Reach & targeted announcements
How this is scored
How a message reaches every employee: a news feed and announcements on phone, browser and shared devices, targeting by site, department, role and language, access for staff without a company email address (invite codes, phone number, personnel number, QR codes, kiosk or shared devices), push notifications, mandatory reading with read confirmation, urgent alerts, scheduled posts, and reach analytics per message and audience.
0 — Not a communication tool; the company cannot publish news or announcements to employees in the product.
3 — A news feed or announcement channel for employees with company accounts; targeting, access without a company email address and reach figures are basic or not described.
5 — News and announcements targeted by group, site or role, delivered to a mobile app with push notifications and to the browser, employees without a company email address able to log in, and views or reach shown per post.
8 — Targeting by site, department, role and language from HR data, login documented for staff without email or company devices (personnel number, SMS code, shared devices), mandatory reading with read confirmation and reminders, urgent alerts that override quiet settings, scheduled and multi-channel posts (app, email, intranet, screens), and reach analytics per audience.
10 — Reach that can be proved: delivery and reading tracked per channel against the whole workforce, offline access and low-bandwidth delivery documented, crisis messages with acknowledgement and escalation, aggregated reports exportable, and the reach analytics described with the data they use.
The Internal Communications Lead
Targeting by department, interest, location and language is documented, delivered through a branded app with push plus intranet, email, SMS and digital signage, with scheduled publishing, campaign planning and measurement of internal visibility and sentiment. Access without Microsoft licences or email addresses is stated for frontline staff, though the mechanism is not spelled out. I found no public information on mandatory reading with read confirmations and reminders, urgent alerts that override quiet settings, or reach analytics per audience. 3 10 11 14 18