As of 28 Oct 2026, the panel rates Sanity 3/5 and Strapi 2.5/5 in Content Marketing. Weighted by what each judge cares about, 4 of the 6 judges pick Sanity and 2 pick Strapi. Sanity scores higher on 3 of 7 criteria (Pricing transparency, Planning, editorial calendar & briefs and AI assistance & content rights). Strapi scores higher on 4 of 7 criteria (Creation, review & approval, Structured content, localisation & export, European sovereignty, plus 1 more). Provenance — Sanity: Rest of world; Strapi: EU-Made, United States. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The bench splits, and the split is the answer. Sanity takes editorial planning (4.2 vs 1.7, six judges leaning its way), AI and content rights (5.5 vs 3.8, six leans) and pricing transparency (7.8 vs 5.7, six leans), publishing Free at $0 and Growth at '$15 per seat per month' where Strapi's Enterprise price stays unpublished. Strapi takes collaboration and approval (7.0 vs 6.2, five leans, one tie), content model and reuse (7.0 vs 6.2, four leans), distribution and integrations (6.7 vs 6.3, three leans) and sovereignty (3.8 vs 3.0, five leans); its sovereignty attributes list a US legal entity jurisdiction and US-default data residency. Weighted totals diverge by judge: the content lead, SME marketer, data protection officer and skeptic land higher for Sanity; the localisation lead and web engineer land higher for Strapi. No overall winner.
Choose Sanity if
You need published prices before committing: Sanity lists Free at $0 and Growth at '$15 per seat per month' with viewer seats free, and six judges lean Sanity on pricing transparency (7.8 vs 5.7).
Your editorial team needs planning support beyond a review-stage filter: Sanity leads editorial planning 4.2 to 1.7 with six judges leaning its way, even though its calendar plugin is deprecated and publishing needs an external script.
You need training on your transferred input data prohibited: the Sanity verdict records it prohibited or disabled in all configurations, and six judges lean Sanity on AI and content rights (5.5 vs 3.8).
Your buying committee mirrors the content lead, SME marketer, data protection officer or skeptic: their weighted totals land higher for Sanity (5.6 vs 5.1, 5.3 vs 4.7, 5.3 vs 5, 5.8 vs 5.2).
Choose Strapi if
Your team runs multi-stage review: Strapi scores 7.0 against 6.2 on collaboration and approval, five judges leaning Strapi with one tie, on configurable review workflows with per-stage role permissions and a required stage that blocks publishing.
You need to export content, relations, assets and schemas yourself via the command line: content model and reuse leans Strapi 7.0 to 6.2, with four judges leaning Strapi and two ties.
Your delivery pipeline builds on auto-generated REST and GraphQL APIs with an OpenAPI specification and webhooks: distribution and integrations leans Strapi 6.7 to 6.3, three judges to one with two ties.
Your scorecard weights sovereignty: five judges lean Strapi (3.8 vs 3.0, one tie), and its sovereignty attributes list a US legal entity jurisdiction and US-default data residency.
Your team profile matches the localisation lead or web engineer: their weighted totals favor Strapi (6.3 vs 5.8 and 6.4 vs 5.9).
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Head of Content
Runs an editorial team of six plus freelancers and answers for what goes live. Wants briefs that carry the goal to the writer, a calendar that shows what is late, and an approval trail that says which version legal released — not a status anyone can flip to "approved".
Sanity
This judge's pick
Strapi
Criterion by criterion
Planning, editorial calendar & briefs
Sanity
There is a graphical editorial calendar plugin inside the Studio with schedule review, configurable author display and scheduled publishing, but it only runs on the deprecated Studio v2 and has itself been replaced by Scheduled Publishing. Briefs like the image-brief guide are schemas a team models itself, with status values such as draft, in review and approved; we found no evidence of grouping by campaign or channel, per-person workload or deadline views, or briefs carrying goal, audience and keywords as a product feature.
Strapi
The vendor's campaign-management page describes a headless content platform, and the closest evidence to planning is a Content Manager list view filterable by assignee and review stage plus per-entry draft and publish states. No editorial calendar, briefs carrying goal and audience, campaign grouping, due dates or workload views appear on the captured pages, so I cannot place it above the lowest anchors.
Creation, review & approval
Sanity
Comments and tasks ship on all paid plans with mentions and role permissions, Editorial Workflows add configurable stages, assignments and durable history beside the documents being edited, a complete change history is retained per plan, and a full audit trail with a History API and custom roles is gated to Enterprise. We found no public information on inline suggested edits, guest or freelancer access limited to assigned pieces, or scheduled publishing that waits for approval — the scheduling plugin discards newer drafts at publish time rather than holding for a reviewer.
Strapi
Configurable multi-stage review workflows per content type — the vendor pitches an 8-step legal review or a 3-step editorial process — with role-gated stage transitions, stage owners and assignees, a required-stage gate that blocks publishing, and automatic audit-log capture of workflow, stage and assignee changes. It falls short of the top band because review workflows and audit logs are Enterprise-only (Community and Growth show dashes in the pricing table), and we found no public information on inline suggested edits, external contributors limited to assigned pieces, or an exportable trail preserving the exact version each approver released.
Structured content, localisation & export
Sanity
Content is stored as structured JSON in the Content Lake with a configurable model, relationships between entries, unlimited content types and locales on every plan, AI translation of whole documents or single fields with formatting retained, and multi-variant creation. We found no public information on field-level localisation with fallback languages, translation workflows with status per locale, or a documented self-service export — the only export on record is the copy in Sanity's standard database export format within thirty days after termination.
Strapi
A configurable no-code content model with components, dynamic zones, custom fields and six relation types, internationalisation switchable per content type with unlimited locales on all plans, and a documented self-service export command covering content, relations, assets, schemas and configuration in archive, directory or JSON-lines form. We found no public information on field-level localisation with fallback languages, translation workflows with status per locale, or named translation-service connectors, which is what the higher anchors demand.
Publishing, distribution & integrations
Sanity
An API-first architecture with GROQ and GraphQL, a Live CDN, webhooks, a CLI and named integrations with fourteen front-end frameworks plus Vercel-hosted templates takes content to websites, apps and other channels from one place, well past basic publishing. The captured pages show plan-level request and bandwidth quotas rather than published API rate limits, and we found no public information on a public status page, a maintained connector directory for marketing-stack tools, or per-piece performance data pulled back from analytics.
Strapi
Auto-generated REST and GraphQL APIs with an OpenAPI specification and a client library, webhooks firing on publish, update, unpublish and delete with fully populated payloads plus HMAC-signature guidance, a reviewed plugin marketplace, and connectors for nine frontends from React to Flutter. We found no public information on published API rate limits, a public status page, or per-piece performance data pulled back from analytics, so the delivery story stops short of the top band.
AI assistance & content rights
Sanity
AI Assist drafts long-form text from a title, translates documents or fields, generates images and builds variants, and the AI terms state that all configurations explicitly prohibit or disable training on input data, with OpenAI, Anthropic, Pinecone and Google named as the providers receiving it. Those same terms route input data to those US providers, keep it in archives or caches for "a few days", allow technology-partner changes without notice, reserve the right to change credit consumption rates immediately, and are silent on EU processing, EU AI Act marking of generated text and explicit assignment of output rights to the customer.
Strapi
The supplementary AI terms are candid that input is transmitted to third-party AI provider APIs to generate output, that those providers' policies apply, and that output might not be copyrightable or unique — and the features themselves are described, with credits, usage notifications and a bring-your-own-key topic. But we found no public information naming the AI providers, stating that customer content does not train their models, on prompt and output retention in days, on EU processing for AI features, or on EU AI Act labelling, and the terms are amendable by website posting with no warranty or SLA for the AI integration.
European sovereignty
Sanity
A data processing addendum and a privacy policy under Norwegian law with standard contractual clauses for transfers are offered, which clears the floor. But the agreement is governed by California law with exclusive venue in San Francisco, the site is hosted in the United States, the Google Cloud Platform region is not stated, and the AI terms name US providers receiving customer input data; we found no public information establishing EU hosting for content or an AI processing location.
Strapi
The contracting entity is a US Delaware corporation under California law, with primary storage stated as the United States and the EEA, which caps the score. On the other side of the ledger the privacy policy publishes third-party provider categories and names an Article 27 GDPR representative in Paris, and self-hosting is offered explicitly for control over data residency; ownership, a data processing agreement and named hosting infrastructure for cloud content have no public information on the captured pages.
Pricing transparency
Sanity
Free at $0 and Growth at $15 per seat per month are published with billing period and the main limits, and overages are priced line by line — $0.30 per 1GB bandwidth, $0.50 per 1GB assets, $1 per 25K API requests — alongside add-ons at $299 and $999 per month and AI credits at $0.05 per credit with per-action costs; Enterprise is named as the plan that unlocks SSO, the audit trail and the uptime SLA, and contract, renewal and increase conditions are stated in the terms. Full annual cost stays a sales conversation for anyone needing those Enterprise gates, since annual payment exists only on the custom-priced Enterprise plan.
Strapi
A free Community plan and Growth at $45 per month including three seats with additional seats at $15/month/seat, AI credits priced at +$1.50 per 100 credits with overages billed monthly in arrears, an SSO add-on at $150 /month (+$50/month/seat), unlimited content types, locales and roles across plans, and the plan gating review workflows and audit logs named as Enterprise. Enterprise pricing itself is on request, and we found no public information on contract term or renewal conditions, so a full annual cost is not computable for larger teams.
Sovereignty, side by side
Dimension
Sanity
Strapi
Legal entity
Not determined
Incorporated in US
Ownership
Not determined
Not determined
Data residency
Not determined
Not determined
Subprocessors
US CLOUD Act reach
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 28 Oct 2026, the panel rates Sanity higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 4 of the 6 judges pick Sanity and 2 pick Strapi. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Sanity or Strapi European?
Sanity is not European by provenance (Rest of world). Strapi is European (EU-Made, United States). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Do Sanity and Strapi have a free plan?
As of 28 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.