Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Skeptic
The only data model the two pages evidence is a contact count and an attachment quota — the tiers literally price 'contacts' as a unit, and nothing mentions companies, deals, custom fields, dedupe or relations. 'The easy CRM for small teams' with packages that 'differ only in users, contacts and data storage' smells like a flat address book with marketing on top. 1 2