Website Builders
Wix
Rest of world Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Wix.com Ltd. · www.wix.com
Compare with Squarespace → Compare with Jimdo → Compare with Webflow → Report an error on this page Is this your product? →
Link to this page
Add ?theme=dark to the image address for dark backgrounds.
The badge shows the category and the month of the latest evaluation, and EU-Made where
that is the product’s provenance. It never shows a score.
Wix at a glance
- Vendor
- Wix.com Ltd.
- Headquarters
- Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan
- Yes, per the vendor’s own page source, captured 28 Oct 2026
- Panel verdict
- The AI panel rates Wix 3.5/5, the mean of 6 judges. Wix, a website builder and domain registrar, scores highest on what you build and how it is found: editor and design, SEO and marketing, and forms and business features sit at 8-9, on pixel-precise drag-and-drop editing with a separate mobile view, bulk 301 redirects of up to 500 URLs, and forms with payments, bookings and a built-in CRM. how scores are made
- As of
- Vendor pages captured 28 Oct 2026; evaluated by the panel 29 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Wix, a website builder and domain registrar, scores highest on what you build and how it is found: editor and design, SEO and marketing, and forms and business features sit at 8-9, on pixel-precise drag-and-drop editing with a separate mobile view, bulk 301 redirects of up to 500 URLs, and forms with payments, bookings and a built-in CRM. Hosting and portability sits between at 6-7; we found no public information on exporting pages or content. Three areas sit at 4-5. Legal compliance leans on a public, binding data processing agreement with EU Standard Contractual Clauses; we found no public information on a consent banner that blocks scripts, imprint generators or accessibility features. Sovereignty: the contracting party is Wix.com Ltd. in Tel Aviv and the sub-processor list runs largely through United States providers, with Google Ireland the only EU infrastructure provider shown; server locations are not given. Pricing transparency: discounted subscriptions auto-renew without notice at the full then-current fee, and renewal, domain, mailbox and VAT figures stay unpublished. The flagged splits came back empty; scores sit within one point on every criterion.
Speaks for it
- Pixel-precise drag-and-drop editor with a separate mobile editor whose changes leave the desktop version untouched
- Bulk 301 redirects import up to 500 URLs, and the XML sitemap updates automatically
- A public, binding data processing agreement incorporates EU Standard Contractual Clauses and names a data protection officer contact
- Forms carry conditional rules and payment fields, backed by bookings with Google and iCal sync and a built-in CRM
- A free tier and a 14-day money-back guarantee are documented, with a free domain for a year on selected yearly plans
Held against it
- The contracting party is Wix.com Ltd. in Tel Aviv, and the sub-processor list runs largely through United States providers under Standard Contractual Clauses
- We found no public information on exporting pages, content or media, and the terms put backup responsibility on the site owner
- We found no public information on a consent banner that blocks scripts until consent, on imprint generators or on accessibility features
- The terms allow renewal at the full then-current fee without notice after a discount, and fees may change at any time
- Server locations for sites are not given, and certifications such as ISO 27001 or SOC 2 are offered on request rather than published
Best for
- You run a local practice or shop and want bookings, payment forms and Google Business Profile management in one place
- You want deep design control — a fluid canvas, a separate mobile editor and restorable site history — without writing code
- Your priority is search visibility: an automatic sitemap, bulk 301 redirects, structured data and an AI visibility tool are documented
- You build sites for many small clients and need a CMS, collaborator seats per plan and custom code through GitHub integration
Avoid if
- You must keep client or patient data with an EU contracting entity; the contracting party is Wix.com Ltd. in Tel Aviv and the sub-processor chain runs largely through United States providers
- You need a predictable multi-year budget; the pages show no renewal, domain-renewal, mailbox or VAT figures, and fees may change at any time
- You need a documented exit route; the terms make backup your responsibility and we found no public information on exporting pages, content or media
The scores
| Criterion | Panel median |
|---|---|
| Editor, templates & design control | 4.5 of 5 |
| Hosting, domains & portability | 3.5 of 5 |
| SEO, analytics & visibility | 4.5 of 5 |
| Forms, bookings & business features | 4 of 5 |
| Imprint, privacy & cookie compliance | 2.5 of 5 |
| European sovereignty | 2 of 5 |
| Pricing transparency | 2.5 of 5 |
Editor, templates & design control
Show reasoningHide reasoning
How this is scored
How a site gets built and how far the owner can shape it: the editor (drag and drop, sections, AI drafts), the template range, responsive and mobile editing, fonts and brand styles, multilingual pages, custom code, and roles for collaborators or clients.
0 — Not a website editor; the product hosts files or code that are built elsewhere.
3 — An editor with a small set of templates and fixed layouts, where colours and texts change but structure, mobile view and languages are not described.
5 — A visual editor with a template gallery for several industries, layouts that adapt to mobile, brand colours and fonts, a blog, and the option to add pages in a second language or custom code snippets.
8 — Fine design control documented: free layout or section editing, separate mobile and breakpoint editing, reusable components or global styles, built-in multilingual sites with translated URLs, user roles for collaborators or clients, and site versions or history that can be restored.
10 — Design work at a professional level without leaving the tool: a design system with variables and components, interactions and animations, a CMS with custom collections, staging or branching before publishing, client handover with restricted editing, and the editor documented in depth.
The Small-Business Owner
This is the full package: drag and drop on a fluid canvas with pixel-level precision, 900-plus templates, an AI builder for the first draft, a separate mobile editor whose changes leave the desktop version alone, site history you can restore, collaborators by plan, custom code and CMS collections. The only things I could not see documented were design variables and staging before publishing, so it sits just short of the top. 1 2 3 10 11
The Freelance Web Designer
This is professional-grade control I recognise from daily work: pixel-level drag and drop on a fluid canvas, a separate mobile editor whose changes leave the desktop version untouched with mobile-only elements, thousands of templates and free components, a CMS with collections and dynamic pages, multilingual sites, custom code, contributor roles with per-plan collaborator seats, and a site history you can restore. It stays short of the top score because I found no public information on custom breakpoints, staging before publishing, or a design system with variables. 1 2 3 6 10 11
The Marketing Lead
Drag-and-drop editing at pixel level on a fluid canvas, a separate mobile editor whose changes leave the desktop version untouched, collaborator counts scaling from two to one hundred, and site history with restore are all documented, alongside a CMS with collections and dynamic pages and a built-in IDE with GitHub integration. The captured pages give different figures for templates, 900+ on one and 2000+ on another; we found no public information on staging or branching before publishing or a design system with variables. 1 2 3 10 11
The Practice Owner
The editor is documented generously: drag-and-drop with pixel-level control, thousands of templates and components, a separate mobile editor where I can enlarge text for older patients without touching the desktop layout, multilingual pages, CMS collections, collaborator roles with per-plan counts, and site history I can restore. I found no public information on staging before publishing or client handover with restricted editing, so it sits just short of the very top. 1 2 3 6 11
The Data Protection Officer
The editor is documented in depth: pixel-precise drag-and-drop on a fluid canvas, a template gallery (the captured pages give different figures for the number of templates), a separate mobile editor whose changes leave the desktop untouched, thousands of components and animations, a CMS with collections and dynamic pages, multilingual sites, custom code with GitHub integration, collaborator roles with permissions and restorable site history. We found no public information on staging or branching before publishing or on a design-system variable model, which is what separates professional-grade design tooling. 1 2 6 10 11
The Skeptic
The editor is documented to a professional standard: drag and drop with pixel-level precision on a fluid canvas, a separate mobile editor whose changes leave the desktop version untouched and that even takes mobile-only elements, thousands of components and animations, a site history that can be restored, collaborator roles counted by plan, a CMS with custom collections and dynamic pages, multilingual sites, and code through a built-in IDE or GitHub integration. We found no public information on staging or branching before publishing, design-system variables, or client handover with restricted editing. 1 2 3 6 10 11
Hosting, domains & portability
Show reasoningHide reasoning
How this is scored
What runs the site once it is built: included hosting, custom domains and domain registration, SSL, email mailboxes, speed (CDN, image optimisation), backups and restore, availability commitments — and whether pages, content and media can be exported when the owner moves on.
0 — No hosting; the product produces a design or files and the owner finds a host.
3 — Hosting on a subdomain with a custom domain on paid plans, but SSL, backups, storage limits and export are not described.
5 — Hosting included with a custom domain (or one included for a first year), free SSL, stated storage or bandwidth, a CDN or speed optimisation, automatic backups or a restore function, and an export of at least blog posts or content.
8 — Hosting described in depth: data-centre locations named, a stated uptime commitment, versioned backups with self-service restore, email mailboxes on the own domain, performance figures or Core Web Vitals addressed, and a documented export of pages, content and media.
10 — Hosting the owner can rely on and leave: an uptime SLA with credits, the hosting region selectable, DDoS and security measures named, a complete site export (code or standard formats) documented step by step, and domains transferable without fees or lock-in.
The Small-Business Owner
Hosting is free and included with SSL, a custom domain I can buy from Wix or transfer in, storage stated per plan from 2 GB to unlimited, restore from site history, image compression, and a business email via Google Workspace. The captured pages give different figures for uptime (99.98 and 99.99 percent), data-centre locations are not named, and we found no public information on exporting my pages, content and media when I move on — the terms even tell me to save and back up my own content — so I stop below the deeper tier. 2 3 4 6 12 13
The Freelance Web Designer
Hosting is described with real numbers — 99.98 percent uptime, per-plan storage from 2 GB to unlimited, multi-cloud hosting, free SSL, images compressed to WebP, Core Web Vitals improvements, domains registered, transferred in or connected, Google Workspace mailboxes on the own domain, and site history you can restore. For a tool I use for twenty clients a year the leaving story is thin, though: the terms tell me to independently back up my own content, account deletion is irreversible, and I found no public information on exporting pages, content and media when a client moves on. 2 3 4 6 8 12 13
The Marketing Lead
Free hosting with SSL, per-plan storage from 2 GB to unlimited, Google Workspace mailboxes, automatic image compression to WebP and site history restore give a rounded picture, and the captured pages give different figures for uptime, 99.98% on one and 99.99% on another. No data-centre locations for the sites are named, and the terms put backup responsibility on the site owner; we found no public information on exporting pages, content or media when moving on. 2 3 4 6 12 13
The Practice Owner
Hosting is included with SSL, domains can be bought, transferred in or connected, storage is stated per plan, images are compressed and converted to WebP, site history restores previous versions, and business email runs on my own domain via Google Workspace; the captured pages give different figures for uptime, 99.98% and 99.99%. We found no public information on data-centre locations or on exporting my pages and content, and the terms put routine backups on me as the owner. 2 3 4 6 13
The Data Protection Officer
Free hosting with SSL, stated storage per plan, restorable site history, Google Workspace mailboxes, multi-cloud hosting and WebP image compression are documented; the captured pages give different figures for uptime, 99.98 and 99.99 per cent. Portability is the weak point for a business owner: we found no public information on exporting pages, content or media, and none naming data-centre locations — the sub-processor list names cloud providers' headquarters only — while the terms put the duty to back up content on the owner. 2 3 4 6 12 13
The Skeptic
Hosting is documented with free SSL, storage tiers of 2 to 100 GB plus one unlimited plan, multi-cloud hosting, automatic image compression to WebP, a restorable site history, mailboxes through Google Workspace, and a free domain for the first year on annual plans — though the captured pages give different uptime figures, 99.98 and 99.99 percent, and name no data-centre locations. On leaving, the only word is a term telling me to "regularly and independently save and backup" my own content; we found no public information on an export of pages, content or media, or on moving a domain away from Wix. 2 3 4 6 12
SEO, analytics & visibility
Show reasoningHide reasoning
How this is scored
How the site is found and measured: page titles and descriptions, clean URLs and redirects, sitemaps and indexing, structured data, local SEO, page speed for search, built-in or connectable analytics, newsletter or social sharing, and guidance for the owner who is not an SEO.
0 — No search settings at all; pages cannot be given titles or descriptions.
3 — Page titles and descriptions can be edited, but sitemaps, redirects, analytics and indexing control are not described.
5 — Editable titles, descriptions and URLs, an automatic sitemap, 301 redirects, social sharing previews, built-in visitor statistics or a documented connection to an analytics tool, and SEO guidance or a checklist inside the product.
8 — SEO documented in depth: structured data, canonical and noindex control, robots.txt editing, image alt texts and compression, local business listings or a Google Business connection, multilingual SEO with hreflang, and privacy-friendly analytics without third-party cookies.
10 — Visibility as a strength: full technical SEO control including server-side rendering and speed figures, AI search or answer-engine readiness addressed, search data shown inside the editor, marketing tools (newsletter, campaigns, A/B tests) built in, and every setting explained in the help centre.
The Small-Business Owner
For a joinery that wants to be found when someone nearby searches for a carpenter this is close to ideal: editable titles and descriptions, an automatic sitemap, 301 redirects with bulk import, structured data, the Google Business Profile managed straight from the dashboard, server-side rendering, a setup checklist with Semrush keyword research, and even a tool tracking how the site is mentioned in ChatGPT-style engines. Only privacy-friendly first-party analytics and multilingual SEO settings are not documented. 2 4 14 15
The Freelance Web Designer
Nearly the full package for a local doctor or restaurant: editable titles and descriptions, an automatic sitemap that resubmits itself, 301 redirects with bulk import of 500 URLs, structured data, canonical tags and robots.txt, server-side rendering, a Google Business Profile managed from the dashboard, Semrush keyword research inside an SEO setup checklist, a learning hub, Google Analytics connections, and an AI visibility tool tracking mentions in ChatGPT and Gemini. I hold back only because the captured pages say nothing on noindex control, hreflang for multilingual SEO or A/B testing. 2 4 14 15
The Marketing Lead
This is the strongest area: editable titles and descriptions, customizable URLs, bulk 301 redirects with CSV import, automatic sitemaps, structured data aligned with Google rich results, robots.txt and canonical control, server-side rendering, a Core Web Vitals program, Semrush keyword research, a Google Business Profile connection and an AI Visibility tool tracking mentions in ChatGPT and Gemini. Built-in analytics plus Google Analytics and Facebook Pixel connections cover measurement; we found no public information on privacy-friendly analytics without third-party cookies or multilingual hreflang settings. 2 4 10 14 15
The Practice Owner
Page titles, descriptions and URLs are editable, the sitemap updates automatically, 301 redirects come with bulk import, structured data and robots.txt are covered, sites render server-side, and the Google Business Profile connection plus a Semrush-driven setup checklist matter for local patients finding us. Speed work is evidenced with a stated tenfold increase in sites scoring well on Core Web Vitals, and an AI visibility tool tracks mentions in ChatGPT and Gemini. I found no public information on multilingual SEO settings or privacy-friendly first-party analytics. 2 4 14 15
The Data Protection Officer
Meta tags, canonical tags, robots.txt, structured data markups, bulk 301 redirects with CSV import up to 500 URLs, an automatically updating XML sitemap, server-side rendering and Core Web Vitals progress are documented, alongside Google Search Console and Business Profile connections, Semrush keyword research, an SEO setup checklist, a learning hub and an AI visibility tool for LLM mentions. We found no public information on multilingual hreflang settings, and the documented analytics route runs through Google Analytics and Facebook Pixel rather than a privacy-friendly option. 2 4 14 15
The Skeptic
Deep and largely complete: editable titles, descriptions and URLs, an automatically maintained sitemap with auto-submission to Google, bulk 301 redirects of up to 500 URLs with CSV export, canonical tags, structured data and robots.txt, server-side rendering, Core Web Vitals work, Google Business Profile managed from the dashboard, Semrush keyword research inside an SEO setup checklist, and a tool tracking how the site is mentioned in ChatGPT, Gemini and Perplexity. We found no public information on multilingual SEO with hreflang, on noindex control, or on privacy-friendly analytics without third-party cookies — the analytics named are Google Analytics and the Facebook pixel. 2 4 14 15
Forms, bookings & business features
Show reasoningHide reasoning
How this is scored
What the site does for the business beyond showing pages: contact and custom forms with spam protection and notifications, where form entries are stored, appointment bookings, member areas, events, integrations with CRM or calendar, payments and a small shop as an add-on — judged as features of a website, not as a shop system.
0 — No forms and no interactive features; the site shows pages only.
3 — A contact form that sends an email, with spam protection, storage of entries and further business features not described.
5 — Custom forms with several field types, spam protection and email notifications, entries stored or exportable, and at least one further business feature (bookings, member area, events or a small shop) described.
8 — Business features documented in depth: forms with conditional fields, file uploads and confirmation emails, appointment booking with calendar sync, member areas or gated pages, payments, integrations with named CRM, newsletter or automation tools, and an app or extension marketplace.
10 — The site runs a small business: forms, bookings, payments, invoices or memberships work together with consent and data retention settings per form, an API or webhooks for form data, and a documented integration ecosystem — while the shop stays one feature among several.
The Small-Business Owner
The enquiry form is covered: conditional rules, multi-page forms, spam filtering and submissions showing up in real time in the dashboard, with payments possible on the form itself once the site is upgraded. Around it sit bookings with Google and iCal sync and video appointments, a members area, events with tickets, invoices, a built-in CRM and an app market — what I did not find documented are file uploads, confirmation emails or consent and retention settings per form. 2 16 17
The Freelance Web Designer
The business side is covered in depth for my kind of clients: forms with conditional rules and multi-page flows, spam filters, real-time submissions in the dashboard, payments and donations on forms with product, fixed, custom or donation pricing, bookings with Google and iCal sync plus Zoom, a members area, events, invoices, a built-in CRM, health waivers and an app market with hundreds of third-party apps. The gaps are narrow — I found no public information on file uploads and confirmation emails on forms, or on consent and retention settings per form. 2 3 16 17
The Marketing Lead
Forms support conditional rules, multi-page flows, payments as product, fixed, custom or donation, and real-time submissions with spam filtering in the dashboard, with a built-in CRM to capture leads — entries reach a system, not a shared mailbox. Bookings with Google and iCal sync, member areas, events, invoices and an app market round it out; we found no public information on file uploads, confirmation emails, or an API or webhooks for form data. 2 3 16 17
The Practice Owner
Bookings come with calendar sync, staff and reminder management, and there is even a health waiver feature to check injuries or allergies before a session — exactly what my physiotherapy practice needs. Forms support conditional rules, spam filtering, real-time submissions viewable in the dashboard, and payments in several field types, alongside a members area, invoices, a built-in CRM and a large app market; form payments require an upgraded plan with a payment provider connected. We found no public information on file uploads or per-form data retention settings. 2 16 17
The Data Protection Officer
Custom forms with conditional rules and multi-page flows, payment fields (product, fixed price, custom price, donation), real-time submissions with spam filtering, bookings with Google and iCal sync and Zoom video, member areas, a built-in CRM, invoices, events and an app market with hundreds of apps are documented. What I need for a client file is a retention period per form, and we found no public information on that or on per-form consent settings, file uploads or confirmation emails; the terms state the site owner is solely responsible for deleting their visitors' data through the services. 2 3 7 16 17
The Skeptic
Forms take conditional rules, multi-page flows, spam filtering and payments — product, fixed price, custom price, donation — with submissions visible in real time in the dashboard, and around them sit bookings with Google and iCal sync plus Zoom, member areas, ticketed events, a built-in CRM, invoices, loyalty, email marketing and an app market with hundreds of third-party apps. We found no public information on file uploads or confirmation emails on forms, on consent or data-retention settings per form, or on an API and webhooks for form data. 2 3 16 17
Imprint, privacy & cookie compliance
Show reasoningHide reasoning
How this is scored
What the product does so that the owner's site is legal in Germany and the EU: an imprint page, privacy-policy and legal-text generators or partners, a cookie consent banner that blocks scripts until consent, GDPR-compliant forms, a data processing agreement for visitor data, fonts and media served without third-country transfers, and accessibility under the European Accessibility Act.
0 — Nothing for the site's legal obligations; the owner is left to add every legal page and banner from outside.
3 — Pages for an imprint and privacy policy can be added by hand, and a simple cookie notice exists, but consent blocking, a data processing agreement and form data handling are not described.
5 — A cookie consent banner, a data processing agreement offered to customers, documented GDPR handling of form entries, and help for imprint and privacy pages (templates, a generator, a named legal-text partner or a help article).
8 — Compliance worked out for EU sites: a consent banner that blocks scripts and embeds until consent and logs it, legal texts kept current by a named provider or a warranty against cease-and-desist letters, fonts and maps served without US transfer, and accessibility features or an accessibility statement.
10 — Compliance as part of the product: consent management with granular categories and records, legal texts maintained for several EU countries, every embed and script assessed for consent, accessibility to WCAG 2.1 AA documented with tooling, and the vendor's share of liability stated in its terms.
The Small-Business Owner
The data processing agreement is public, binding and even explained in a German help article, GDPR compliance is claimed with a privacy centre, and a cookie alert is documented — but we found no public information on an imprint generator or legal-text partner, on a banner that blocks scripts until consent is given, or on accessibility features. As an owner who wants the paperwork handled without a lawyer, I would still be buying legal texts elsewhere. 7 9 18 19
The Freelance Web Designer
There is a public, binding data processing agreement between Wix and its users covering visitors' data and deletion on termination, a Privacy Center with GDPR compliance tools, a cookie alert, and German-language help confirming the agreement. What a German client actually gets audited on is thinner: the captured pages do not describe a consent banner that blocks scripts until consent, and I found no public information on imprint or legal-text templates, fonts or maps served without third-country transfers, or accessibility under the European Accessibility Act. 7 9 18 19
The Marketing Lead
A public and binding data processing agreement with Standard Contractual Clauses and defined controller and processor roles, a cookie policy with a cookie notification, and a Privacy Center with GDPR tooling are documented. We found no public information on a consent banner that blocks scripts until consent, imprint or legal-text generators, fonts or maps served without US transfer, or accessibility features. 5 7 9 18 19
The Practice Owner
A cookie alert and a cookie policy exist, the data processing agreement is public and binding with standard contractual clauses and a named data protection officer, and there is an EU representative in Dublin plus a privacy centre. But we found no public information on a consent banner that blocks scripts until consent and logs it, on imprint or privacy-policy templates and generators, or on accessibility features my older patients rely on — so I could not confirm the banner would hold up if the regulator asked. 5 7 9 18 19
The Data Protection Officer
The data processing agreement is public and binding, incorporates the EU Standard Contractual Clauses, names a data protection officer contact and gives seven days' notice of sub-processor changes; a cookie alert app and a cookie policy are documented. Beyond that, the pieces my companies are audited on are not documented: we found no public information on a consent banner that blocks scripts and embeds until consent, on imprint or legal-text generators or partners, on fonts or maps served without a third-country transfer, or on accessibility features or an accessibility statement. 5 7 9 18 19
The Skeptic
"We are fully compliant with global privacy regulations including GDPR" sits next to a cookie alert for which we found no public information on whether scripts are blocked until consent, and the privacy policy states plainly that Wix does not change its practices in response to a Do Not Track signal; a German help article even covers a cookie alert that cannot be found or deleted in the editor. The real substance is the data processing agreement — public, binding, with EU standard contractual clauses and defined deletion duties for visitors' data. We found no public information on an imprint or privacy-policy generator, a legal-text partner, consent logging, or accessibility. 5 7 9 18 19
European sovereignty
panel opinion
Show reasoningHide reasoning
How this is scored
Who the contracting entity and the parent company are, where the sites, the form entries and the visitor data are hosted, and who the subprocessors are (hosting, CDN, email delivery, analytics, payments, AI features). Independently sourced by the sovereignty pipeline; the data subjects here are the owner's own visitors and customers, so the whole chain counts, not only the editor.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available or an EU contracting entity, a data processing agreement offered, but parts of the chain (CDN, email, analytics, AI features, support) run through non-EU providers or the subprocessors are listed without locations.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, data export and deletion documented, and certifications published with their scope rather than implied.
The Small-Business Owner
The contracting party is Wix.com Ltd. in Tel Aviv with a US subsidiary, and visitor data is first processed in Israel under an adequacy decision; the subprocessor list is commendably open and names locations, but the chain runs largely through US providers under contractual clauses, with Google Ireland the only EU infrastructure provider shown. Server locations for the sites themselves are not stated, and no ISO 27001 or SOC 2 certification is named. 5 7 8
The Freelance Web Designer
The contracting party is Wix.com Ltd. in Tel Aviv under the Commission's adequacy decision for Israel, with an Article 27 representative in Dublin, and the sub-processor list is genuinely detailed with locations — AWS and Fastly in the United States, Google Ireland for infrastructure, and Twilio, SendGrid and Microsoft Dynamics all US-based under standard contractual clauses. For my German clients that means a non-EU vendor whose chain runs largely through US providers; I found no public information on where sites and form entries are actually hosted, on the ownership structure, or on ISO 27001 or SOC 2 certifications. 5 7 8
The Marketing Lead
The contracting entity is Wix.com Ltd. in Israel, with a US subsidiary and an EU representative in Dublin, and the sub-processor list is unusually transparent: AWS, Fastly, SendGrid, Twilio, TaskUs and more are named with locations, mostly US with Standard Contractual Clauses, alongside Google Ireland. Where the sites and visitor data are hosted is not stated on the captured pages, certifications are offered on request rather than named, and no EU contracting entity or EU hosting on named infrastructure is documented. 5 7 8
The Practice Owner
The contracting party is Wix.com Ltd. in Tel Aviv, and my visitors' data is first processed there under the European Commission's adequacy decision for Israel, which is not the European hosting I want for patient details. The subprocessor list is transparent, naming Amazon Web Services, Fastly, SendGrid, Twilio and Snowflake in the United States under contractual clauses with Google Ireland as the one clearly EU-based infrastructure provider; we found no public information on where sites are actually hosted, and certifications are described as available on request rather than published. 5 7 8
The Data Protection Officer
I can file the paperwork: a public data processing agreement and a sub-processor list naming each vendor with its country and transfer mechanism. But the chain is not European — the contracting party is Wix.com Ltd. in Tel Aviv, processing may take place in the EU, Israel and adequate countries, and the list runs heavily through United States providers (Amazon Web Services, Fastly, SendGrid, Twilio, Snowflake, Sentry, New Relic, TaskUs, Microsoft) under Standard Contractual Clauses alongside Google Ireland; server locations are not given, we found no public information stating ISO 27001 or SOC 2 (certifications are offered on request), and the vendor shares data with a US subsidiary and is certified under the EU–US Data Privacy Framework. 5 7 8
The Skeptic
The contracting party is Wix.com Ltd. in Tel Aviv and visitors' data is first processed in Israel under an adequacy decision, with a public data processing agreement and a subprocessor list that does name locations. But the list is mostly a US map — Amazon Web Services, Fastly, Snowflake, SendGrid, Sparkpost, Twilio, TaskUs, Microsoft Dynamics, Sentry, New Relic, Perimeter-X, all United States on standard contractual clauses — server locations are not given, and a US subsidiary is named as a recipient of personal information. We found no public information on an EU contracting entity, EU hosting, or a selectable hosting region. 5 7 8
Pricing transparency
Show reasoningHide reasoning
How this is scored
Whether a buyer can compute the real cost over two or three years from public pages alone: the monthly price per plan, the introductory price and how long it lasts, the renewal price after it, setup fees, minimum term and notice, domain and mailbox renewals, transaction fees on sales, and which features (ad removal, extra languages, bookings, more storage) cost extra.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free plan is shown, but what the plans include, what they cost after the first term or how the cost scales is unclear.
5 — Plans are public with prices and their main inclusions, but at least one commonly needed piece (the price after an introductory offer, domain renewal, a mailbox, transaction fees, an add-on) is unpriced or hard to find.
8 — Every plan priced publicly with the introductory price, its duration and the regular price after it, setup fee, minimum term and notice period, domain and add-on prices listed, and VAT treatment stated.
10 — Complete price computability: the cost of a given site over several years derivable from public pages, with every add-on, renewal, transaction and support fee, the cancellation terms and what happens to the site and domain after cancellation published.
The Small-Business Owner
The plans page shows the plans with what each includes — storage from 2 GB to unlimited, collaborators, a free domain voucher for one year valid only on brand-new domains — and a free tier and 14-day money-back guarantee exist. But we found no public information on the regular price after the introductory term, domain or mailbox renewals, VAT treatment or notice periods, and the terms reserve the right to change fees at any time and to auto-renew at the full then-current fee without notice — so the price in the second year is not computable from these pages. 3 6 12
The Freelance Web Designer
The plans page names four tiers with their storage, collaborator seats, marketing and ecommerce levels, a free domain for a year on annual plans and a 14-day money-back guarantee, and the terms are candid that discounted subscriptions auto-renew without notice at the full then-current fee and that fees can change at any time. But the pieces a client needs for a two-year budget are not on the captured pages — I found no public information on renewal price figures, domain renewal cost, mailbox prices, transaction fees or VAT treatment, so the real long-run cost is not computable. 3 6
The Marketing Lead
A free tier and a public plans page with per-plan storage, collaborator counts, marketing and eCommerce tiers, a free domain for one year and a 14-day money-back guarantee are documented, with displayed prices applying to yearly subscriptions paid in full and offers limited to the initial term. The terms state renewal at the full then-current fee with the right to change fees at any time, and we found no public information on domain or mailbox renewal prices, transaction fees or VAT treatment, so a three-year cost is not computable from the captured pages. 3 4 6
The Practice Owner
A free tier and plan structures with storage, collaborators and main inclusions are public, yearly plans include a free domain for one year, and the terms state plainly that after any discounted period subscriptions renew automatically and without notice at the full then-current fee, which Wix may change at any time in its sole discretion. We found no public figures for the regular price after an introductory offer, domain renewal once the free year ends, mailboxes or transaction fees, so I could not compute what four therapists over three years would actually cost. 3 4 6 16
The Data Protection Officer
The plan page shows what each plan includes — storage, collaborators, the eCommerce and marketing tier, and a free domain voucher for a year on selected yearly plans — and the terms state that a discounted subscription auto-renews at the full then-current fee, with all fees deemed US dollars paid in advance. To compute a two-year cost I am missing too much: we found no public information on the renewal price of that free domain after year one, on mailbox or transaction fees, on VAT treatment, on minimum term and notice period, or on what AI credits cost — and Wix reserves the right to change fees at any time in its sole discretion. 3 6 12 13
The Skeptic
The plans are laid out by name with storage, collaborator counts and feature inclusions, a free tier and a 14-day money-back guarantee exist, and the terms are candid about the trap I look for: a discounted period renews "automatically and without notice" at the full then-current fee, fees may change "at any time in its sole discretion", the free domain voucher covers one new domain for a year and cannot be used on a domain you already own, and AI credits reset monthly with no carry-over. We found no public information on the plan prices themselves, the renewal price, domain or mailbox renewals, transaction fees, or VAT treatment — so no buyer can compute a two-year cost from these pages. 3 6 12
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Wix
Is Wix European?
No. whats-best.ai classifies Wix as Rest of world.
Where does Wix store data?
Not stated on the vendor’s pages as of 28 Oct 2026.
Does Wix have a free plan?
Yes. Wix has a free plan, per the vendor’s page captured 28 Oct 2026.
What are the best alternatives to Wix?
As of 4 Nov 2026, the panel rates Duda (3.5/5), WordPress.com (3.5/5) and Framer (3.5/5) highest among the other 17 Website Builders products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Framer (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Wix alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 28 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data processing agreement, Legal entity, Hosting location. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 37 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 7 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 6 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 subprocessors fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (19)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage www.wix.com Checked 28 Oct 2026 Details →
- 2 Features page www.wix.com Checked 28 Oct 2026 Details →
- 3 Pricing page www.wix.com Checked 28 Oct 2026 Details →
- 4 SEO features page www.wix.com Checked 28 Oct 2026 Details →
- 5 Privacy policy www.wix.com Checked 28 Oct 2026 Details →
- 6 Terms of service www.wix.com Checked 28 Oct 2026 Details →
- 7 Data processing agreement (dpa) www.wix.com Checked 28 Oct 2026 Details →
- 8 Subprocessor list support.wix.com Checked 28 Oct 2026 Details →
- 9 Security / trust page www.wix.com Checked 28 Oct 2026 Details →
- 10 Editor, templates & design control — found from sitemap www.wix.com Checked 28 Oct 2026 Details →
- 11 Editor, templates & design control — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
- 12 Hosting, domains & portability — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
- 13 Hosting, domains & portability — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
- 14 SEO, analytics & visibility — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
- 15 SEO, analytics & visibility — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
- 16 Forms, bookings & business features — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
- 17 Forms, bookings & business features — found from sitemap www.wix.com Checked 28 Oct 2026 Details →
- 18 Imprint, privacy & cookie compliance — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
- 19 Imprint, privacy & cookie compliance — found from sitemap support.wix.com Checked 28 Oct 2026 Details →