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Wix

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Wix.com Ltd. · www.wix.com

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Wix: AI-assisted analysis on whats-best.ai Wix: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Wix at a glance

Vendor
Wix.com Ltd.
Headquarters
Not stated on the vendor’s pages as of 28 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 28 Oct 2026
Free plan
Yes, per the vendor’s own page source, captured 28 Oct 2026
Panel verdict
The AI panel rates Wix 3.5/5, the mean of 6 judges. Wix, a website builder and domain registrar, scores highest on what you build and how it is found: editor and design, SEO and marketing, and forms and business features sit at 8-9, on pixel-precise drag-and-drop editing with a separate mobile view, bulk 301 redirects of up to 500 URLs, and forms with payments, bookings and a built-in CRM. how scores are made
As of
Vendor pages captured 28 Oct 2026; evaluated by the panel 29 Oct 2026. all sources

Wix alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Small-Business Owner

Weighted verdict

Runs a joinery with six staff and builds the company website on a Sunday afternoon. Wants a template that looks like a craftsman and not like a start-up, to be found when someone nearby searches for a carpenter, an enquiry form that lands in the inbox, the imprint and cookie banner handled without a lawyer, and a price that is still clear in the second year.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Small-Business Owner

Panel median The Small-Business Owner This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Small-Business Owner
Editor, templates & design control 4.5 of 5 4.5 of 5
Hosting, domains & portability 3.5 of 5 3 of 5
SEO, analytics & visibility 4.5 of 5 4.5 of 5
Forms, bookings & business features 4 of 5 4 of 5
Imprint, privacy & cookie compliance 2.5 of 5 2 of 5
European sovereignty 2 of 5 2 of 5
Pricing transparency 2.5 of 5 2.5 of 5

Editor, templates & design control

How this is scored

How a site gets built and how far the owner can shape it: the editor (drag and drop, sections, AI drafts), the template range, responsive and mobile editing, fonts and brand styles, multilingual pages, custom code, and roles for collaborators or clients.

0 — Not a website editor; the product hosts files or code that are built elsewhere.

3 — An editor with a small set of templates and fixed layouts, where colours and texts change but structure, mobile view and languages are not described.

5 — A visual editor with a template gallery for several industries, layouts that adapt to mobile, brand colours and fonts, a blog, and the option to add pages in a second language or custom code snippets.

8 — Fine design control documented: free layout or section editing, separate mobile and breakpoint editing, reusable components or global styles, built-in multilingual sites with translated URLs, user roles for collaborators or clients, and site versions or history that can be restored.

10 — Design work at a professional level without leaving the tool: a design system with variables and components, interactions and animations, a CMS with custom collections, staging or branching before publishing, client handover with restricted editing, and the editor documented in depth.

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The Small-Business Owner

This is the full package: drag and drop on a fluid canvas with pixel-level precision, 900-plus templates, an AI builder for the first draft, a separate mobile editor whose changes leave the desktop version alone, site history you can restore, collaborators by plan, custom code and CMS collections. The only things I could not see documented were design variables and staging before publishing, so it sits just short of the top. 1 2 3 10 11

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Hosting, domains & portability

How this is scored

What runs the site once it is built: included hosting, custom domains and domain registration, SSL, email mailboxes, speed (CDN, image optimisation), backups and restore, availability commitments — and whether pages, content and media can be exported when the owner moves on.

0 — No hosting; the product produces a design or files and the owner finds a host.

3 — Hosting on a subdomain with a custom domain on paid plans, but SSL, backups, storage limits and export are not described.

5 — Hosting included with a custom domain (or one included for a first year), free SSL, stated storage or bandwidth, a CDN or speed optimisation, automatic backups or a restore function, and an export of at least blog posts or content.

8 — Hosting described in depth: data-centre locations named, a stated uptime commitment, versioned backups with self-service restore, email mailboxes on the own domain, performance figures or Core Web Vitals addressed, and a documented export of pages, content and media.

10 — Hosting the owner can rely on and leave: an uptime SLA with credits, the hosting region selectable, DDoS and security measures named, a complete site export (code or standard formats) documented step by step, and domains transferable without fees or lock-in.

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The Small-Business Owner

Hosting is free and included with SSL, a custom domain I can buy from Wix or transfer in, storage stated per plan from 2 GB to unlimited, restore from site history, image compression, and a business email via Google Workspace. The captured pages give different figures for uptime (99.98 and 99.99 percent), data-centre locations are not named, and we found no public information on exporting my pages, content and media when I move on — the terms even tell me to save and back up my own content — so I stop below the deeper tier. 2 3 4 6 12 13

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SEO, analytics & visibility

How this is scored

How the site is found and measured: page titles and descriptions, clean URLs and redirects, sitemaps and indexing, structured data, local SEO, page speed for search, built-in or connectable analytics, newsletter or social sharing, and guidance for the owner who is not an SEO.

0 — No search settings at all; pages cannot be given titles or descriptions.

3 — Page titles and descriptions can be edited, but sitemaps, redirects, analytics and indexing control are not described.

5 — Editable titles, descriptions and URLs, an automatic sitemap, 301 redirects, social sharing previews, built-in visitor statistics or a documented connection to an analytics tool, and SEO guidance or a checklist inside the product.

8 — SEO documented in depth: structured data, canonical and noindex control, robots.txt editing, image alt texts and compression, local business listings or a Google Business connection, multilingual SEO with hreflang, and privacy-friendly analytics without third-party cookies.

10 — Visibility as a strength: full technical SEO control including server-side rendering and speed figures, AI search or answer-engine readiness addressed, search data shown inside the editor, marketing tools (newsletter, campaigns, A/B tests) built in, and every setting explained in the help centre.

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The Small-Business Owner

For a joinery that wants to be found when someone nearby searches for a carpenter this is close to ideal: editable titles and descriptions, an automatic sitemap, 301 redirects with bulk import, structured data, the Google Business Profile managed straight from the dashboard, server-side rendering, a setup checklist with Semrush keyword research, and even a tool tracking how the site is mentioned in ChatGPT-style engines. Only privacy-friendly first-party analytics and multilingual SEO settings are not documented. 2 4 14 15

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Forms, bookings & business features

How this is scored

What the site does for the business beyond showing pages: contact and custom forms with spam protection and notifications, where form entries are stored, appointment bookings, member areas, events, integrations with CRM or calendar, payments and a small shop as an add-on — judged as features of a website, not as a shop system.

0 — No forms and no interactive features; the site shows pages only.

3 — A contact form that sends an email, with spam protection, storage of entries and further business features not described.

5 — Custom forms with several field types, spam protection and email notifications, entries stored or exportable, and at least one further business feature (bookings, member area, events or a small shop) described.

8 — Business features documented in depth: forms with conditional fields, file uploads and confirmation emails, appointment booking with calendar sync, member areas or gated pages, payments, integrations with named CRM, newsletter or automation tools, and an app or extension marketplace.

10 — The site runs a small business: forms, bookings, payments, invoices or memberships work together with consent and data retention settings per form, an API or webhooks for form data, and a documented integration ecosystem — while the shop stays one feature among several.

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The Small-Business Owner

The enquiry form is covered: conditional rules, multi-page forms, spam filtering and submissions showing up in real time in the dashboard, with payments possible on the form itself once the site is upgraded. Around it sit bookings with Google and iCal sync and video appointments, a members area, events with tickets, invoices, a built-in CRM and an app market — what I did not find documented are file uploads, confirmation emails or consent and retention settings per form. 2 16 17

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where the sites, the form entries and the visitor data are hosted, and who the subprocessors are (hosting, CDN, email delivery, analytics, payments, AI features). Independently sourced by the sovereignty pipeline; the data subjects here are the owner's own visitors and customers, so the whole chain counts, not only the editor.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available or an EU contracting entity, a data processing agreement offered, but parts of the chain (CDN, email, analytics, AI features, support) run through non-EU providers or the subprocessors are listed without locations.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, data export and deletion documented, and certifications published with their scope rather than implied.

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The Small-Business Owner

The contracting party is Wix.com Ltd. in Tel Aviv with a US subsidiary, and visitor data is first processed in Israel under an adequacy decision; the subprocessor list is commendably open and names locations, but the chain runs largely through US providers under contractual clauses, with Google Ireland the only EU infrastructure provider shown. Server locations for the sites themselves are not stated, and no ISO 27001 or SOC 2 certification is named. 5 7 8

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Pricing transparency

How this is scored

Whether a buyer can compute the real cost over two or three years from public pages alone: the monthly price per plan, the introductory price and how long it lasts, the renewal price after it, setup fees, minimum term and notice, domain and mailbox renewals, transaction fees on sales, and which features (ad removal, extra languages, bookings, more storage) cost extra.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free plan is shown, but what the plans include, what they cost after the first term or how the cost scales is unclear.

5 — Plans are public with prices and their main inclusions, but at least one commonly needed piece (the price after an introductory offer, domain renewal, a mailbox, transaction fees, an add-on) is unpriced or hard to find.

8 — Every plan priced publicly with the introductory price, its duration and the regular price after it, setup fee, minimum term and notice period, domain and add-on prices listed, and VAT treatment stated.

10 — Complete price computability: the cost of a given site over several years derivable from public pages, with every add-on, renewal, transaction and support fee, the cancellation terms and what happens to the site and domain after cancellation published.

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The Small-Business Owner

The plans page shows the plans with what each includes — storage from 2 GB to unlimited, collaborators, a free domain voucher for one year valid only on brand-new domains — and a free tier and 14-day money-back guarantee exist. But we found no public information on the regular price after the introductory term, domain or mailbox renewals, VAT treatment or notice periods, and the terms reserve the right to change fees at any time and to auto-renew at the full then-current fee without notice — so the price in the second year is not computable from these pages. 3 6 12

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Wix

Is Wix European?

No. whats-best.ai classifies Wix as Rest of world.

Where does Wix store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

Does Wix have a free plan?

Yes. Wix has a free plan, per the vendor’s page captured 28 Oct 2026.

What are the best alternatives to Wix?

As of 4 Nov 2026, the panel rates Duda (3.5/5), WordPress.com (3.5/5) and Framer (3.5/5) highest among the other 17 Website Builders products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Framer (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Wix alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

Do you know more about Wix? Tell us Report an error on this page

Sources (19)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.wix.com Checked 28 Oct 2026 Details →
  2. 2 Features page www.wix.com Checked 28 Oct 2026 Details →
  3. 3 Pricing page www.wix.com Checked 28 Oct 2026 Details →
  4. 4 SEO features page www.wix.com Checked 28 Oct 2026 Details →
  5. 5 Privacy policy www.wix.com Checked 28 Oct 2026 Details →
  6. 6 Terms of service www.wix.com Checked 28 Oct 2026 Details →
  7. 7 Data processing agreement (dpa) www.wix.com Checked 28 Oct 2026 Details →
  8. 8 Subprocessor list support.wix.com Checked 28 Oct 2026 Details →
  9. 9 Security / trust page www.wix.com Checked 28 Oct 2026 Details →
  10. 10 Editor, templates & design control — found from sitemap www.wix.com Checked 28 Oct 2026 Details →
  11. 11 Editor, templates & design control — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
  12. 12 Hosting, domains & portability — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
  13. 13 Hosting, domains & portability — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
  14. 14 SEO, analytics & visibility — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
  15. 15 SEO, analytics & visibility — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
  16. 16 Forms, bookings & business features — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
  17. 17 Forms, bookings & business features — found from sitemap www.wix.com Checked 28 Oct 2026 Details →
  18. 18 Imprint, privacy & cookie compliance — found from sitemap support.wix.com Checked 28 Oct 2026 Details →
  19. 19 Imprint, privacy & cookie compliance — found from sitemap support.wix.com Checked 28 Oct 2026 Details →