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Piwik PRO Analytics Suite

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Piwik PRO GmbH · piwikpro.de

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Piwik PRO Analytics Suite: AI-assisted analysis on whats-best.ai Piwik PRO Analytics Suite: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Piwik PRO Analytics Suite at a glance

Vendor
Piwik PRO GmbH
Headquarters
Not stated on the vendor’s pages as of 1 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 1 Nov 2026
Free plan
Yes, per the vendor’s own page source, captured 29 Oct 2026
Panel verdict
The AI panel rates Piwik PRO Analytics Suite 3.5/5, the mean of 6 judges. Piwik PRO Analytics Suite is a web analytics suite from Piwik PRO GmbH, Berlin; weighted totals run 6.9 to 7.4. how scores are made
As of
Vendor pages captured 29 Oct 2026 to 1 Nov 2026; evaluated by the panel 30 Oct 2026. all sources

Piwik PRO Analytics Suite alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Public-Sector Site Owner

Weighted verdict

Web editor for a district administration whose site serves 400,000 residents, from vehicle registration to daycare places. The state data protection authority publishes guidance on analytics, and the council will not show a cookie banner on a public service. Needs to know which pages people search for and where forms are abandoned, with data that stays in Germany or on the municipal data centre's own servers, and a contract the procurement office can sign.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Public-Sector Site Owner

Panel median The Public-Sector Site Owner This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Public-Sector Site Owner
Traffic, sources & campaign reports 4 of 5 4 of 5
Goals, events, funnels & e-commerce 3.5 of 5 3.5 of 5
Consent-free operation & data minimisation 3.5 of 5 4 of 5
Data access, export & self-hosting 3.5 of 5 3.5 of 5
Installation, integrations & performance 3.5 of 5 3.5 of 5
European sovereignty 3.5 of 5 3.5 of 5
Pricing transparency 3.5 of 5 3 of 5

Traffic, sources & campaign reports

How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The Public-Sector Site Owner

Audience, acquisition and behaviour reports come with real-time views, a drag-and-drop report builder over one hundred dimensions, metrics and filters, custom dashboards and segments, and sharing inside the organisation; campaign URLs are built for both their own and UTM parameters, and Google Search Console and Google Ads data can sit beside the traffic. Sampling is off by default with an option to enable it, and a plan covers up to twenty domains. We found no public information on annotations, configurable channel grouping or roll-up reporting across those sites. 2 3 6 10 11

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Goals, events, funnels & e-commerce

How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The Public-Sector Site Owner

Goals, custom events, form tracking and virtual page views are out of the box, with clicks, scrolls, downloads and form fills captured and funnels that can mix page views, custom events and downloads — close to what I need for spotting where daycare forms are abandoned. E-commerce goes deep with checkout analyses, shopping-behaviour reports, revenue, average order value, customer lifetime value, a Shopify integration and multi-channel attribution, plus user flows and individual user journeys. We found no public information on cohort or retention analysis, a comparison of several attribution models, or conversions passed back to ad platforms server-to-server. 2 3 11 13

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Data access, export & self-hosting

How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The Public-Sector Site Owner

A reporting API and a raw data export feed a data warehouse or BI tools in JSON, CSV or XML, sampling is off by default, historical data can be migrated from Google Analytics or Matomo, and the pricing page states raw data access is via API only. An on-premise deployment inside our own security perimeter is offered, with the vendor removable as data processor entirely, alongside a no-lock-in commitment and a dedicated database per customer. We found no public information on a named warehouse or BI target, an open-source licence, or data return and deletion terms at contract end beyond trial accounts. 1 2 6 9 11

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Installation, integrations & performance

How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The Public-Sector Site Owner

Server-side tracking with a first-party collector and reverse proxy is documented in detail, with ready-made templates for the server-side Google Tag Manager and the partners Stape and TAGGRS, plus a tag manager with an extensive template library requiring no JavaScript. Single sign-on via SAML or Active Directory/LDAP, multi-level user permissions, a 99% SLA uptime guarantee and a Shopify integration are stated. We found no public information on the tracking script's size, mobile SDKs, plugins for CMSs like WordPress or TYPO3, or a public status page with uptime history. 3 6 9 13 14

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The Public-Sector Site Owner

The contracting entity is Piwik PRO GmbH of Berlin with registry court and number published, a data processing agreement is offered, ISO 27001 and SOC 2 certifications are stated, and EU hosting is named: Azure Germany or the Netherlands, ElastX in Sweden for the Business plan, or an on-premise deployment that removes the vendor as processor entirely — workable for our municipal data centre. We found no public information on subprocessors and their locations, which matters because the visitor-data chain counts as a whole, and the group also includes a Polish and a New York entity. Signable for procurement, but the chain is not fully evidenced. 6 7 8 9 12

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The Public-Sector Site Owner

The Business plan is unusually well documented: from €36 per month for up to 2 million actions and 20 domains with all four modules, 25 months' retention, a stated overage policy, an automatic 4% annual increase, auto-renewal with 30 days' notice, and payment methods with who bears the fees. Enterprise starts at €366 per month billed annually and a free entry plan exists, but Enterprise pricing is individual, depending on modules, action limit, hosting option and SLA package. We found no public information on the overage fee amount, SLA package prices, the on-premise edition's cost or VAT treatment, so a real annual total for our traffic volume is not computable from public pages alone. 6 14

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Piwik PRO Analytics Suite

Is Piwik PRO Analytics Suite European?

Yes. whats-best.ai classifies Piwik PRO Analytics Suite as EU-Made.

Where does Piwik PRO Analytics Suite store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

Does Piwik PRO Analytics Suite have a free plan?

Yes. Piwik PRO Analytics Suite has a free plan, per the vendor’s page captured 29 Oct 2026.

What are the best alternatives to Piwik PRO Analytics Suite?

As of 4 Nov 2026, the panel rates Matomo (4/5), Pirsch Analytics (3.5/5) and etracker Analytics (3/5) highest among the other 17 Web Analytics products evaluated. The highest-rated European alternative is Pirsch Analytics (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Piwik PRO Analytics Suite alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (15)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage piwikpro.de Checked 29 Oct 2026 Details →
  2. 2 Features page (web analytics) piwikpro.de Checked 29 Oct 2026 Details →
  3. 3 Features page (e-commerce analytics) piwikpro.de Checked 29 Oct 2026 Details →
  4. 4 Features page (consent manager) piwikpro.de Checked 29 Oct 2026 Details →
  5. 5 Integrations page piwikpro.de Checked 29 Oct 2026 Details →
  6. 6 Pricing page piwikpro.de Checked 29 Oct 2026 Details →
  7. 7 Legal notice piwikpro.de Checked 29 Oct 2026 Details →
  8. 8 Privacy policy piwikpro.de Checked 29 Oct 2026 Details →
  9. 9 Security / trust page piwikpro.de Checked 29 Oct 2026 Details →
  10. 10 Traffic, sources & campaign reports — found from sitemap piwikpro.de Checked 29 Oct 2026 Details →
  11. 11 Goals, events, funnels & e-commerce — found from sitemap piwikpro.de Checked 29 Oct 2026 Details →
  12. 12 Consent-free operation & data minimisation — found from sitemap piwikpro.de Checked 29 Oct 2026 Details →
  13. 13 Installation, integrations & performance — found from sitemap piwikpro.de Checked 29 Oct 2026 Details →
  14. 14 Installation, integrations & performance — found from sitemap piwikpro.de Checked 29 Oct 2026 Details →
  15. 15 Code repository (open-source licence) — found from the homepage github.com Checked 1 Nov 2026 Details →