Qualtrics vs SurveyMonkey

Qualtrics

A survey builder clearly exists — employee engagement and 360 studies, AI-guided study design and a documented consent-form use case — but the captured pages describe use cases rather than authoring detail; question types, logic, templates, branding, languages and accessible output are not described on them.

SurveyMonkey

Skip logic, question and answer piping, A/B testing and block randomization are listed plan features, multilingual surveys and an employee-engagement template set are public, and the Apply product documents branching, dynamic and advanced logic with show/hide/skip actions and ANY/ALL multi-condition rules. The consent pattern is genuinely well documented: a required yes/no question with skip logic that disqualifies anyone who declines. We found no public information on calculations or scoring, custom CSS, or a named accessibility standard such as WCAG or BITV.

Qualtrics

Omnichannel feedback collection, human and synthetic panels, intelligent automation and an integrations marketplace are stated, and the privacy statement confirms customers send surveys to individuals. Invitations with reminders, quotas, offline collection, approval routing, webhooks and API detail are not described on the captured pages.

SurveyMonkey

An address book feeds the invitation collectors, email and SMS delivery run through named providers, payments can be collected inside the form, webhooks push responses conditionally into Slack, Teams, Tableau and Power BI, and Zapier can trigger on every new complete response or add contacts and send surveys. We found no public information on email reminders with unique links, response quotas or closing rules, offline collection, or a documented API for the core survey product — the pages we read describe only Wufoo's API. That leaves this between the solid mid level and the advanced one.

Qualtrics

AI-guided synthesis, a research-grade model trained on millions of responses, built-in benchmarks, connected insights and admin reports with department-specific usage are stated. Live charts, filters, cross-tabs, standard scores and export formats for analysts are not described on the captured pages.

SurveyMonkey

Crosstabs, statistical significance, multi-survey analysis, AI thematic analysis and sentiment on open text are listed features, results dashboards auto-update while a survey runs and can be password-protected or, on Enterprise, locked behind SSO — usable as manager-facing department reports. Exports reach CSV, Excel, PDF, PowerPoint and SPSS with an SAV file. We found no public information on weighting, trend reporting across survey waves, or suppressing results below a minimum group size, which is the first question my works council asks.

Qualtrics

Consent forms are documented, the customer decides what is collected, retained and deleted, per-respondent GDPR erasure across survey responses and contacts is stated, sensitive data can be redacted or restricted, a DPO is reachable and security measures are published. For my works council the decisive fact is the other one: the privacy statement documents collection of survey respondents' IP addresses for fraud prevention, and an anonymous mode that does not store identifiers is not documented; the statement also describes processing personal information with AI including model training, while saying the policy does not apply to customer-collected data processed as processor.

SurveyMonkey

Consent statements with skip logic that removes declining respondents, a disqualification page and example consent texts in German and English are well documented; an online DPA with standard contractual clauses, encryption in transit and at rest, creator-controlled retention and privacy-rights responses within 30 days are all stated. The concern for us: IP addresses are used for duplicate-response prevention and inferred location, and we found no public information on an anonymous mode that does not store them, on automatic deletion at a fixed period, or on cookie controls for the form itself. De-identified response data is also stated to be transferred to the United States and used to train models.

Qualtrics

Single sign-on with multi-factor authentication, bring-your-own-key encryption and admin usage reports are documented, and data-subject export in a portable format is stated. Hosting location, an EU hosting option, team roles, an audit log, custom domains and a documented customer-side export of all responses are not described on the captured pages.

SurveyMonkey

Team roles (Primary Admin, Full User, Analyst), two seat types, SSO on Enterprise and SCIM provisioning with an identity provider like Azure AD are documented, plus white-label branding, a custom subdomain and exports to CSV, PDF, PPT, XLS and SPSS. An EU data centre exists but is reserved for Enterprise customers, data cannot be migrated back if you downgrade, and accounts opened before 2019 cannot move at all; we found no public information on an audit log or a self-hosted edition. EU storage being a sales conversation rather than a plan choice is what caps this for a 600-person German company.

Qualtrics

The responsible and contracting entity is Qualtrics, LLC of Provo, Utah, co-headquartered in Seattle; an Irish EU representative and a UK representative are named, transfers rely on adequacy decisions or EU Standard Contractual Clauses, and ISO 27001, SOC 2 Type 2, HITRUST and ISO 42001 are stated. Hosting location and the subprocessor chain are not described on the pages we read, and the statement describes cross-border transfers of personal information.

SurveyMonkey

The rest-of-world contracting entity is SurveyMonkey Europe UC in Dublin with an Irish-entity DPA for EEA customers, the subprocessor list is published with locations and a PDF download, and standard contractual clauses plus Data Privacy Framework certification are stated. But storage defaults to the US, the EU data centre is Enterprise-only, and the chain runs through US providers for hosting (AWS), email (SparkPost), SMS (Twilio), AI (OpenAI, Anthropic), analytics (Snowflake) and support (Salesforce), with survey prompts sent to a US AI vendor and de-identified responses transferred to the US from the EU data centre. We found no public information on security certifications such as ISO 27001 or SOC 2.

Qualtrics

We found no public plan prices on the captured pages: the buying path shown is a demo request, the terms define usage metrics as the units customers consume without pricing them, and the only pricing statement is the marketing claim of "predictable pricing". A buyer cannot compute an annual cost from these pages.

SurveyMonkey

The team plans are public — Team Advantage at €30 per user per month from 3 users billed annually with 50,000 responses a year, Team Premier at €75 per user per month with 100,000 responses a year and €0.10 per additional response — with taxes excluded, auto-renewal and cancellation terms stated, and the free tier's over-limit behaviour explicit (responses hidden and deleted unless you upgrade). But SSO and the choice of a US, Canada or EU data centre appear only in the Enterprise plan, which the pricing page presents as "get a demo" for 5+ users, priced on request. For a buyer who must have EU hosting for works-council-approved surveys, the real annual cost is not computable from the public pages.