Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Migrator
The evidence gives me marketing-level nouns only — semi-automatic data input, enrichment, a 'who knows whom' graph — with zero evidence of custom fields, merge or dedupe tooling, or field-level anything; the one duplicate claim is lead-finder copy, not hygiene tooling. The Pro tier's 'user permissions' is the only structural hint, and it's not field-level access. Standard objects are implied but the data model's depth is entirely unevidenced, so it sits below the anchor where customization at least exists. 1 2