Appointment Scheduling
SimplyBook.me
EU-Made Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by SimplyBook.me Ltd · simplybook.me
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SimplyBook.me at a glance
- Vendor
- SimplyBook.me Ltd
- Headquarters
- Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan
- Yes, per the vendor’s own page source, captured 28 Oct 2026
- Panel verdict
- The AI panel rates SimplyBook.me 3.5/5, the mean of 6 judges. SimplyBook.me is an appointment booking system from SimplyBook.me Ltd of Limassol, Cyprus, part of team.blue. how scores are made
- As of
- Vendor pages captured 28 Oct 2026; evaluated by the panel 29 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
SimplyBook.me is an appointment booking system from SimplyBook.me Ltd of Limassol, Cyprus, part of team.blue. Its strongest area is the booking experience, scoring 7-8: a mobile-responsive booking website in every plan, embeddable as an iFrame or button, with locations as a first step, packages, gift cards, twenty-plus languages and Reserve with Google. Reminders and no-shows, integrations and data, and pricing transparency also cluster at 7-8: up to three timed reminders with deposits and vaulted cards, a public REST API with published rate limits and signed webhooks, and published tier prices. The weakest areas are calendar and availability at 5-6, where we found no public information on buffers, minimum notice, booking windows or daily limits, and team scheduling at 5-6, with no public information on round-robin assignment or granular staff permissions either. Sovereignty sits at 6-7: a Cyprus entity with a published data processing agreement and sub-processor list, but storage in Canada, France and Singapore, EU storage stated only for EU-based businesses, and Twilio SMS in the USA. No criterion spans more than one point; no judge disagreement was computed.
Speaks for it
- Mobile-responsive booking website in every plan, embeddable as an iFrame or button widget and offered in twenty-plus languages.
- Up to three automatically timed reminders to clients and staff over email, SMS, WhatsApp or app push, with rebooking and feedback follow-ups.
- Public REST API with published rate limits and signed webhooks for booking and client events, plus Zapier, n8n, a WordPress plugin and QuickBooks, FreshBooks and Xero.
- Every paid tier published with price, provider count and included bookings — Basic at €11.9, Standard at €24.9 and Premium at €49.9 per month billed annually — with a 14-day free trial and no credit card needed.
- Published Article 28 data processing agreement with a sub-processor list naming locations, an appointed Data Protection Officer, and deletion or return within 60 days with written confirmation.
Held against it
- We found no public information on buffers, minimum notice, booking windows or daily limits around appointments.
- We found no public information on round-robin or any-available assignment, routing by form answers, or granular staff roles and permissions.
- Personal data is stored on servers in Canada, France and Singapore, and EU storage including backups is stated only for EU-based businesses and may still be transferred outside the EU.
- SMS runs through Twilio in the USA, outbound email through Linode in the UK, and app analytics through Firebase and Amplitude in the United States.
- We found no public information on a waiting list that refills cancelled slots or on no-show and late-cancellation fees.
Best for
- You run a storefront-style business — a salon, clinic or studio — and want clients to choose location, service and provider on a booking page embedded in your own website.
- You want to cut no-shows through communication: confirmations, up to three timed reminders, deposits, feedback requests and rebooking prompts, with payment through certified providers.
- You need to push booking data into your own stack: a public REST API, signed webhooks, Zapier and n8n, with QuickBooks, FreshBooks and Xero named.
- You want to price a team of up to thirty providers from the published tier page before a sales call.
Avoid if
- You require personal data to remain in the EU: the privacy policy names storage in Canada, France and Singapore, EU storage is stated only for EU-based businesses and may still involve transfers outside the EU, and enterprise clients can select UK, US or AU data locations.
- Your compliance chain cannot include US processors: SMS runs through Twilio in the USA and app analytics are processed by Firebase Analytics and Amplitude in the United States.
- Your providers accept several clients in the same slot while syncing external calendars: the help pages state that enabling busy-time sync blocks more than one booking in that case.
- You need the system itself to enforce a cancellation deadline or no-show fee: the cancellation policy is a module where you describe how your own policy is enforced.
The scores
| Criterion | Panel median |
|---|---|
| Booking page & client experience | 4 of 5 |
| Calendar sync & availability rules | 3 of 5 |
| Team, staff & location scheduling | 3 of 5 |
| Reminders, payments & no-show protection | 3.5 of 5 |
| Integrations, API & data export | 3.5 of 5 |
| European sovereignty | 3 of 5 |
| Pricing transparency | 3.5 of 5 |
Booking page & client experience
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How this is scored
What the person booking sees and can do: a booking page with the services or meeting types on offer, their durations and prices, booking questions, an embed or widget for the business's own website, time zones and languages, group or class bookings, and links to reschedule or cancel without calling.
0 — Not a booking product: no page or widget where a customer picks a slot; appointments are entered by staff only.
3 — A booking page or form exists, but the pages say little about how it works: types of appointment, booking questions, embedding and rescheduling are not described.
5 — A booking page with several appointment or service types of their own duration, custom booking questions, and a way to put it on the business's website (link, embed or widget); confirmations carry a link to reschedule or cancel.
8 — In addition: group or class bookings with seat limits, booking pages in several languages with automatic time-zone handling, branding without the vendor's logo, multi-step selection of service, staff member and location, and a booking flow the vendor states is accessible or mobile-optimised.
10 — Booking as a finished storefront: packages, memberships or recurring bookings, intake forms with conditional questions, booking from Google or other directories, a customer account with booking history, and an accessibility statement for the booking pages published.
The Practice Owner
The booking website is mobile-responsive, embeds on our own site as an iFrame or a booking button, and patients can be steered through service, therapist and location selection with the page in twenty-plus languages and white-label page footers from the Standard plan up. Packages, memberships, recurring appointments, a client login and Reserve with Google push it toward a storefront, and intake forms collect extra client details. We found no public information on automatic time-zone handling, seat limits for group events, an accessibility statement, or confirmation links letting a patient reschedule or cancel without calling. 3 5 9 10
The Salon Owner
This is the storefront my two salons would want: the location shows as the first step of the booking flow, clients pick their stylist, and the mobile-responsive booking site comes in twenty-plus languages with an iFrame or button widget for my own website. Packages, memberships, gift cards, recurring appointments, Reserve with Google and Facebook bookings are all shown, and widgets can be predefined to a particular service or stylist. I found no public information on an accessibility statement or conditional intake questions, so I stop short of full marks. 3 5 9 10 13
The Sales Team Lead
The booking website is mobile-responsive, in twenty-plus languages, and can be embedded on our own site as an iframe or booking button, with locations shown as the first step and packages, memberships, gift cards and client login available as widgets; clients can also book through Reserve with Google. We found no public accessibility statement for the booking pages and no description of a reschedule or cancel link in the confirmation email, which my reps would lean on heavily when demos move. 3 9 10 13 16
The Independent Consultant
Every plan includes a mobile-responsive booking website with recurring appointments and event bookings, and I can put it on my own site as an iFrame or a Book Now button, with tutorials for WordPress and other builders. The client flow goes well past the basics — packages, memberships, gift cards, twenty-plus languages, Reserve with Google, and locations as a first booking step — but we found no public information on an accessibility statement or conditional intake questions, which is what keeps this short of the very top. 3 5 9 10 13
The Data Protection Officer
The booking page is well documented: a mobile-responsive booking website in every plan, an iFrame or booking-button widget with tutorials for Wordpress, Shopify and other builders, provider and location as first steps in the flow, packages, memberships, gift cards and client login widgets, twenty-plus languages, and Reserve with Google. Group booking notifications and recurring appointments are documented as well; we found no public information on seat limits, automatic time-zone handling on the booking page, intake questions with conditional logic, or a published accessibility statement for the booking pages. 3 9 10 13
The Skeptic
The booking page story is well documented: iFrame and button widgets for the business's own site, twenty-plus languages, locations shown as the first step, packages, memberships and gift cards widgets, recurring appointments and Reserve with Google, with a white-label footer to drop the vendor's branding from Premium up. Group bookings appear only through their notification templates, and we found no public information on seat limits for them or on a published accessibility statement for the booking pages. 3 10 13 9 16 5
Calendar sync & availability rules
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How this is scored
How the product knows when someone is free: two-way sync with Google, Microsoft 365 and Outlook, iCloud or CalDAV, conflict checks across several calendars, working hours and exceptions, buffers, minimum notice and booking windows, daily limits, and rooms or equipment that must be free as well.
0 — No calendar: no availability is kept and no sync with any calendar is offered.
3 — An internal calendar or a one-way export (iCal feed), but no stated two-way sync and few availability rules beyond opening hours.
5 — Two-way sync with Google and Microsoft calendars that blocks booked times, working hours with exceptions, and buffers or minimum notice per appointment type.
8 — In addition: several calendars per person checked for conflicts, iCloud or CalDAV, booking windows and daily or weekly limits, holidays and absences, and resources (rooms, equipment, chairs) that must be free alongside the person.
10 — Availability that runs a multi-site business: per-location and per-resource schedules, capacity rules across staff and rooms, sync behaviour and latency documented, and changes in any connected calendar reflected without double bookings, as stated in the documentation.
The Practice Owner
Two-way sync with Google and Outlook blocks busy times, and working hours run at company, provider and even per-service level with date-based special days for holidays and days off — the intersection rule between service and provider schedules is how I would keep six therapists straight. The captured help pages themselves note the sync works with web calendars only, can take up to ten minutes, and has a limitation when a provider accepts several clients at once. We found no public information on buffers, minimum notice, booking windows or daily limits, several calendars per person, or iCloud and CalDAV, and resource schedules appear only as plan marketing without any room-level conflict checking described. 3 11 12
The Salon Owner
Two-way sync with Google and Outlook that blocks busy times, per-provider weekly schedules and date-based special days for holidays cover my Saturday-and-holiday reality, and the help pages even state a ten-minute initial sync time and that locations take their hours from the linked providers. But we found no public information on buffers or minimum notice between appointments, daily booking limits, or iCloud/CalDAV sync — the turnaround time a colour needs before the next client is not something these pages describe. 3 11 12 13
The Sales Team Lead
Two-way sync with Google and Outlook blocks busy times exactly the way I need before demo slots go live, and weekly opening hours plus date-based special days cover holidays and days off. Buffers, minimum notice and daily booking limits are not described, and the help pages state it works with web calendars only, may not support Exchange, and stops multi-client bookings when busy-time sync is enabled. 11 12
The Independent Consultant
Two-way synchronisation with Google and Outlook is documented to block busy times on my booking page, and availability rules run deep: company, provider and service schedules, special days for holidays and one-off changes, and honest sync detail such as an initial sync taking up to ten minutes. For my own must-have — a buffer after every call — we found no public information on buffers or minimum notice per service, so I cannot confirm that breathing space from the captured pages. 11 12 3
The Data Protection Officer
Two-way sync with Google and Outlook is documented, exporting bookings and blocking busy times, alongside working hours per company, service and provider, special-day schedules for holidays and one-off dates, and intersection rules; helpfully for confidential diaries, no event details are imported from the external calendar, only busy blocks. We found no public information on buffers or minimum notice per appointment type, booking windows or daily limits, several calendars per person checked for conflicts, or iCloud and CalDAV. 11 12
The Skeptic
Two-way sync with Google and Outlook is documented, and honestly so: no event details are imported, only busy blocks; it may not work with Exchange; initial sync can take ten minutes; and enabling busy-time sync stops a provider accepting more than one client at a time. Working hours, special days for holidays and days off, per-service and per-provider schedules with an intersection rule are all there, but we found no public information on buffers, minimum notice, booking windows, daily limits, iCloud or CalDAV, or several calendars checked per person. 11 12
Team, staff & location scheduling
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How this is scored
How bookings are shared out across more than one person: staff profiles and the services each offers, round-robin and collective (all-hands) meetings, routing forms that send a booking to the right person, several locations, roles and permissions for admins and staff, and single sign-on for larger teams.
0 — A single-user tool with no way to add staff or a team.
3 — Several users or staff calendars can be added, but how bookings are distributed among them and who may change what is not described.
5 — Several staff or team members with their own availability, the customer choosing a person or the system assigning one (round-robin or "any available"), and an admin role that manages the team.
8 — In addition: weighted or priority round-robin, collective bookings that need several people at once, routing by form answers, several locations with their own staff, granular roles and permissions, and reporting per staff member.
10 — Scheduling as a team system: SSO and user provisioning (SAML, SCIM), routing that takes ownership from a CRM, managed templates the organisation pushes to every member, audit logs of changes, and distribution fairness reported.
The Practice Owner
Providers get their own schedules and special days, patients can choose their therapist, and multiple locations can each carry linked staff with locations shown as the first booking step — plus SAML single sign-on appears from the Standard plan up and a multi-location cluster interface on the top tiers. For my practice that covers the basics. We found no public information on round-robin or any-available assignment, collective bookings needing several staff at once, routing by form answers, granular staff permissions, or reporting per therapist. 3 7 12 13
The Salon Owner
Eleven stylists fit: plans scale by provider count (5, 15, 30), clients can choose their system user on the booking page, and multiple locations each connect to their own providers. SAML SSO is listed from Standard up and there is an admin app for me. We found no public information on round-robin distribution, per-stylist reporting or granular staff roles, so I hold this mid-table. 3 7 12 13
The Sales Team Lead
Providers each carry their own schedule that clients can pick from, locations connect to their own providers, and SAML single sign-on arrives as low as the Basic tier. We found no public information on round-robin or routing by form answers — my headline ask for distributing demos fairly — nor on admin-versus-staff permissions. 3 7 12 13
The Independent Consultant
Plans scale from one provider on Free to thirty on Premium, each with their own schedule, and clients can pick a specific person; multiple locations can be linked to providers and appear as the first booking step, with SAML SSO unlocked from Standard. We found no public information on round-robin distribution, routing by form answers, or an admin role managing the team — though as a one-woman business I would rarely touch any of it. 3 12 13 7
The Data Protection Officer
Providers with individual schedules, per-plan provider counts (five, fifteen, thirty), a Multiple Locations feature linking staff to locations shown as the first booking step, and SAML single sign-on from the Basic tier are all documented. We found no public information on round-robin or any-available assignment, routing by form answers, collective bookings, or granular roles and permissions for admins and staff. 3 10 12 13
The Skeptic
Providers scale by tier — one on Free, five on Basic, fifteen on Standard, thirty on Premium — each with their own schedule and special days, clients can pick a person to book, multiple locations with their own linked staff are documented, and SAML SSO appears from the higher tiers. We found no public information on round-robin or any-available assignment, routing by form answers, collective bookings that need several people at once, or granular staff roles and permissions. 3 12 13 7
Reminders, payments & no-show protection
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How this is scored
How the product keeps a booked slot from turning into an empty one: confirmations and reminders by email and SMS, payment or deposit at booking, cancellation and late-cancellation policies, fees for no-shows, waiting lists that refill cancelled slots, and follow-ups after the appointment.
0 — No notifications to the person booking: no confirmation, no reminder.
3 — Email confirmations are sent, but reminders, payments and cancellation rules are not described.
5 — Automatic email reminders with configurable timing, SMS reminders (included or as a paid add-on), and payment at booking through at least one named provider such as Stripe or PayPal.
8 — In addition: deposits or partial prepayment, a cancellation deadline the system enforces, no-show or late-cancellation fees, a waiting list that fills freed slots, and follow-up or review messages after the appointment.
10 — No-show protection as a measured process: no-show rates reported, card-on-file or pre-authorisation charged by policy, reminder channels per customer (email, SMS, messenger), refunds and vouchers handled in the product, and the cancellation and payment terms shown to the customer configurable per service.
The Practice Owner
Automatic confirmations go out within five minutes, up to three reminders per booking can be timed for email and SMS (WhatsApp as well), and rebooking reminders plus post-visit feedback requests are built in — that is the no-show machinery my front desk needs. Deposits, tips, refunds, payment links and vaulted cards come through the SBPay payment layers with certified providers required, and a cancellation-policy module lets me detail how my policy is enforced. We found no public information on no-show or late-cancellation fees, a system-enforced cancellation deadline, or a waiting list that refills cancelled slots. 3 5 7 16
The Salon Owner
Deposits, tips and vaulted cards are on the plan pages, refunds come with the payment Pro features, and up to three reminders per client and per stylist can be timed by email and SMS with feedback and come-again follow-ups after the visit; a cancellation policy module lets me spell out my own terms. We found no public information on a system-enforced cancellation deadline, no-show or late-cancellation fees, or a waiting list that refills a freed slot — for a Saturday booked out by Wednesday, that is the protection these pages do not show me. 3 4 5 7 16
The Sales Team Lead
Up to three reminders per booking with configurable timing across email, SMS, WhatsApp and app push, plus payments, deposits, vaulted cards, refunds and gift cards through the payment features, and a cancellation-policy module businesses configure themselves. Feedback requests and come-again reminders follow the appointment. We found no public information on waiting lists or no-show fees. 3 5 7 16
The Independent Consultant
This is the criterion I care most about and it delivers: up to three automatically sent reminders to client and me with timing I set, over email, SMS or WhatsApp, plus payment at booking with deposits and tips through certified payment providers and a cancellation policy module. Follow-ups exist too — reminders to come again and feedback requests — and SBPay Pro adds refunds and vaulted cards, but we found no public information on waiting lists or dedicated no-show fees. 16 3 5 7
The Data Protection Officer
Automatic confirmations and up to three reminders for clients and staff with configurable timing, SMS and WhatsApp credits, client-app push notifications, payments and deposits through certified providers including SumUp and Helcim, refunds and vaulted cards in SBPay Pro, a cancellation policy module, and post-visit feedback and rebooking reminders are all documented. We found no public information on a waiting list that refills cancelled slots or on no-show and late-cancellation fees. 2 3 5 7 16
The Skeptic
Up to three timed reminders by email and SMS plus WhatsApp notifications on credits are documented, alongside deposits, tips, point of sale, refunds and vaulted cards; SMS credits are priced at $8 for 100, and the SMS provider Twilio sits in the USA on the sub-processor list. The cancellation policy is a module where the business writes how its own policy is enforced, and we found no public information on a deadline the system enforces, no-show or late-cancellation fees, or a waiting list that refills cancelled slots. 16 3 5 7 6
Integrations, API & data export
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How this is scored
What the product connects to and how the data gets out again: video-meeting links (Zoom, Teams, Google Meet), CRM and marketing tools, automation platforms (Zapier, Make), a documented API and webhooks, website and app-store integrations, and an export of bookings and customer records.
0 — No integrations and no export; bookings stay in the product.
3 — A few named integrations or an export of bookings, but no API or webhooks described.
5 — Video-meeting links created automatically for at least one named tool, a connection to an automation platform or a few named CRM or marketing tools, and an export of bookings or customers.
8 — In addition: a documented public API and webhooks, native CRM integrations named (HubSpot, Salesforce or similar), an integrations directory, and a full export of bookings, customers and booking-form answers.
10 — Built to be connected and left: an API covering every object with its documentation and rate limits published, embeddable components or an SDK, a self-hosting or open-source option or a stated migration path, and the complete account data exportable in a documented format.
The Practice Owner
There is a documented public REST API with token authentication and published rate limits, and webhooks with signature verification, retry behaviour and named booking and client events — enough to wire booking data into our patient records. Google Meet links are generated on the Google calendar path, Zapier and n8N are offered, QuickBooks, FreshBooks and Xero are named, and a WordPress plugin plus a Book Now button exist. We found no public information on native CRM integrations such as HubSpot or Salesforce, an SDK, or an explicit full export of booking-form answers. 3 5 11 17 18
The Salon Owner
A public REST API with documentation, published daily request limits, and signed, retried webhooks sit on the developer pages — more plumbing than my salon will ever need — while the WordPress plugin, Zapier, Google Meet link creation and QuickBooks, FreshBooks and Xero connections are named. Booking data is reachable through the API and stored client records can be viewed and printed. We found no public information on native CRM connections such as HubSpot or Salesforce, so I sit this just below the top. 3 5 11 17 18
The Sales Team Lead
A documented public REST API with published daily rate limits, signed webhooks that fire on new bookings, automatic Google Meet links, Zapier and n8n, plus QuickBooks, FreshBooks and Xero — my ops team could push every booking into our stack the moment it lands. We found no public information on native CRM integrations such as HubSpot or Salesforce, nor on a documented bulk export including booking-form answers. 3 5 11 17 18
The Independent Consultant
A public REST API with documentation, published rate limits and signed webhooks covering bookings, clients and invoices, alongside Zapier, N8N, a WordPress plugin, Google Meet link creation, and QuickBooks, FreshBooks and Xero on the higher tiers. We found no public information on a native CRM connector or a documented one-click export of bookings and booking-form answers, though the API itself gives access to booking data. 17 18 3 5 11
The Data Protection Officer
A documented public REST API with token authentication, published rate limits (5,000 requests per day on common servers, 25,000 on the shared enterprise server, unlimited on dedicated servers), signed webhooks for booking and client events, Zapier and n8n, Google Meet links, QuickBooks, FreshBooks and Xero, a WordPress plugin and Reserve with Google give real connectivity. Every stored record group can be viewed and printed from an in-system interface and client details deleted at a button, which matters to our practices; we found no public information on a named CRM integration such as HubSpot or Salesforce, or on a full export of booking-form answers in a documented format. 3 5 7 17 18
The Skeptic
A documented public REST API with published rate limits — 5,000 requests a day, two parallel, five per second on common servers — signed webhooks for bookings and client changes, Zapier and n8n, QuickBooks, FreshBooks and Xero, a WordPress plugin and Google Meet links make this genuinely connectable. We found no public information on named CRM integrations, and getting data out rests on API access and a print view rather than a documented full export of bookings, customers and booking-form answers. 17 18 5 3 11 7
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where booking and customer data is hosted, and who the subprocessors are: hosting, the SMS gateway, email delivery, payment providers, video tools and analytics. Independently sourced by the sovereignty pipeline; booking data names who sees a doctor, a lawyer or a therapist and when, so the whole chain counts, not only the database.
0 — Non-EU vendor and contracting entity, no data processing agreement offered, and neither hosting location nor subprocessors stated.
3 — A privacy policy and a data processing agreement exist, but the vendor and hosting are outside the EU (or hosting is unstated) and subprocessors are not listed.
5 — A data processing agreement and a subprocessor list are published, and either EU hosting or an EU contracting entity is stated, while parts of the chain (SMS, email, analytics, support) run through non-EU providers.
8 — EU contracting entity and EU hosting on named infrastructure, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including SMS and email, data export and deletion documented, and certifications published with their scope rather than implied.
The Practice Owner
The contracting entity is SimplyBook.me Ltd in Limassol, Cyprus with an EU registration number, the Article 28 data processing agreement is published and downloadable signed with a subprocessor list showing locations, ISO 27001 certification by an accredited body is stated, EU-based businesses get EU storage, and payment data sits on Google Cloud in Germany with deletion within sixty days of termination. But the chain matters for a physiotherapy practice: the SMS gateway is Twilio Inc. in the USA, outbound email runs through Linode in the UK, and app analytics, geolocation and the optional voice booking route through US processors; core storage is also described across data centres in Canada, France and Singapore with enterprise options in the UK, US and Australia. A certified, documented, partly-EU chain — not sovereign end to end. 4 6 7 18
The Salon Owner
The contracting entity is SimplyBook.me Ltd of Limassol, Cyprus, with a published data processing agreement, a subprocessor list carrying locations, maintained ISO 27001 certification and a stated sixty-day deletion window. But the privacy policy names data centres in Canada, France and Singapore with EU storage stated only for EU-based businesses, and the SMS provider Twilio, the analytics processors Firebase and Amplitude, and the optional AI voice processor OpenAI all sit in the United States. An EU entity plus a published chain with non-EU links is a mid-table showing from where I stand. 4 6 7 18
The Sales Team Lead
A Cyprus contracting entity, a published processing agreement with a subprocessor list and their locations, and ISO 27001 maintained through annual external audits — more paper than most vendors show. But default storage spans data centres in Canada, France and Singapore, EU-only storage is conditioned on the business being EU-based, enterprise clients can select UK, US or AU data locations, and SMS runs through Twilio in the USA with marketplace app analytics stored in the United States. 4 6 8
The Independent Consultant
The contracting entity is SimplyBook.me Ltd of Limassol, Cyprus, part of team.blue, with a published data processing agreement listing sub-processors with their locations, an appointed Data Protection Officer, and an ISO 27001 certification maintained by an accredited body. The chain is only partly European: data centres are named in Canada, France and Singapore, with EU storage described as applying to EU-based businesses, and the SMS provider Twilio as well as app analytics through Firebase and Amplitude sit in the United States. 4 6 7 8
The Data Protection Officer
The contracting entity and registration are fully named — SimplyBook.me Ltd of Limassol, Cyprus, part of team.blue — with an Article 28 data processing agreement, SCCs, 72-hour breach notice, a DPO, deletion or return within 60 days with written confirmation, and a sub-processor list with locations down to Twilio (USA) for SMS, Linode (UK) for outbound email and Slack and PandaDoc (USA), exactly the disclosure an appointment-heavy practice needs, with medical history in the SOAP component encrypted at rest. The weak leg is hosting: personal data is stored on servers in Canada, France and Singapore, EU storage including backups is stated only for EU-based businesses and may still be transferred outside the EU, SBPay runs on Google Cloud in Germany, Booking.Page on OVH in the UK, and enterprise clients may select data locations such as UK, US and AU. ISO 27001 certification maintained through annual external audits is stated, though we found no public information on the parent company's jurisdiction or the certification's scope. 4 6 7 18
The Skeptic
The contracting entity is SimplyBook.me Ltd in Limassol, Cyprus, with a published Article 28 DPA, a sub-processor list naming locations, and ISO 27001 stated — but personal data is stored on servers in Canada, France and Singapore, EU storage applies only when the business itself is EU-based, and enterprise clients can select UK, US or AU data locations. SMS goes out through Twilio in the USA and outbound email through Linode in the UK, and app analytics run through Firebase and Amplitude in the United States, so the chain is documented but not European end to end. 4 6 3 18
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per user, staff member, location or calendar, what the free plan covers, which features (SMS reminders, payments, round-robin, SSO, branding removal) sit in which tier, the cost of SMS credits and payment fees, setup and minimum term.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free plan is published, but what scales the cost (users, staff, bookings, SMS) and what each tier includes is unclear.
5 — Tiers are public with their prices per user, staff member or location and their main features, while at least one commonly needed piece (SMS credits, payment fees, an enterprise tier) is unpriced or "on request".
8 — Every tier priced publicly with its scaling unit, add-ons and SMS credits priced, monthly and annual prices both shown, and VAT treatment and minimum term stated.
10 — Complete price computability: annual cost derivable for a given team size, location count and SMS volume, with every add-on, setup, support and payment fee and the cancellation and data-return terms published.
The Practice Owner
Tiers are public down to included booking counts, custom features and provider numbers — Standard at €24.9 per month billed annually covers 500 bookings and 15 providers, Premium €49.9 — with SMS credits at $8 per 100, WhatsApp and other add-ons itemised, a 17% annual saving, VAT stated as payable in addition, and the enterprise basis described as booking volume, providers, residency and integrations. For my six therapists the annual cost is largely computable before a sales call. We found no public information on a minimum term, the Premium Plus price, monthly prices for the lower tiers, or the SBPay Pro fee schedule beyond a note that it was to be published. 3 5
The Salon Owner
I can price eleven stylists from the page alone: Standard €24.9 per month, billed annually, with 15 providers and 500 bookings, Premium at €49.9 with 30 providers and 2000 bookings, no per-user charges and no hidden setup fees, deposits from Basic, and SMS packages 100 SMS credits $8 or WhatsApp credits 100 Credits $8 as priced add-ons; annual billing is stated to save 17%, VAT is payable in addition, and Enterprise is custom-priced on booking volume and provider count. The two things I could not pin down are the minimum term and payment-processing fees. A bill that does not grow with every chair is what I asked for, and this page gives me that. 3 5
The Sales Team Lead
Every main tier is public with its price, provider count, booking quota and feature count, SMS and WhatsApp credits are priced, add-ons like the custom domain and your own SMS gateway are listed, VAT-exclusive treatment is stated, and the enterprise tier's pricing basis is described even though the figure is per-customer. We found no public price for the Premium Plus tier and no minimum term in the pages we read. 3 5
The Independent Consultant
I can nearly compute my real cost from the pricing page alone: Free €0 with 50 bookings and one provider, Basic €11.9 per month billed annually with five providers and 100 bookings, up to Premium €49.9 with 30 providers and 2,000 bookings, add-ons itemised such as 100 SMS credits at $8, VAT stated as payable in addition, and no setup, transaction or per-user fees claimed. The gaps for me: Enterprise is quoted only as custom, and the captured pages give different figures for monthly pricing — only a €59.9 per month Premium figure alongside the annual-billed tier prices. 3 5
The Data Protection Officer
Every paid tier is published with its price and scaling units of providers, included bookings and custom features — Free at €0, Basic at €11.9, Standard at €24.9 and Premium at €49.9 per month billed annually with a stated Save 17% on annual billing — plus SMS packages at $8 for 100 credits, WhatsApp credits, a $119 custom domain, a $149 own SMS gateway, VAT stated as payable in addition, and a 14-day trial without card. The enterprise tier is priced only on request, monthly prices are shown for Premium at €59.9, and we found no public information on a minimum term. 3 5
The Skeptic
Every tier is priced with its bookings, providers and custom-feature counts — Free €0, Basic €11.9 per month billed annually, Standard €24.9, Premium €49.9, Enterprise custom — and add-ons carry dollar prices such as 100 SMS credits $8 and custom domain plus 3 years SSL $119, with VAT-exclusive treatment and a 17% annual saving stated. Monthly prices appear only for Premium at €59.9, the enterprise tier is priced per customer on request, and the SBPay Pro fee schedule is described in the terms as one to be published. 3 5
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined ⚠ unverified | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about SimplyBook.me
Is SimplyBook.me European?
Yes. whats-best.ai classifies SimplyBook.me as EU-Made.
Where does SimplyBook.me store data?
Not stated on the vendor’s pages as of 28 Oct 2026.
Does SimplyBook.me have a free plan?
Yes. SimplyBook.me has a free plan, per the vendor’s page captured 28 Oct 2026.
What are the best alternatives to SimplyBook.me?
As of 3 Nov 2026, the panel rates zeeg (3.5/5), YouCanBookMe (3.5/5) and Cal.com (3.5/5) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is zeeg (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: SimplyBook.me alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 28 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Legal entity, Hosting location, Hosting options, Data processing agreement. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 56 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 17 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 7 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 subprocessors fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (18)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage simplybook.me Checked 28 Oct 2026 Details →
- 2 Product features simplybook.me Checked 28 Oct 2026 Details →
- 3 Pricing page simplybook.me Checked 28 Oct 2026 Details →
- 4 Privacy policy simplybook.me Checked 28 Oct 2026 Details →
- 5 Terms of service simplybook.me Checked 28 Oct 2026 Details →
- 6 Data processing agreement simplybook.me Checked 28 Oct 2026 Details →
- 7 GDPR compliance page simplybook.me Checked 28 Oct 2026 Details →
- 8 Security / trust page simplybook.me Checked 28 Oct 2026 Details →
- 9 Booking page & client experience — found from sitemap simplybook.me Checked 28 Oct 2026 Details →
- 10 Booking page & client experience — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 11 Calendar sync & availability rules — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 12 Calendar sync & availability rules — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 13 Team, staff & location scheduling — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 14 Team, staff & location scheduling — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 15 Reminders, payments & no-show protection — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 16 Reminders, payments & no-show protection — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 17 Integrations, API & data export — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
- 18 Integrations, API & data export — found from sitemap simplybook.me Checked 28 Oct 2026 Details →