SEO
Semrush
Rest of world Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Semrush Holdings, Inc. · www.semrush.com
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Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Semrush is strongest on rank and index data, where the range is 7 to 7, and on reporting and API, at 7 to 8. Judges credited the published index figures — 26.4 billion keywords, 43 trillion backlinks, 808 million domain profiles across 142 geo databases — daily updates, and per-endpoint API costs. Technical audit scores 6 to 7 on broad modules, though no public information appears on log-file analysis. Sovereignty is weakest, 1 to 3: the contracting entity is Semrush Inc., a Delaware corporation, personal data may be transferred to the United States under Standard Contractual Clauses, and we found no public information on hosting or core subprocessors. The spread reflects severity: the agency owner called the terms tolerable for a tool holding client strategy, not customer identities. Data portability, 4 to 6, and pricing transparency, 4 to 6, spread as judges weighed written exit terms — a thirty-day backup window after suspension, erasure no sooner than thirty days after termination — against internal-use-only API scope, a one-month cache cap, and exact add-on prices with no headline figure for the tiers.
Speaks for it
- Publishes its index figures — 26.4 billion keywords, 43 trillion backlinks, 808 million domain profiles, 142 geo databases — with daily updates
- Documents calculation details, including unpersonalized results and average position capped at 21 beyond position 20
- Prices the API per endpoint — keyword metrics at 20 API units per request, some methods consuming no units — with a checkable unit balance
- States per-tier limits — 5 to 40 websites, 500 to 5,000 keywords tracked daily — and prices add-ons exactly, from Base Report at €9.59/mo to additional users starting at €43/mo
- Returns keyword history back to 2012-01 through the API in JSON or CSV
Held against it
- Sovereignty scores run 1 to 3: the contracting entity is Semrush Inc., a Delaware corporation, personal data may be transferred to the United States under Standard Contractual Clauses, and we found no public information on hosting location or a subprocessor list for the core services
- API use is restricted to internal business purposes, and tools serving external users are routed to sales
- Export consumes metered API units, caching retrieved data beyond one month requires written consent, and on account deletion the vendor may delete all data and bear no responsibility
- We found no public information on the headline price of each tier, crawl limits per tier, overage rates, or the cash price of an API unit
- The seven-day free trial auto-charges at the end of the trial period unless cancelled
Best for
- You need rank and index data you can defend to stakeholders — the vendor publishes its index figures and calculation details rather than leaving them implied
- Your team builds internal dashboards — documented v3 and v4 APIs with OAuth 2.0, JSON and CSV responses, per-endpoint unit costs and a checkable unit balance
- You run an agency and need white-label client reporting — the Pro Report add-on at €19.18/mo adds branding and sharing by link, with 20+ external integrations
- You track local visibility — Map Rank Tracker heatmaps run on a default 5x5 grid with a 1.5 km radius
Avoid if
- Your procurement requires a European data chain — the contracting entity is Semrush Inc., a Delaware corporation, and personal data may be transferred to the United States under Standard Contractual Clauses
- You plan to build a tool that serves external users on the API — the terms restrict use to internal business purposes and route such tools to sales
- You need to keep a continuous mirror of your own data outside the vendor — caching is capped at one month without written consent and export consumes metered units
- You must compute the full invoice before purchase — the captured pricing pages give plan limits without a headline subscription price, and we found no public information on crawl limits per tier or overage rates
The scores
Crawling & technical audit
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How this is scored
Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.
0 — No site crawler; the product is keyword data only.
3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.
5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.
8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.
10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.
The In-House SEO Lead
The audit modules go deep — crawlability and indexability, redirects, canonicals, structured data, Core Web Vitals measured against Google's published good and poor values at the 75th percentile, mobile rendering parity, even AI-crawler access — and the Enterprise tier promises multi-million-page crawling, which matters at my scale. But we found no public information on crawl page limits per plan, scheduled crawl cadence, log-file analysis or prioritisation by traffic impact, and nothing that turns findings into a diagnosis with regression tracking between crawls. 2 4 8
The Agency Owner
The Site Audit engine is real: documented modules for crawlability and indexability, canonicals, structured data, mobile parity and rendering, Core Web Vitals judged against Google's published good and poor bounds at the 75th percentile, Search Console data referenced in the workflow, and multi-million-page crawling on the Enterprise tier. We found no public information on log-file analysis, regression detection between crawls, or whether issues are prioritised by traffic impact rather than count — the captured pages promise a prioritized fix list without stating the ranking basis. Strong enough to bill clients against, a step short of diagnostic. 4 2 8
The Technical SEO
The captured audit material runs well past a checklist: crawlability and indexability, canonicals, structured data, mobile parity and rendering, AI crawler access, Core Web Vitals judged against Google's good/needs-improvement/poor bands at the 75th percentile, a snapshot-based workflow across crawls, and multi-million-page crawling at the enterprise tier. It stops short of genuine diagnosis: we found no public information on log-file analysis, crawl budget analysis, or prioritisation by traffic impact rather than count — the only phrasing captured is a prioritized fix list — and regression detection between crawls is likewise undocumented. 2 4 8
The Content Strategist
The Site Audit scope is real and broad — crawlability and indexability, redirects, Core Web Vitals judged against Google's good, needs-improvement and poor values at the 75th percentile, canonicals, structured data and internal linking — with crawl snapshots, a stated prioritised fix list, and rendered-browser checks in the fallback path. I found no public information on log-file analysis, crawl budget work, or regression detection between crawls with deploy attribution, which is what separates a diagnostic from a very good checklist. 4 8 2
The Data Analyst
The audit module list runs from crawlability and indexability through Core Web Vitals with Google's published good and poor cutoffs at the 75th percentile, structured data, canonicals, mobile parity and rendering, and internal linking, with a prioritized fix list and multi-million-page crawling documented for Enterprise. We found no public information on log-file analysis, crawl-budget analysis, or regression detection between crawls, so I stop short of the top of the range. 4 8 2
The Skeptic
The audit skill names real modules — crawlability and indexability, canonicals, structured data, mobile parity and rendering, Core Web Vitals judged at Google's own good marks at the 75th percentile — plus a prioritized fix list, and Enterprise mentions multi-million-page crawling. But no crawl page cap is published per plan, and we found no public information on scheduled crawl cadence, log-file comparison against what Google fetched, or regression detection between crawls. 4 2 8
Keyword research & content guidance
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How this is scored
Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.
0 — A keyword list with volumes from one source and no intent or difficulty signal.
3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.
5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.
8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.
10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.
The In-House SEO Lead
Volume, difficulty, CPC and traffic estimates, SERP feature coverage including AI Overviews and the Local Pack, on-page gap recommendations and keyword cannibalisation analysis are all documented, on a database of 26.4 billion keywords across 142 geo databases with history back to 2012. We found no public information on intent classification, topic clustering, competitor gap analysis or content briefs, and nothing on the depth of the German-language data — for the site I run, that gap decides whether planning happens here or elsewhere. 2 5 6 9
The Agency Owner
Volume, difficulty and CPC are documented alongside a rich SERP-feature picture including AI Overviews, a 30-day SERP volatility chart, on-page gap recommendations, keyword cannibalization analysis on the ProPlus tier, and monthly snapshots back to 2012. We found no public information on intent classification, topic clustering, content briefs with entity coverage, or the depth of the German-language data, which matters as much as the English for my German clients. Cannibalisation detection across forty sites earns it a mark above the middle. 6 2 8 5
The Technical SEO
Volume, difficulty and CPC across a 26.4-billion-keyword database, SERP feature detection down to AI Overviews, a 30-day SERP volatility chart, cannibalisation analysis and content optimisation on the higher tiers — real research depth. We found no public information on intent classification, topic clustering, or content briefs with entity coverage, and nothing captured speaks to the depth of the German-language data specifically. 2 6 8 9
The Content Strategist
Keyword research is deep — a stated database of over 26 billion keywords with volume, difficulty, CPC and traffic estimates, SERP features including AI Overviews with a volatility chart, cannibalisation analysis named on a paid plan, and on-page gap recommendations with historical snapshots back to 2012. I found no public information on topic clustering, intent classification or briefs built on entity coverage, and nothing that speaks to the depth of the German-language data in particular. 6 8 2 5
The Data Analyst
Volume, difficulty, CPC, rich SERP-feature detail across a database of over 26 billion keywords, monthly snapshots documented back to 2012-01, and cannibalization analysis named in plan limits put this above mid-range. We found no public information on topic clustering, content briefs with entity coverage, or intent classification, and nothing in the captures speaks to the depth of German-language data specifically. 2 5 6 8
The Skeptic
Volume, difficulty and CPC with SERP feature presence, a 30-day SERP volatility chart, keyword cannibalization analysis on higher tiers and keyword history back to January 2012 are all documented. We found no public information on intent classification, topic clustering, or the depth of German-language data specifically, which is what I read for here. 6 5 8 2
Rank tracking & index quality
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How this is scored
The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.
0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.
3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.
5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.
8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.
10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.
The In-House SEO Lead
Daily position updates at city and country level on desktop and mobile, unpersonalized results, published index sizes of 43 trillion backlinks and 808 million domain profiles, and documented calculation details such as capping average position at 21 beyond position 20 — that is a rank tracker whose numbers I can largely defend. What the captured pages do not document is a backlink refresh cadence, lost-and-found link detection, or any handling of disagreements against Search Console, which is the conversation I have every month. 5 6 7 8 9 10
The Agency Owner
The vendor puts its own numbers on the record: 26.4 billion keywords, 43 trillion backlinks, 808 million domain profiles and 142 geo databases, with daily updates documented, rankings at city and country level on desktop and mobile, and a Map Rank Tracker with heatmaps for local work. Historical keyword snapshots back to 2012 are exposed through the API, and even the position-calculation cap at twenty-one is documented rather than hidden. We found no public information on the backlink index refresh cadence, lost-and-found link detection, or any explanation of discrepancies against Search Console. 10 6 7 5 8
The Technical SEO
Daily position updates at city and country level on desktop and mobile, a published 43T backlink index, 26.4B keywords across 142 geo databases, and monthly snapshots back to 2012-01 — the vendor puts its own numbers in public. But we found no public information on the backlink index refresh cadence or lost-and-found link detection, and the terms permit erasure of all customer data not less than thirty days after termination, so retention for the life of the account is not evidenced. 5 6 8 9 11
The Content Strategist
Daily ranking updates are stated, tracking runs to city level with a geographic grid plus device and country choice, and the vendor publishes its own index sizes — 26.4 billion keywords, 43 trillion backlinks, 808 million domain profiles across 142 geo databases — with honest methodology notes such as unpersonalised results and the cap of position 21 in averages. I found no public information on backlink index refresh cadence, lost-and-found link detection, or how long ranking history is retained for the life of an account. 6 7 8 9 10
The Data Analyst
They publish their own numbers — 26.4B keywords, 43T backlinks, 808M domain profiles, 142 geo databases — with daily updates, city-level and desktop/mobile granularity, and honest methodology notes like the average-position cap at 21 and unpersonalized results. We found no public information on a backlink refresh cadence, lost-and-found link detection, or ranking history retained and exportable in full for the life of the account. 6 7 8 10
The Skeptic
Index size and freshness are published — 26.4 billion keywords, 43 trillion backlinks, daily updates claimed, city-level grids at 1.5 km, monthly snapshots from 2012 — which is more accountability than most vendors offer. But we found no public information on collection methodology, lost-and-found link detection, or whether a customer's own tracking history is retained and exportable for the life of the account. 9 6 8 5 7
Reporting, integrations & API
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How this is scored
Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.
0 — On-screen views only; export is a manual CSV and there is no API.
3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.
5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.
8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.
10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.
The In-House SEO Lead
This is the strongest area for a team like mine: API v3 and v4 with per-endpoint unit prices (keyword metrics at 20 API units per request), a checkable unit balance, OAuth 2.0, MCP for AI tools, and white-label reporting priced as an add-on at €19.18/mo. We found no public information on data-warehouse or BigQuery export, v4 is still in Early Access with pricing subject to change while v3 is deprecated, and tools with external users are routed to sales. 2 5 9 10
The Agency Owner
This is nearly my wishlist: a Pro Report add-on with branding and white-labeling, monthly/weekly/daily scheduling, sharing by link and twenty-plus external integrations, Google Analytics and Search Console on the Base tier, up to forty monitored websites on the Advanced plan, and API v3 and v4 with OAuth 2.0, a checkable unit balance and per-endpoint costs such as twenty units per keyword-metrics request. Two things hold it back: we found no public information on data-warehouse or BigQuery export, and the terms allow API use solely for internal business purposes, routing any tool with external users to a sales conversation — friction when you rebill forty licences. 2 9 10 5 11
The Technical SEO
Strong: white-label Pro Reports at €19.18/mo with twenty-plus external integrations and sharing by link, Base Report at €9.59/mo with Google Analytics and Search Console integrations, multi-site management across tiers, OAuth 2.0 and MCP access, and API credit costs published per operation — 20 API units per request for keyword metrics, a points-times-keywords credit formula for Map Rank Tracker, and a checkable unit balance — with v3 deprecated as v4 arrives. We found no public information on data-warehouse or BigQuery export. 2 5 7 9 10
The Content Strategist
The API is genuinely buildable — documented v3 and v4 endpoints with OAuth 2.0 and API keys, json and csv responses, per-endpoint cost in units (for example 20 units per keyword-metrics request) with a checkable balance — and reporting reaches white-label via the Pro Report add-on's branding, scheduling, sharing by link and Google Analytics and Search Console integration. I found no public information on data-warehouse or BigQuery export, and the terms restrict API use to internal business purposes, with any tool serving external users routed to sales. 5 9 10 2 11
The Data Analyst
This is the good stuff: per-endpoint credit costs published — 20 API units per request, some endpoints flagged as consuming no units, Map Rank Tracker credits priced as points times keywords — with a checkable unit balance, versioned v3 and v4 APIs with v3 deprecation announced, white-label Pro Report with client share links, and Google Analytics and Search Console integrations. Two things hold it back: we found no public information on data-warehouse or BigQuery export, and the terms restrict API use to internal business purposes with external-user tools routed to sales. 2 5 7 9 11
The Skeptic
API v3 and v4 are documented with a checkable unit balance and per-endpoint costs shown where it counts — 20 API units per request on keyword metrics, a points-times-keywords credit formula on Map Rank Tracker, some methods consuming none. White-label reporting exists only as a paid add-on at €19.18/mo, tools with external users are routed to sales, and we found no public information on data-warehouse or BigQuery export. 10 5 7 2
Data portability & exit
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How this is scored
Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.
0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.
3 — CSV export of current views only, with historical data capped or unavailable in bulk.
5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.
8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.
10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.
The In-House SEO Lead
Ranking history back to January 2012 is retrievable via the API in JSON or CSV, and the terms grant thirty days after suspension to back up stored data. But every export request is metered in API units, use is limited to internal business purposes, cached data may not be kept beyond one month without written consent, and on account deletion the vendor may delete everything with no responsibility — so continuously mirroring my multi-year history is not something the captured terms allow. 5 9 11
The Agency Owner
Exit terms are at least written down: a documented thirty-day minimum before erasure after termination and a thirty-day backup window after suspension notice, with API export in JSON or CSV and keyword snapshots back to 2012. But the API is metered in units per request, the terms prohibit caching received data beyond one month without written consent — which blocks mirroring history continuously — and scraping is barred. We found no public information on a complete bulk export of a full account's ranking and crawl history. 11 5 7
The Technical SEO
Export runs in open formats — JSON and CSV over the API, keyword history back to 2012-01, Site Audit snapshots retrievable — and the exit terms are at least written down: thirty days to back up after suspension, erasure no sooner than thirty days after termination. But export consumes metered API units, and the terms bar caching retrieved data beyond one month without written consent, which turns continuous mirroring of your own history into a negotiation; we found no public information on a complete account export or a stated archive grace period. 4 5 11
The Content Strategist
Export exists through the API in open response formats, and the terms document a 30-day window to back up data after suspension and a minimum of 30 days before data may be erased after termination. But that export is metered in API units, restricted to internal business purposes, and caching retrieved data beyond one month requires written consent — so continuously mirroring the archive is out — while on account deletion the vendor states it bears no responsibility for the data. 11 5 3
The Data Analyst
The terms give thirty days after suspension notice to back up data, a stated minimum of thirty days before post-termination erasure, and an API that returns json and csv — but exit support in the captured pages ends there. 5 11
The Skeptic
The terms commit to erasure no sooner than thirty days after termination, give a 30-day backup window after suspension, and API responses come in json or csv with read-only access to crawl snapshots. But API use is restricted to internal business purposes, caching beyond one month requires written consent, export consumes metered units, and we found no public information on bulk export of a customer's ranking and crawl history in open formats. 11 5 4
European sovereignty
panel opinion
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How this is scored
Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.
3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.
5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.
The In-House SEO Lead
The contracting entity is a Delaware corporation in Boston, and the privacy policy confirms transfers of personal data to the United States and to affiliates, with Standard Contractual Clauses as the safeguard; an EU joint controller in Prague exists. We found no public information on hosting location or EU data residency options, and the named subprocessors cover merchandise delivery and marketing tags rather than the core crawl and analytics chain. 3 11
The Agency Owner
The contracting entity is Semrush Inc., a Delaware corporation in Boston, and the privacy policy states personal data may be transferred to the United States and to US service providers, with Standard Contractual Clauses cited as the safeguard and a Prague entity named as joint controller. We found no public information on data residency for account and crawl data or on a published subprocessor list — the captured pages name only incidental processors such as Google Analytics. Tolerable for a tool holding my clients' strategy rather than their customers' identities, but not something I could hand a German client unedited. 11 3
The Technical SEO
The captured pages show a Delaware corporation contracting from Boston, personal data transferred to the United States and to affiliates' jurisdictions, and no stated data residency, hosting location, or core subprocessor list. Standard Contractual Clauses and an EU joint controller in Prague are the only European footholds evidenced, so this sits just above the bottom. 3 11
The Content Strategist
The contracting entity is a Delaware corporation, transfers to the United States are covered by Standard Contractual Clauses, and I found no public information on hosting location or a subprocessor list for the core services — only merch-store and affiliate subprocessors are named. The EU touchpoints are a Prague entity named as joint controller and Google Ireland for analytics, which does not amount to a European data chain. 11 3
The Data Analyst
The contracting entity is Semrush Inc., a Delaware corporation in Boston, the privacy policy documents transfers to the United States under Standard Contractual Clauses, and we found no public information on EU hosting or a subprocessor list for the service itself — the named processors cover the vendor's own storefront and analytics. A Prague entity appears as joint controller, which keeps this a point above the floor. 3 11
The Skeptic
The contracting entity is Semrush Inc., a Delaware corporation with its principal place of business in Boston, personal data may be transferred to the United States under Standard Contractual Clauses, hosting is unstated and the subprocessor list is absent. A Prague entity appears as joint controller, but we found no public information on any EU hosting option. 11 3
Pricing transparency
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How this is scored
The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.
0 — No public prices at all; every tier is a sales conversation.
3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.
5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.
8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.
10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.
The In-House SEO Lead
Plan limits are concrete — 5 to 40 websites and 500 to 5,000 daily tracked keywords, with API access from Advanced — additional users start at €43/mo, reporting add-ons are exactly priced, and the terms state fees are exclusive of taxes. We found no public information on crawl page limits per plan, overage rates or a minimum term, and the captured facts give no headline subscription figure for the tiers themselves. 2 5 11
The Agency Owner
The add-on ledger is refreshingly exact — Base Report at €9.59/mo, Pro Report at €19.18/mo, additional users starting at €43/mo, Lead Generation at €86.31/mo — with per-tier website and keyword limits stated and fees stated as exclusive of taxes. But we found no public information on the headline tier prices, the monetary cost of an API unit, per-tier crawl caps, or overage rates, and Enterprise sits behind "Custom pricing available" and a demo request, which for anyone rebilling licences reads as a margin problem. Priced well at the edges, not yet computable as an invoice. 2 11 5
The Technical SEO
The captured pricing pages are granular where they speak: 5 to 40 websites and 500 to 5,000 daily tracked keywords by tier, additional users starting at €43/mo, Base Report €9.59/mo, Pro Report €19.18/mo, fees exclusive of taxes, and cancellation at the end of the prepaid period. But we found no public information on the headline price of each tier, on crawl limits per tier, or on what an API unit costs — the annual invoice is not computable from the captures. 2 5 11
The Content Strategist
Per-tier limits are public and the extras a buyer gets stung on are priced — additional users from €43/mo, reporting add-ons at €9.59/mo and €19.18/mo — with taxes stated as exclusive of the fees. But no price figure for the main plans appears in the captured pricing pages, and I found no public information on crawl page limits per tier, overage rates, or the euro cost of an API unit; Enterprise is a custom-quote conversation. 2 11 5
The Data Analyst
The pricing pages state per-plan keyword and website limits, additional users starting at €43/mo, report addons at €9.59/mo and €19.18/mo, taxes exclusive, and a per-request API cost of 20 units — enough to price most of an invoice. The captured pricing pages give plan limits without a headline subscription price, and we found no public information on per-tier crawl limits or overage rates, so the full annual cost is not computable from public pages alone. 2 5 11
The Skeptic
Tier limits are public — 5 to 40 websites and 500 to 5,000 keywords tracked daily — and the add-ons carry exact figures (users "Starting at €43/mo", Base Report €9.59/mo, Pro Report €19.18/mo). But the captured pages give no base subscription price per tier, no crawl page caps, no overage rate and no cash price for an API unit, while fees are exclusive of taxes and an unused trial auto-charges. 2 5 7 11
European sovereignty — proven facts
0 of 4 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Ownership | Not determined ⚠ unverified | — | uncited Report an error |
| Data residency | Not determined ⚠ unverified | — | uncited Report an error |
| Subprocessors | Not determined ⚠ unverified | — | uncited Report an error |
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 2 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Ownership, Legal entity, Data residency, Subprocessors. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 63 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 57 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 8 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 7 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (12)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage www.semrush.com Checked 5 Oct 2026 +1 earlier capture: 11 Sep 2026 Details →
- 2 Pricing www.semrush.com Checked 5 Oct 2026 +3 earlier captures: 11 Sep 2026, 2 Sep 2026, 2 Sep 2026 Details →
- 3 Privacy policy www.semrush.com Checked 5 Oct 2026 Details →
- 4 Crawling & technical audit — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
- 5 Keyword research & content guidance — found from sitemap developer.semrush.com Checked 5 Oct 2026 Details →
- 6 Keyword research & content guidance — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
- 7 Rank tracking & index quality — found from sitemap developer.semrush.com Checked 5 Oct 2026 Details →
- 8 Rank tracking & index quality — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
- 9 Reporting, integrations & API — found from sitemap developer.semrush.com Checked 5 Oct 2026 Details →
- 10 Reporting, integrations & API — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
- 11 Data portability & exit — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
- 12 Data portability & exit — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →