Webflow vs Wix

Webflow

The captured pages show a visual Designer, a Made in Webflow gallery whose sites can be cloned and then customised in their components, styles, CMS content and pages, and a genuinely deep localisation system with independent per-locale publishing and language subdirectories. Custom code in the page header and GSAP animations are supported. We found no public information on mobile or breakpoint editing, collaborator roles, or restorable versions, so it sits in the middle band.

Wix

The editor is documented generously: drag-and-drop with pixel-level control, thousands of templates and components, a separate mobile editor where I can enlarge text for older patients without touching the desktop layout, multilingual pages, CMS collections, collaborator roles with per-plan counts, and site history I can restore. I found no public information on staging before publishing or client handover with restricted editing, so it sits just short of the very top.

Webflow

Sites run on a webflow.io subdomain plus allowed custom domains, each with and without www — that is all the captured pages establish about hosting and domains. We found no public information on SSL, backups or restore, storage limits, uptime commitments or an export of the site's own pages and media; the documented nightly export covers only analytics and experiment data into external data warehouses.

Wix

Hosting is included with SSL, domains can be bought, transferred in or connected, storage is stated per plan, images are compressed and converted to WebP, site history restores previous versions, and business email runs on my own domain via Google Workspace; the captured pages give different figures for uptime, 99.98% and 99.99%. We found no public information on data-centre locations or on exporting my pages and content, and the terms put routine backups on me as the owner.

Webflow

Visibility is documented unusually deeply on the AI side: a built-in Analyze product reports page views and element clicks, and an AEO Analytics API measures bot traffic from crawlers such as OpenAI's or Anthropic's and how answer engines — ChatGPT, Claude, Gemini, Perplexity — mention and cite the site, with daily prompt runs and visibility and citation scores. SEO metadata can be localised per language. We found no public information on sitemaps, redirects or indexing control, so the classic search basics stay unproven.

Wix

Page titles, descriptions and URLs are editable, the sitemap updates automatically, 301 redirects come with bulk import, structured data and robots.txt are covered, sites render server-side, and the Google Business Profile connection plus a Semrush-driven setup checklist matter for local patients finding us. Speed work is evidenced with a stated tenfold increase in sites scoring well on Core Web Vitals, and an AI visibility tool tracks mentions in ChatGPT and Gemini. I found no public information on multilingual SEO settings or privacy-friendly first-party analytics.

Webflow

Form submissions are stored centrally and reachable through a documented API — listing by site or by form, paginated, with update and delete per submission — which at least means patient entries sit in a system I can manage and purge rather than only in an inbox. We found no public information on spam protection, email notifications or field types, and nothing on appointment booking, member areas, payments or a shop — and booking is what my practice actually needs.

Wix

Bookings come with calendar sync, staff and reminder management, and there is even a health waiver feature to check injuries or allergies before a session — exactly what my physiotherapy practice needs. Forms support conditional rules, spam filtering, real-time submissions viewable in the dashboard, and payments in several field types, alongside a members area, invoices, a built-in CRM and a large app market; form payments require an upgraded plan with a payment provider connected. We found no public information on file uploads or per-form data retention settings.

Webflow

The consent documentation names GDPR and CCPA but states it is my responsibility to determine which requirements apply, and the sample cookie consent modal ships with a warning that it may not fully comply with privacy laws. The consent APIs cover only the vendor's own Analyze and Optimize tracking — without those, the guidance says you must set up your own banner — though marketplace consent apps such as DataGrail and Finsweet with setup guides are a documented route. We found no public information on imprint or privacy-policy help, a data processing agreement, or consent logging, and a gallery of accessibility-themed community sites is not an accessibility statement.

Wix

A cookie alert and a cookie policy exist, the data processing agreement is public and binding with standard contractual clauses and a named data protection officer, and there is an EU representative in Dublin plus a privacy centre. But we found no public information on a consent banner that blocks scripts until consent and logs it, on imprint or privacy-policy templates and generators, or on accessibility features my older patients rely on — so I could not confirm the banner would hold up if the regulator asked.

Webflow

The provider named in the terms is Webflow, Inc., a Delaware corporation in San Francisco, so the contracting entity is American, and we found no public information pointing to European hosting, ownership or data residency for sites, form entries or visitor data. The captured pages name no subprocessors, and we found no public information on a data processing agreement. For a practice that must keep patient data in Europe, there is nothing here to rely on.

Wix

The contracting party is Wix.com Ltd. in Tel Aviv, and my visitors' data is first processed there under the European Commission's adequacy decision for Israel, which is not the European hosting I want for patient details. The subprocessor list is transparent, naming Amazon Web Services, Fastly, SendGrid, Twilio and Snowflake in the United States under contractual clauses with Google Ireland as the one clearly EU-based infrastructure provider; we found no public information on where sites are actually hosted, and certifications are described as available on request rather than published.

Webflow

The only price statement we found is "Start for free" on the homepage; no plan prices, inclusions, term lengths or renewal costs appear in the captured pages. The data-export documentation does reveal the commercial structure — an Analyze and/or Optimize add-on on top of an eligible Enterprise plan — but with no figures attached, so I cannot compute what a site would cost my practice over two years.

Wix

A free tier and plan structures with storage, collaborators and main inclusions are public, yearly plans include a free domain for one year, and the terms state plainly that after any discounted period subscriptions renew automatically and without notice at the full then-current fee, which Wix may change at any time in its sole discretion. We found no public figures for the regular price after an introductory offer, domain renewal once the free year ends, mailboxes or transaction fees, so I could not compute what four therapists over three years would actually cost.