Appointment Scheduling
Fresha
Provenance unknown Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Fresha · www.fresha.com
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Fresha at a glance
- Vendor
- Fresha
- Headquarters
- Not stated on the vendor’s pages as of 3 Nov 2026
- Data hosting
- Not stated on the vendor’s pages as of 3 Nov 2026
- Free plan
- Not stated on the vendor’s pages as of 3 Nov 2026
- Panel verdict
- The AI panel rates Fresha 2.5/5, the mean of 6 judges. Fresha is an appointment scheduling platform whose strength is calendar and availability, where scores cluster at 7-8: two-way sync with Google (Apple and Outlook linked twice, for export and import), a 12-month booking window, notice periods up to 2 weeks, and services bookable only when location, assigned staff and required rooms or equipment are all free. how scores are made
- As of
- Vendor pages captured 3 Nov 2026; evaluated by the panel 3 Nov 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Fresha is an appointment scheduling platform whose strength is calendar and availability, where scores cluster at 7-8: two-way sync with Google (Apple and Outlook linked twice, for export and import), a 12-month booking window, notice periods up to 2 weeks, and services bookable only when location, assigned staff and required rooms or equipment are all free. Team scheduling scored 6-7, on assigning team members to services and ten permission areas. Booking experience split the judges at 4-7: the marketplace storefront — service variants, add-ons, team-member profiles, star ratings, any-female or any-male options and Reserve with Google bookings — suited the salon owner, while lower scores weighed the absence of public information on embedding bookings in a business's own website, custom booking questions and additional languages. Weakest are integrations and data, a flat 3, and reminders and no-shows at 3-4, where documented protections stop at a configurable cancellation deadline and internal email notifications. Sovereignty scored 2-4: an Irish contracting entity is named, but the pages give no information on hosting, subprocessors or a data processing agreement. No prices appear on the pages read.
Speaks for it
- Calendar and availability scores cluster at 7-8, on two-way Google sync, a stated delay of up to 15 minutes and several calendars linkable per team member.
- A service shows as bookable only when its location, assigned team member and required rooms or equipment are free, within a window of up to 12 months and notice periods up to 2 weeks.
- Imported personal calendar events can appear as private, generic blocked time, limiting what scheduling sees of personal diaries.
- Clients book 24/7 through the marketplace and Reserve with Google via Google Search and Maps, with service variants, add-ons, star ratings and any-female / any-male options.
- Templated and custom permission roles span ten areas, from calendar and clients to payments and wallet.
Held against it
- Integrations and data scored a flat 3, with no public information on a documented API, webhooks, CRM or automation connections, or an export of bookings and client records.
- Reminders and no-shows scored 3-4, where documented protections stop at a configurable cancellation deadline and internal email notifications.
- Booking experience scores span 4-7, and we found no public information on embedding the booking page in a business's own website, custom booking questions or additional languages.
- Sovereignty scored 2-4; the captured pages give two entity names — Fresha.com SV Ireland Ltd. in the legal notice and Fresha.com SV Ltd as copyright holder — and no information on hosting, subprocessors or a data processing agreement.
- No plan prices, free-plan scope or payment fees appear on any page read, so an annual cost cannot be computed from what is published.
Best for
- You run a salon, studio or practice across more than one site and need each service gated on location, qualified staff and rooms or equipment.
- You take bookings by team member, with profiles, star ratings and any-female / any-male choices, and separate front-desk from senior access with permission roles.
- Your scheduling lives in Google Calendar and you want personal events imported as private, generic blocked time to avoid double bookings.
Avoid if
- Your no-show protection depends on automatic client reminders, deposits or no-show fees; the documented protections stop at a configurable cancellation deadline and internal notifications, and this criterion scored 3-4.
- You need scheduling wired into a CRM, a documented API, webhooks or automation platforms; the named connections are Reserve with Google and calendar links, and integrations and data scored a flat 3.
- You must run the booking flow on your own website with custom booking questions and several languages; booking is documented through the marketplace and Google, and booking experience scores span 4-7.
- Your calendars are Apple or Outlook end to end; two-way sync is documented for Google only, with Apple and Outlook linked twice — once for export, once for import.
The scores
| Criterion | Panel median |
|---|---|
| Booking page & client experience | 3 of 5 |
| Calendar sync & availability rules | 3.5 of 5 |
| Team, staff & location scheduling | 3 of 5 |
| Reminders, payments & no-show protection | 2 of 5 |
| Integrations, API & data export | 1.5 of 5 |
| European sovereignty | 1.5 of 5 |
Booking page & client experience
panel disagrees
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How this is scored
What the person booking sees and can do: a booking page with the services or meeting types on offer, their durations and prices, booking questions, an embed or widget for the business's own website, time zones and languages, group or class bookings, and links to reschedule or cancel without calling.
0 — Not a booking product: no page or widget where a customer picks a slot; appointments are entered by staff only.
3 — A booking page or form exists, but the pages say little about how it works: types of appointment, booking questions, embedding and rescheduling are not described.
5 — A booking page with several appointment or service types of their own duration, custom booking questions, and a way to put it on the business's website (link, embed or widget); confirmations carry a link to reschedule or cancel.
8 — In addition: group or class bookings with seat limits, booking pages in several languages with automatic time-zone handling, branding without the vendor's logo, multi-step selection of service, staff member and location, and a booking flow the vendor states is accessible or mobile-optimised.
10 — Booking as a finished storefront: packages, memberships or recurring bookings, intake forms with conditional questions, booking from Google or other directories, a customer account with booking history, and an accessibility statement for the booking pages published.
The Practice Owner
Patients can book around the clock through the Fresha marketplace, even straight from Google Search and Maps, pick a named therapist with ratings and a profile shown or an "any female"/"any male" option, and cancel or reschedule themselves up to a deadline I set. Service variants, add-ons and advanced pricing and durations give me proper treatment lengths. I found no public information on embedding bookings on my own website, custom booking questions, languages, time zones or accessibility of the booking flow. 3 4 6
The Salon Owner
Clients book 24/7 through the marketplace and even straight from Google search and Maps, pick their stylist with profiles, star ratings and gender options, and can cancel or reschedule online up to a deadline I set. Services carry variants, add-ons and their own pricing and durations, which is exactly how my cut-and-colour menu needs to look. I found no public information on embedding the booking page on my own website, custom booking questions or several languages. 1 3 4 6
The Sales Team Lead
Clients can book around the clock through the Fresha marketplace and straight from Google Search and Maps, choosing a service tied to a location and a team member — with any-female or any-male options, star ratings and profiles — and can cancel or reschedule online themselves up to a deadline we configure. That is a real multi-step storefront, but I found no public information on custom booking questions, an embeddable widget for our own website, or booking pages in several languages, which is what I would need to route inbound demos. 3 4 6
The Independent Consultant
Clients can book services with their own durations, variants and add-ons around the clock, pick a team member with profile, bio and star ratings, and cancel or reschedule online up to a deadline I set myself — and Reserve with Google brings bookings in straight from Google search and maps. What I could not find: no public information on embedding the booking page into my own website, on custom booking questions, on other languages or automatic time-zone handling, which matters when clients come from Germany, Austria and Switzerland. 3 4 6
The Data Protection Officer
Clients book around the clock through the Fresha marketplace and via Reserve with Google, with services carrying their own variants, add-ons, durations and pricing rules, plus a configurable deadline for cancelling or rescheduling online. We found no public information on custom booking questions, embedding the booking page in a practice's own website, group or class bookings, or additional languages and time-zone handling. 3 4 6
The Skeptic
Clients book through a marketplace that runs around the clock, and the help pages describe a real flow: services with variants, add-ons, extra time and advanced durations, team member selection with star ratings and "any female"/"any male" options, availability that checks location, assigned staff and resources, important information shown during booking, and direct bookings through Google search and maps. But custom booking questions, an embed or widget for the business's own website, booking-page languages and group bookings are not described in the captured pages, so this sits below the full package. 3 4 6
Calendar sync & availability rules
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How this is scored
How the product knows when someone is free: two-way sync with Google, Microsoft 365 and Outlook, iCloud or CalDAV, conflict checks across several calendars, working hours and exceptions, buffers, minimum notice and booking windows, daily limits, and rooms or equipment that must be free as well.
0 — No calendar: no availability is kept and no sync with any calendar is offered.
3 — An internal calendar or a one-way export (iCal feed), but no stated two-way sync and few availability rules beyond opening hours.
5 — Two-way sync with Google and Microsoft calendars that blocks booked times, working hours with exceptions, and buffers or minimum notice per appointment type.
8 — In addition: several calendars per person checked for conflicts, iCloud or CalDAV, booking windows and daily or weekly limits, holidays and absences, and resources (rooms, equipment, chairs) that must be free alongside the person.
10 — Availability that runs a multi-site business: per-location and per-resource schedules, capacity rules across staff and rooms, sync behaviour and latency documented, and changes in any connected calendar reflected without double bookings, as stated in the documentation.
The Practice Owner
Two-way sync is described for Google, with Apple and Outlook linked via separate export and import as blocked time, several personal calendars can be linked per therapist, and the up-to-15-minute sync delay is stated openly. Notice periods from none up to two weeks and a 12-month booking window are configurable. Crucially for my two treatment rooms, a service only shows as bookable when the location, an assigned therapist and any required rooms or equipment are all free — though I found no public information on daily booking caps, holidays or buffers. 4 5 6
The Salon Owner
Two-way sync with Google imports my stylists' personal appointments as blocked time to avoid double bookings, Apple and Outlook connect for export and import, several calendars can be linked and sync may take up to 15 minutes. Notice periods up to two weeks, bookings up to twelve months ahead, and rooms, equipment and chairs reserved alongside the right team member at the right location run my two sites properly. 4 5 6
The Sales Team Lead
Two-way sync with Google sends Fresha appointments out and brings personal events in as blocked time to avoid double bookings, each person can link several calendars, and Apple and Outlook are supported — though for anything but Google you set up separate export and import links. Booking windows up to twelve months, notice periods up to two weeks, rooms and equipment reserved alongside the person, and sync latency of up to fifteen minutes are all documented; I found no public information on buffers, working hours or daily booking limits. 4 5 6
The Independent Consultant
Two-way sync keeps my Google calendar and the Fresha calendar blocking each other's times, imported private events can be shown only as generic blocked time — exactly the discretion I want for my own calendar — and there is more: several calendars per person, notice periods up to two weeks, bookings allowed up to twelve months ahead, and rooms or equipment reserved alongside me, with a stated sync delay of up to fifteen minutes. Two-way sync is documented for Google only (Apple and Outlook connect through separate import and export links), and I found no public information on buffers after appointments or on working hours with exceptions. 4 5 6
The Data Protection Officer
Two-way sync with Google plus import and export for Apple and Outlook calendars via ICS, several calendars per team member, notice periods up to two weeks and a twelve-month booking window, and services gated on location, assigned staff and required rooms or equipment, with sync latency of up to fifteen minutes stated. I note favourably the import option that keeps personal calendar events as private, generic blocked time — calendar exposure limited to what scheduling needs — though we found no public information on buffers, daily limits, or holiday schedules. 4 5 6
The Skeptic
Two-way sync is documented for Google only — Apple and Outlook calendars must be linked twice, once for export and once for import — but the pages show import privacy options, several calendars per person, imported events appearing as blocked time, and an honestly stated sync delay of up to fifteen minutes. Notice periods and a twelve-month booking window are configurable, and a service only shows as bookable when the location, assigned team member and required rooms or equipment are all free. Working hours, buffers, daily or weekly limits, holidays and absences are not described in the captured pages. 4 5 6
Team, staff & location scheduling
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How this is scored
How bookings are shared out across more than one person: staff profiles and the services each offers, round-robin and collective (all-hands) meetings, routing forms that send a booking to the right person, several locations, roles and permissions for admins and staff, and single sign-on for larger teams.
0 — A single-user tool with no way to add staff or a team.
3 — Several users or staff calendars can be added, but how bookings are distributed among them and who may change what is not described.
5 — Several staff or team members with their own availability, the customer choosing a person or the system assigning one (round-robin or "any available"), and an admin role that manages the team.
8 — In addition: weighted or priority round-robin, collective bookings that need several people at once, routing by form answers, several locations with their own staff, granular roles and permissions, and reporting per staff member.
10 — Scheduling as a team system: SSO and user provisioning (SAML, SCIM), routing that takes ownership from a CRM, managed templates the organisation pushes to every member, audit logs of changes, and distribution fairness reported.
The Practice Owner
Each service can be tied to the therapists qualified to deliver it and restricted to the locations where it is offered, with resource requirements copied across locations in bulk. Templated plus fully custom permission roles cover ten areas from Calendar to Payments and wallet, so I can separate front-desk from clinical access. I found no public information on round-robin or weighted distribution, collective sessions, routing by form answers or single sign-on. 4 6 7
The Salon Owner
Team members are assigned to the services they are qualified for so clients book the right person, with "any female" and "any male" options and star ratings shown during booking. Custom permission roles across areas like calendar, sales, clients and payments let me give my juniors and front desk exactly the access they need, and services can be switched on per location. I found no public information on round-robin distribution, routing by form answers or single sign-on. 4 5 6 7
The Sales Team Lead
Team members are assigned to the services they are qualified for across multiple locations, clients can book any female or any male as an any-available style pick, and templated plus custom permission roles cover ten areas from calendar to payments. But the fairness machinery I run my fourteen reps on — round-robin distribution, routing by booking answers such as company size or region, single sign-on and reporting per staff member — has no public information I could find. 4 6 7
The Independent Consultant
Services can be assigned to specific team members and locations, clients choose a person or "any female"/"any male", and templated plus fully custom permission roles control access across areas like calendar, sales, clients, reports and payments. I found no public information on round-robin distribution, collective meetings, routing by form answers or single sign-on — less pressing for a one-person coaching practice, but it caps what the evidence shows. 4 6 7
The Data Protection Officer
Team members are assigned per service and location, clients can book a specific person or any available of a chosen gender, and templated plus custom permission roles govern access across areas including Calendar, Clients and Reports. We found no public information on weighted round-robin, collective bookings, routing by form answers, reporting per staff member, or single sign-on. 4 6 7
The Skeptic
Team members are assigned to the services they perform, services and resources are allocated per location with bulk copy across locations, and templated plus custom permission roles cover ten areas including calendar, sales, reports, team and payments and wallet. How bookings are actually distributed is barely addressed: weighted round-robin, collective bookings and routing by form answers are not described in the captured pages — the closest is a client choosing "any female" or "any male" — and per-staff reporting appears only as a permission area and public star ratings. 4 6 7
Reminders, payments & no-show protection
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How this is scored
How the product keeps a booked slot from turning into an empty one: confirmations and reminders by email and SMS, payment or deposit at booking, cancellation and late-cancellation policies, fees for no-shows, waiting lists that refill cancelled slots, and follow-ups after the appointment.
0 — No notifications to the person booking: no confirmation, no reminder.
3 — Email confirmations are sent, but reminders, payments and cancellation rules are not described.
5 — Automatic email reminders with configurable timing, SMS reminders (included or as a paid add-on), and payment at booking through at least one named provider such as Stripe or PayPal.
8 — In addition: deposits or partial prepayment, a cancellation deadline the system enforces, no-show or late-cancellation fees, a waiting list that fills freed slots, and follow-up or review messages after the appointment.
10 — No-show protection as a measured process: no-show rates reported, card-on-file or pre-authorisation charged by policy, reminder channels per customer (email, SMS, messenger), refunds and vouchers handled in the product, and the cancellation and payment terms shown to the customer configurable per service.
The Practice Owner
A configurable online cancellation and rescheduling deadline is enforced — after it, clients must contact the business — and it sits alongside a payment policy and a payments and wallet permission area. I found no public information on email or SMS reminders to patients, deposits or prepayment at booking, no-show fees, waiting lists or post-appointment follow-ups, and SMS reminders are half the reason I would change systems. 4 7
The Salon Owner
I can set a deadline after which clients must contact me to cancel or reschedule, and my team receives email notifications when appointments are booked, changed or cancelled. What actually protects my Saturdays — client reminders by email or text, deposits or card-on-file for colour, and a no-show fee — has no public information on the pages I read. 4
The Sales Team Lead
The deadline for clients to cancel or reschedule online is configurable, after which they must contact the business directly, and team members receive email notifications when appointments are booked, rescheduled or cancelled. Client-facing reminders with configurable timing, SMS, deposits, no-show fees and waiting lists are not described on the captured pages, beyond a permissions area named payments and wallet. 4 7
The Independent Consultant
A configurable deadline governs when clients can cancel or reschedule online before they must contact me directly, and email notifications can go to team members or chosen inboxes when appointments are booked, rescheduled or cancelled. But the two things my no-show protection depends on are undocumented here: I found no public information on automatic reminders to clients, on SMS, or on taking payment or a deposit at the moment of booking. 4
The Data Protection Officer
The captured pages describe a configurable deadline for clients to cancel or reschedule online, tied to a payment policy, and email notifications to team members and chosen inboxes when appointments change. We found no public information on client-facing confirmations and reminders by email or SMS, payments or deposits at booking, no-show fees, waiting lists, or follow-up messages. 4
The Skeptic
The documented protections are a configurable online cancellation and rescheduling deadline, email notifications to team members or chosen addresses when appointments change, and a "Payments and wallet" permission area with a passing mention of a payment policy. Reminders to the person booking by email or SMS, deposits or payment at booking through a named provider, no-show or late-cancellation fees, waiting lists and follow-ups are not described in the captured pages. 4 7
Integrations, API & data export
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How this is scored
What the product connects to and how the data gets out again: video-meeting links (Zoom, Teams, Google Meet), CRM and marketing tools, automation platforms (Zapier, Make), a documented API and webhooks, website and app-store integrations, and an export of bookings and customer records.
0 — No integrations and no export; bookings stay in the product.
3 — A few named integrations or an export of bookings, but no API or webhooks described.
5 — Video-meeting links created automatically for at least one named tool, a connection to an automation platform or a few named CRM or marketing tools, and an export of bookings or customers.
8 — In addition: a documented public API and webhooks, native CRM integrations named (HubSpot, Salesforce or similar), an integrations directory, and a full export of bookings, customers and booking-form answers.
10 — Built to be connected and left: an API covering every object with its documentation and rate limits published, embeddable components or an SDK, a self-hosting or open-source option or a stated migration path, and the complete account data exportable in a documented format.
The Practice Owner
The named connections are Reserve with Google for bookings via Google Search and Maps, plus calendar links to Google, Apple and Outlook, and a client mobile app exists. I found no public information on a documented API, webhooks, CRM or automation-platform connections, or an export of bookings and client records — the only export described pushes appointments out to a personal calendar. 1 3 5
The Salon Owner
Reserve with Google puts a booking button on Google search and Maps, and the calendar connects to Google, Apple and Outlook. I found no public information on a documented API, webhooks, automation platforms or an export of my booking and client records. 3 5
The Sales Team Lead
The named connections are Reserve with Google for direct bookings through Google Search and Maps, and calendar links to Google, Apple and Outlook. I found no public information on video-meeting links in invites, CRM connections, automation platforms, a documented API, webhooks or an export of bookings — and my two non-negotiables, a video link in every invite and the booking written into the CRM before the call, are both undocumented here. 3 5
The Independent Consultant
Named connections exist — Reserve with Google for directory bookings and calendar sync with Google, Apple and Outlook, including an ICS calendar URL method — but that is where the captured pages stop. I found no public information on automatic video-meeting links for online sessions, a documented API or webhooks, CRM or automation platforms, or an export of bookings and client records. 3 5
The Data Protection Officer
The named connections are Reserve with Google and calendar links to Google, Apple and Outlook; we found no public information on a documented API, webhooks, video-meeting links, CRM or automation platforms. Decisive for my practices, we found no public information on any export or deletion of bookings and client records. 3 5
The Skeptic
The captured pages name Reserve with Google for direct bookings through Google search and maps, the Google, Apple and Outlook calendar connections, and a mobile app. We found no public information on an API, webhooks, automation platforms, CRM or marketing tools, or any export of bookings and customer records on these pages. 3 5
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where booking and customer data is hosted, and who the subprocessors are: hosting, the SMS gateway, email delivery, payment providers, video tools and analytics. Independently sourced by the sovereignty pipeline; booking data names who sees a doctor, a lawyer or a therapist and when, so the whole chain counts, not only the database.
0 — Non-EU vendor and contracting entity, no data processing agreement offered, and neither hosting location nor subprocessors stated.
3 — A privacy policy and a data processing agreement exist, but the vendor and hosting are outside the EU (or hosting is unstated) and subprocessors are not listed.
5 — A data processing agreement and a subprocessor list are published, and either EU hosting or an EU contracting entity is stated, while parts of the chain (SMS, email, analytics, support) run through non-EU providers.
8 — EU contracting entity and EU hosting on named infrastructure, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including SMS and email, data export and deletion documented, and certifications published with their scope rather than implied.
The Practice Owner
The legal notice names Fresha.com SV Ireland Ltd. at a Dublin address with an Irish companies register number and VAT identification, so the contracting party is European — a genuine start for patient data. I found no public information on where booking and client data is hosted, which subprocessors handle SMS, email or payments, or a published data processing agreement, and without a processing agreement I can show, physiotherapy records stay out of any system. 1 2
The Salon Owner
The legal notice names Fresha.com SV Ireland Ltd. in Dublin with an Irish company number and VAT identification number, so at least my contract sits with a European entity. Where my clients' booking data is hosted, which subprocessors handle it, and whether a data processing agreement is offered are not stated on the pages I read. 2
The Sales Team Lead
The legal notice names Fresha.com SV Ireland Ltd in Dublin with an Irish register number, VAT identification number and authorised representatives, while the footer copyright reads Fresha.com SV Ltd — the pages give two entity names. Beyond that contracting entity, I found no public information on where booking data is hosted, the subprocessors in the chain, a data processing agreement or security certifications. 1 2
The Independent Consultant
The legal notice names an Irish contracting entity — Fresha.com SV Ireland Ltd. at George's Quay in Dublin, with an Irish register number and VAT identification number — a European footing I could invoice against. Beyond that, I found no public information on where booking data is hosted, on the subprocessors in the chain (SMS, email, payments, analytics), or on a data processing agreement, and a coach's calendar says exactly who met whom and when. 2
The Data Protection Officer
The legal notice names the contracting entity as Fresha.com SV Ireland Ltd. in Dublin with an Irish register number and VAT number, though the captured pages give a different company name, Fresha.com SV Ltd, as copyright holder. We found no public information on hosting location, a data processing agreement, subprocessors including the SMS gateway and email delivery, or security certifications, so the chain that would carry patient and client identities cannot be assessed from these pages. 1 2
The Skeptic
The legal notice names Fresha.com SV Ireland Ltd. in Dublin with an Irish register number and VAT ID, which puts the stated contracting entity in the EU. Beyond that letterhead the chain is dark: the captured pages say nothing about where booking and customer data is hosted, the subprocessors behind SMS, email or payments, or a data processing agreement — and booking data in this category names who visits whom and when. 2
Pricing transparency
not rated — the vendor publishes no price
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per user, staff member, location or calendar, what the free plan covers, which features (SMS reminders, payments, round-robin, SSO, branding removal) sit in which tier, the cost of SMS credits and payment fees, setup and minimum term.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free plan is published, but what scales the cost (users, staff, bookings, SMS) and what each tier includes is unclear.
5 — Tiers are public with their prices per user, staff member or location and their main features, while at least one commonly needed piece (SMS credits, payment fees, an enterprise tier) is unpriced or "on request".
8 — Every tier priced publicly with its scaling unit, add-ons and SMS credits priced, monthly and annual prices both shown, and VAT treatment and minimum term stated.
10 — Complete price computability: annual cost derivable for a given team size, location count and SMS volume, with every add-on, setup, support and payment fee and the cancellation and data-return terms published.
The Practice Owner not rated — no public information
We found no public information on pricing: no plan prices, free-plan scope, SMS credit costs, payment fees or contract terms appear on the homepage and help pages read. A six-therapist practice cannot budget from what is published here. 1 3 4
The Salon Owner not rated — no public information
I found no public information on pricing — no plan prices, no per-staff, per-chair or per-location cost, no free plan details on the homepage or help pages I read. For a salon with eleven stylists and two sites, I cannot compute my annual bill from this. 1 4 6
The Sales Team Lead not rated — no public information
I found no public information on pricing on the homepage or any help page I read — no plan prices, no tier breakdown, no free plan terms, and nothing on SMS credit costs, payment fees, setup or minimum term. A buyer cannot compute an annual cost from these pages. 1 3 4 5 6 7
The Independent Consultant not rated — no public information
I found no public information on pricing: none of the pages I read — the homepage, the legal notice, and the help-centre articles on online bookings, calendar sync, service availability and permission roles — shows a plan price, a subscription or free-tier description, SMS credit costs, payment fees or contract terms. As a one-person business I therefore cannot begin to compute what a year with this product would cost me. 1 2 3 4 5 6 7
The Data Protection Officer not rated — no public information
We found no public information on pricing transparency: no plan prices, scaling units, free-plan coverage, add-on costs, or minimum terms appear on any of the captured pages I read. 1 4 6
The Skeptic not rated — no public information
We found no public information on pricing in the captured pages: no tiers, no per-seat or per-location figures, no free-plan scope, and no SMS-credit or payment-fee costs anywhere. The homepage we read carries usage figures — 1 billion+ appointments, 120+ countries — but not a single price, so no annual cost can be computed from these pages. 1 4
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Fresha
Is Fresha European?
Not determined: the vendor’s pages as captured do not say where Fresha is based.
Where does Fresha store data?
Not stated on the vendor’s pages as of 3 Nov 2026.
Does Fresha have a free plan?
Not stated on the vendor’s pages as of 3 Nov 2026.
What are the best alternatives to Fresha?
As of 3 Nov 2026, the panel rates zeeg (3.5/5), YouCanBookMe (3.5/5) and SimplyBook.me (3.5/5) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is zeeg (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Fresha alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 3 Nov 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- We found no public information on pricing on the pages we read (fresha.com, fresha.com/legal/legal-notice, fresha.com/help-center/academy/get-booked-online/accept-online-bookings, fresha.com/help-center/knowledge-base/calendar/101218-manage-online-bookings-settings, fresha.com/help-center/knowledge-base/calendar/101373-sync-your-fresha-calendar, fresha.com/help-center/knowledge-base/catalog/102404-manage-service-availability and 1 more). If the vendor publishes it somewhere else, send us the page. Know more? Tell us
- We found no public information on compliance on the pages we read (fresha.com, fresha.com/legal/legal-notice, fresha.com/help-center/academy/get-booked-online/accept-online-bookings, fresha.com/help-center/knowledge-base/calendar/101218-manage-online-bookings-settings, fresha.com/help-center/knowledge-base/calendar/101373-sync-your-fresha-calendar, fresha.com/help-center/knowledge-base/catalog/102404-manage-service-availability and 1 more). If the vendor publishes it somewhere else, send us the page. Know more? Tell us
- 24 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown. Know more? Tell us
Sources (7)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor page www.fresha.com Checked 3 Nov 2026 Details →
- 2 Legal notice — found from the homepage www.fresha.com Checked 3 Nov 2026 Details →
- 3 Booking page & client experience — found from sitemap www.fresha.com Checked 3 Nov 2026 Details →
- 4 Booking page & client experience — found from sitemap www.fresha.com Checked 3 Nov 2026 Details →
- 5 Calendar sync & availability rules — found from sitemap www.fresha.com Checked 3 Nov 2026 Details →
- 6 Calendar sync & availability rules — found from sitemap www.fresha.com Checked 3 Nov 2026 Details →
- 7 Team, staff & location scheduling — found from sitemap www.fresha.com Checked 3 Nov 2026 Details →