Qualtrics vs SurveyMonkey

Qualtrics

Authoring is proven — the support pages document building a consent form, and the research pages describe AI guiding study design — but we found no public information on question types, conditional logic, templates, languages or accessibility. The marketing talks frameworks and benchmarks; the builder itself stays undescribed.

SurveyMonkey

The captured pages document a real builder: skip logic with question and answer piping, A/B testing, block randomization, multilingual surveys, a template library, custom colours and URLs, premium themes and white-label branding, plus Apply's three logic types that hide, show, disable or terminate questions on ANY or ALL conditions. We found no public information on calculations or scoring, custom CSS, or any named accessibility standard for respondent-facing forms. Strong authoring, but a buyer who must answer for accessibility will find the pages silent.

Qualtrics

Surveys clearly reach individuals — the privacy statement says Qualtrics may collect IP addresses from survey respondents when a customer sends a survey — and a marketplace, integrations, intelligent automation and human-plus-synthetic panels are all listed. But we found no public information on invitations, reminders, quotas, webhooks or an API, so the collection mechanics rest on category names rather than documentation.

SurveyMonkey

Invitations through an importable address book, an audience panel targetable by country, age, income and employment, payments accepted on team plans, file upload, Zapier triggers and actions, and a documented webhook integration pushing web, app, email, chat and SMS responses into tools like Tableau, Power BI and Slack put collection well beyond a share link, down to IP-based duplicate-response prevention. We found no public information on QR codes, reminders, unique links, response quotas or offline collection. The only REST API documented in the captures covers Wufoo accounts; for core SurveyMonkey responses I found no API documentation, which matters if the customer wants the answers out in real time.

Qualtrics

The pages claim AI-guided synthesis, a research-grade model trained on millions of responses, built-in benchmarks and admin usage reports, yet we found no public information on results views, charts, filters, cross-tabulation, standard scores, or analyst exports such as CSV, Excel or SPSS. The one portable, machine-readable export documented belongs to privacy requests, not to analysts.

SurveyMonkey

Crosstabs and statistical significance sit in the plan lists, AI sentiment and thematic analysis on open text is described, dashboards can be shared, password-protected and enforced with SSO while auto-updating, analysts get unlimited rules and filters, and SPSS export is documented down to the SAV file format. Weighting and trend reports across survey waves are analysis items on which we found no public information. This is a genuine analysis environment with most of the research-grade checklist evidenced in detail.

Qualtrics

There are real tools here: consent-form building is documented, GDPR erasure can delete personal data from survey responses, the customer decides what is collected, retained and deleted, sensitive answers can be redacted, and a data protection officer is reachable. But the privacy statement also says IP addresses may be collected from survey respondents for fraud prevention, so I would not trust an anonymity claim on that basis, and we found no public information on a data processing agreement or on tracking cookies on forms; the AI-training language sits in the part of the policy that excludes customer survey data, which is stated but thin comfort.

SurveyMonkey

An online data processing agreement with standard contractual clauses included automatically for self-serve customers, detailed consent-statement setup that can disqualify anyone answering No, AES-256 encryption at rest and encrypted transfer, a transfer impact assessment and a 30-day deadline on privacy-rights responses are real compliance material. But the privacy notice describes IP addresses being used for duplicate-response prevention and inferred location, and AI prompts and responses containing personal data are shared with AI vendors; we found no public information on an anonymous mode that does not store IP addresses, a named data protection officer, field-level encryption, or forms that set no tracking cookies by default. The customer gets tools to be lawful; the respondent's identifiers are still in play.

Qualtrics

Single sign-on, multi-factor authentication, organisational access controls, project approval workflows, admin usage reports and bring-your-own-key encryption are documented, and a system status page is listed. But we found no public information on hosting location or a selectable data region, granular team roles, an audit log, white-labelling, or an export of forms and responses another tool could import — the only portable export named is the one for privacy requests.

SurveyMonkey

Three named roles plus contributor seats restricted to a single survey area, SSO on Enterprise, SCIM provisioning with an identity provider, white-labelling, custom subdomains and exports to CSV, XLS, PDF and SPSS give a documented team and portability story. The European data centre is Enterprise-only, cannot be migrated if you downgrade, and excludes accounts opened before 2019 entirely, with US storage as the default. We found no public information on an audit log, a self-hosted edition, or SAML by name.

Qualtrics

The contracting entity is Qualtrics, LLC of Provo, Utah, with cross-border transfers to affiliates and third parties stated, a Dublin representative named, and certifications (ISO 27001, SOC 2 Type 2, HITRUST) listed — though the framework certification comes with the vendor's own statement that transfers rely on adequacy decisions and Standard Contractual Clauses rather than the framework. We found no public information on where responses are hosted or who the subprocessors are, and the privacy statement discloses sharing certain personal information with advertising partners. The chain a survey answer travels is simply not shown.

SurveyMonkey

An Irish contracting entity for EEA customers with a Dublin imprint, company register entry and VAT number, a published subprocessor list with locations, and an online DPA are real European anchors — but the default storage is a US data centre, the European option is an Enterprise upsell, and even EU-hosted accounts have AI prompts processed by a US vendor and de-identified response data transferred to the US for product improvement. The chain is transparent but heavily American: email via Sparkpost, SMS via Twilio, AI via OpenAI and Anthropic, support via Salesforce, hosting on AWS — a US company with Irish regions — plus remote access from outside the data centre's location. We found no public information on ISO 27001 or SOC 2 certifications; the entity is European, the data flows are not.

Qualtrics

No price appears on any captured page; the homepage funnels to a demo request, and the terms define "Usage Metrics" as the units customers consume without ever pricing them. "Predictable pricing" is a marketing line, not a figure a buyer could compute.

SurveyMonkey

Team Advantage is €30/user/month from 3 users billed annually with 50,000 responses per year, Team Premier is €75/user/month with 100,000 responses per year, over-limit responses are priced at €0.10 per additional response, prices are stated exclusive of taxes, and auto-renewal, mid-cycle refund rules and price-change terms are all published. But the plan carrying SSO and the EU data centre is listed as "Get a demo", and we found no public information on an Individual plan price or the free tier's response-limit figure, only that over-limit free responses are hidden and deleted. A buyer can price the teams; the features that decide where the data lives sit behind a sales conversation.