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Efficy CRM

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 1 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Efficy NV · www.efficy.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The RevOps Integrator

Weighted verdict

Treats the CRM as one system in a revenue stack. Optimizes for two-way email and calendar sync, a real API with webhooks, and native connections to the tools money already flows through. Rejects closed ecosystems and integrations that are one-way imports in disguise.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The RevOps Integrator

Contact & data model

How this is scored

Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.

0 — A flat address book; no relations between people, companies and deals.

3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.

5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.

8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.

10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.

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The RevOps Integrator

Leads, opportunities, quotes and contracts are named in the sales module, with an interest management feature for segmentation and data-entry assistance aimed at database quality from day one. We found no public information on custom field types with validation, merge and dedupe tooling, or relationships beyond the standard objects — the "unlimited customisation" claim carries no specifics. 1 4

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Pipeline & forecasting

How this is scored

Whether the pipeline enforces a process and produces reporting a finance department accepts.

0 — A kanban of deals with amounts; nothing is enforced, nothing rolls up.

3 — Multiple pipelines and stage probabilities exist, but no required fields per stage and only canned reports.

5 — Stage requirements, win/loss capture and standard forecast views; custom reporting is limited or an add-on.

8 — Enforceable process (required fields, stage gates, routing), custom report builder, forecast by team and period with quota tracking.

10 — Forecasting a CFO signs: weighted and commit-based views, historical snapshots, attainment tracking, and reporting composable enough to answer questions the vendor never anticipated.

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The RevOps Integrator

Forecasts, quotes and contracts appear in the sales module, reports are described as automatic "at the touch of a button", and the vendor positions its CRM as the tool for tracking sales KPIs. The pages laying out eight pipeline stages and four forecasting methods read as educational content rather than product documentation, and we found no public information on required fields per stage, stage gates, a custom report builder, or quota and attainment tracking. 1 4 5 6

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Automation & workflows

How this is scored

Triggers, sequences and routing that remove manual work without a consultant.

0 — No automation beyond email templates.

3 — Simple if-this-then-that on records; no multi-step sequences, no branching.

5 — Multi-step workflows with delays and branching, email sequences, basic lead routing — capped by tier or count.

8 — Full workflow builder across objects with webhooks as steps, round-robin routing, sequence analytics.

10 — Automation as infrastructure: versioned workflows, error handling, per-step logs, and limits generous enough that the feature is not its own upsell.

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The RevOps Integrator

Event-triggered messages across email, SMS and mail, automated opportunity creation, and personalised marketing campaigns run by a single person are evidenced, alongside an agentic AI hub claiming automated workflows that act inside the CRM. We found no public information on a visual workflow builder, branching, lead routing, or webhooks available as automation steps — the triggers shown are essentially event-to-message. 1 6 7

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Integrations & API

How this is scored

Two-way email/calendar sync, native connections, and an API that treats external systems as first-class.

0 — No API, no sync; data enters by CSV and leaves never.

3 — One-way email logging (BCC), a handful of Zapier triggers, a read-mostly API.

5 — Two-way email and calendar sync for the major providers, a documented REST API with sane limits, a modest native directory.

8 — Deep native integrations for the revenue stack, webhooks, OAuth apps, API parity with the UI for core objects.

10 — An ecosystem: public API covering everything the UI does, event streams, a marketplace, and sync so reliable the CRM can be the system of record without being the only system.

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The RevOps Integrator

The homepage calls Efficy "an open platform" and one page claims seamless marketing integration registering every lead interaction in real time, but these are adjectives without mechanics. We found no public information on a documented REST API, webhooks, two-way email and calendar sync, OAuth apps, or a native integration directory — for my money the single biggest gap on this sheet. 1 4

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European sovereignty

How this is scored

Where other people's personal data actually lives and under whose law — entity, hosting, subprocessors, DPA.

0 — US entity, US-default hosting, no public DPA or subprocessor list.

3 — A DPA exists and an EU region is available on request or on top tiers; subprocessor exposure to US CLOUD Act reach is broad and undocumented.

5 — EU hosting selectable at signup, published DPA and subprocessor list; core processing still touches US entities.

8 — EU entity or EU-default hosting with published subprocessors, consent-friendly fields, retention and deletion controls; residual US exposure named and narrow.

10 — European entity, EU-only processing including subprocessors, deletion that provably deletes — sovereignty a DPO can sign off without a caveat file.

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The RevOps Integrator

The homepage claims hosting in Europe with "no extraterritorial dependency, no exposure to legislation outside the EU", offers SecNumCloud, HDS and on-premise options for regulated sectors, and carries a GDPR FAQ — but the residency claim appears only in marketing copy. We found no public information on a data processing agreement or a subprocessor list, and legal entity jurisdiction and ownership were not available. 1

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Import, export & exit

How this is scored

Getting in with history intact, and out with everything — the anti-lock-in criterion.

0 — Import is a support ticket; export is contacts-only CSV missing notes, activities and files.

3 — Self-serve CSV import with mapping; export covers main objects but drops activity history, attachments or relations.

5 — Guided migration from major competitors, full-object CSV export, API access sufficient to rebuild the database elsewhere with effort.

8 — Complete export (all objects, history, files) self-serve in open formats, import with dedupe and dry-run, no API metering that prices exit out of reach.

10 — Exit as a feature: documented full-fidelity export, migration tooling both directions, and contractual data-return terms — leaving is a weekend, which is exactly why you can stay.

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The RevOps Integrator

The captured pages say nothing about getting data in with history intact or out in full — we found no public information on self-serve import, export formats, guided migration, or API access for rebuilding the database elsewhere. The only entry points shown are a demo and a 30-minute consultation that ends in a personalised estimate. 2 7

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Pricing transparency

How this is scored

Whether a buyer can compute the real invoice — per seat, per month, at renewal — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — An entry price exists, but the tiers most buyers need are unpriced, or per-seat maths is obscured by bundles, minimums or mandatory onboarding fees.

5 — Most tiers carry real numbers with billing period and VAT treatment stated, but at least one commonly needed capability hides in an unpriced tier or usage-metered add-on.

8 — Every tier priced publicly including annual/monthly split; limits, seat minimums and overage rules stated; only genuine enterprise contracts are custom.

10 — Complete price computability: every tier, add-on, usage meter and renewal rule public, with a calculator or table that makes the invoice at 3 and 30 seats a two-minute exercise.

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The RevOps Integrator

All four packages carry public per-user monthly prices — Sales 69 €, Customer Service 69 €, All-in-one 89 €, Custom & Intelligent 119 € — with an explicit promise of no à la carte modules and no surprises. We found no public information on the annual versus monthly split, VAT treatment, seat minimums, or what each package actually contains, and the purchase path leans on a consultation with a personalised estimate. 2

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European sovereignty — proven facts

1 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency EU only ⚠ unverified 3/3 pts 1 Report an error
Subprocessors Not determined — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (7)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.efficy.com Checked 21 Sep 2026 Details →
  2. 2 Vendor pricing page www.efficy.com Checked 21 Sep 2026 Details →
  3. 3 Contact & data model — found from sitemap www.efficy.com Checked 1 Oct 2026 Details →
  4. 4 Pipeline & forecasting — found from sitemap www.efficy.com Checked 1 Oct 2026 Details →
  5. 5 Pipeline & forecasting — found from sitemap www.efficy.com Checked 1 Oct 2026 Details →
  6. 6 Automation & workflows — found from sitemap www.efficy.com Checked 1 Oct 2026 Details →
  7. 7 Automation & workflows — found from sitemap www.efficy.com Checked 1 Oct 2026 Details →