Crawling & technical audit
How this is scored
Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.
0 — No site crawler; the product is keyword data only.
3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.
5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.
8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.
10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.
The Skeptic
This is where the vendor spends its evidence: JavaScript rendering with Core Web Vitals collected as lab data down to individual URLs, cross-referenced against log files and analytics, and impact reports cut by organic visits and bot crawl frequency rather than raw issue counts — Fresh Rank even ties first Googlebot crawl to first SEO visit from the customer's own logs. What I cannot hold: no stated page limits or crawl caps in the captured pages, and I found no public information on between-crawl regression detection, structured-data validation beyond an export dataset, or remediation guidance a developer could file as a ticket. 1 2 6