Crawling & technical audit
How this is scored
Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.
0 — No site crawler; the product is keyword data only.
3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.
5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.
8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.
10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.
The Data Analyst
The documented modules are keyword, ranking and SERP analytics, and I found no public information on a site crawler, Core Web Vitals diagnosis, JavaScript rendering, log-file analysis or indexation checks on any captured page. The only crawl endpoints documented are exports of top-100 SERP crawl results and URL crawl results inside SERP analysis — crawls of search results, not of the customer's own site. As far as the evidence goes, this is keyword data only. 1 7