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Appointment Scheduling

SimplyBook.me

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by SimplyBook.me Ltd · simplybook.me

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SimplyBook.me: AI-assisted analysis on whats-best.ai SimplyBook.me: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

SimplyBook.me at a glance

Vendor
SimplyBook.me Ltd
Headquarters
Not stated on the vendor’s pages as of 28 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 28 Oct 2026
Free plan
Yes, per the vendor’s own page source, captured 28 Oct 2026
Panel verdict
The AI panel rates SimplyBook.me 3.5/5, the mean of 6 judges. SimplyBook.me is an appointment booking system from SimplyBook.me Ltd of Limassol, Cyprus, part of team.blue. how scores are made
As of
Vendor pages captured 28 Oct 2026; evaluated by the panel 29 Oct 2026. all sources

SimplyBook.me alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Practice Owner

Weighted verdict

Runs a physiotherapy practice with six therapists, two treatment rooms that must not be double-booked, and a front desk that spends its mornings on the phone. Wants patients to book and reschedule online, SMS reminders that cut the no-shows, rooms and therapists checked together, and patient data that stays in Europe under a data processing agreement the practice can show.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Practice Owner

Panel median The Practice Owner This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Practice Owner
Booking page & client experience 4 of 5 3.5 of 5
Calendar sync & availability rules 3 of 5 3 of 5
Team, staff & location scheduling 3 of 5 3 of 5
Reminders, payments & no-show protection 3.5 of 5 3.5 of 5
Integrations, API & data export 3.5 of 5 3.5 of 5
European sovereignty 3 of 5 3 of 5
Pricing transparency 3.5 of 5 3.5 of 5

Booking page & client experience

How this is scored

What the person booking sees and can do: a booking page with the services or meeting types on offer, their durations and prices, booking questions, an embed or widget for the business's own website, time zones and languages, group or class bookings, and links to reschedule or cancel without calling.

0 — Not a booking product: no page or widget where a customer picks a slot; appointments are entered by staff only.

3 — A booking page or form exists, but the pages say little about how it works: types of appointment, booking questions, embedding and rescheduling are not described.

5 — A booking page with several appointment or service types of their own duration, custom booking questions, and a way to put it on the business's website (link, embed or widget); confirmations carry a link to reschedule or cancel.

8 — In addition: group or class bookings with seat limits, booking pages in several languages with automatic time-zone handling, branding without the vendor's logo, multi-step selection of service, staff member and location, and a booking flow the vendor states is accessible or mobile-optimised.

10 — Booking as a finished storefront: packages, memberships or recurring bookings, intake forms with conditional questions, booking from Google or other directories, a customer account with booking history, and an accessibility statement for the booking pages published.

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The Practice Owner

The booking website is mobile-responsive, embeds on our own site as an iFrame or a booking button, and patients can be steered through service, therapist and location selection with the page in twenty-plus languages and white-label page footers from the Standard plan up. Packages, memberships, recurring appointments, a client login and Reserve with Google push it toward a storefront, and intake forms collect extra client details. We found no public information on automatic time-zone handling, seat limits for group events, an accessibility statement, or confirmation links letting a patient reschedule or cancel without calling. 3 5 9 10

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Calendar sync & availability rules

How this is scored

How the product knows when someone is free: two-way sync with Google, Microsoft 365 and Outlook, iCloud or CalDAV, conflict checks across several calendars, working hours and exceptions, buffers, minimum notice and booking windows, daily limits, and rooms or equipment that must be free as well.

0 — No calendar: no availability is kept and no sync with any calendar is offered.

3 — An internal calendar or a one-way export (iCal feed), but no stated two-way sync and few availability rules beyond opening hours.

5 — Two-way sync with Google and Microsoft calendars that blocks booked times, working hours with exceptions, and buffers or minimum notice per appointment type.

8 — In addition: several calendars per person checked for conflicts, iCloud or CalDAV, booking windows and daily or weekly limits, holidays and absences, and resources (rooms, equipment, chairs) that must be free alongside the person.

10 — Availability that runs a multi-site business: per-location and per-resource schedules, capacity rules across staff and rooms, sync behaviour and latency documented, and changes in any connected calendar reflected without double bookings, as stated in the documentation.

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The Practice Owner

Two-way sync with Google and Outlook blocks busy times, and working hours run at company, provider and even per-service level with date-based special days for holidays and days off — the intersection rule between service and provider schedules is how I would keep six therapists straight. The captured help pages themselves note the sync works with web calendars only, can take up to ten minutes, and has a limitation when a provider accepts several clients at once. We found no public information on buffers, minimum notice, booking windows or daily limits, several calendars per person, or iCloud and CalDAV, and resource schedules appear only as plan marketing without any room-level conflict checking described. 3 11 12

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Team, staff & location scheduling

How this is scored

How bookings are shared out across more than one person: staff profiles and the services each offers, round-robin and collective (all-hands) meetings, routing forms that send a booking to the right person, several locations, roles and permissions for admins and staff, and single sign-on for larger teams.

0 — A single-user tool with no way to add staff or a team.

3 — Several users or staff calendars can be added, but how bookings are distributed among them and who may change what is not described.

5 — Several staff or team members with their own availability, the customer choosing a person or the system assigning one (round-robin or "any available"), and an admin role that manages the team.

8 — In addition: weighted or priority round-robin, collective bookings that need several people at once, routing by form answers, several locations with their own staff, granular roles and permissions, and reporting per staff member.

10 — Scheduling as a team system: SSO and user provisioning (SAML, SCIM), routing that takes ownership from a CRM, managed templates the organisation pushes to every member, audit logs of changes, and distribution fairness reported.

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The Practice Owner

Providers get their own schedules and special days, patients can choose their therapist, and multiple locations can each carry linked staff with locations shown as the first booking step — plus SAML single sign-on appears from the Standard plan up and a multi-location cluster interface on the top tiers. For my practice that covers the basics. We found no public information on round-robin or any-available assignment, collective bookings needing several staff at once, routing by form answers, granular staff permissions, or reporting per therapist. 3 7 12 13

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Reminders, payments & no-show protection

How this is scored

How the product keeps a booked slot from turning into an empty one: confirmations and reminders by email and SMS, payment or deposit at booking, cancellation and late-cancellation policies, fees for no-shows, waiting lists that refill cancelled slots, and follow-ups after the appointment.

0 — No notifications to the person booking: no confirmation, no reminder.

3 — Email confirmations are sent, but reminders, payments and cancellation rules are not described.

5 — Automatic email reminders with configurable timing, SMS reminders (included or as a paid add-on), and payment at booking through at least one named provider such as Stripe or PayPal.

8 — In addition: deposits or partial prepayment, a cancellation deadline the system enforces, no-show or late-cancellation fees, a waiting list that fills freed slots, and follow-up or review messages after the appointment.

10 — No-show protection as a measured process: no-show rates reported, card-on-file or pre-authorisation charged by policy, reminder channels per customer (email, SMS, messenger), refunds and vouchers handled in the product, and the cancellation and payment terms shown to the customer configurable per service.

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The Practice Owner

Automatic confirmations go out within five minutes, up to three reminders per booking can be timed for email and SMS (WhatsApp as well), and rebooking reminders plus post-visit feedback requests are built in — that is the no-show machinery my front desk needs. Deposits, tips, refunds, payment links and vaulted cards come through the SBPay payment layers with certified providers required, and a cancellation-policy module lets me detail how my policy is enforced. We found no public information on no-show or late-cancellation fees, a system-enforced cancellation deadline, or a waiting list that refills cancelled slots. 3 5 7 16

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Integrations, API & data export

How this is scored

What the product connects to and how the data gets out again: video-meeting links (Zoom, Teams, Google Meet), CRM and marketing tools, automation platforms (Zapier, Make), a documented API and webhooks, website and app-store integrations, and an export of bookings and customer records.

0 — No integrations and no export; bookings stay in the product.

3 — A few named integrations or an export of bookings, but no API or webhooks described.

5 — Video-meeting links created automatically for at least one named tool, a connection to an automation platform or a few named CRM or marketing tools, and an export of bookings or customers.

8 — In addition: a documented public API and webhooks, native CRM integrations named (HubSpot, Salesforce or similar), an integrations directory, and a full export of bookings, customers and booking-form answers.

10 — Built to be connected and left: an API covering every object with its documentation and rate limits published, embeddable components or an SDK, a self-hosting or open-source option or a stated migration path, and the complete account data exportable in a documented format.

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The Practice Owner

There is a documented public REST API with token authentication and published rate limits, and webhooks with signature verification, retry behaviour and named booking and client events — enough to wire booking data into our patient records. Google Meet links are generated on the Google calendar path, Zapier and n8N are offered, QuickBooks, FreshBooks and Xero are named, and a WordPress plugin plus a Book Now button exist. We found no public information on native CRM integrations such as HubSpot or Salesforce, an SDK, or an explicit full export of booking-form answers. 3 5 11 17 18

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where booking and customer data is hosted, and who the subprocessors are: hosting, the SMS gateway, email delivery, payment providers, video tools and analytics. Independently sourced by the sovereignty pipeline; booking data names who sees a doctor, a lawyer or a therapist and when, so the whole chain counts, not only the database.

0 — Non-EU vendor and contracting entity, no data processing agreement offered, and neither hosting location nor subprocessors stated.

3 — A privacy policy and a data processing agreement exist, but the vendor and hosting are outside the EU (or hosting is unstated) and subprocessors are not listed.

5 — A data processing agreement and a subprocessor list are published, and either EU hosting or an EU contracting entity is stated, while parts of the chain (SMS, email, analytics, support) run through non-EU providers.

8 — EU contracting entity and EU hosting on named infrastructure, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including SMS and email, data export and deletion documented, and certifications published with their scope rather than implied.

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The Practice Owner

The contracting entity is SimplyBook.me Ltd in Limassol, Cyprus with an EU registration number, the Article 28 data processing agreement is published and downloadable signed with a subprocessor list showing locations, ISO 27001 certification by an accredited body is stated, EU-based businesses get EU storage, and payment data sits on Google Cloud in Germany with deletion within sixty days of termination. But the chain matters for a physiotherapy practice: the SMS gateway is Twilio Inc. in the USA, outbound email runs through Linode in the UK, and app analytics, geolocation and the optional voice booking route through US processors; core storage is also described across data centres in Canada, France and Singapore with enterprise options in the UK, US and Australia. A certified, documented, partly-EU chain — not sovereign end to end. 4 6 7 18

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per user, staff member, location or calendar, what the free plan covers, which features (SMS reminders, payments, round-robin, SSO, branding removal) sit in which tier, the cost of SMS credits and payment fees, setup and minimum term.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free plan is published, but what scales the cost (users, staff, bookings, SMS) and what each tier includes is unclear.

5 — Tiers are public with their prices per user, staff member or location and their main features, while at least one commonly needed piece (SMS credits, payment fees, an enterprise tier) is unpriced or "on request".

8 — Every tier priced publicly with its scaling unit, add-ons and SMS credits priced, monthly and annual prices both shown, and VAT treatment and minimum term stated.

10 — Complete price computability: annual cost derivable for a given team size, location count and SMS volume, with every add-on, setup, support and payment fee and the cancellation and data-return terms published.

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The Practice Owner

Tiers are public down to included booking counts, custom features and provider numbers — Standard at €24.9 per month billed annually covers 500 bookings and 15 providers, Premium €49.9 — with SMS credits at $8 per 100, WhatsApp and other add-ons itemised, a 17% annual saving, VAT stated as payable in addition, and the enterprise basis described as booking volume, providers, residency and integrations. For my six therapists the annual cost is largely computable before a sales call. We found no public information on a minimum term, the Premium Plus price, monthly prices for the lower tiers, or the SBPay Pro fee schedule beyond a note that it was to be published. 3 5

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about SimplyBook.me

Is SimplyBook.me European?

Yes. whats-best.ai classifies SimplyBook.me as EU-Made.

Where does SimplyBook.me store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

Does SimplyBook.me have a free plan?

Yes. SimplyBook.me has a free plan, per the vendor’s page captured 28 Oct 2026.

What are the best alternatives to SimplyBook.me?

As of 3 Nov 2026, the panel rates zeeg (3.5/5), YouCanBookMe (3.5/5) and Cal.com (3.5/5) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is zeeg (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: SimplyBook.me alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (18)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage simplybook.me Checked 28 Oct 2026 Details →
  2. 2 Product features simplybook.me Checked 28 Oct 2026 Details →
  3. 3 Pricing page simplybook.me Checked 28 Oct 2026 Details →
  4. 4 Privacy policy simplybook.me Checked 28 Oct 2026 Details →
  5. 5 Terms of service simplybook.me Checked 28 Oct 2026 Details →
  6. 6 Data processing agreement simplybook.me Checked 28 Oct 2026 Details →
  7. 7 GDPR compliance page simplybook.me Checked 28 Oct 2026 Details →
  8. 8 Security / trust page simplybook.me Checked 28 Oct 2026 Details →
  9. 9 Booking page & client experience — found from sitemap simplybook.me Checked 28 Oct 2026 Details →
  10. 10 Booking page & client experience — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  11. 11 Calendar sync & availability rules — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  12. 12 Calendar sync & availability rules — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  13. 13 Team, staff & location scheduling — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  14. 14 Team, staff & location scheduling — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  15. 15 Reminders, payments & no-show protection — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  16. 16 Reminders, payments & no-show protection — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  17. 17 Integrations, API & data export — found from sitemap help.simplybook.me Checked 28 Oct 2026 Details →
  18. 18 Integrations, API & data export — found from sitemap simplybook.me Checked 28 Oct 2026 Details →