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Pirsch Analytics

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Emvi Software GmbH · pirsch.io

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Pirsch Analytics: AI-assisted analysis on whats-best.ai Pirsch Analytics: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Pirsch Analytics at a glance

Vendor
Emvi Software GmbH
Headquarters
Not stated on the vendor’s pages as of 1 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 1 Nov 2026
Free plan
Not stated on the vendor’s pages as of 1 Nov 2026
Panel verdict
The AI panel rates Pirsch Analytics 3.5/5, the mean of 6 judges. Pirsch Analytics is a cookieless web analytics product from Emvi Software GmbH in Rheda-Wiedenbrück, Germany. how scores are made
As of
Vendor pages captured 29 Oct 2026 to 1 Nov 2026; evaluated by the panel 30 Oct 2026. all sources

Pirsch Analytics alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Has seen "no cookie banner needed" on a tool that fingerprints every visitor, "EU-hosted" on a proxy in front of a US data store, and "unlimited" data history that ends with the subscription. Reads that a product is "GDPR-compliant" and asks which ruling the vendor means, what is stored per visit, whether the history can be exported in a format another tool imports — and what leaving would cost.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Panel median The Skeptic This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Skeptic
Traffic, sources & campaign reports 3.5 of 5 3.5 of 5
Goals, events, funnels & e-commerce 3 of 5 3 of 5
Consent-free operation & data minimisation 3.5 of 5 3.5 of 5
Data access, export & self-hosting 3 of 5 3 of 5
Installation, integrations & performance 3.5 of 5 3.5 of 5
European sovereignty 3.5 of 5 3.5 of 5

Traffic, sources & campaign reports

How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The Skeptic

The dashboard is documented with pages, visitors and sessions, referrer handling and all essential UTM parameters plus optional ones, click identifiers shown as gclid and msclkid, filters with saved views, period comparison, a real-time view, email reports, public and embedded dashboards, and roll-up views across sites, with Google Search Console data alongside the traffic. We found no public information on custom dashboards or a report builder, on whether reports are unsampled, on annotations, or on a published visitor-counting methodology. That is upper-middle reporting, not what a whole organisation runs on. 2 3 8 9 16

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Goals, events, funnels & e-commerce

How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The Skeptic

Goals on path patterns, events or both, custom events with metadata, outbound links and file downloads tracked without code, funnels up to eight steps with drop-off and conversion rate per step (a paid-tier feature), session journeys, and e-commerce revenue tracking are all documented. E-commerce stops at revenue: we found no public information on shop-system plugins, cart or checkout tracking, attribution models, cohorts and retention, or conversions sent back to ad platforms. Depth in funnels and journeys, thin in e-commerce and attribution. 2 5 10 11

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Data access, export & self-hosting

How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The Skeptic

CSV export of aggregated statistics with selectable period and data, an export claim of full ownership at any time, a documented RESTful API with SDKs (version 1 current, version 2 expected end of 2026), imports from Google Analytics, Plausible and Fathom, webhooks, an open-source core, and an on-premise edition confined to the Enterprise tier. Raw data export is offered only upon request through support rather than self-service, and we found no public information on the retention period for raw data, any statement on sampling, or terms for returning or deleting data when a contract ends. The door out exists, but you have to knock. 1 2 5 14 15

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Installation, integrations & performance

How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The Skeptic

A documented script snippet served from api.pirsch.io, single-page-app tracking on by default, a WordPress plugin, a server-side integration as an alternative to JavaScript, open-source proxies in Go and PHP plus Cloudflare Workers to serve the script first-party and resist blockers, custom domains, member roles, teams and Enterprise SAML single sign-on. The gaps: the script is called lightweight with no size stated, we found no public information on iOS or Android SDKs or a tag-manager template, and none on a public status page with uptime history. 1 2 12 16 17

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The Skeptic

Emvi Software GmbH in Rheda-Wiedenbrück with the register entry shown, data stored only on servers in Germany on Hetzner, a data processing agreement in English and German, processor role under Article 28 GDPR, a named data protection officer and supervisory authority, and a full subprocessor list with locations — including two US processors (Stripe for payment, Intuition Machines for CAPTCHA). We found no public information on ISO 27001 or SOC 2 certifications, and the on-premise edition appears only as an Enterprise feature line without documented evidence. Transparent chain, German core, certifications unproven. 1 2 6 7 13

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The Skeptic

The captured pricing pages show tier names (Standard, Plus, Enterprise priced as "Individuell"), a feature comparison table, the VAT treatment ("Alle Preise sind ohne anwendbare Umsatzsteuern wie MwSt.") and a 30-day trial without credit card — but no price figure for any paid tier. We found no public information on how cost scales with traffic, sites or users, on overage handling, or on the cost of the self-hosted edition, so a buyer cannot compute an annual cost from these pages. 2 5 13

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined ⚠ unverified — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Pirsch Analytics

Is Pirsch Analytics European?

Yes. whats-best.ai classifies Pirsch Analytics as EU-Made.

Where does Pirsch Analytics store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

Does Pirsch Analytics have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

What are the best alternatives to Pirsch Analytics?

As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and etracker Analytics (3/5) highest among the other 17 Web Analytics products evaluated. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Pirsch Analytics alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (18)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage pirsch.io Checked 29 Oct 2026 Details →
  2. 2 Features page pirsch.io Checked 29 Oct 2026 Details →
  3. 3 Features page (cookieless tracking) pirsch.io Checked 29 Oct 2026 Details →
  4. 4 API documentation docs.pirsch.io Checked 29 Oct 2026 Details →
  5. 5 Pricing page pirsch.io Checked 29 Oct 2026 Details →
  6. 6 Legal notice pirsch.io Checked 29 Oct 2026 Details →
  7. 7 Privacy policy pirsch.io Checked 29 Oct 2026 Details →
  8. 8 Traffic, sources & campaign reports — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  9. 9 Traffic, sources & campaign reports — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  10. 10 Goals, events, funnels & e-commerce — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  11. 11 Goals, events, funnels & e-commerce — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  12. 12 Consent-free operation & data minimisation — found from sitemap pirsch.io Checked 29 Oct 2026 Details →
  13. 13 Consent-free operation & data minimisation — found from sitemap pirsch.io Checked 29 Oct 2026 Details →
  14. 14 Data access, export & self-hosting — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  15. 15 Data access, export & self-hosting — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  16. 16 Installation, integrations & performance — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  17. 17 Installation, integrations & performance — found from sitemap docs.pirsch.io Checked 29 Oct 2026 Details →
  18. 18 Code repository (open-source licence) — found from the homepage github.com Checked 1 Nov 2026 Details →