SEO

Semrush

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Semrush Holdings, Inc. · www.semrush.com

An AI-assisted analysis of public evidence — not a hands-on test.

Every score, rationale and verdict on this page is AI-generated. Every claim cites the source it was read from. Nothing here is a human star review — and no score can be bought. How scores are made →

Method and versions

The In-House SEO Lead v1.0 · The Agency Owner v1.0 · The Technical SEO v1.0 · The Content Strategist v1.0 · The Data Analyst v1.0 · The Skeptic v1.0 · rubric v1 · evaluated 4 Oct 2026

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Read this page as one judge. Each weighs the same scores by what they care about.

The Data Analyst

Weighted verdict

Wants the numbers in the warehouse, not in a PDF. Cares about a documented API with published credit costs, bulk historical export, and whether three years of ranking history leaves with the customer or dies with the subscription.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Data Analyst

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The Data Analyst

The audit module list runs from crawlability and indexability through Core Web Vitals with Google's published good and poor cutoffs at the 75th percentile, structured data, canonicals, mobile parity and rendering, and internal linking, with a prioritized fix list and multi-million-page crawling documented for Enterprise. We found no public information on log-file analysis, crawl-budget analysis, or regression detection between crawls, so I stop short of the top of the range. 4 8 2

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The Data Analyst

Volume, difficulty, CPC, rich SERP-feature detail across a database of over 26 billion keywords, monthly snapshots documented back to 2012-01, and cannibalization analysis named in plan limits put this above mid-range. We found no public information on topic clustering, content briefs with entity coverage, or intent classification, and nothing in the captures speaks to the depth of German-language data specifically. 2 5 6 8

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The Data Analyst

They publish their own numbers — 26.4B keywords, 43T backlinks, 808M domain profiles, 142 geo databases — with daily updates, city-level and desktop/mobile granularity, and honest methodology notes like the average-position cap at 21 and unpersonalized results. We found no public information on a backlink refresh cadence, lost-and-found link detection, or ranking history retained and exportable in full for the life of the account. 6 7 8 10

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The Data Analyst

This is the good stuff: per-endpoint credit costs published — 20 API units per request, some endpoints flagged as consuming no units, Map Rank Tracker credits priced as points times keywords — with a checkable unit balance, versioned v3 and v4 APIs with v3 deprecation announced, white-label Pro Report with client share links, and Google Analytics and Search Console integrations. Two things hold it back: we found no public information on data-warehouse or BigQuery export, and the terms restrict API use to internal business purposes with external-user tools routed to sales. 2 5 7 9 11

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The Data Analyst

The terms give thirty days after suspension notice to back up data, a stated minimum of thirty days before post-termination erasure, and an API that returns json and csv — but exit support in the captured pages ends there. 5 11

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The Data Analyst

The contracting entity is Semrush Inc., a Delaware corporation in Boston, the privacy policy documents transfers to the United States under Standard Contractual Clauses, and we found no public information on EU hosting or a subprocessor list for the service itself — the named processors cover the vendor's own storefront and analytics. A Prague entity appears as joint controller, which keeps this a point above the floor. 3 11

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Pricing transparency

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The Data Analyst

The pricing pages state per-plan keyword and website limits, additional users starting at €43/mo, report addons at €9.59/mo and €19.18/mo, taxes exclusive, and a per-request API cost of 20 units — enough to price most of an invoice. The captured pricing pages give plan limits without a headline subscription price, and we found no public information on per-tier crawl limits or overage rates, so the full annual cost is not computable from public pages alone. 2 5 11

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Legal entity	Not determined ⚠ unverified	—	uncited Report an error
Ownership	Not determined ⚠ unverified	—	uncited Report an error
Data residency	Not determined ⚠ unverified	—	uncited Report an error
Subprocessors	Not determined ⚠ unverified	—	uncited Report an error

Where this could be wrong

Evidence ages. The oldest capture behind this page is from 2 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
Weak sourcing — Ownership, Legal entity, Data residency, Subprocessors. Not confirmed on the vendor’s own pages as captured.
AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

63 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
57 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
9 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
8 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
7 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us

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Sources (12)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

1 Vendor homepage www.semrush.com Checked 5 Oct 2026 +1 earlier capture: 11 Sep 2026 Details →
2 Pricing www.semrush.com Checked 5 Oct 2026 +3 earlier captures: 11 Sep 2026, 2 Sep 2026, 2 Sep 2026 Details →
3 Privacy policy www.semrush.com Checked 5 Oct 2026 Details →
4 Crawling & technical audit — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
5 Keyword research & content guidance — found from sitemap developer.semrush.com Checked 5 Oct 2026 Details →
6 Keyword research & content guidance — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
7 Rank tracking & index quality — found from sitemap developer.semrush.com Checked 5 Oct 2026 Details →
8 Rank tracking & index quality — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
9 Reporting, integrations & API — found from sitemap developer.semrush.com Checked 5 Oct 2026 Details →
10 Reporting, integrations & API — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
11 Data portability & exit — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →
12 Data portability & exit — found from sitemap www.semrush.com Checked 5 Oct 2026 Details →