Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Solo Seller
The only contact facts in the evidence are tier limits — '3.000 CONTACTS', '10.000 CONTACTS' — with zero mention of companies, deals, custom fields, dedupe or merge. 'The easy CRM software for small teams' cuts both ways: easy is my speed, but nothing here evidences more than a contact store with maybe cosmetic extras, so I score it just above a flat address book. 1 2