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Content Marketing · head-to-head

Sanity vs Strapi

As of 28 Oct 2026, the panel rates Sanity 3/5 and Strapi 2.5/5 in Content Marketing. Weighted by what each judge cares about, 4 of the 6 judges pick Sanity and 2 pick Strapi. Sanity scores higher on 3 of 7 criteria (Pricing transparency, Planning, editorial calendar & briefs and AI assistance & content rights). Strapi scores higher on 4 of 7 criteria (Creation, review & approval, Structured content, localisation & export, European sovereignty, plus 1 more). Provenance — Sanity: Rest of world; Strapi: EU-Made, United States. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.

Sanity

Rest of world

Panel rating

Sovereignty: 1 of 4 dimensions proven

Full evaluation →

Strapi

EU-Made

Panel rating

Sovereignty: 1 of 4 dimensions proven

Full evaluation →

The short answer

The bench splits, and the split is the answer. Sanity takes editorial planning (4.2 vs 1.7, six judges leaning its way), AI and content rights (5.5 vs 3.8, six leans) and pricing transparency (7.8 vs 5.7, six leans), publishing Free at $0 and Growth at '$15 per seat per month' where Strapi's Enterprise price stays unpublished. Strapi takes collaboration and approval (7.0 vs 6.2, five leans, one tie), content model and reuse (7.0 vs 6.2, four leans), distribution and integrations (6.7 vs 6.3, three leans) and sovereignty (3.8 vs 3.0, five leans); its sovereignty attributes list a US legal entity jurisdiction and US-default data residency. Weighted totals diverge by judge: the content lead, SME marketer, data protection officer and skeptic land higher for Sanity; the localisation lead and web engineer land higher for Strapi. No overall winner.

Choose Sanity if

  • You need published prices before committing: Sanity lists Free at $0 and Growth at '$15 per seat per month' with viewer seats free, and six judges lean Sanity on pricing transparency (7.8 vs 5.7).
  • Your editorial team needs planning support beyond a review-stage filter: Sanity leads editorial planning 4.2 to 1.7 with six judges leaning its way, even though its calendar plugin is deprecated and publishing needs an external script.
  • You need training on your transferred input data prohibited: the Sanity verdict records it prohibited or disabled in all configurations, and six judges lean Sanity on AI and content rights (5.5 vs 3.8).
  • Your buying committee mirrors the content lead, SME marketer, data protection officer or skeptic: their weighted totals land higher for Sanity (5.6 vs 5.1, 5.3 vs 4.7, 5.3 vs 5, 5.8 vs 5.2).

Choose Strapi if

  • Your team runs multi-stage review: Strapi scores 7.0 against 6.2 on collaboration and approval, five judges leaning Strapi with one tie, on configurable review workflows with per-stage role permissions and a required stage that blocks publishing.
  • You need to export content, relations, assets and schemas yourself via the command line: content model and reuse leans Strapi 7.0 to 6.2, with four judges leaning Strapi and two ties.
  • Your delivery pipeline builds on auto-generated REST and GraphQL APIs with an OpenAPI specification and webhooks: distribution and integrations leans Strapi 6.7 to 6.3, three judges to one with two ties.
  • Your scorecard weights sovereignty: five judges lean Strapi (3.8 vs 3.0, one tie), and its sovereignty attributes list a US legal entity jurisdiction and US-default data residency.
  • Your team profile matches the localisation lead or web engineer: their weighted totals favor Strapi (6.3 vs 5.8 and 6.4 vs 5.9).

Read this comparison as one judge. Each weighs the same scores by what they care about.

The Data Protection Officer

Signs off every tool that stores the company's drafts, author profiles and campaign data. Wants the contracting entity and hosting region named, the subprocessor list with the AI providers on it, prompt retention in days, and training on customer content excluded in the terms rather than in a blog post.

Sanity

This judge's pick

Strapi

Criterion by criterion

Planning, editorial calendar & briefs

Sanity

The captured pages show a graphical editorial calendar as a Studio plugin, but the pages state that plugin is deprecated and only works on the deprecated Studio v2; the newer editorial workflows surface documents stages, assignments and durable history alongside documents without a calendar view. Briefs appear only as a do-it-yourself schema in a modelling guide, and we found no public information on grouping content by campaign or topic, workload views per person, or recurring formats scheduled as series.

Strapi

The captured campaign-management page covers hosting and frameworks; we found no public information on an editorial calendar, briefs carrying goal and audience, or grouping of entries by campaign or topic. What the documentation does show is a content list view filterable by review stage and assignee, with customisable stages from draft to publication — status tracking rather than planning.

Creation, review & approval

Sanity

Comments and tasks on documents, plan-dependent draft history and review statuses are evidenced on paid plans, with viewer seats free and the full audit trail, History API and custom roles gated to the Enterprise plan. The workflows surface documents stages, assignments and decisions routed to people, but we found no public information on configurable multi-step approvals, mandatory reviewers such as legal or brand, or freelancer access limited to assigned pieces.

Strapi

Multi-stage review workflows with named stage owners, role-based permissions on every stage transition, a required-stage gate that blocks publishing, a webhook on stage change, and audit logging of workflow, stage and assignee changes are all documented. We found no public information on inline suggested edits, external contributors limited to assigned pieces, or retention of the audit trail after the contract ends; audit logs and unlimited review workflows sit in the Enterprise plan while Growth keeps content history for fourteen days.

Structured content, localisation & export

Sanity

Content is stored as structured JSON in the Content Lake with a documented content model, references between entries, unlimited content types and locales on all plans, queried through GROQ and GraphQL, and the AI features translate whole documents or single fields and create variants for A/B testing. A copy of subscriber data is provided in the vendor's standard database export format within thirty days after termination, but we found no public information on field-level locale fallback, named translation-service connectors, or documented re-import and migration tooling in both directions.

Strapi

A configurable content model with shared components, dynamic zones, six relation types and unlimited locales per content type, plus a command-line export of content, relations, assets and schemas as a self-service encrypted archive, with the terms guaranteeing self-service export in an industry-standard format during the subscription. We found no public information on field-level localisation with fallback languages, per-locale translation workflow status, or version history included in the export.

Publishing, distribution & integrations

Sanity

The platform is API-first, delivering content to websites, apps and other channels through two documented query languages, with a live CDN, webhooks, a CLI, functions and an MCP server, and named support for a long list of frontend frameworks plus Vercel-hosted templates. We found no public information on preview environments, per-piece performance data pulled back from analytics, a status page or an API deprecation policy, and the uptime SLA is stated only for the Enterprise plan.

Strapi

Publicly documented REST and GraphQL APIs with an OpenAPI specification and a client library, webhooks firing on publish, change, release and stage-change events with populated payloads, a reviewed plugin marketplace, named frontend frameworks and GitHub deployment. We found no public information on published rate limits, a public status page, or per-piece performance data pulled back from analytics.

AI assistance & content rights

Sanity

The AI terms name OpenAI, Anthropic, Pinecone and Google as receiving customer input data and state that all configurations explicitly prohibit or disable training on data transferred to those providers, and the subscriber can stop using the AI services at any time — a training exclusion in the terms, which is where I want it. Retention is given only as data persisting for a few days in provider archives, the provider list may change without notice during development, and we found no public information on the processing location for AI features, an admin switch-off, EU AI Act marking of generated text, or output rights assigned specifically for generated content.

Strapi

The AI terms state that input is transmitted to unnamed third-party AI provider APIs whose policies apply, with the provider list relegated to the privacy policy; the customer keeps ownership of their content, while output is disclaimed as possibly non-copyrightable and delivered as-is with no warranty. Features are described, including natural-language content-type building, Figma and image import, MCP agents and a bring-your-own-key option, but we found no public information on whether customer content trains the models, an opt-out, prompt retention in days, EU processing location, or EU AI Act labelling of generated text.

European sovereignty

Sanity

A privacy policy and a data processing addendum are offered with standard contractual clauses for transfers out of the EEA, and a Norwegian entity sits beside the US one in the privacy policy — but the agreement is governed by California law with exclusive venue in San Francisco, the site is hosted in the United States, and Google Cloud Platform and the US AI providers process customer data with no stated region. We found no public information on where content, assets and AI prompts are hosted, so EU hosting is not established, and the vendor may change AI partners without notice.

Strapi

The contracting entity is Strapi Inc., a Delaware corporation, under US California law, with primary storage stated in the United States and the EEA, a published third-party provider list in three categories, an Article 27 GDPR representative at the Paris address, and self-hosting plus cloud region selection as an EU path. We found no public information on a data processing agreement, named infrastructure, subprocessor locations and purposes, or where AI prompts are processed, and data residency is not confirmed on the vendor's own pages.

Pricing transparency

Sanity

The free and Growth plans are priced at fifteen dollars per seat per month with quotas and overage rates stated for API requests, bandwidth, assets, compute, AI credits and embeddings, add-on prices published, viewer seats free, and the plan unlocking SSO, the audit trail and the uptime SLA named, though that plan is custom-priced. Contract and renewal conditions — twelve-month terms, sixty-day non-renewal notice, annual fee increases with thirty days' notice, and monthly-only billing on self-serve plans — are public, but we found no published cost for exporting or leaving the platform.

Strapi

Community is free forever and Growth is $45 per month with three seats included, additional seats at $15 per month per seat, AI at 1,000 credits per month with additional credits at $1.50 per 100 and overages billed monthly in arrears, and single sign-on as a $150/month add-on at $50/month per seat, plus a tax note and a published seat definition. The Enterprise plan, where review workflows and audit logs begin, carries no public price, and we found no public information on contract term or renewal conditions.

Sovereignty, side by side

Dimension Sanity Strapi
Legal entity Not determined Incorporated in US
Ownership Not determined Not determined
Data residency Not determined Not determined
Subprocessors US CLOUD Act reach Not determined

Facts, side by side

Only facts both products carry under the same definition — anything else would not be a fair row.

Integrations · Frameworks React · Next.js · Angular · Node.js · GraphQL · Vue.js · Gatsby · Hugo · Remix · JavaScript · Nuxt.js · Astro · SvelteKit · Eleventy1

captured 1 Oct 2026 · Report an error

React · Next.js · Tanstack · Vue.js · Nuxt.js · Astro · Flutter · Svelte · React Native2

captured 13 Oct 2026 · Report an error

Legal · Liability cap 12 months of fees paid3

captured 15 Oct 2026 · Report an error

1004

captured 13 Oct 2026 · Report an error

Product · Enterprise features SSO with SAML · Dedicated support and uptime SLA · Onboarding program · Media Library (add-on) · Custom roles and access control · User Attributes5

captured 15 Oct 2026 · Report an error

Enterprise adds SSO, Review Workflows, Audit Logs; Strapi AI coming soon6

captured 1 Oct 2026 · Report an error

Product · Growth features Comments and Tasks · Scheduled drafts · AI Assist5

captured 15 Oct 2026 · Report an error

Growth plan adds Strapi AI, Live Preview, Releases, Content History, Basic Support6

captured 1 Oct 2026 · Report an error

Questions about Sanity and Strapi

Which is better, Sanity or Strapi?

As of 28 Oct 2026, the panel rates Sanity higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 4 of the 6 judges pick Sanity and 2 pick Strapi. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.

Is Sanity or Strapi European?

Sanity is not European by provenance (Rest of world). Strapi is European (EU-Made, United States). Provenance is read from each company’s own legal pages: who builds it and who owns it.

Do Sanity and Strapi have a free plan?

As of 28 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.