As of 29 Oct 2026, the panel rates Webflow 2/5 and Wix 3.5/5 in Website Builders. Weighted by what each judge cares about, 0 of the 6 judges pick Webflow and 6 pick Wix. Wix scores higher on 6 of 6 criteria (Forms, bookings & business features, European sovereignty, Hosting, domains & portability, plus 3 more). Provenance — Webflow: Rest of world; Wix: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Wix leads each of the seven criteria — editor and design 8.8 to 6.7, SEO and marketing 8.8 to 5.7, forms and business 8.3 to 4.0, hosting and portability 6.5 to 3.2, legal compliance 4.7 to 3.3, sovereignty 4.2 to 0.7, pricing transparency 4.8 to 3.0 — and on each criterion 0 judges lean Webflow, 6 lean Wix, 0 tie. The verdicts narrate one buyer split inside Webflow's SEO scoring: five of six judges scored 6 for documented answer-engine analytics; the small-business owner scored 4, finding no help for sitemaps, redirects or local search. Weighted totals, shown for four of six judges, run 3.5–4.5 for Webflow against 5.8–7.3 for Wix. Sovereignty attributes: Webflow lists legal entity jurisdiction, ownership, data residency and subprocessor exposure as unknown; Wix lists jurisdiction IL, data residency US by default, subprocessor exposure US CLOUD Act reach. Webflow's only price statement is "Start for free".
Choose Webflow if
You publish in multiple languages and need CMS localisation with independent per-locale publishing and locale subdirectories — cited by judges in Webflow's editor and design scoring, its highest criterion at a 6.7 mean
You track how AI assistants cite your site — five of six judges scored Webflow 6 on SEO and marketing for documented answer-engine analytics covering visibility scores, citation rates and bot traffic across ChatGPT, Claude, Gemini and Perplexity
Your team builds with code-component libraries installed via the command line, GSAP animations, a cloneable gallery, and an AI agent that customises components, styles, CMS content and pages — each cited in the editor and design verdict
You want a free starting point before paying — Webflow's only published price statement is 'Start for free'
Choose Wix if
You need pixel-precise drag-and-drop editing with a separate mobile view — editor and design leans 6 to 0 for Wix, means 8.8 to 6.7
You are migrating a site and need bulk 301 redirects of up to 500 URLs — cited in Wix's SEO and marketing scoring, where 6 judges lean Wix and 0 lean Webflow
Your business runs payments, bookings and a built-in CRM through website forms — forms and business leans 6 to 0 for Wix, means 8.3 to 4.0
You need a public, binding data processing agreement with EU Standard Contractual Clauses — cited in Wix's legal compliance verdict, where 6 judges lean Wix; Wix's sovereignty attributes list legal entity jurisdiction as IL
You weigh hosting and portability heavily — leans 6 to 0 for Wix with means of 6.5 to 3.2; Webflow's verdict documents a webflow.io subdomain plus allowed domains, with exports limited to analytics data
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Small-Business Owner
Runs a joinery with six staff and builds the company website on a Sunday afternoon. Wants a template that looks like a craftsman and not like a start-up, to be found when someone nearby searches for a carpenter, an enquiry form that lands in the inbox, the imprint and cookie banner handled without a lawyer, and a price that is still clear in the second year.
Webflow
Wix
This judge's pick
Criterion by criterion
Editor, templates & design control
Webflow
There is a gallery of community-built sites I could clone and then restyle, with components, styles, CMS content and pages all changeable and AI assistance documented. Multilingual is genuinely worked out, with independent publishing per locale and locale subdirectories. Nothing on the captured pages describes mobile or breakpoint editing, user roles for collaborators, or a version history to restore.
Wix
This is the full package: drag and drop on a fluid canvas with pixel-level precision, 900-plus templates, an AI builder for the first draft, a separate mobile editor whose changes leave the desktop version alone, site history you can restore, collaborators by plan, custom code and CMS collections. The only things I could not see documented were design variables and staging before publishing, so it sits just short of the top.
Hosting, domains & portability
Webflow
Sites run on a webflow.io subdomain plus my own allowed domains, and there is a free way to start. Nightly exports are described, but they carry analytics data to warehouses like Snowflake or BigQuery — I found no public information on SSL, backups, storage limits, or an export of the site's own pages, content and media.
Wix
Hosting is free and included with SSL, a custom domain I can buy from Wix or transfer in, storage stated per plan from 2 GB to unlimited, restore from site history, image compression, and a business email via Google Workspace. The captured pages give different figures for uptime (99.98 and 99.99 percent), data-centre locations are not named, and we found no public information on exporting my pages, content and media when I move on — the terms even tell me to save and back up my own content — so I stop below the deeper tier.
SEO, analytics & visibility
Webflow
The analytics side is documented in real depth: page views and element clicks in Analyze, and a whole answer-engine API showing how ChatGPT, Claude, Gemini and Perplexity mention and cite my business. What a local carpenter actually needs is thinner — the pages give no sitemap, redirects or local-search help, and only hint that SEO metadata can be localized per language.
Wix
For a joinery that wants to be found when someone nearby searches for a carpenter this is close to ideal: editable titles and descriptions, an automatic sitemap, 301 redirects with bulk import, structured data, the Google Business Profile managed straight from the dashboard, server-side rendering, a setup checklist with Semrush keyword research, and even a tool tracking how the site is mentioned in ChatGPT-style engines. Only privacy-friendly first-party analytics and multilingual SEO settings are not documented.
Forms, bookings & business features
Webflow
Form submissions are clearly stored and manageable: listable, filterable, paginated, updatable and deletable through a documented API, and a marketplace of third-party apps exists, shown for consent tools. I found no public information on spam protection, email notifications into my inbox, bookings, payments or CRM connections.
Wix
The enquiry form is covered: conditional rules, multi-page forms, spam filtering and submissions showing up in real time in the dashboard, with payments possible on the form itself once the site is upgraded. Around it sit bookings with Google and iCal sync and video appointments, a members area, events with tickets, invoices, a built-in CRM and an app market — what I did not find documented are file uploads, confirmation emails or consent and retention settings per form.
Imprint, privacy & cookie compliance
Webflow
The consent tooling that is documented covers only Webflow's own Analyze and Optimize tracking — for everything else I am told to set up my own banner or bring a third-party platform like OneTrust, TrustArc, DataGrail or Finsweet. The vendor's own example consent modal is flagged as possibly not complying with all privacy laws, with GDPR and CCPA responsibility placed on me. I found no public information on imprint or privacy-policy help, a data processing agreement, or accessibility tooling beyond a gallery of accessibility-themed community sites.
Wix
The data processing agreement is public, binding and even explained in a German help article, GDPR compliance is claimed with a privacy centre, and a cookie alert is documented — but we found no public information on an imprint generator or legal-text partner, on a banner that blocks scripts until consent is given, or on accessibility features. As an owner who wants the paperwork handled without a lawyer, I would still be buying legal texts elsewhere.
European sovereignty
Webflow
The provider is named as Webflow, Inc., a Delaware corporation in San Francisco, so the contracting side sits outside the EU. I found no public information on where sites, form entries or visitor data are hosted, on the subprocessors in the chain, or on a data processing agreement, and the consent documentation leaves GDPR compliance to me as the site owner.
Wix
The contracting party is Wix.com Ltd. in Tel Aviv with a US subsidiary, and visitor data is first processed in Israel under an adequacy decision; the subprocessor list is commendably open and names locations, but the chain runs largely through US providers under contractual clauses, with Google Ireland the only EU infrastructure provider shown. Server locations for the sites themselves are not stated, and no ISO 27001 or SOC 2 certification is named.
Pricing transparency
Webflow
A free start is shown, and the pages reveal the product is priced in pieces — site plans, an eligible Enterprise plan, and Analyze or Optimize add-ons. I found no public information on the figures themselves: monthly prices, renewals, minimum terms or add-on costs, so I could not begin to compute my second-year cost.
Wix
The plans page shows the plans with what each includes — storage from 2 GB to unlimited, collaborators, a free domain voucher for one year valid only on brand-new domains — and a free tier and 14-day money-back guarantee exist. But we found no public information on the regular price after the introductory term, domain or mailbox renewals, VAT treatment or notice periods, and the terms reserve the right to change fees at any time and to auto-renew at the full then-current fee without notice — so the price in the second year is not computable from these pages.
Sovereignty, side by side
Dimension
Webflow
Wix
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Questions about Webflow and Wix
Which is better, Webflow or Wix?
As of 29 Oct 2026, the panel rates Wix higher: 3.5/5 against 2/5. Weighted by what each judge cares about, 0 of the 6 judges pick Webflow and 6 pick Wix. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Webflow or Wix European?
Webflow is not European by provenance (Rest of world). Wix is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Do Webflow and Wix have a free plan?
As of 29 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.