Mixpanel

The Skeptic

The reports documentation shows Insights, Funnels, Flows and Retention with global and inline filters, breakdowns by property or cohort, comparisons against past periods, custom date ranges down to the minute, and boards whose sharing settings every report inherits; countries, browsers and devices appear only as properties collected by default, not as reports. We found no public information on referrers, entry and exit pages, UTM campaign reports or scheduled email reports. Sampling is handled honestly at the front door — all events are ingested — though Enterprise projects above 2 billion monthly events are sampled at query time. 10 7 2

Report an error

The Skeptic

Funnels with drop-off points, cohorts and retention analysis, first-time event filters and conversion-rate measurements are documented, and custom properties are a listed Growth inclusion. Revenue, e-commerce and attribution are where the evidence thins: we found no public information on order or revenue tracking, outbound-link or download tracking, attribution models, or conversions sent back to Google Ads or Meta. 3 10 5 2

Report an error

The Skeptic

Default collection captures city, region and country per event, and the privacy policy both builds individual profiles with third-party tools on the vendor's own site and reserves the right to use de-identified data for any purpose; DNT and GPC are honoured on Mixpanel's sites, not the customer's. GDPR tooling exists — programmatic end-user deletion, retention options, a privacy portal — but we found no public information on a cookieless or consent-free mode, IP truncation, how visitors are identified, or when the vendor says a consent banner is required. 6 7 8

Report an error

The Skeptic

A raw data export API with separate EU endpoints, a Data Pipelines API, warehouse partners such as Snowflake, and CSV export of reports (10,000 rows for most, 50,000 for some) are documented; nothing is sampled at ingestion, and on termination data is made available for 30 days then destroyed with a certificate on request. The DPA states data is stored "for the duration of an active Subscription Plan" — the history is the subscription unless exported — and we found no public information on a self-hosted edition, open-source code, or importing historical data from another tool. 9 10 7 4

Report an error

The Skeptic

SDKs you initialise with a server location, a claimed 100+ marketing integrations with a partner directory, SSO with role-based access, and first-party tracking domains on the Enterprise plan are the documented extent. We found no public information on the tracking script's size, plugins or guides for named CMS and shop systems, single-page app or mobile SDK details, a tag manager template, or a public status page. 9 5 7 2

Report an error

The Skeptic

Storage defaults to US servers on Google Cloud Platform, the contracting entity is Mixpanel, Inc. of San Francisco, and the cloud provider named in both regions is Google; the EU Data Residency Program is opt-in but documented down to separate EU ingestion, query and export endpoints, with an EU representative in Barcelona, a published DPA and a subprocessor list URL. The vendor's own documentation concedes CDP ingestion "cannot be guaranteed" to stay within the EU and that Mixpanel "cannot assist with migrating" a project created with the wrong residency — an opt-in EU region on a US hyperscaler, not a European chain. 9 6 8 7

Report an error

The Skeptic

The free tier is properly specified — 1M events, 10k session replays, unlimited seats, five saved reports per user — and Growth and Enterprise publish their volume limits (up to 20M and up to 1T events per month respectively). Growth is priced as "Starts at $0" with "volume discounts available", Enterprise volumes are "custom", and we found no public information on overage handling, minimum term, setup fees or VAT — the buyer can read the limits but not compute the bill. 5 10

Report an error