compute an annual cost for 3,000 people from public pages. 6 14

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Speakap

Is Speakap European?

Yes. whats-best.ai classifies Speakap as EU-Made.

Where does Speakap store data?

The default storage location for customer data is not stated on the vendor’s pages as of 29 Oct 2026. The vendor’s pages mention the EU and the US as hosting locations, per the vendor’s page captured 29 Oct 2026.

Does Speakap have a free plan?

Not stated on the vendor’s pages as of 29 Oct 2026.

What are the best alternatives to Speakap?

As of 3 Nov 2026, the panel rates Flip (3.5/5), Workvivo by Zoom (3/5) and Staffbase (3/5) highest among the other 17 Employee Communication & Intranet products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Flip (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Speakap alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (17)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.speakap.com Checked 29 Oct 2026 Details →
  2. 2 Features page (employee app) www.speakap.com Checked 29 Oct 2026 Details →
  3. 3 Features page (analytics) www.speakap.com Checked 29 Oct 2026 Details →
  4. 4 Integrations page www.speakap.com Checked 29 Oct 2026 Details →
  5. 5 Security / trust page www.speakap.com Checked 29 Oct 2026 Details →
  6. 6 Pricing page www.speakap.com Checked 29 Oct 2026 Details →
  7. 7 Legal notice www.speakap.com Checked 29 Oct 2026 Details →
  8. 8 Privacy policy www.speakap.com Checked 29 Oct 2026 Details →
  9. 9 Reach & targeted announcements — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  10. 10 Reach & targeted announcements — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  11. 11 Pages, documents & knowledge — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  12. 12 Pages, documents & knowledge — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  13. 13 Engagement, surveys & onboarding — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  14. 14 Engagement, surveys & onboarding — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  15. 15 Works council, private phones & privacy by design — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  16. 16 Integration, identity & administration — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →
  17. 17 Integration, identity & administration — found from sitemap www.speakap.com Checked 29 Oct 2026 Details →