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Piano Analytics

EU origin, foreign-owned Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Applied Technologies Internet SAS · www.piano.io

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Piano Analytics: AI-assisted analysis on whats-best.ai Piano Analytics: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Piano Analytics at a glance

Vendor
Applied Technologies Internet SAS
Headquarters
Not stated on the vendor’s pages as of 29 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 29 Oct 2026
Free plan
Not stated on the vendor’s pages as of 29 Oct 2026
Panel verdict
The AI panel rates Piano Analytics 3/5, the mean of 6 judges. Piano Analytics is the web analytics suite of Applied Technologies Internet SAS, a French company controlled by Piano Software Inc. how scores are made
As of
Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources

Piano Analytics alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Growth Analyst

Weighted verdict

Product and growth analyst at a B2B SaaS in Munich with a marketing site, a web app and a mobile app. Needs signups traced from the first campaign click to the first paid invoice, funnels and cohorts on custom events, and the raw events in the company's warehouse every night. Has moved tracking twice and knows that a tool without a raw export means starting the history again from zero.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Growth Analyst

Panel median The Growth Analyst This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Growth Analyst
Traffic, sources & campaign reports 3 of 5 3 of 5
Goals, events, funnels & e-commerce 3 of 5 3 of 5
Consent-free operation & data minimisation 2.5 of 5 2.5 of 5
Data access, export & self-hosting 3 of 5 3 of 5
Installation, integrations & performance 2 of 5 2 of 5
European sovereignty 3 of 5 3 of 5

Traffic, sources & campaign reports

How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The Growth Analyst

The campaign and source layer is genuinely deep: tagging with at_ or UTM_ nomenclature, six default organic sources including a Generative AI source, configurable source priority, custom sources, URL lists importable by CSV, configuration per site group, and an attribution module that compares models without altering the raw data. What I cannot credit is the everyday dashboard: we found no public information on page views and top pages over time, entry and exit pages, countries, devices, a real-time view, or date comparisons. 8 11 14

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Goals, events, funnels & e-commerce

How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The Growth Analyst

Funnels are close to product-analytics grade: any event sequence with per-step filters, breakdowns by property, segments, visit/visitor/user scopes, drop-off and execution times per step, and the API call retrievable for each funnel, alongside goal types with conversion rate and converted-visit metrics and model comparison in the Explorer module. We found no public information on e-commerce tracking of orders and revenue, cohort and retention reports, or conversions sent back to ad platforms — exactly the click-to-invoice chain I need before signing anything. 10 11 8

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Data access, export & self-hosting

How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The Growth Analyst

Raw data can leave the platform through Data Flow exports to FTP, SFTP or Amazon S3 on a daily schedule — the basis for rebuilding our history in a warehouse — with a Data Sharing channel named for the same purpose, query API calls retrievable per report, a 30-day download window after termination and deletion at contract end. The Data Flow capability requires a subscription to a separate option, and we found no public information on a self-hosted edition, an import of historical Google Analytics data, or a statement on sampling. 14 15 8 7 6

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Installation, integrations & performance

How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The Growth Analyst

Collection is documented as JavaScript tagging libraries with SDKs for native applications, there is a Google Tag Manager template for the SDK, and a validated partner-integration framework supports pushing data to and importing from partner solutions. We found no public information on plugins for named CMS or shop systems, single-page app handling, script size or performance impact, team roles or single sign-on; an SLA document is referenced in the terms but no status page with uptime history is shown. 6 16 17 7

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The Growth Analyst

The chain is disclosed in unusual detail: Piano Analytics runs on AWS and Snowflake with EU hosting regions listed, contracting can run through Applied Technologies Internet SAS in France or Piano Software GmbH in Berlin, transfers are covered by EDPB-approved Binding Corporate Rules and SCCs, AWS carries the CISPE code, and ISO/IEC 27001:2022 is stated. The group is nonetheless controlled by Piano Software Inc. of Philadelphia, support, CRM and payment tools such as Zendesk, Salesforce and Stripe are US-headquartered, and we found no confirmation on the vendor's own pages of where analytics data is actually stored. 6 7 5

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The Growth Analyst

We found no public information on tier prices, traffic bands, site or user limits, or a free tier — the path shown is a demo request plus a negotiated contract. The contract mechanics are published (USD default currency, 30-day payment terms, annual increases of at least "seven percent (7%)", late fees of "one and one-half percent (1.5%) per month", non-cancelable fees), and the raw Data Flow export is a separately subscribed option with no stated price, so a buyer cannot compute an annual cost from the public pages alone. 7 14 2

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined ⚠ unverified — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Piano Analytics

Is Piano Analytics European?

Partly. whats-best.ai classifies Piano Analytics as EU origin, foreign-owned.

Where does Piano Analytics store data?

Not stated on the vendor’s pages as of 29 Oct 2026.

Does Piano Analytics have a free plan?

Not stated on the vendor’s pages as of 29 Oct 2026.

What are the best alternatives to Piano Analytics?

As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Piano Analytics alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (17)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage (analytics product) www.piano.io Checked 29 Oct 2026 Details →
  2. 2 Features page (data management) www.piano.io Checked 29 Oct 2026 Details →
  3. 3 Features page (data sources) www.piano.io Checked 29 Oct 2026 Details →
  4. 4 Security / trust page (compliance) www.piano.io Checked 29 Oct 2026 Details →
  5. 5 Documentation (compliance centre) docs.piano.io Checked 29 Oct 2026 Details →
  6. 6 Privacy policy www.piano.io Checked 29 Oct 2026 Details →
  7. 7 Terms of service and data processing agreement (dpa) www.piano.io Checked 29 Oct 2026 Details →
  8. 8 Traffic, sources & campaign reports — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  9. 9 Traffic, sources & campaign reports — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  10. 10 Goals, events, funnels & e-commerce — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  11. 11 Goals, events, funnels & e-commerce — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  12. 12 Consent-free operation & data minimisation — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  13. 13 Consent-free operation & data minimisation — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  14. 14 Data access, export & self-hosting — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  15. 15 Data access, export & self-hosting — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  16. 16 Installation, integrations & performance — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →
  17. 17 Installation, integrations & performance — found from sitemap docs.piano.io Checked 29 Oct 2026 Details →